B.B.A (Bachelor of Business Administration)srnmcollege.net/event_img/BBA Syllabus 2013 - 14 dt...

SRI S.RAMASAMY NAIDU MEMORIAL COLLEGE

(An Autonomous Institution Re-accredited with ‘A’ Grade by NAAC)

SATTUR- 626 203

B.B.A (Bachelor of Business Administration)

DEGREE COURSE

SYLLABUS AND REGULATIONS

UNDER

CHOICE BASED CREDIT SYSTEM (CBCS)

(Those who are joining in 2013 – 2014and after)

REGULATION - 2013

SRNMC Regulation - 2013 Syllabus

Objectives 1. To equip the students with specific knowledge and skills for junior and middle positions of

responsibilities in industrial and commercial organizations. 2. To organize the instruction on the lines of professional courses, by adopting participative

methods of learning. 3. To assist the graduates in finding employment opportunities in business and industry.

Eligibility for Admission

Candidates seeking admission to the BBA Degree Course must have passed the Higher Secondary Examination (should have studied Commerce and Accountancy in HSC) of the Government of Tamil Nadu. Duration of the Course

The duration of the course shall be three academic years comprising six semesters with two semesters in each academic year. Course of Study

The Subjects of study for Commerce Degree Course shall consist of the following: Part I: Alternative Subjects Part II: English Part III: 1. Core Subjects 2. Electives with three courses 3. Allied Subjects Part IV: 1. Non Major Electives 2. Skill based Subjects 3. Environmental Studies 4. Value Education Part V: Extension activities. Part I and II

Alternative Subjects and English Language Courses are 2 each in number. Part III

The number of Core Courses shall be 17 and Elective Subjects shall be 3. Allied Subjects cover 4 courses. Part IV

The number of Non Major Elective Courses shall be 2, which a student may choose from the courses offered by other departments. The number of Skill based subjects shall be 6. Environmental Studies and Value Education Courses are 1 each in number. Part V

These should be carried out outside the class hours. All the students shall have to enroll for NSS/NCC/Sports & Games or any other service organization in the College. A candidate shall be awarded a maximum of 1 credit for Compulsory Extension Service. Credits

The term ‘credit’ refers to the weightage given to a course, usually in relation to the instructional hours assigned to it. The total credits, required for completing a Business Administration Bachelor Degree Course is 140. The particulars of credits for individual components and courses are placed on Table – 1.


Scheme of Examination It is presented on Table 2.

Evaluation The performance of a student is evaluated in terms of percentage of marks with a provision

for conversion to grade points. Evaluation for each course shall be done by a continuous internal assessment by the concerned course teacher as well as by an end semester examination which will be a written type examination of 3 hours duration and will be consolidated at the end of the course. The ratio of the marks to be allotted to continuous internal assessment and to end semester examination is 25 : 75 (i.e. Internal 25 marks and External 75 marks ). For practicals the ratio is 40:60. The components for continuous internal assessment are: Two tests ---15 marks Seminar/Group Discussion --- 5 marks Assignment --- 5 marks Total --- 25 marks Pattern of Question Paper The question paper may have 3 parts. Duration of the external examination is 3hours. Part A Ten questions (Objective type with 4 alternatives) 10 x 1= 10 marks (Two questions from each unit – No choice) Part B Five questions (either or type) 5 x 7= 35 marks (One question from each unit) (Answers not exceeding two pages) Part C Three questions out of five 3 x 10 =30 marks (One question from each unit) (Answers not exceeding four pages) --------------- Total 75 marks ---------------- Passing Minimum

1. 40% of the aggregate (Internal + External) 2. No separate pass minimum for the Internal. 3. 27 marks out of 75 is the passing minimum for the External. 4. 21 marks out of 60 is the passing minimum for the Practical.

Part – IV Question Paper Pattern (External)

Section-A THREE Questions (either or type) 3 X 10 = 30 marks (One Question from each unit)

Section-B

THREE questions out of FIVE (Atleast one question from each unit) 3 X 15 = 45 marks Total: 75 marks Question Paper Pattern (Internal) Same as in External


BBA

Course pattern (For those who are joining in the academic year 2013 – 2014 and after)

Study

Component

I

Sem. Hours(credits)

II

Sem. Hours(credits)

III

Sem. Hours(credits)

IV

Sem. Hours(credits)

V

Sem. Hours(credits)

VI

Sem. Hours(credits)

Total

Hrs

Total

Credits No.of

Courses Total

Marks

Part-1

Alternative

Subject

(Tamil)

6(3) 6(3) - - - 12 6 2 200

Part-II English

6(3) 6(3) - - - 12 6 2 200

Part-III

Core

subjects

5(4)

5(4)

5(4)

5(4)

6(3)

6(3)

5(5)

6(3)

6(3)

5(5)

6(5)

6(5)

6(5)

6(5)

6(5)

6(4)

6(5)

96 72 17 1700

Elective

subjects

- - 5(5) 5(5) 6(5)

16 15 3 300

Allied

Subject –I

6(5) 6(5) - - - - 12 10 2 200

Allied

Subject - II

- - 6(5) 6(5) - - 12 10 2 200

Part IV

Non-Major

Elective

Courses

- - 2(2)

2(2) - - 4 4 2 200

Skill based

subjects

2(2) 2(2) - - 2(2)

2(2)

2(2)

2(2)

12 12 6 600

Environmen

tal studies

- - - - 2(2) - 2 2 1 100

Value

education

- - - - - 2(2) 2 2 1 100

Part V

Extension

activities

- - - 0(1) - - - 1 - -

Total 30(21) 30(21) 30(23) 30(24) 30(26) 30(25) 180 140 38 3800


B.B.A Table – 2: Course Details and Scheme of Examination

(Those who are joining in 2013 – 2014and after)

FIRST SEMESTER

Course Components

Subjects Hrs/ Week

Credits Exam Hours

Internal Marks

External Marks

Total Marks

Part I Business Letters (Tamil)

6 3 3 25 75 100

Part II English I 6 3 3 25 75 100

Part III Core Subjects

Management Principles and Thoughts Financial Accounting

5

5

4

4

3

3

25

25

75

75

100

100

Allied Subject I Economics for Management

6 5 3 25 75 100

Part IV Skill Based Subject

Paper I Personality Development & Interpersonal Skills

2 2 2 25 75 100

Total

30

21

600

SECOND SEMESTER

Course Components

Subjects Hrs/ Week

Credits Exam Hours

Internal Marks

External Marks

Total Marks

Part I Office Management (Tamil)

6 3 3 25 75 100

Part II English II 6 3 3 25 75 100


Cost Accounting Computer Awareness I (HTML and Web Design)

5

5

4

4

3

3

25

25

75

75

100

100

Allied Subject I Money and Banking

6

5

3

25

75

100

Part IV Skill Based Subject

Practical I Web Programming Lab

2

2

3

40

60

100

Total

30

21

600


THIRD SEMESTER

Course Components

Subjects Hrs/Week Credits Exam Hours

Internal Marks

External Marks

Total Marks


Business Laws Banking Theory Computer Awareness II (Office Automation)

6 6 5

3 3 5

3 3 3

25 25 25

75 75 75

100 100 100

Elective Subject Entrepreneurial Development

5

5

3

25

75

100

Allied Subject- II Business Statistics

6

5

3

25

75

100

Part IV NME Subject

Fundamentals of Management

2

2

2

25

75

100

Total

30

23

600

FOURTH SEMESTER

Course Components


Internal Marks

External Marks

Total Marks


Industrial Laws Fundamentals of Disaster Management Organisational Behaviour

6 6 5

3 3 5

3 3 3

25 25 25

75 75 75

100 100 100

Elective Subject Marketing Management

5

5

3

25

75

100

Allied Subjects II Business Mathematics

6

5

3

25

75

100

Part IV NME Subject

Concepts of Entrepreneurship

2

2

2

25

75

100

Part V (Extension Activities)

- 0 1 - - - -

Total

30

24

600


FIFTH SEMESTER

Course Components


Internal Marks

External Marks

Total Marks


Financial Management Computer Awareness III (C Programming) Resource Management Techniques

6

6

6

5

5

5

3

3

3

25

25

25

75

75

75

100

100

100

Elective Subject Research Methodology and Report writing

6

5

3

25

75

100

Part IV Skill based Subjects

C Programming Lab Aptitude and Reasoning Ability

2

2

2

2

3

2

40

25

60

75

100

100

Environmental Studies

2 2 2 25 75 100

Total 30 26 700

SIXTH SEMESTER

Course Components


Internal Marks

External Marks

Total Marks


Management Accounting Human Resource Management Computer Awareness IV (Visual Programming) Production and Operations Management

6 6 6 6

5 5 4 5

3 3 3 3

25 25 25 20

75 75 75 80

100 100 100 100

Part IV Skill based Subjects

Visual Programming Lab Job Seeking Skills

2 2

2 2

3 2

40 25

60 75

100 100

Value Education 2 2 2 25 75 100

Total 30 25 700


SRI S.RAMASAMY NAIDU MEMORIAL COLLEGE (An Autonomous Institution Re-accredited with ‘A’ Grade by NAAC)

SATTUR – 626 203 Department of Business Administration

(For those who are joining in 2013-2014 and after) SYLLABUS

Programme : B.B.A Subject Code : Semester : I No.of Hours allotted : 5 / Week Part III : Core Subject – Paper I No.of Credits : 4 Title of the Paper: MANAGEMENT PRINCIPLES AND THOUGHTS Objectives:

To provide a fundamental exposure to the Theories and Principles of Management

To have a good foundation in the concepts of Management

UNIT – I: Management- Introduction- Definition- Nature- Scope- Functions of Management- Is Management a Science or an Art- Management Vs Administration- Management Levels- Managerial Skills- Importance of Management. UNIT – II: Planning- Definition- Nature- Importance or Objectives- Planning process- Types of plans- Advantages and limitations- Decision Making- Nature- Process- Types of Decisions. UNIT – III: Organizing – Definition- Nature- Process- Purpose or importance of Organizing- Formal and Informal Organizations- Line and Staff Organizations. Staffing- Meaning- Definition- Steps- Manpower Planning- Recruitment- Selection- Training- Performance Appraisal. UNIT – IV: Direction- Definition- Characteristics- Importance- Nature and Scope- Principles- Techniques- Types of Direction. Controlling- Definition- Features- Significance- Control Process- Requirements of an effective Control System- Controlling techniques- Budgetary and Non Budgetary Control Techniques (Basic concepts only) UNIT – V: Management Thoughts- Pre-Classical Management period- Robert Owen- Charles Babbage- Classical Management Theory- F.W.Taylor’s Scientific Management Theory- Henry Fayol’s Administrative Management Theory- Max Weber’s Bureaucratic Management Theory- Neo-Classical or Behavioural Theory- Mary Parker Follett- Elton Mayo’s Hawthorne Studies- Maslow’s Need Theory- Douglas McGregor’s X and Y Theory- Chester Bernard’s Theory- Modern Theory- Systems approach- Contingency approach.


