Bathtub Gin Website Proposal

Website Proposal

Brooke Anderson | IM211 Writing For Interactive Media Final

Creative BriefCurrent Identity

MoodboardLogo Sketches

Logo CompsFinal Logo

Style GuidelineCompetitive Analysis

User ScenariosSite Map

Lo-fi WireframesHi-fi Wireframes

Screen Shots

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Brooke Anderson | BATHTUB GIN & CO Website Proposal

Table Of Contents

Creative Brief

What do we do?

When did we begin?

Who works here?

Who comes here?

Us one sentence?

Modern-day Speakeasy style bar. Stock a wide selection of rare and local spirits. Hand crafted cocktails. Limited food menu.

Owners Jessica and Marcus started BG&CO July 25, 2009.

Small, personal staff includes 4 bartenders and 4 cocktail waitresses. Family-like atmosphere.

26-31 year-old young adults who enjoy the intimate, speakeasy scene of the past. 31-50 year-old patrons looking for specialty, hand-crafted cocktails and exotic spirits

Intimate, modern-day speakeasy with a knack for mind-blowing hand-crafted cocktails.

Brooke Anderson | BATHTUB GIN & CO Website Proposal 1


Current Identity & Website

The current logo for Bathtub Gin & Co is very beautiful, actually. I love the use of shape for the text, because it is very 1920s-esque. There is a bathtub shape in the middle of the logo, and the floral/ornate decor is reminiscent of a bathtub brand label. The colors are an alright scheme to suit the business, but I feel like there could be better. The business card uses a script type as the secondary type for their information.

Why do I want to change it? I feel like this logo leans on the edge of “girly” and I feel like their brand would be better suited with one that is less swirly and “pretty”that utilizes strong 1920s style type and shapes. I also am concerned about scalability with this logo, as it needs to be very large to be readable. I would like to change the color scheme as well to convey more of a rich, secretive feel. I would like to use the bathtub icon as a separate piece that can become a pull-away.

The current website is a homepage with the logo, address and directions, and links to their yelp and facebook. The do not have much information available, which speaks to a speakeasy, but doesn’t help promote their business.

I would like to add a few pages to their website including a menu, hours (including happy hour), about them, contact, etc. I feel like this is really important in order to bring in customers.


Moodboard


Logo Sketches


Logo Comps


Final Logo

For the final logo I created a recognizable but interesting bathtub shape that can be used separately from the logo as an icon. I wanted to use a retro, 1920’s style font for the type. I used Mouse Deco for “Bathtub” and paired it with Optima for “Gin & CO.”

See Style Guidelines for proper use and optional style of logo.


Style Guideline

Competitive Analysis

Website Menu About Happy Hour Sign Up Navigation Comments

Bathtub Gin & Co

Tavern Law

9 Million InUnmarked Bills

Knee High Stocking Co

The Backdoor At Roxys

Based on a scale of 1-5 (1 being lowest, 5 being highest) I rated the websites of each of these bars on separate elements. No tub icon means it does not exist. Further detail is in the comment section.

1

3

4

2

2

3

5

2

3

5

3

1

5

5

2

2 4

4

5

2

Cannot even compete. Website is only a splash page.

Menu only lists highlights. Once you click blog there is no back to website. Sign up is hidden under discoverables

The only reason this did not receive a 5 is because the website offers no sign-up or follow and needs more in the about section.

No about section, just rules. Site is hard to navigate because there are too many menu links and it makes the page cluttered.

Looks and feels like a blog template: BORING. Menus are not up to date. Difficult to find sign-up area.


User Scenario

The Working Hipster

John is 30 years old and he works in the same office he has been in for the past 6 years. Having no family of his own, he has a fairly disposable income and enjoys buying expensive jeans and whiskey.

He is looking for a place that is small with no frills and no gimmicks. He desires a large variety of different spirits than can not be found and a normal dive bar. Depending on the location, he might bring a date here or some male friends from work.

John rarely stumbles upon places that he likes. He prefers to research and find places he thinks are tailored to his style. The last thing he wants to do is walk into a college bar and feel out of place.


User Scenario

The Rockabilly Girly Girl

Jeannie is 26 and finishing up her college degree. She likes to go out with her friends, but is not into the “newly-21-and-wasted” scene. She prefers to sit in an intimate setting and have a few martinis.

