B.B.A (Bachelor of Business Administration) SYLLABUS AND...

SRI S.RAMASAMY NAIDU MEMORIAL COLLEGE

SATTUR- 626 203 (An Autonomous institution affiliated to the Madurai Kamaraj University, Madurai)

(Re-Accredited with Grade ‘A’ by NAAC)

B.B.A (Bachelor of Business Administration)

SYLLABUS AND REGULATIONS

UNDER

CHOICE BASED CREDIT SYSTEM (CBCS)

(Those who joined in 2016-2017 and after)

Objectives

1. To equip the students with specific knowledge andskills for junior and middle

positions of responsibilities in industrial and commercial organizations.

2. To organize the instruction on the lines of professional courses, by adopting

participative methods of learning.

3. To assist the graduates in finding employment opportunities in business and industry.

Eligibility for Admission

Candidates seeking admission to the BBA Degree Course must have passed the

Higher Secondary Examination of the Government of Tamil Nadu.

Duration of the Course

The duration of the course shall be three academic years comprising six semesters

with two semesters in each academic year.

Course of Study

The Subjects of study for Business Administration Degree Course shall consist of the

following:

Part I : Tamil

Part II : English

Part III 1. Core subjects

2. Electives

3. Allied Subjects

Part IV

1. Non Major electives

2. Skill based subjects

3. Environmental studies

4. Value education

Part V

Extension activities

Part I and II

Tamil and English Language Courses are 2 each in number.

Part III

The number of Core Courses shall be 17and Elective Subjects shall be 3. Allied

Subjects cover 4 courses.

Part IV

The number of Non Major Elective Courses and that of Skill based Subjects shall be 2

and 6 respectively.Environmental Studies and Value Education Course are 1 each in number.

Part V

These should be carried out outside the class hours. All the students shall have to

enroll for NSS / NCC / Sports & Games or any other service organization in the College and

shall have to earn minimum hours of attendance to be prescribed by the College. A candidate

shall be awarded a maximum of 1 credit for Compulsory Extension Service.

Credits

The term ‗credit‘ refers to the weightage given to a course, usually in relation to the

instructional hours assigned to it. The total credits .required for completing B.B.A degree

course is 140.The particulars of credits for individual components and courses are presented

on Table 1.

Extra Credits Paper:

1. This paper is optional. Students may or may not select this paper. If he/she selects this

paper and if he/she passes the paper, then 2 extra credits will be added in his/her total

credit to the degree, even otherwise, it won‘t affect the completion of degree.

2. The paper is common to all UG Programmes.

3. The title of this paper is ―Model Paper for Competitive Examinations‖

4. Examination for this paper will be held at the end of the 6th

semester examinations.

5. There is no internal examination and only external examination for this paper.

6. Maximum marks for this paper is 100.

Scheme of Examination

It is presented on Table 2.

Evaluation

The performance of a student is evaluated in terms of percentage of marks with a

provision for conversion to grade points. Evaluation for each course shall be done by a

continuous internal assessment by the concerned course teacher as well as by an end semester

examination which will be a written type examination of 3 hours duration and will be

consolidated at the end of the course. The ratio of the marks to be allotted to continuous

internal assessment and to end semester examination is 25: 75 (i.e. Internal 25 marks and

External 75 marks).

The components for continuous internal assessment are:

Two tests and their average - 15 Marks

Seminar/Quiz (written) - 5 Marks

Assignment - 5 Marks

Total - 25 marks

Pattern of Question Paper

The question paper may have 3 parts.

Duration of the external examination is 3hours.

Part A

Ten questions (Objective type with 4 alternatives)

(Two questions from each unit – No choice)

10 x 1 =10 Marks

Part B

Five questions (either or type )

(One question from each unit)

(Answers not exceeding two pages)

5 x 7 = 35 Marks

Part C

Three questions out of five

(One question from each unit)

(Answers not exceeding four pages)

3 x 10 =30 Marks

Total

=75 Marks

Practical Examinations

Record Note Book / Internal (20 + 20) 40 Marks

External Examination 60 Marks

Total 100 Marks

Question Paper Pattern (for Part IV only)

Question Paper Pattern (External)

Section-A

THREE Questions (either or type)

(One Question from each unit)

Section-B

THREE questions out of FIVE

(At least one question from each unit)

Total

3 X 10 =30 Marks

3 X 15 =45 Marks

=75 Marks

B.B.A

Table – 1: Course Details and Scheme of Examination

(With effect from the academic year 2016 – 2017)

Study

Component

I

Sem

II

Sem

III

Sem

IV

Sem

V

Sem

VI

Sem

Tota

l

Hour

s

Total

Credi

t

No.

of

Cours

e

Mar

ks

Part-1

Alternative

Subject

Tamil

6(3) 6(3) - - - - 12 6 2 200

Part-II

English 6(3) 6(3) - - - - 12 6 2 200

Part-III

Core

Subjects

5(4)

5(4)

5(4)

5(4)

6(3)

6(3)

5(5)

6(3)