Text Books: Text Book-1: Title of the Book : PRINCIPLES OF MANAGEMENT Name of the author(s) : Dr.G.K.Vijayaraghavan, M.Sivakumar Publisher : Lakshmi Publications, Chennai Edition/Year : Third / January 2012 Text Book-2: Title of the Book : PRINCIPLES OF MANAGEMENT Name of the author(s) : Dr.K.Natarajan, Dr.K.P.Ganesan Publisher : Himalaya Publishing House, Mumbai Edition/Year : Fourth / 1999 Unit-I: (From Text Book-1) Chapter 1 (Sections 1.1, 1.3 to 1.8) Unit-II: (From Text Book-1) Chapter 2 (Sections 2.1 to 2.5, 2.10.1, 2.10.2, 2.10.6) Unit-III: (From Text Book-1) Chapter 3 (Sections 3.1 to 3.4, 3.7, and 3.8) (From Text Book-2) Chapter 12 Unit-IV: (From Text Book-2) Chapters 13, 18 and 19 Unit-V: (From Text Book-1) Chapter 1 (Sections 1.9 to 1.10.11) Reference Book: Title of the Book : PRINCIPLES OF MANAGEMENT Name of the author(s) : S.M.Sundaram Publisher : SreeMeenakshi Publications, Karaikudi Edition/Year : Second / 2011





Programme : B.B.A Subject Code : Semester : I No.of Hours allotted : 5 / Week Part III : Core Subject – Paper II No.of Credits : 4 Title of the Paper: FINANCIAL ACCOUNTING Objectives:

To develop the basic framework of accounting knowledge in students.

To enrich the students with the preparation and maintenance of accounting.

UNIT – I: Book keeping- Meaning, Definition and Objectives- Accounting- Definition and Need- Steps involved- Major functions- Advantages and limitations- Methods of Accounting- Single and Double Entry Systems- Comparative study- Types of Accounts- Personal Account, Real Account, Nominal Account- Accounting rules- Accounting Concepts and Conventions- Characteristic features. UNIT-II: Journal- Meaning of Journalizing- Elements of Journal- Hints for Journalizing- Ledger- Ledger posting- Rules- Steps involved in Ledger posting- Balancing of Ledger Accounts. Subsidiary Books- Basic documents- Kinds- Cash Book- Types- Advantages of Subsidiary Books- Trial Balance- Objectives- Methods of preparation- Rectification of Errors- Before and after preparation of Trial Balance/Final Accounts. UNIT-III: Bank Reconciliation Statement- Meaning, Advantages and preparation- Cash Book- Pass book- Meaning, Differences. Final Accounts- Formats of Manufacturing Account, Trading Account, Profit and Loss Account, Balance Sheet- Steps in the preparation of Final Accounts- Simple adjustments. Capital and Revenue- Capital Expenditure- Revenue Expenditure- Deferred Revenue Expenditure- Meaning- Classifications. UNIT-IV: Depreciation- Definition and Characteristic features- Influencing factors- Importance- Need for Depreciation- Methods of calculating depreciation- Straight Line Method- Written Down Value Method- Differences- Simple problems. UNIT-V: Accounts of Non-trading concerns- Receipts and Payments Account- Income and Expenditure Account- Balance Sheet- Formats- Steps to prepare- Differences between these accounts. Note: 60% Problems and 40% Theoretical Questions shall be asked.


Text Book: Title of the Book : FINANCIAL ACCOUNTING Name of the author(s) : Dr.T.Ramasamy Publisher : Gold Books Publishing House, Srivilliputhur. Edition/Year : Second Edition / 2012 Unit-I : Chapters 1 and 2 Unit-II : Chapters 3,4,5,6 and 9 Unit-III: Chapters 13, 7, 8 and 17 Unit-IV: Chapter 16 Unit-V : Chapter 14 Reference Book: Title of the Book : ADVANCED ACCOUNTANCY – VOLUME I Name of the author(s) : T.S.Reddy and A.Murthy Publisher : Margham Publications, Chennai Edition/Year : Second Revised Edition/ 2011





Programme : B.B.A Subject Code : Semester : I No.of Hours allotted : 6 / Week Part III : Allied Subject I – Paper I No.of Credits : 5 Title of the Paper: ECONOMICS FOR MANAGEMENT Objectives:

To provide applied skills to Managerial problems using the theoretical concepts of

Economics.

To become familiar with the objectives of a modern business firm.

UNIT-I: Definition, Nature and Scope of Managerial Economics- Distinction between Economics and Managerial Economics- Role and Responsibilities of a Managerial Economist- Importance of Business Economics- Decision making- Five basic principles of Managerial Economics. UNIT-II: The Law of Diminishing Marginal Utility- Law of Equi-Marginal Utility- Demand Analysis- Meaning of Demand function and objectives of Demand Analysis- Consumption Function- Classification of Demand- Consumer’s Surplus- Elasticity of Demand- Indifference Curve Analysis. UNIT-III: Demand or Sales Forecasting- Meaning and Importance- Factors involved in Demand Forecasting- Purpose of Forecasting- Methods of Forecasting for an established product and a new product- Essentials of Good Forecasting Method. UNIT-IV: Objectives of a Modern Firm- Price Determination under various Market forms- Perfect Competition, Monopoly and Monopolistic Competition- Oligopoly (Features only)- Pricing Policies- Pricing Methods- Skimming Pricing- Penetration Pricing- Differential Pricing- Product line Pricing, UNIT-V: Profit- Nature of profit- Gross Profit and Net Profit- Theories of Profit- Functions and Purposes of Profit- Accounting and Economic Profit- Profit Maximization Policies- Aims of Profit Policy- Profit Planning and Control- Break Even Analysis, Rate of ROI- Profit Forecasting.


Text Book: Title of the Book : MANAGERIAL ECONOMICS Name of the author(s) : Dr.N.Srinivasan Publisher : MeenakshiPathippagam, Madurai Edition/Year : Revised Edition / May 2011 Unit-I : Chapter 1 Unit-II : Chapter 2 Unit-III: Chapter 3 Unit-IV: Chapter 4 Unit-V : Chapter 5 Reference Books: Reference Book-1: Title of the Book : PRINICPLES OF ECONOMICS Name of the author(s) : D.M.Mithani Publisher : Himalaya Publishing House, Mumbai Edition/Year : Tenth / 1999 Reference Book-2: Title of the Book : BUSINESS ECONOMICS Name of the author(s) : Dr.S.Sankaran Publisher : Margham Publications, Chennai Edition/Year : Second / 1994





Programme : B.B.A Subject Code : Semester : I No.of Hours allotted : 2 / Week Part IV : Skill Based Subject – Paper I No.of Credits : 2 Title of the Paper: PERSONALITY DEVELOPMENT & INTERPERSONAL SKILLS Objectives

To provide basic knowledge of development of individual personality with all its powers and

potentialities.

UNIT-I: Personality- Introduction- Meaning and Personality Traits- Factors affecting Personality- Self Awareness- SWOT Analysis- Personality Improvement. UNIT-II: Self Confidence- Definition- Signs and Reasons of Low Self Confidence- Developing Self Confidence- Overcoming Inferiority feelings- Powers of the Mind. Interpersonal Skills- Importance and constituent elements of Interpersonal skills- Development of Interpersonal skills. UNIT-III: Leadership- Definition and Characteristics- Qualities and Functions of a good leader- Leadership styles. Time Management- Significance- Elements of effective Time Management- Barriers to effective Time Management- Remedial measures. Text Book:

Title of the Book : ORGANISATIONAL BEHAVIOUR Name of the author(s) : Shashi K.Gupta, Rosy Joshi Publisher : Kalyani Publishers, Ludhiana Edition/Year : First Edition/2003 Unit-I : Chapter 1 Unit-II : Chapters 2 and 3 Unit-III: Chapters 4 and 5 Reference Book: Title of the Book : Organisational Behaviour Name of the author(s) : Dr.S.S.Khanka Publisher : S.Chand& Company Ltd., New Delhi Edition/Year : Seventh Revised Edition/2009





Programme : B.B.A Subject Code : Semester : II No.of Hours allotted : 5 / Week Part III : Core Subject – Paper III No.of Credits : 4 Title of the Paper: COST ACCOUNTING Objectives:

To equip the students with the basic concepts and terminologies in Costing.

To gain knowledge in the preparation and maintenance of costing records.

UNIT – I: Cost Accounting- Introduction- Objectives- Functions- Importance- Distinction between Financial Accounting and Cost Accounting- Distinction between Management Accounting and Cost Accounting- Cost, Cost Centre- Types- Advantages and Limitations of Cost Accounting- Types of Cost, Elements of Cost- Classification of Costs. UNIT-II: Unit or Output Costing- Introduction, Meaning and Definition of Cost Sheet- Cost Accumulation Procedure in Unit Costing- Ascertainment of Cost per unit- Specimen and preparation of a Cost Sheet- Job Costing and Batch Costing- Definition, Features, Procedure, Advantages and Disadvantages- Contract Costing- Introduction, Definition, Types of Contract, Features, Procedure of Contract Costing- Advantages and Limitation of Contract Costing. (Fundamentals only). UNIT-III: Materials Control- Basic concepts and objectives- Purchase Control- Centralized and Decentralized purchase- Stock levels- Economic Order Quantity- ABC Analysis- Bin Card- Stores Ledger- Methods of valuing Materials issue- FIFO, LIFO, Simple Average and Weighted Average methods. UNIT-IV: Labour- Introduction- Classification of Labour Cost- Methods of Labour Cost Control- Sound wage System- Remuneration- Influencing factors- Methods of Wage Payment- Time Rate System- Straight Piece Rate System- Taylor’s and Merick’s Differential Piece Rate System- Premium and Bonus plans-Halsey Plan- Rowan Plan- Emerson’s Efficiency System- Gantt Task Bonus System-The Bedaux System- Procedure, Advantages and Limitations. Possible frauds in Wage payment and prevention- Over Time- Labour Turnover. UNIT-V: Overhead- Meaning and Classification- Allocation and Apportionment- Methods of Absorption of Overheads- Machine Hour Rate, Direct Material Cost Method, Direct Labour Cost Method, Direct Labour Hour Method (simple problems). Note: 60% Problems and 40% Theoretical Questions shall be asked.