She loves to dress up. She has done many pin-up style photo shoots and is getting into roller derby. She would tell you that her style is very retro.

Since she is almost out of college she does not have a huge income, but she doesn’t support a child or family, so she does have some extra income. She would rather go somewhere that is slightly expensive, yet reminiscent of times past than a cheap dive bar.


User Scenario

The Dapper Dan

At the young age of 56, Henry is living life to it’s fullest. He has been married to his high school sweetie, Dolores for some 40 years. He is still working by choice.

Henry likes to take his potential business partners out for a cocktail after their meeting. His smile is infectious and people love to be around him. He signs multiple deals based on his great outlook of life.

He also likes to take Dolores out on date night. He takes her dancing and would love to find a place that speaks to the olden-days where they can snuggle up on a couch in a dark corner. Being a scotch man, he rarely goes anywhere that doesn’t carry Macallan 1824 Collection.


Site Map

Welcome- Splash page (click to enter)

Homepage

Menu About Us Contact

Cocktails

Spirits

Food

Who We Are

Why Are We Here


Lo-fi Wireframes

Logo Click to Enter (will automatically prompt after 7 seconds)

Logo

Brand Name

Menu

About

Contact

Home

Current Blurb

Hours Sign Up

Image

Image

Search

Splash

Home

Click to enter or will automatically prompt after 7 seconds.

Site will utilize a system with squares to keep consistent. The navigation bar is on the left side of the page, above the logo and below the type title. As you click through the site the middle section will change accordingly. On the home page you can have a current event blurb, hours and sign up, as well as imagery.


Lo-fi Wireframes

Logo

Brand Name

Menu

About

Contact

Home

Image

Image

Search

Cocktails

Spirits

Food

Logo

Brand Name

Menu

About

Contact

Home

Image

Search

Spirits

Text

Menu Choices

Spirits Menu

Click on menu and a second navigation shows your menu options.

Spirits menu opens to show the title and a list of spirits and price points (optional) available. The image on the right side of the page will be showing a favorite or promoted spirit.


Lo-fi Wireframes

Logo

Brand Name

Menu

About

Contact

Home

Image

Image

Search

Who We Are

Why We Are Here

Logo

Brand Name

Menu

About

Contact

Home

Quote

Blurb

Search

Who We Are

Image Blurb

Blurb

Blurb

Image

Image

About Choices

Who We Are

Click on about and a second navigation appears to show you sub menu.

Title of Who We Are appears. The main text box will be broken up with pictures of employees and short bios of each person.


Hi-fi Wireframes

Click to Enter

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MENU

ABOUT

CONTACT

HOME

HOURS SIGN UP

SEARCH

BATHTUB GIN & CO

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WHAT’S NEWSplash

Home


Hi-fi Wireframes


COCKTAILS

SPIRITS

FOOD

MENU

ABOUT

CONTACT

HOME

HOURS SIGN UP

SEARCH

BATHTUB GIN & CO



WHAT’S NEW

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MENU

ABOUT

CONTACT

HOME

SEARCH

BATHTUB GIN & COSPIRITSMenu Choices

Spirits Menu


Hi-fi Wireframes


WHO WE ARE

WHY WE’RE HERE

MENU

ABOUT

CONTACT

HOME

HOURS SIGN UP

SEARCH

BATHTUB GIN & CO



WHAT’S NEW

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JESS


DARRELL

Enjoy a quiet space where you can converse with the patrons and staff like you’ve known them all your life.

Brent W.

MENU

ABOUT

CONTACT

HOME

SEARCH

BATHTUB GIN & COWHO WE ARE

ANDYAbout Choices

Who We Are


Screen Shots

Click to Enter


Screen Shots

Thank You!We were voted best cocktail bar in Seattle by the Best of Seattle, and you, our fans! Come and celebrate with us by trying our new cocktail, Upside-Down Speedle that we crafted just for you.

MENU

ABOUT

CONTACT

HOME

HOURS SIGN UP

SEARCH

BATHTUB GIN & CO

We are open 7 days a week from 5pm to 2am.

Join our mailing list to receive news, discounts, and specials!

WHAT’S NEW

type email here

I’M READY!

Find us between Blanchard St & Bell St at 2205 2nd Ave,Seattle, WA 98121.


Date post:	13-Mar-2016
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Bathtub Gin Website Proposal

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