Profiling yourself online

What is an online profile?

• A web page

• A blog

• A social network page – Facebook

• A comment on a blog

• A quote in an online publication

• A property listing

• A YouTube video

• A twitter profile

• An email newsletter ?

Why you need an online profile?

• To provide a credible trusted reference check

• To create lead opportunities

• To demonstrate your unique expertise

• To assist you in building a reputation

Insert text here

Who can I trust to market my parents house in Tauranga?

Who seems to be the local expert in selling city apartments?

Before Simon comes round tomorrow to appraise the house - let’s review his profile?Who seems to be the

best real estate agent in Kingsland?

1998 : 26,000,000 web pages1998 : 26,000,000 web pages

2000: 1,000,000,000 web pages2000: 1,000,000,000 web pages

2008: 1,000,000,000,000 web pages2008: 1,000,000,000,000 web pages

100,000,000,000 clicks per day100,000,000,000 clicks per day

The Wide Wide online World

Don’t get lost on the WWW

Why is an online profile so important for real estate?

Why is your online profile so important?

Insert text here

Why Profile yourself?

A. Give yourself visibility – the Google view!

B. Be the local expert : The first step is to become the expert in what you do.

Which means micro-specialization.

Insert text here

Getting the basics right

Your page – you need one – Google needs to find it and show it to prospects / clients

Professional – LinkedIn

Contextual – real estate : company / industry

Dynamic – update it

Find yourself on Google

Insert text hereStepping up a gear - blogging

1.Demonstrate your expertise & local knowledge

2.Establish or be a part of the conversation

3.Become the go-to specialist

4.Nurture your profile – value will grow

5.Track your profile – Google Alerts

Insert text here

So what you must do on Monday?

1.Google yourself!

2.Ensure you have a profile page

3.Reflect on your communication channels – email / blog

4.Contribute to discussions

5.Reciprocity – be generous with your advice and knowledge

These could be your next clients – but only if they can find you!