Text Book: Title of the Book : COST ACCOUNTING Name of the author(s) : Dr.T.Ramasamy Publisher : Gold Books Publishing House, Srivilliputhur. Edition/Year : Second Edition / 2009 Unit-I : Chapter 1 Unit-II : Chapters 5,6 and 7 Unit-III: Chapter 2 Unit-IV: Chapter 3 Unit-V : Chapter 4 Reference Book: Title of the Book : COST AND MANAGEMENT ACCOUNTING Name of the author(s) : T.S.Reddy and Y.Hari Prasad Reddy Publisher : Margham Publications, Chennai Edition/Year : Fourth Edition/ 2011





Programme : B.B.A Subject Code : Semester : II No.of Hours allotted : 5 / Week Part III : Core Subject – Paper IV No.of Credits : 4 Title of the Paper: COMPUTER AWARENESS – I (HTML AND WEB DESIGN) Objectives

To make the students understand the basic fundamentals of Internet concepts.

To enable them develop simple Web pages using various tags in HTML.

UNIT I:

Introduction to Internet : Introduction – What is Internet – history of Internet – How the Web works

– Web Server and Clients – Connections as ISP – ISDN – Dial – up or Leased – Domain Naming System

– Registering our Own Domain name – Intranet .

UNIT II:

Basics of HTML: Introduction – Overview of Web Browsers – Hypertext –Hyper Text Mark-up

Language – Basic Components of HTML – Formatting the Text HTML.

UNIT III:

Internet Services: URL – protocol – Linking to other HTML Documents – Linking inside the same

documents - Linking to other Internet Services.

UNIT IV:

Lists in HTML: Introduction – Lists in HTML – Ordered Lists – Using Ordered Lists – Using Netscape

Extensions – Unordered Lists – Directory Lists – Definition Lists – Combining List types.

UNIT V:

Graphics and Web-Page: Graphics and Web-pages – Image formats and Browsers – Graphics and

HTML documents – Images and Hyper link anchors – Image Maps – HTML Tables: Introduction HTML

Tables – Aligning table elements –Row and Column Spanning.


Text Book: Title of the Book : COMPUTER FUNDAMENTALS AND WINDOWS WITH INTERNET TECHNOLOGY Name of the author(s) : N.Krishnan Publisher : Scitech Publications (India) Private Limited, Chennai. Edition/Year : First Edition / 2001 Unit-I : Chapter 15 (Sections 15.1 to 15.11)

Unit-II : Chapter 16 (Sections 16.1 to 16.6)

Unit-III: Chapters 17 and 18 (Sections 17.2, 17.3, 17.7, 17.8, 18.2)

Unit-IV: Chapter 19 (Sections 19.1 – 19.7)

Unit-V : Chapter 20 and 21 (Sections 20.1 – 20.7, 21.1 – 21.4)

Reference Book: Title of the Book :MICROSOFT OFFICE 2000 Nameof the author(s) : Gini Courter and Annette Margins Publisher : BPB Publications, New Delhi Edition/Year : First Edition / 1999





Programme : B.B.A Subject Code : Semester : I No.of Hours allotted : 6 / Week Part III : Allied Subject I – Paper II No.of Credits : 5 Title of the Paper: MONEY AND BANKING Objectives:

To introduce the fundamental concepts and theories related with money.

To help the students properly translate the monetary resources into meaningful utilities, for effective decision making.

UNIT-I: Nature and functions of Money: Definition of Money- Difficulties of Barter System- Kinds of Money – Significance of Money- Circular Flow of Money- Monetary Standards- Gold Standard- Bimetallism- Paper Standard- Principles and Methods of Note Issue- India’s present Currency system. UNIT-II: Quantity and Income Theories of Value of Money: The Transactions Approach- Assumptions- Criticism- The Cash Balances Approach- Mashall, Pigou, Robertson and Keynes Equations- Income Theory of Value of Money. UNIT-III: Inflation and Trade Cycles: Inflation- Meaning- Kinds of Inflation- Inflationary Gap- Consequences of Inflation- Control of Inflation- Deflation. Trade Cycles- Meaning- Phases of Trade Cycles- Howtrey’s Monetary Theory- Keynesian Theory- Control of Trade Cycles. UNIT-IV: Functions and Role of Commercial Banks- Bank Assets and Liquidity- Creation of Credit- Meaning- Loan Creates Deposits- Process of Credit Creation- Limitations of Credit Creation- Banking facilities to Business, Agriculture and Small Entrepreneurs. UNIT-V: Money Market and Central Banking: Money Market- Definition- Composition- Characteristics of Developed and Underdeveloped Money Markets- Importance of Money Market. Central Banking- Nature and Functions- Methods of Credit Control- Quantitative and Qualitative- Reserve Bank of India- Functions- Monetary Policy of RBI- RBI and Industrial Finance- Achievements and Failures of Reserve Bank.


Text Book: Title of the Book : MONEY AND BANKING Name of the author(s) : Dr.R.R.Paul Publisher : Kalyani Publishers, Ludhiana Edition/Year : Second Edition / May 2001 Unit-I : Chapters 1,2,3,6 and 10 (PART A-MONEY)

Unit-II : Chapter 5 (PART A-MONEY)

Unit-III: Chapters 8 and 9 (PART A-MONEY)

Unit-IV: Chapters 1 and 4(PART B- BANKING)

Unit-V : Chapters 2,3 and 5(PART B- BANKING)

Reference Book: Title of the Book : Money, Banking, Trade and Finance Name of the author(s) : K.P.M.Sundaram Publisher : Sultan Chand & Sons, New Delhi Edition/Year : Twelfth / 1974





Programme : B.B.A Subject Code : Semester : II No.of Hours allotted : 2 / Week Part IV : Skill Based Subject – Practical I No.of Credits : 2 Title of the Paper: WEB PROGRAMMING LAB Objective:

To develop simple web pages using various tags in HTML.

Lab Exercises: 1. Design a web page for demonstrating physical text elements.

2. Design a web page for demonstrating logical text elements.

3. Design a web page for a company using several links.

4. Design a web page demonstrating table with various colours.

5. Write html script for a design having cells having different type of elements.

6. Design a web page with various padding properties

7. Design a webpage having several tabular partitions.

8. Design a webpage using your Bio-data.

9. Design a webpage using Time Table.

10. Design a simple web page using marquee properties





Programme : B.B.A Subject Code : Semester : III No.of Hours allotted : 6 / Week Part III : Core Subject – Paper V No.of Credits : 3 Title of the Paper: BUSINESS LAWS Objectives

To understand the role and significance of Business Laws in the successful management of an Organisation.

UNIT I Indian Contract Act, 1872- Law of Contract-Nature-Definition-Classification of contract-According to Enforceability, Formation, Performance- Essential elements of a valid contract- Lawful Consideration- Free Consent. UNIT II Offer and Acceptance: Offer-Types- Legal rules relating to a Valid offer- Acceptance- Meaning and Legal rules regarding Acceptance- Communication, Revocation of Offer and Acceptance. Consideration-Legal rules regarding consideration-Contract without Consideration is Void- Stranger to contract- Persons incompetent to Contract. Consent-Free Consent-Coercion- Undue influence-Misrepresentation-Mistake-Fraud-Distinction between Misrepresentation and Fraud- Mistake of Law- Mistake of Fact- Mistake as to the nature of Contract. UNIT III Agreements with Unlawful Object- Void, Unlawful and Illegal Agreements- Effects- Wagering Agreements- Effects and Essentials of Wagering Agreement- Contingent Contracts- Definition and rules in respect of Contingent Contracts. Performance of Contract- Conditions of a valid offer to perform- Devolution of joint rights- Assignment of Contractual Obligations and Rights. Discharge of Contract- Methods- Novation, Recession, Alteration, Remission, Waiver, Merger- Actual Breach of Contract- Anticipatory Breach of Contract- Express and Implied- Remedies for Breach of Contract. UNIT IV Special contracts-Meaning of Indemnity and Guarantee-Kinds of Guarantee-Rights and Discharge of Surety.Bailment and Pledge-Rights and Duties of Bailor and Bailee- Lien- Distinction between Particular Lien and General Lien. Agency- Definition of Agent and Principal-Creation of Agency-Classification of Agents-Relation, Duties and Rights of an Agent and Principal.Delegation of Authority-Termination of Agency-Case laws. UNIT V The Sale of Goods Act, 1930 – Formation of Contract of Sale – Conditions and Warranties – Passing of Property in Goods – Performance of Contract of Sale – Rights of an Unpaid Seller.


Text Book: Title of the Book : BUSINESS LAWS Name of the author(s) : J.Jayasankar Publisher : Margham Publications, Chennai Edition/Year : First Edition / 2005

Unit-I : Chapter 1 (PART I)

Unit-II : Chapters 2,3, 4 and 5 (PART I)

Unit-III: Chapters 6,7,8,9 and 10(PART I)

Unit-IV: Chapters 11, 12, 13 and 14(PART I) Unit-V : Chapters 1 to 5 (PART II) Reference Book:

Title of the Book : Elements of Mercantile Law Name of the author(s) : N.D.Kapoor Publisher : Sultan Chand & Sons, New Delhi Edition/Year : Twenty first Edition / 1994




(For those who are joining in 2013-2014 and after)

SYLLABUS Programme : B.B.A Subject Code : Semester : III No.of Hours allotted : 6 / Week Part III : Core Subject – Paper VI No.of Credits : 3 Title of the Paper: BANKING THEORY Objectives

To provide a basic exposure to the various transactions and practices carried out in banking sectors.

To make the student understand the role and responsibility of the customer as well as the banker.

UNIT-I: Origin of Banking- Banker- Banking and other business- Customer- Relationship between a banker and a customer- General and Special relationship- Statutory obligation to honour Cheques- Banker’s Lien- Duty to maintain secrecy of customer’s account- Right to claim incidental charges- Right to charge Compound Interest- Right to Set Off- Right to close an account- Right to appropriate payments- Rule in Clayton’s case. UNIT-II: Deposits- General precautions for opening an account- Current Deposit account- Fixed Deposit Account- Savings Deposit account- Insurance Linked Savings Bank Deposit- Recurring Deposit- Other deposits. Pass Book- Correct Entry- Wrong Entry- Entries favourable to the Customer- Entries favourable to the Bankers. Bank Customers- Minor or Infant- A married woman- Drunkard- A partnership firm- A Joint Stock Company- Non-trading Companies- Private Companies- Non-trading Associations- Executors, Administrators and Trustees- Joint Account. UNIT-III: Negotiable Instruments- Definition, Characteristics, Types and Classification- Special Parties to a Negotiable Instrument- Negotiation Vs. Assignment. Cheques: Definition, Salient Features, Specimen of a Cheque- Cheque and Bill of Exchange-Cheque Vs. Draft- Drawing up of a Cheque- Banker’s Cheque- Golden Cheque Scheme- Bank Orders Scheme. Material Alteration- Meaning, Effect and Example- Material Alteration and the Banker- Devices to arrest Material Alteration- Immaterial Alteration.Crossing- Types- Who can cross? – Opening of Crossing. Endorsement: Definition, Importance, Kinds, Regularity and Liability of Endorsement- Assignment Vs Endorsement. Marking: Significance- Marking at the request of the Drawer, Payee, any holder, another Banker- Forged Signature of the Payee or Endorsee- Cancellation of Marking- Marking of Post-dated Cheque.


