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BATA SHOE COMPANYBATA SHOE COMPANY

Presenters Name: ZAFAR IQBAL

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HistoryHistory     Bata Pakistan

Bata Pakistan was established in 1942 when Pakistan came

into being, it was ready to serve the nation. It wasincorporated in Pakistan as Bata Shoe Company (Pakistan)

Limited in 1951 and went public to become Bata Pakistan

Limited in the year 1979.

Since its inception, the company has not only maintained a

reputation of manufacturing high quality footwear for all thesocioeconomic segments of the society but has also been

designing shoes in accordance with the changing fashions

and trends.

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VisionVision     ́To grow as a dynamic, innovative and

market driven domestic manufacturer and

distributor, with footwear as our core

business, while maintaining a commitment to

the country,

culture and environment in which weoperateµ

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MissionMission

     ³To be successful as the mostdynamic, flexible and market

responsive organization, with

footwear as its core business´

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Brand DescriptionBrand Description     Bata is one of the world leading

footwear retailer and manufacturer 

with operations across 5 continentsmanaged by 4 regional meaningfulbusiness units.

     With 1250 stores across the country,it also has the widest retail network..

     Bata, over the decades, used theµcurrent knowledgeµ.

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Customer serviceCustomer service     Personalised service

Qualified and enthusiastic sales associates whotake customers¶ satisfaction to heart. In many

countries customer service goes beyond thestores with home deliveries, orders madepossible via catalogues, the web or even callcentres.

     Guaranteed customer satisfaction

In any Bata store in the world we repair, exchangeor refund any products with defects. Weexchange or refund on unworn merchandise if you change your mind.*

*Proof of purchase is required for refunds.

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Distribution channelDistribution channel     During the last year Bata produced over 

17.2 million pairs and sold 16.9 out of  

them with the help of their largedistribution network of 400 Retail Storesand Agencies, 13 Wholesale Depots, 23Distributors and about 400 RegisteredWholesale Dealers who are selling goodsas independent retailers. In 2009 thecompany generated turnover of Rs.6.5,billon showed an increase of 26% againstprevious year.

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Economical factor Economical factor      Bata is a multinational company and has

played a vital roll in the economic

progress of Pakistan. It has transferredsophisticated technology and business

skills to the country and provides direct

and indirect employment to about 10,000

people. Bata also supports a large number of local manufacturers by buying raw

materials from them.

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SWOTanalysis

SWOTanalysis

     Strength:

Worldwide presence Offers customer 

best value and great possible service

     Manages retail presence in 50

countries

     High demand in foreign market

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WeaknessWeakness::

     Losing competition because of the other big

players like adidas, nike, woodland etc.     Not too much stylist so it is losing the

attraction of the customer, specially in the

youth segment.

     They don¶t have any powerful brand

ambassador to promote their brand.

     They haven¶t promoted themselves

thoroughly, invested very less in their add

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Opportunity

Opportunity::

     Bata India Limited has undertaken initiatives to improve

the company's cost structure and margins.

     The company has initiated a financial restructuring

exercise to down its interest cost.     Financial re-engineering.

The company has tightened controls on costs in all areas of and is lookingat global sourcing for raw materials and other inputs.

     Bata India is also exploring third-party manufacturingunits in Assam and Jammu & Kashmir as these enjoy tax

holidays.

     Bata Shoe Organization (BSO) has decided to give a

breather to its 51 per cent subsidiary

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ThreatThreat

     Introduction of new brands in the market.

Lagging behind in terms of technological factors.     Young generation is attracted to the other 

branded shoes like adidas, nike, woodland etc.

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Thanks youThanks you