6(3)

5(5)

6(5)

6(5)

6(5)

6(5)

6(5)

6(4)

6(5)

96 72 17 1700

Elective

Subjects - - 5(5) 5(5) 6(5) 16 15 3 300

Allied

Subject-I 6(5) 6(5) - - - - 12 10 2 200

Allied

Subject II - - 6(5) 6(5) - - 12 10 2 200

Part IV

Non-Major

Elective

Courses

- - 2(2) 2(2) - - 4 4 2 200

Skill based

subjects 2(2) 2(2) - -

2(2)

2(2)

2(2)

2(2) 12 12 6 600

Environmental

studies - - - - 2(2) - 2 2 1 100

Value

education - - - - - 2(2) 2 2 1 100

Part V

Extension

activities

- - - 0(1) - - - 1 - -

Total 30(21) 30(21) 30(23) 30(24) 30(26) 30(25) 180 140 38 3800

Extra Credits

Paper - - - 0(1) - 2 - 2 - 100

Grand Total 142

B.B.A



FIRST SEMESTER

Course

Components Subjects

Subject

Code

Hrs

/Week Credits

Exam

Hours

Int

Marks

Ext

Marks

Total

Marks

Part I

Vaniga

thakaval

Thodarpu

(Tamil)

U16LAB11

6 3 3 25 75 100

Part II English I U16LAE11

6 3 3 25 75 100

Part III

Management

Principles

and Thoughts

U16BNC11

5 4 3 25 75 100

Computer

Awareness I

(Office

Automation)

U16BNC12

5 4 3 25 75 100

Allied

Subject I

Economics

for

Management

U16BNA11

6 5 3 25 75 100

Part IV

Skill Based

Subject

Practical I

Office

Automation

Lab

U16BNS1P1

2 2 2 40 60 100

Total

30 21 600

B.B.A



SECOND SEMESTER

Course

Components Subjects

Subject

Code

Hrs/

Week Credits

Exam

Hours

Int

Marks

Ext

Marks

Total

Marks

Part I

Aluvalaga

Melanmai

(Tamil)

U16LAB21

6 3 3 25 75 100

Part II English II U16LAE21

6 3 3 25 75 100

Part III

Financial

Accounting

U16BNC21

5

4

3

25

75

100

Computer

Awareness II

(HTML and Web

Design)

U16BNC22

5 4 3 25 75 100

Allied Subject

I

Elements of

Banking and

Insurance

U16BNA21

6 5 3 25 75 100

Part IV

Skill Based

Subject

Practical II Web

Programming Lab

U16BNS2P1

2 2 2 40 60 100

Total 30 21 600

B.B.A



THIRD SEMESTER

Course

Compo

nents

Subjects Subject

Code

Hrs/

Week

Credits Exam

Hours

Int

Marks

Ext

Marks

Total

Marks

Part III

Core

Subjects

Business

and

Industrial

Laws

U16BNC31

6

3

3

25

75

100

Banking

Theory

Cost

Accounting

U16BNC32

U16BNC33

6

5

3

5

3

3

25

25

75

75

100

100

Elective

Subject

To be selected from List

Allied

Subject

- II

Business

Statistics

U16BNA31 6 5 3 25 75 100

Part IV

NME

Subject

Fundamentals

of

Management

U16BNN31

2

2

2

25

75

100

Total 30 23 600

ELECTIVE SUBJECT - LIST 1

E-Business

U16BNE31

5 5 3 25 75 100

Entrepreneurial

Development

U16BNE32 5 5 3 25 75 100

B.B.A



FOURTH SEMESTER

Course

Components

Subjects Subject

Code

Hrs/

Week

Credit

s

Exam

Hours

Internal

Marks

External

Marks

Total

Marks

Part III

Core

Subjects

Financial

Management

Fundamental

s of Disaster

Management

Organisation

al Behaviour

U16BNC41

U16BNC42

U16BNC43

6

6

5

3

3

5

3

3

3

25

25

25

75

75

75

100

100

100

Elective

Subject

To be selected from List 2

Allied

Subject - II

Business

Mathematics

U16BNA41 6 5 3 25 75 100

Part IV NME

Subject

Concepts of

Hospital

Management

U16BNN41

2

2

2

25

75

100

Part V

(Extension

Activities)

-

U16CNA41

0 1 - - - -

Total 30 24 600


Marketing

Management

U16BNE41

5 5 3 25 75 100

Consumer

Behaviour

U16BNE42 5 5 3 25 75 100

B.B.A



FIFTH SEMESTER

Course

Components

Subjects Subject

Code

Hrs/

Week

Credit

s

Exam

Hours

Int

Mark

s

Ext

Marks

Total

Marks

Part III

Core

Subjects

Total Quality

Management

Foreign

Exchange and

Trade

Resource

Management

Techniques

U16BNC51

U16BNC52

U16BNC53

6

6

6

5

5

5

3

3

3

25

25

25

75

75

75

100

100

100

Elective

Subject

To be selected from List 3

Part IV Skill

based

Subjects

Sales

Management

Aptitude and

Reasoning

ability

U16BNS51

U16BNS52

2

2

2

2

2

2

25

25

75

75

100

100

Environmental

Studies

U16CNE51

2

2

2

25

75

100

Total 30 26 700


Research

Methodology

and Report

writing

U16BNE51

6

5

3

25

75

100

Strategic

Management

U16BNE52 6 5 3 25 75 100

B.B.A



SIXTH SEMESTER

Course

Components

Subjects Subject

Code

Hrs/

Week

Credits Exam

Hours

Int.