UNIT-IV: Paying Banker- Precautions before honouring a Cheque- Circumstances for dishonouring a Cheque- Answers to Dishonoured Cheques- Statutory Protection to a Paying Banker- Payment in due course- Holder in due course- Recovery of money paid by mistake- money can be/cannot be recovered. Collecting Banker- Banker as a Holder for Value- Banker as an Agent- Conversion- Statutory Protection- Basis of Negligence- Duties of a Collecting Banker. UNIT-V: Loans and Advances- Principles of Sound Lending- Secured and Unsecured Advances- Forms of Advances. Modes of Charging Security- Lien- Pledge- Mortgage- Assignment- Hypothecation- Characteristic features.Securities for advances- Canons of a good banking security. Text Book: Title of the Book : BANKING THEORY, LAW AND PRACTICE Name of the author(s) : E.Gordon, Dr.K.Natarajan Publisher : Himalaya Publishing House, Mumbai Edition/Year : 22nd Revised Edition / 2011 Unit-I : Chapters 1 and 13

Unit-II : Chapters 2,3 and 4

Unit-III: Chapters 5, 6,7,8,9 and 10

Unit-IV: Chapters 11 and 12

Unit-V : Chapters 14, 15 and 17

Reference Book:

Title of the Book : Banking Theory Law and Practice Name of the author(s) : S.M. Sundaram Publisher :SreeMeenakshi Publications, Karaikudi. Edition/Year : Eighth Edition / 2009





Programme : B.B.A Subject Code : Semester : III No.of Hours allotted : 5 / Week Part III : Core Subject – Paper VII No.of Credits : 5 Title of the Paper: COMPUTER AWARENESS – II (OFFICE AUTOMATION) Objectives

To create an awareness about the application of computers in day to day business.

To understand the practical utilization of computer in handling and maintenance of

business data.

UNIT-I:

Fundamentals of Computers: Introduction to Computers- Characteristics and History of Computers-

Computer Generations- Types of Computers- Basic Computer Organisation- Input and Output

Devices.

UNIT-II:

MICROSOFT WORD: Introduction- Features of MS Word 2007- Basic File Manipulation- Editing a

Document- Formatting the text- Formatting a Paragraph- Bulleting and Numbering List- Spell Check

and Grammatical Errors- Table- Mail Merge.

UNIT-III:

MICROSOFT EXCEL: Introduction- History- Getting stared with MS Excel- The MS Excel Window-

Formulae and Data formatting- Creating Excel functions, filling cells and printing- Charts.

UNIT-IV:

MICROSOFT POWERPOINT: Introduction- The PowerPoint Window- Creating a PowerPoint

Presentation- Object and Slide Animations- Spell Check- Using Outline, Slides Tabs, Sorter View-

PowerPoint Printing options.

UNIT-V:

MICROSOFT ACCESS: Introduction- Starting Access 2007- Creating an Access 2007 Database- Creating

a Table- Opening an existing Database- Entering and Editing Data in Table- Sorting Records- Filtering

Records- Querying the Database- Reports.


Text Book-1: Title of the Book : COMPUTER APPLICATIONS IN BUSINESS-I

Name of the author(s) : Vasanthi Ramanathan Publisher : MeenakshiPathippagam, Madurai. Edition/Year : Second Edition / 2012 Text Book-2: Title of the Book : MICROSOFT OFFICE 2000 Name(s) of the author : Gini Courter and Annette Margins Publisher : BPB Publications, New Delhi Edition/Year : First Edition / 1999 Text Book - 1 Unit-I: Unit 1

Unit-II : Unit 4

Unit-III: Unit 5

Text Book - 2

Unit-IV: Unit 6

Unit-V : Unit 7

Reference Books:

Reference Book-1:

Title of the Book : LEARNING COMPUTERS AND MS OFFICE SUITE Name of the author(s) : Dr.K.Krishnaveni, S.Pradeep Kumar Kenny Publisher : KK Publications, Tirunelveli Edition/Year : First Edition / 2012





Programme : B.B.A Subject Code : Semester : III No.of Hours allotted : 5 / Week Part III : Elective Subject – Paper I No.of Credits : 5 Title of the Paper: ENTREPRENEURIAL DEVELOPMENT Objectives:

To provide an in depth understanding of the role of Entrepreneurs in modern business.

To study in detail the institutional support by the Government agencies towards EDP.

UNIT-I: Entrepreneur- Entrepreneurship- Importance and role in economic development- Functions, Qualities and types of Entrepreneur- Entrepreneur Vs Manager- Intrapreneur- Entrepreneurial Competencies- Growth and development of Entrepreneurship in India. Women Entrepreneurs- Concept, Functions, Profile and Qualities- Growth and development of women entrepreneurship- Problems of Women Entrepreneurs-Psycho-Social barriers- Women Entrepreneurship in India- TREAD. UNIT-II: Entrepreneurial Growth- Influencing factors- Economic, Non-economic, Social, Cultural, Personality, Psychological and Sociological factors- The Theory of Need Achievement- Hagen’s Theory- Government actions. Entrepreneurship Development Programmes- Meaning, Importance, Objectives, Course contents and curriculum, types, phases and evaluation of EDPs- Problems in the conduct of EDPs. UNIT-III: Institutions assisting Entrepreneurs- DIC, SISI, NSIC, SIDCO, ITCOT, SIDO, SSIB, SIPCOT, TCO, NIESBUD, NAYE, NISIET, EDII, Industrial Estates and KVIC. Institutional Finance to Entrepreneurs- IFCI, ICICI, IDBI, IRBI, SIDBI, EXIM Bank, UTI, LIC, SEC, SIDC, TIIC and Commercial banks. UNIT-IV: Project Formulation- Meaning and Stages- Project design and Network analysis- Project formulation and Financial Institutions- Project report- Meaning, Importance and Contents- Planning Commission’s Guidelines. Project Appraisal- Concept and Stages. Economic analysis- Technical feasibility- Financial analysis- Market analysis- Organisational and Managerial aspects- Project Appraisal methods.


UNIT-V: Small Scale Industry- Definition- Steps for starting SSI- Procedure for Registration of SSI units- Sickness in SSI- Definition- Process- Signals and Symptoms- Causes and Kinds of Sickness- Consequences and remedial measures. Forms of Organisation- Proprietorship- Partnership- Company- Cooperative organisation- Selection of form of organisation. Text Book: Title of the Book : ENTREPRENEURIAL DEVELOPMENT Name of the author(s) : Dr.L.Rengarajan Publisher :SreeRenga Publications, Rajapalayam Edition/Year : Third Revised Edition / 2008 Unit-I : Chapters 1 and 2

Unit-II : Chapters 5 and 7

Unit-III: Chapters 8 and 14


Unit-V : Chapters 16, 18 and 20

Reference Book: Title of the Book : ENTREPRENEURIAL DEVELOPMENT Name of the author(s) : Jayshree Suresh Publisher : Margham Publications, Chennai Edition/Year : Fourth Edition / 2006





Programme : B.B.A Subject Code : Semester : III No.of Hours allotted : 6/ Week Part III : Allied Subject II – Paper I No.of Credits : 5 Title of the Paper: BUSINESS STATISTICS Objectives:

To introduce the important concepts and hence the application of Statistics in handling business operations.

UNIT-I: Statistics- Definition- Importance- Functions and Limitations- Collection of Data- Primary and Secondary Data- Methods of collecting Primary data- Requisites of a good Questionnaire- Sources of Secondary data- Sampling- Methods of Sampling- Classification- Objectives and Types- Tabulation- Parts of table- Rules for tabulation- Differences between Classification and Tabulation. Diagrammatic Presentation- Types- Line Diagram- Bar Diagram- Pie Diagram- Graphic presentation- Graphs of Frequency Distribution- Histogram, Frequency Polygon, Frequency curves, Ogives- Simple problems. UNIT-II: Measures of Central Tendency- Mean, Median, Mode- Geometric Mean- Harmonic Mean- Quartiles, Deciles and Percentiles- Problems. UNIT-III: Measures of Dispersion- Methods of measuring Dispersion- Range, Inter Quartile Range, Mean Deviation, Standard Deviation- Combined Mean and Combined Standard Deviation- Coefficient of Variation- Lorenz Curve. UNIT-IV: Skewness- Karl Pearson’s Coefficient of Skewness- Bowley’s Coefficient of Skewness- Kurtosis and Moments. Correlation Analysis- Types- Coefficient of Correlation- Karl Pearson’s Coefficient of Correlation- Spearman’s Rank Correlation- Ranks are given, Ranks are not given and Repeated Ranks- Concurrent Deviation Method. UNIT-V: Regression Analysis- Meaning and Importance- Differences between Correlation and Regression- Regression Lines and Equations- Regression Coefficient. Index Numbers- Types- Simple Aggregate Method, Simple Average of Price Relatives Method- Weighted Index Numbers- Laspeyre’s ,Bowley’s, Paasche’s, Fischer’s and Marshall-Edgeworth Index Numbers- Test of Consistency of Index Numbers.


Text Book: Title of the Book : STATISTICAL METHODS Name of the author(s) : Dr.S.P.Gupta Publisher : Sultan Chand & Sons, New Delhi Edition/Year : 34th Edition / 2005 Unit-I : Chapters 1,2,4,5,6,7 and 8

Unit-II : Chapter 9

Unit-III: Chapter 10


Unit-V : Chapters 13 and 15

Reference Book: Title of the Book : FUNDAMENTALS OF STATISTICS Name of the author(s) : Dr.A.Rethinapandy, Dr.A.Krishnan Publisher : SreeVani Publications, Madurai Edition/Year : First Edition / 2011





Programme : B.B.A Subject Code : Semester : III No.of Hours allotted : 2 / Week Part IV : Non-Major Elective – Paper I No.of Credits : 2 Title of the Paper: FUNDAMENTALS OF MANAGEMENT Objectives

To provide an in depth understanding of the subject covering all the recent developments in Business Administration

UNIT-I: Management-Definition- Functions of Management- Planning – Definition, Characteristics, Importance, Advantages and Limitations – Steps in Planning. UNIT-II: Organising- Definition- Elements- Steps- Importance- Types- Organisation Charts and Manuals. Staffing- Meaning- Steps in staffing process- Manpower Planning- Recruitment- Selection- Training- Performance Appraisal. UNIT-III: Direction- Definition, Characteristics, Importance, Nature and Scope- Techniques- Types of Direction. Controlling – Definition, Characteristics, Significance- Control Process- Requirements of Effective Control- Techniques of Control. Text Book: Title of the Book : PRINCIPLES OF MANAGEMENT Name of the author(s) : Dr.K.Natarajan, Dr.K.P.Ganesan Publisher : Himalaya Publishing House, Mumbai Edition/Year : Fourth / 1999 Unit-I: Chapters 1 and 4 Unit-II: Chapters 6 and 12 Unit-III: Chapters 13 and 18 Reference Book: Title of the Book : PRINCIPLES OF MANAGEMENT Name of the author(s) : S.M.Sundaram Publisher : SreeMeenakshi Publications, Karaikudi Edition/Year : Second / 2011





Programme : B.B.A Subject Code : Semester : IV No.of Hours allotted : 6 / Week Part III : Core Subject – Paper VIII No.of Credits : 3 Title of the Paper: INDUSTRIAL LAWS Objectives:

To get a brief introduction about the industrial laws governing the behaviour and welfare of

employees.

UNIT-I: The Factories Act, 1948-Definitions-Factory-The Inspecting Staff-Health-Safety-Welfare-Working hours for adults-Holidays-Employment of young persons and women-Annual Leave with wages-Special provisions-Penalties and Procedure. The Industrial Disputes Act, 1947-Main features-Definitions-Modes of Settlement of Industrial Disputes –Voluntary Settlement and Conciliation-Adjudication-Arbitration-Procedure and Powers Authorities-Reference of Disputes to Boards, Courts or Tribunal-Strikes and Lock-out-Lay-off and Retrenchment. UNIT-II: The Industrial Employment(Standing Orders) Act, 1946-Need and Object of the Act-Special features-Procedure for Submission and Certification of Draft Standing Orders-Other provisions relating to Standing orders-Powers and duties of Certifying officers. The Trade Unions Act, 1926-DefinitionsRegistration of Trade Unions-Rights and privileges of registered Trade Unions-Duties and Liabilities of Trade Unions-Amalgamation of Trade Unions-Dissolution of Trade Unions- Penalties. UNIT-III: The Payment of Wages Act, 1936-Definitions-Rules regarding payment of wages-Deductions from wages-Maintenance of Registers and Records-Authorities under the act-Inspectors-Fixation and Revision of wages-Advisory Boards-Safeguards in payment of minimum wages. The Payment of Gratuity Act, 1972-Definitions-Controlling Authority-Payment of gratuity-Forfeiture of gratuity-Nomination-Determination and recovery of gratuity-Employees Provident Fund Scheme-Pension Scheme-Employee’s Deposit linked Insurance Scheme-Administration of the Schemes. UNIT-IV: The Employee’s Provident Funds (and miscellaneous provisions) Act, 1952-Definitions-Employee’s Provident Fund Scheme-Employee’s Pension Scheme-Employee’s Deposit-linked Insurance Scheme-Administration of the Schemes-Offences and Penalties. The Workmen’s Compensation Act, 1923-Definitions-Scope and Coverage-Employee’s Liability for Compensation-Amount of Compensation-Distribution of Compensation-Enforcement of Act. UNIT-V: The Payment of Bonus Act, 1965-Defintions-Payment of Bonus-Determination of -Definition-Eligibility for Bonus-Disqualification for bonus. The Consumer Protection Act, 1986-Definitions-Consumer Protection Councils-Redressal machinery under the Act-Appeals.


Text Book: Title of the Book :Business Law-II Name of the author(s) :K.C.Garg, V.K.Sareen, Mukesh Sharma Publisher :Kalyani Publishers, New Delhi Edition/Year : First Edition 2006 Unit-I: Chapters 1 and 2

Unit-II: Chapters 3 and 4



Unit-V: Chapters 9 and 10

Reference Book: Title of the Book :Elements of Mercantile Law Name of the author(s) :N.D.Kapoor Publisher : Sultan Chand & Sons, New Delhi Edition/Year : Twenty first edition /1994





Programme : B.B.A Subject Code : Semester : IV No.of Hours allotted : 6 / Week Part III : Core Subject – Paper IX No.of Credits : 3 Title of the Paper: FUNDAMENTALS OF DISASTER MANAGEMENT Objectives:

To provide a common starting point for understanding and discussing disasters and disaster management.

To understand various facets of disaster mitigation, disaster aids and rehabilitation efforts. UNIT-I: Natural Disasters- Earthquake- Volcano- Landslide- Tsunami- Flood.Anthropogenic Disasters-

Depletion- Pollution- Emissions and Global warming- Chemical Incidents- Projects and

Resettlements.

UNIT-II:

Geo-Informatics- Fundamentals of Remote Sensing- Capability- Establishing and Assigning the

requirement for Remote Sensing- Delivery of Remote Sensing imagery- GIS- Maps and Spatial

Information Presentation- GPS- Description- Remote Sensing and GIS for Disaster Management.

UNIT-III:

Disaster Preparedness and Decision Making- Environmental Health- Environmental Impact Analysis-

Assessments for various Disasters- Environment Management Plan- Cost Benefit Analysis- Disaster

Preparedness- Risk Adjustment- Technical Hazards- Disaster Aid.

UNIT-IV:

Institutional Arrangements- The UN Disaster Management Team- National Crisis Management

Committee- State Crisis Management Group- District Disaster Management Committee.

UNIT-V:

Disaster Mitigation- Disaster Recovery Planning- Strategies for Mitigation- Targeting Mitigation-

Rehabilitation and Reconstruction.


Text Book: Title of the Book : FUNDAMENTALS OF DISASTER MANAGEMENT Name of the author(s) : Ezhilarasan M. &Rajasekaran M. Unit-I : Chapter 1

Unit-II : Chapter 2

Unit-III: Chapter 3

Unit-IV: Chapter 4

Unit-V : Chapter 5

Reference:

Latest updates related to Disaster Management available at all leading websites.





Programme : B.B.A Subject Code : Semester : IV No.of Hours allotted : 5 / Week Part III : Core Subject – Paper X No.of Credits : 5 Title of the Paper: ORGANISATIONAL BEHAVIOUR Objectives:

To reach conceptual clarity about human behaviour in an organizational environment.

To apply the behavioural knowledge towards improving an organization’s effectiveness.

UNIT-I:

Organisational Behaviour-Concept and meaning-Characteristics-Nature of OB-Role of OB-

Understanding Human Behaviour-Influencing the Human Behaviour-Approaches to the study of

Organisational Behaviour-Process of Behaviour-Models of Organisational Behaviour.

UNIT-II:

Group dynamics-Definition-Types of groups-Theories of group formation-Problems or difficulties of

informal groups-Group norms-types of norms-how do norms develop?-Reasons to enforce norms-

Group cohesiveness-Definition-Influencing factors-consequences-Group development-five stages-

Group decision making-meaning and nature-DM process-steps-styles- -advantages and

disadvantages of Group Decision Making-Techniques of group decision making.

UNIT-III:

Motivation-Meaning-Nature-Motivation process-Need/Importance of Motivation-Theories of

Motivation-Content Theories-Maslow’s Need Hierarchical Theory-Herzberg’s Two Factor Theory-

Douglas McGregor’s Theory X and Theory Y-Alderfer’s ERG Theory-McClelland’s Three Need Theory-

Process Theories-Vroom’s Expectancy Theory-Porter and Lawler’s Expectancy Theory-Adam’s Equity

Theory.

Morale-Meaning and Definition- Individual and Group Morale- High or Low Morale- Factors

influencing Morale- Causes of low morale- Warning signs of low Morale- Factors improving Morale.

UNIT-IV:

Conflict Management- Definition and Features- Functional and Dysfunctional Conflict- Levels of

Conflict- Causes, Stages in Conflict- Conflict Management Process.

Stress Management- Meaning and Definition- Nature of Stress- Sources of Stress- Extra-

Organizational Stressors- Organisational Stressors- Group Stressors- Individual Stressors-

Consequences of Stress- Coping Strategies for Stress- Individual and Organizational Approaches.

UNIT-V:

Organisational Change- Forces for Change- Types of Change- Meaning of planned change- How to

manage? – Change Process- Change Agents- Human reactions to Change- Causes of Resistance to

Change- Overcoming Resistance to Change.

Organisational Development- Meaning and Definition- Characteristics- Need for OD- Benefits and

Limitations- Steps in OD process.


Text Book: Title of the Book : ORGANISATIONAL BEHAVIOUR Name of the author(s) : Shashi K.Gupta, Rosy Joshi Publisher : Kalyani Publishers, Ludhiana Edition/Year : First Edition/2003 Unit-I: Chapter 2

Unit-II: Chapters 6 and 7



Unit-V: Chapters 18 and 19

Reference Book: Title of the Book : Organisational Behaviour Name of the author(s) : Dr.S.S.Khanka Publisher : S.Chand& Company Ltd., New Delhi Edition/Year : Seventh Revised/2009





Programme : B.B.A Subject Code : Semester : IV No.of Hours allotted : 5 / Week Part III : Elective Subject – Paper II No.of Credits : 5 Title of the Paper: MARKETING MANAGEMENT Objectives:

To understand the fundamental and vital concepts of Marketing Management.

To analyse the importance of marketing aspects in performing the managerial functions. UNIT-I: Marketing- Key concepts- Nature, Importance/ Role of Marketing in Business- Scope/Functions of Marketing. Market Segmentation- Concept- Basic requirements- Benefits, Methods, Practice and Patterns of Market Segmentation.Marketing Mix- Meaning, Elements and factors determining Marketing Mix. UNIT-II: Product Planning: Concept of a product- Levels of a product- Product Planning and its significance- Product Objectives and Policies- Product Mix and affecting factors- Product Item and Product Line- Product Standardisation and Simplification- Product Identification- Branding, Packaging, Labelling and Product Positioning- After-sale service. New Product Development- Meaning and Steps- Product Life Cycle- Production Differentiation- Product Deletion. UNIT-III: Pricing- Significance of Price in Marketing- Factors influencing the price of a product- Pricing Objectives and Policies- Kinds of Pricing decisions- Pricing of New products- Important problems in pricing- Price Discrimination. Channels of Distribution- Meaning and Importance- Selection of distribution channels- Wholesaler- Functions and Services- Retailers- Functions, Services and Types. UNIT-IV: Advertising- Meaning, Objectives, Kinds and Significance- Is Advertising necessary? – Scientific Advertising- Features of an effective advertisement- Different media of advertising- Choice of advertising media- Advertising Agency- Advertising Management. UNIT-V: Sales Promotion- Meaning, Functions and Importance- Reasons for increased use of Sales Promotion- Methods/Levels of Sales Promotion- Problems in Sales Promotion. Consumer Behaviour- Need for understanding consumer behaviour- Kinds of Markets- Consumer Decision Behaviour- Influencing factors- Consumer Buying Decision Process.


Text Book: Title of the Book : MARKETING MANAGEMENT Name of the author(s) : Dr.C.B.Gupta, Dr.N.Rajan Nair Publisher : Sultan Chand & Sons, New Delhi Edition/Year : Twelfth Revised Edition / 2009 Unit-I : Chapter 1 (Sections 1.1,1.3,1.4,1.6)

Chapter 5 (Sections 5.1 to 5.4(up to page no.5.9), 5.8 to 5.11)


Unit-III: Chapter 9 (Sections 9.1 to 9.6)

Chapter 10 (Sections 10.1 to 10.3, 10.6, 10.7.1, 10.7.2, 10.7.3)

Unit-IV: Chapter 13

Unit-V : Chapter 15

Chapter 4 (Sections 4.1 to 4.5)

Reference Book: Title of the Book : MARKETING MANAGEMENT Name of the author(s) : Philip Kotler Publisher : Prentice Hall of India Private Ltd., New Delhi Edition/Year : 10th Edition / 2001





Programme : B.B.A Subject Code : Semester : IV No.of Hours allotted : 6 / Week Part III : Allied Subject II – Paper II No.of Credits : 5 Title of the Paper: BUSINESS MATHEMATICS Objectives

To impart a brief introduction about the application of useful mathematical concepts and

formulae in business so as to achieve successful decision making.

UNIT-I:

Set Theory-Set Definition-Operations on sets-Venn diagram-Laws of Sets-Verification of Laws by

Venn diagrams and examples-Solving problems using Set theory.

UNIT-II:

Elements of Co-ordinate Geometry-Distance between two points-Break Even Analysis.

UNIT-III:

Differentiation-Formulae-Applications of Derivative-Marginal Cost-Marginal Revenue-Elasticity-

Maxima and Minima conditions-Problems.

UNIT-IV:

Integral Calculus- Basic Rules of Integration- Definite Integration- Problems.

UNIT-V:

Matrix-Definition-Types-Addition, Subtraction, Multiplication of Matrices-Matrix Equation-Transpose

of Matrix-Inverse of Matrix-Solving Simultaneous Equations by Matrix Inverse Method.

Note:

80% of the marks are allocated to problems and 20% to theory.


Text Book:

Title of the Book : An Introduction to Business Mathematics

Name of the author(s) : V.Sundaresan, S.D.Jeyaseelan

Publisher : S Chand and Company, New Delhi

Edition/Year : Second Edition / 2009

Unit-I : Chapter 2 Page No 34 to 61

Unit-II : Chapter 1 Page No 1 to 28

Unit-III: Chapter 3 Page No 84 to 116

Unit-IV: Chapter 6 Page No 174 to 194

Unit-V : Chapter 8 Page No 278 to 321

Reference Book:

Title of the Book : BUSINESS MATHEMATICS

Name of the author(s) : Dr.A.Rethinapandi, A.Krishnan

Publisher : SreeVani Publications, Madurai

Edition/Year : First Edition / 2010





Programme : B.B.A Subject Code : Semester : IV No.of Hours allotted : 2 / Week Part IV : Non-Major Elective – Paper II No.of Credits : 2 Title of the Paper: CONCEPTS OF ENTREPRENUERSHIP Objectives

To emphasize the Entrepreneurial skills as vital requirement in the armoury of an executive.

UNIT-I:

Entrepreneurship- Importance of an entrepreneur- Role of an Entrepreneur in economic development- Functions, Qualities and Types of Entrepreneur. Women Entrepreneurs- Concept, Functions, Profile and Qualities- Problems of Women Entrepreneurs. UNIT-II: Institutions assisting Entrepreneurs- DIC, SISI, NSIC, SIDCO, ITCOT, SIDO, SSIB, SIPCOT, TCO, NIESBUD, NAYE, NISIET, EDII, Industrial Estates and KVIC. Institutional Finance to Entrepreneurs- IFCI, ICICI, IDBI, IRBI, SIDBI, EXIM Bank, UTI, LIC, SEC, SIDC, TIIC and Commercial banks. UNIT-III: Small Scale Industry- Definition- Steps for starting SSI- Procedure for Registration of SSI units- Sickness in SSI- Definition- Process- Signals and Symptoms- Causes and Kinds of Sickness- Consequences and remedial measures. Text Book: Title of the Book : ENTREPRENEURIAL DEVELOPMENT Name of the author(s) : Dr.L.Rengarajan Publisher : SreeRenga Publications, Rajapalayam Edition/Year : Third Revised Edition / 2008 Unit-I : Chapters 1 (up to Page No.16) and 2 Unit-II : Chapters 8 and 14 Unit-III: Chapters 16 and 20 Reference Book: Title of the Book : ENTREPRENEURIAL DEVELOPMENT Name of the author(s) : Jeyshree Suresh Publisher : Margham Publications, Chennai Edition/Year : Fourth Edition /2006





Programme : B.B.A Subject Code : Semester : V No.of Hours allotted : 6 / Week Part III : Core Subject – Paper XI No.of Credits : 5 Title of the Paper: FINANCIAL MANAGEMENT Objectives

To provide a thorough understanding of concepts and theories of Financial Management.

To enable the students understand, analyse and interpret financial data and problems to

make better financial decisions.

UNIT-I:

Financial Management- Meaning, evolution and importance- Finance function- Approaches and Scope- Relationship of finance with other business functions- Objectives of Financial Management- Financial decision- Investment, Financing and Dividend decisions- Functions of a finance manager. Sources of Finance- Various sources of raising short-term and long-term funds- Kinds of ownership securities and their evaluation- Kinds of creditorship securities- Internal financing- Loan financing- Specialised financial institutions- Innovative sources of finance- Focus on long-term sources of finance. UNIT-II: Capital Structure- Differences between capitalisation, capital structure and financial structure- Importance of capital structure, its effect on EPS- Theories of Capital Structure- Planning the Capital Structure- Factors determining the capital structure- Changes in Capitalisation. Working Capital Management and Finance- Meaning, concept and kinds- Importance of adequate working capital- Factors determining the working capital requirements- Management of Working capital- Forecast/Estimate of working capital requirements- Financing of working capital- Determining the working capital financing mix. UNIT-III: Cash Management: Motives for holding of cash- Cash planning- Cash forecasts and budgeting- Managing cash flows- Determining optimum cash balance- Cash budget- Cash management models- Investment of surplus funds- Management of marketable securities. Management of Receivables- Costs of maintaining receivables- Factors influencing the size of receivables- Forecasting the receivables- Meaning and objectives of receivables management- Dimensions of receivables management- Formulating and executing credit and collection policy- Factoring and receivables management. UNIT-IV: Cost of Capital: Concept and Significance- Problems in determining cost of capital- Computation of cost of specific sources of finance- Computation of weighted average cost of capital- Marginal cost of capital- Cost of equity using Capital Asset Pricing Model. Time Value of Money- Basic aspects- Reasons for time preference of money- Techniques for adjusting the time value of money- Compounding technique- Discounting or Present Value technique- Practical applications of time value techniques.


UNIT-V: Capital Budgeting- Meaning, nature, importance and process- Kinds of capital budgeting decisions- Methods of evaluation of capital budgeting- Net Present Value Vs. Internal rate of return- NPV Vs. Profitability Index- Factors influencing capital expenditure decisions- Capital rationing and control. Dividend Decision- Impact of dividend decision on valuation of a firm- Modigilani Miller, Walter and Gordon’s Approach- Determinants of dividend policy- Types of dividend policy- Forms of dividend- Bonus issue- Stock dividend and stock split. Text Book: Title of the Book : FINANCIAL MANAGEMENT Name of the author(s) : ShashiK.Gupta, R.K.Sharma Publisher : Kalyani Publishers, Ludhiana Edition/Year : Third Edition/2007 Unit-I: Chapters 1 and 2 Unit-II: Chapters 3 and 4 Unit-III: Chapters 5 and 6 Unit-IV: Chapters 7 and 8 Unit-V: Chapters 9 and 10 Reference Book: Title of the Book : Financial Management Name of the author(s) : I.M.Pandey Publisher :Vikas Publishing House Pvt Ltd., New Delhi Edition/Year : Eighth/2009





Programme : B.B.A Subject Code : Semester : V No.of Hours allotted : 6 / Week Part III : Core Subject – Paper XII No.of Credits : 5 Title of the Paper: COMPUTER AWARENESS – III (C PROGRAMMING) Objectives

To teach the students how to program in C with no previous exposure to the language, stressing the concept of ‘Learning by Example”.

To make the students learn each major feature of C language in depth with suitable example programs in an illustrative manner.

UNIT-I: Overview, History, Importance and basic structure of C – Programming style – Constants, Variables and Data types – Declaration of variables, storage class – defining symbolic constants – declaring a variable as constant, volatile – overflow and underflow of data. Operators and Expressions: Arithmetic, Relational, Logical, Assignment operators – increment and decrement operators, conditional operators, bitwise operators, special operators – arithmetic expression – evaluation of expressions – precedence of arithmetic operators – type conversions in expression – operator precedence and associativity – mathematical functions – managing I/O operations – reading and writing a character – formatted input, output. UNIT-II: Decision making and branching: if statement, if….else statement – nesting of if….else statement – Else if Ladder – Switch statement – The ?: operator – go to statement – The While statement – do statement – The for statement – jumps in loops. UNIT-III: Arrays: One dimensional array – Declaration, Initialisation – two dimensional array – multi dimensional array – dynamic arrays – initialisation. Strings: declaration, initialisation of string variables – reading and writing string – arithmetic operations on strings – putting strings together – comparison – string handling function – table of strings – features of string. UNIT-IV: User defined functions: Need – Multi function program – Elements of UD function – Definition – return values and their types – function calls, declaration, category – all types of arguments and return values – nesting of functions – recursion – passing arrays, strings to functions – scope visibility and life time of variables – multi file programs. Structures and unions: defining a structure – declaring structure variables – accessing structure members – initialisation – copying and comparing – operations on individual members – arrays of structures – arrays within structures – structures within structures – structures and functions – unions – size of structures – bit fields. UNIT-V: Pointers: accessing the address of a variable – declaring, initialisation of pointer variables – accessing a variable through its pointer – chain of pointers – pointer expressions – pointer increment and scale factors – pointers and arrays – pointers and character strings – array of pointers – pointers as function arguments – function returning pointers – pointers to functions – pointers and structures. Files: defining, opening, closing a file, I/O operations on files – error handling during I/O operations – random access to file – command line arguments.


Text Book:

Title of the Book : PROGRAMMING IN ANSI C Name of the author(s) : E.Balagurusamy Publisher : Tat McGraw-Hill Publishing Company Limited, New Delhi Edition/Year : Fourth Edition / 2007 Unit-I : Chapters 1,2,3 and 4





Reference Book: Title of the Book : Programming with C (Schaum’s Outline Series) Name(s) of the author : Byron S.Gottfried Publisher : Tat McGraw-Hill Publishing Company Limited, New Delhi Edition/Year : Second Edition / 2006





Programme : B.B.A Subject Code : Semester : V No.of Hours allotted : 6 / Week Part III : Core Subject – Paper XIII No.of Credits : 5 Title of the Paper: RESOURCE MANAGEMENT TECHNIQUES Objective

To acquaint the students with the application of RMT to business and industry.

To expose the students the significance of various scientific tools and models, available in Operations Research for managerial decision making.

UNIT-I: Operations Research – Definition – History of OR – Characteristic features – Scope – Models and

Modelling in OR – Methodology of OR – Limitations of OR.

Linear Programming Problem – Introduction – General Model of LPP – Formulating a problem as a LP

Model.

UNIT-II:

Graphical Solution of LPP – Simplex Method – Maximisation – Big M Method and Minimisation

Problems (Simple Balanced Problems without degeneracy)

UNIT-III:

Transportation Problem – General Structure of TP – Methods for finding initial solutions – North

West Corner Method – Least Cost Method – Vogel’s Approximation Method – Test for Optimality –

MODI Method(m+n-1) cells – Maximization of TP (Simple Balanced Problems).

UNIT-IV:

Mathematical formulation of Assignment problem – Hungarian Algorithm of solving assignment

problem – Maximization and Restrictions in Assignments -Travelling Salesman Problem.

Game Theory – The Maximin-Minimax Principle- Saddle Point and Value of the Game- 2 x 2 Zero Sum

Game with Pure and Mixed Strategy- Matrix Oddment methods for n x n games- Dominance

Property- Graphical Method for 2 x n or m x 2 games.

UNIT-V:

Inventory Control – Costs associated with inventories - EOQ – Deterministic inventory Models –

Purchasing model with no shortages – Manufacturing model with no shortages – Purchasing model

with shortages – Manufacturing model with shortages.

Text Book:

Title of the Book : RESOURCE MANAGEMENT TECHNIQUES

Name of the author(s) : V.Sundaresan, K.S.Ganapathy Subramanian, K.Ganesan

Publisher : A.R Publications, Arpakkam, Sirkali.

Edition/Year : Revised Edition / 1999


Unit-I : Chapter 1 & Chapter 2 (Sections 2.1 to 2.3)

Unit-II : Chapter 2 (Sections 2.4 and 2.5) & Chapter 3

Unit-III: Chapter 7


Unit-V : Chapter 12 (Sections 12.1 to 12.7)

Reference Book:

Title of the Book : Operation Research

Name of the author(s): S.D.Sharma

Publisher : Kedarnath&Ramnath Publishing Company, New Delhi

Edition/Year : Thirteenth Edition / 2001





Programme : B.B.A Subject Code : Semester : V No.of Hours allotted : 6 / Week Part III : Elective Subject – Paper III No.of Credits : 5 Title of the Paper: RESEARCH METHODOLOGY AND REPORT WRITING Objectives

To provide a moderate level of understanding the various research methods.

To offer a strong base to pursue Research projects and hence produce effective reports.

UNIT-I: Research Methodology – Introduction – Meaning, Objectives, Motivation, Significance and Types of

Research- Research approaches- Research Methods Vs. Methodology- Research and Scientific

method- Research process- Criteria of Good Research. Defining the Research problem- Necessity and

Technique involved. Research Design- Meaning, Need, Features, Important concepts and basic

principles.

UNIT-II:

Sampling Fundamentals – Objectives of Sampling – Characteristics of a good sample – Steps adopted

– Advantages and Disadvantages of Sampling – Probability or Random Sampling – Unrestricted and

Restricted –Non-Random Sampling methods – Scaling Techniques.

UNIT-III:

Methods of Data Collection – Collection of Primary data- Observation Method- Interview Method-

Collection of data through Questionnaires- through Schedules- Difference between Questionnaires

and Schedules- Other methods of Data collection- Collection of Secondary data- Selection of

appropriate method for data collection- Case Study Method.

UNIT-IV:

Processing and Analysis of Data- Processing Operations and associated problems- Elements/Types of

Analysis- Statistics in Research- Measures of Central Tendency, Dispersion, Asymmetry (Skewness),

Relationship- Simple Regression Analysis- Multiple Correlation and Regression- Partial Correlation-

Association in case of Attributes- Other measures.

UNIT-V:

Interpretation and Report Writing- Meaning, Need and Technique of Interpretation- Precaution in

Interpretation. Significance of Report Writing- Various steps in writing a report- Layout of the

Research Report- Types of Reports- Oral presentation- Mechanics of writing a Research Report-

Precautions in Report writing.


Text Book:

Title of the Book : RESEARCH METHODOLOGY – METHODS & TECHNIQUES

Name(s) of the author : C.R.Kothari

Publisher : New Age International (P) Ltd Publishers, New Delhi

Edition/Year : Reprint (Second) Edition / 2004

Unit-I : Chapters 1, 2 and 3


Unit-III: Chapter 6

Unit-IV: Chapter 7

Unit-V : Chapter 14

Reference Book:

Title of the Book : Research Methodology

Name(s) of the author : Dr.Peer Mohamed, Dr.Shazuli Ibrahim

Publisher : Pass Publications, Madurai

Edition/Year : Fifth Edition / 2010





Programme : B.B.A Subject Code : Semester : V No.of Hours allotted : 2 / Week Part IV : Skill Based Subject – Practical II No.of Credits : 2 Title of the Paper: C PROGRAMMING LAB Objectives:

To learn how to write simple programs in C language.

Lab Exercises: 1. To reverse a given number and check if it is palindrome

2. To find the nth Fibonacci number

3. To check whether the given number is prime or not

4. To sort an array

5. To count the occurrences of a number in a set

6. To reverse a given string and check if it is a palindrome

7. To add and subtract two matrices

8. To multiply two matrices

9. To find NCR and NPR values using Function

10. To calculate mean, variance and standard deviation using Function

11. To perform inventory calculations – Structure

12. To prepare EB Bill – File





Programme : B.B.A Subject Code : Semester : V No.of Hours allotted : 2 / Week Part IV : Skill Based Subject – Paper II No.of Credits : 2 Title of the Paper: APTITUDE AND REASONING ABILITY Objectives

To provide basic knowledge of the concepts of Aptitude and Reasoning.

To enrich the problem solving skills of students in this subject.

UNIT-I: Series Completion – Number Series – Alphabet Series – Alphanumeric Series – Continuous Pattern Series. UNIT-II: Mathematical Operations – Problem solving by substitution – Interchange of Signs and Numbers – Deriving appropriate conclusions. UNIT-III: Arithmetical Operations – Calculation based problems – Date based questions – Problems on ages – Diagram based questions – Inserting the missing elements. Text Book:

Title of the Book : A MODERN APPROACH TO VERBAL & NON-VERBAL REASONING Name(s) of the author : Dr.R.S.Aggarwal Publisher : S.Chand& Company Limited, New Delhi Edition/Year : Twentieth Edition / 2010 Unit-I : Section I Chapter 1

Unit-II: Section I Chapter 13

Unit-III: Section I Chapter15

Reference Book: Competitive Examination Oriented Study Materials





Programme : B.B.A Subject Code : Semester : VI No.of Hours allotted : 6 / Week Part III : Core Subject – Paper XIV No.of Credits : 5 Title of the Paper: MANAGEMENT ACCOUNTING Objectives

To provide an integrative and analytical knowledge of Management Accounting and utilize this knowledge for effective decision making at corporate level.

UNIT-I: Management Accounting – Meaning, Nature, Functions, Scope – Advantages and disadvantages –

Management accounting Vs. Financial accounting – Financial statement analysis – comparative –

common size trend percentages.

UNIT-II:

Ratio analysis – Meaning, mode of expression, merits and demerits – classification of ratios, Dupont

Control Chart. (Simple problems only)

UNIT-III:

Fund flow statement – meaning – merits and demerits – preparation of fund flow statement – Cash

flow statement – meaning – merits and demerits – preparation of cash flow statement (Simple

problems only)

UNIT-IV:

Marginal costing – meaning – merits and demerits – Differences between absorption costing and

marginal costing – Breakeven chart – Assumptions – Merits and demerits – Application of marginal

costing.

UNIT-V:

Budgetary control – meaning – objectives – merits and demerits – steps in budgetary control –

classification of budgets – Zero Based Budgeting – Representative Accounting.


Text Book: Title of the Book : MANAGEMENT ACCOUNTING

Name(s) of the author : Dr.T.Ramasamy

Publisher : Gold Books Publishing House, Srivilliputhur

Edition/Year : First Edition / 2011

Unit-I : Chapters 1, 2

Unit-II : Chapter 3


Unit-IV: Chapter 6

Unit-V : Chapter 7

Reference Book:

Title of the Book : Management Accounting

Name(s) of the author : S.N.Maheswari

Publisher : Sultan Chand & Sons, New Delhi

Edition/Year : Fourth Edition / 1994





Programme : B.B.A Subject Code : Semester : VI No.of Hours allotted : 6 / Week Part III : Core Subject – Paper XV No.of Credits : 5 Title of the Paper: HUMAN RESOURCE MANAGEMENT Objectives

To understand the basic concepts and hence evaluation of Human Resources in an organisation.

To provide an in depth study of recent developments in HRM.

To focus attention on Man Machine Interface so as to achieve economy and efficiency in work activities.

UNIT-I:

Human resource management – meaning and definition – objectives – scope – functions. Human

resource planning – definition – objectives – need and importance – human resource planning

process.

UNIT-II:

Job analysis – job description – job specification and job evaluation – recruitment – factors affecting

recruitment – sources of recruitment – recruitment process – definition of selection – selection

methods and process – placement – induction.

UNIT-III:

Definition of training – need and importance – steps in training programme – types of training –

training methods – wage and salary administration – objectives and principles of wage and salary

administration – components – methods of wage payments.

UNIT-IV:

Industrial Relations – Introduction – Definition -Concept – scope, objective and importance –

Limitations of IR in India – Industrial Disputes – Definition and Causes – Methods for Prevention,

Settlement of Industrial Disputes – Dispute Settlement Machinery- Strikes, Lockouts – Ingredients,

Forms, Causes and Effects – Collective Bargaining – Definition, Scope and Process.

UNIT-V:

Performance appraisal – Meaning, Nature, Importance, Purpose, Limitations and Methods of

Performance Appraisal - Workers participation in management – forms and advantages.


Text Book:

Title of the Book : HUMAN RESOURCE MANAGEMENT

Name(s) of the author : Dr.ChitraAtmaramNaik Publisher : Ane Books Pvt Ltd., New Delhi. Edition/Year : First Edition / 2010 Unit-I : Chapters 1, 2

Unit-II : Chapter 3, 4


Unit-IV: Chapters 9, 10, 11


Reference Book: Reference BooK-1: Title of the Book : Human Resource Management Name(s) of the author : ShashiK.Gupta, Rosy Joshi Publisher : Kalyani Publishers, Ludhiana Edition/Year : Second Edition / 2008 Reference BooK-2: Title of the Book : Human Resource Management Name(s) of the author : Dr.S.S.KHANKA Publisher : S.Chand& Company Ltd., New Delhi Edition/Year : First Edition / 2003





Programme : B.B.A Subject Code : Semester : VI No.of Hours allotted : 6 / Week Part III : Core Subject – Paper XVI No.of Credits : 4 Title of the Paper: COMPUTER AWARENESS IV (VISUAL PROGRAMMING) Objective

To inculcate programming knowledge and project development using Visual Basic.

UNIT-I: Visual Basic – Introduction – Event and Event Procedures – Object related concepts – VB program development process – Required Computer skills – Logical program organisation – VB Program components – VB environment – Opening, Saving, Running a VB project – Getting Help – Sample VB project. VB Basic Fundamentals – Numeric, String constants – Variables – Data Types and Declarations – Operators and Expressions – Hierarchy of operations – Inserting parentheses – special rules concerning numeric and string expressions – assigning values to variables – displaying out – Library functions – program comments. Branching and Looping – Relational operators and Logical expressions – Branching with If-Then, If-Then-Else blocks – Selection Select case – Looping with For-Next, Do-Loop, While-Wend – Stop statement. UNIT-II: VB Control Fundamentals: Control tools – Categories – Working with Controls – Naming forms and controls – Assigning property values to forms and controls – Executing commands – Displaying output – Entering Input Data – Selecting Multiple features – Exclusive Alternatives, Form from a List – Assigning properties collectively – Generating Error Messages – Creating timed events – Scroll bars. UNIT-III: Menus and Dialog Boxes: Building Drop-Down Menus – Accessing Menu from keyboard – Menu Enhancements – Submenus – Pop-Up Menus – Dialog Boxes – more about Message Box Function – The Input Box function. Executing and Debugging a New Project: Syntax errors – Logical errors – Setting Breakpoints – Defining Watch Values – Stepping through a program – User induced errors – Error handlers – Generating a Standalone Executable program. UNIT-IV: Procedures: Modules and procedures – Sub procedures – Event procedures – Function procedures – Scope – Optional Arguments. Arrays: Characteristic features – Declarations – Processing – Passing Arrays to Procedures – Dynamic Arrays – Array related functions – Control Arrays – Looping with for Each-Next. UNIT-V: Data Files: Characteristics – Accessing and Saving a File in VB. The Common Dialog Control – Processing a Data file – Sequential Data Files – Random-Access Data files – Binary files.


Text Book: Title of the Book : VISUAL BASIC Name(s) of the author : Byron S.Gottfried Publisher : Schaum’s Outline Series Tata McGraw-Hill Pvt Ltd., New Delhi Edition/Year : First Edition / 2002 Unit-I : Chapters 1, 2 and 3 Unit-II : Chapter 4 Unit-III: Chapters 5 and 6 Unit-IV: Chapters 7 and 8 Unit-V : Chapter 9 Reference Book: Title of the Book : Visual Basic 6 from the Ground Up Name(s) of the author : Gary Cornell Publisher : Tata McGraw-Hill Publishing Company Limited, New Delhi Edition/Year : TMGH Edition/1999





Programme : B.B.A Subject Code : Semester : VI No.of Hours allotted : 6 / Week Part III : Core Subject – Paper XVII No.of Credits : 5 Title of the Paper: PRODUCTION AND OPERATIONS MANAGEMENT Objective

To introduce the basic concepts and theories of Production and Operations Management.

To make the students understand how to organize and manage an industry with the help of new advancements in Operations Management practices.

UNIT-I: Introduction to Production and Operation Management – Concept of Production – Production

System – Classification – Production Management – Objectives – Operating System – Concept –

Distinction between Manufacturing Operations and Service Operations – Operations Management –

A Framework for managing operations – Objectives of OM – Managing Global Operations – Scope of

Production of Operations Management. Scheduling – Principles – Inputs to Scheduling – Scheduling

Strategies and types – Scheduling Methodology.

UNIT-II:

Plant location- Need for selecting a suitable location - factors affecting plant location – Location

Models- Plant Layout- Objectives and principles-Classification of layout-product-process-

combination – fixed position – group layout – Design of Product, Process layout – Service layout –

Organisation of physical facilities.

UNIT-III:

Production Planning and Control – Need and Objectives – Phases – Functions of PPC – Productivity -

Factors influencing productivity – TPM, PPM - Method study – Objectives Scope and steps – Motion

Study – Principles and Recording Techniques - Work Measurement – Objectives and Techniques –

Time Study .

UNIT-IV:

Materials Management – Introduction – Meaning – Scope of MM – Material Planning and Control –

Techniques – Purchasing – Objectives –Parameters – Purchasing procedure – Stores Management –

Inventory Control – Meaning, reasons, objectives, benefits and techniques of Inventory Control.


UNIT-V:

Material handling – objectives – principles – equipments – Quality control – Objectives, Types, Steps

adopted, Benefits and Seven tools for QC – control charts – Quality Cicles and Total Quality

Management – TQM - Waste Management.

Text Book: Title of the Book : PRODUCTION AND OPERATIONS MANAGEMENT Name(s) of the author : S.Anilkumar, N.Suresh Publisher : New Age International (P) Limited Publishers, New Delhi Edition/Year : Second Edition / 2008 Unit-I : Chapter 1 & Chapter 5 (Section 5.12)

Unit-II : Chapter 2

Unit-III: Chapter 5 (Sections 5.1 to 5.5) & Chapter 7

Unit-IV: Chapter 4 (Sections 4.1 to 4.6)

Unit-V : Chapter 3 (Sections 3.1 to 3.6)

Reference Book: Title of the Book : Integrated Materials Management Name(s) of the author : Gopalakrishnan Publisher : Tata McGraw-Hill Publishing Company Limited, New Delhi Edition/Year : TMGH Edition/2007





Programme : B.B.A Subject Code : Semester : VI No.of Hours allotted : 2 / Week Part IV : Skill Based Subject – Practical III No.of Credits : 2 Title of the Paper: VISUAL PROGRAMMING LAB Objectives:

To enhance the skill of programming in Visual Basic.

To promote the knowledge of Project Development using VB.

1. Write a VB program to check for Armstrong number.

2. Write a simple VB program to prepare a Questionnaire.

3. Write a VB program to check for odd or even number.

4. Write a VB program to find the factorial of a given number using function.

5. Write a VB program to display current date, time, month etc.,

6. Write a VB program to create a mouse down event.

7. Write a VB program to create multiplication table.

8. Write a VB program to generate Fibonacci series.

9. Write a VB program to check for prime number.

10. Write a VB program to reverse and hence find the length of a given string.

11. Write a VB program to prepare the salary statement of employees.

12. Write a VB program to design a calculator using control array.

13. Write a VB program to prepare student details using DAO control.

14. Write a VB program to check for palindrome string.

15. Write a VB Program to design menu Editor.





Programme : B.B.A Subject Code : Semester : VI No.of Hours allotted : 2 / Week Part IV : Skill Based Subject – Paper III No.of Credits : 2 Title of the Paper: JOB SEEKING SKILLS Objective

To make the students learn the requirements for getting a job.

To provide an accurate knowledge of developing the requisite skills for acquiring job.

To introduce the behavioural aspects at workplace after getting selected for the job.

UNIT-I: Job seeking toolkit – Using the workbook – Dreaming about future – converting hobbies and volunteer experience into paid work – Letting dreams work their magic – Factors responsible for making job seeking so challenging – Setting Goals – Self Esteem – Visualisation and Affirmation to achieve goals. Skills, Qualities, Attitudes – Learning Skills by doing things – Facing Facts – Going after the job of one’s own dreams – Networks – How to create and use Networks – Networking Skills – Making Choices. UNIT-II: Resumes – Making them attractive – How to use the Resume – Resume Examples – Referee – Importance of Reference – Where to look for a job – Creating own opportunities – Job Advertisements – Response – Common essential criteria to apply for a job – Meaning and Features. Applying for the Job – Employer’s expectation – Revising the Resume – Preparation and Submission of Job application – Interview – Features – Questions at the Interview – Post Interview mood – Hot topics, rights and issues. UNIT-III: Things learned before and after interview – Success in Interview – Starting in a new job – Dealing with problems – Not Successful in Interview – Dealing with disappointment – Staying positive – The Workplace – Employees – Workplace Orientation – Finding out one’s duties and own rights – Awards – General conditions of work – Wages, Salary – Contract – Hours of work – Work benefits – Solving problems at workplace. Text Book: Title of the Book : THE JOB SEEKERS HANDBOOK Name(s) of the author : Annee Lawrence Publisher : Emerald Publishers, Chennai. Edition/Year : First Edition / 2009 Unit-I : Chapters 1 and 2 Unit-II : Chapters 3 and 4 Unit-III: Chapter 5 Reference Book: Title of the Book : Presentation Skills for the Upwardly Mobile Name of the author(s) : Roz Townsend Publisher : Emerald Publishers, Chennai. Edition/Year : First Edition / 2009

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