Marks

Ext

Marks

Total

Marks

Part III

Core Subjects

Management

Accounting

Human

Resource

Management

Security

analysis and

Portfolio

Management

Production and

Operations

Management

U16BNC61

U16BNC62

U16BNC63

U16BNC64

6

6

6

6

5

5

4

5

3

3

3

3

25

25

25

25

75

75

75

75

100

100

100

100

Part IV Skill

based Subjects

Job seeking

skills

Business

Environment

U16BNS61

U16BNS62

2

2

2

2

2

2

25

25

75

75

100

100

Value Education

U16CNV61

2

2

2

25

75

100

Extra Credits

Paper

Model paper for

Competitive

Examinations

U16CNX61 2


(An Autonomous Institution Re-accredited with ‗A‘ Grade by NAAC)

SATTUR –626 203

Department of Business Administration

(For those who are joining in 2016-2017 and after)

SYLLABUS

Programme : BBA Subject Code :U16LAB11

Semester : I No. of Hours allotted: 6/week

Part I : Alternative Subject - Paper I No. of Credits : 3

Title of the Paper: tzpf jfty; njhlh;G

Objective:

To enable the students, learn the various type of business letters and their

application in Tamil

gFjp 1: tzpf fbjq;fs; - Njit kw;Wk; Kf;fpaj;Jtk; - Nehf;fq;fs; - tzpff; fbjq;fspd; mbg;gilf; $Wfs; - tzpff; fbjq;fs; nghJ mikg;Ggbtq;fs; - rpwg;Gf; $Wfs; - fbj tiffs;. gFjp 2: tpahghuf; fbjq;fs; - KidT fbjq;fs; kw;Wk; tprhuizfs;

tpiyg;Gs;spfs; - MizAUf;fs; - “MizAW epiwNtw;Wjy;” - ruf;F ngw;Wf;nfhz;lijcWjpnra;jy;. gFjp 3: tzpfh; tprhuizf; fbjq;fs; - tpahghu tprhuiz kw;Wk;

tq;fp tprhuiz- Gfhh;fSk; rhpfl;lYk; - epYitj; njhifepidTWj;jy; - t#y; nra;jy; - fzf;if Neh; nra;jy;. gFjp 4: Rw;wwpf;iff ;fbjq;fs; - tpw;gidf; fbjq;fs; - muRj;Jiwkw;Wk; nghJNritmikg;Grhh;e;jfbjq;fs;. gFjp 5: tq;fp fbjq;fs; - fhg;gPl;Lf; fbjq;fs; - Ntiy Ntz;b tpz;zg;gf; fbjk; - gj;jphpf;if MrphpaUf;F fbjq;fs;.

Text Book:

Text Book-1:

Title of the Book : VANIGHA THAGAVAL THODARBU (TAMIL)

Name of the author(s) :Dr.V. Radha

Publisher :PrasannaPublihers, Chennai

Edition/Year : Fourth / 2011.

Unit-I : Chapters 1,2 and 3

Unit-II : Chapter 4,5 and 6

Unit-III : Chapter 7,8 and 9

Unit-IV : Chapters 10, 11 and 12

Unit-V : Chapters 16, 17, 18, 19, 23 and 27

ReferenceBook:

Title of the Book : VANIGHA KADITHANGAL (TAMIL)

Name of the author(s): Dr. K. Anbazhagan, S. Ramar

Publisher : Merit India Publications, Madurai

Edition/Year : Thirteenth Edition / 2011

Prepared by:

Signature :



SATTUR –626 203



SYLLABUS

Programme : B.B.A Subject Code :U16BNC11

Semester :I No.of Hours allotted : 5 / Week

Part III : Core Subject– Paper I No.of Credits :4

Title of the Paper: MANAGEMENT PRINCIPLES AND THOUGHTS

Objectives:

To provide a fundamental exposure to the Theories and Principles of Management

To have a good foundation in the concepts of Management

UNIT–I:

Management – Introduction – Definition – Nature – Scope - Functions of

Management - Is Management a Science or an Art - Management Vs Administration -

Management Levels - Managerial Skills - Importance of Management.

UNIT–II:

Planning - Definition - Nature - Importance or Objectives - Planning process -

Types of plans - Advantages and limitations - Decision Making - Nature - Process - Types

of Decisions.

UNIT–III:

Organizing – Definition – Nature – Process - Purpose or importance of Organizing -

Formal and Informal Organizations - Line and Staff Organizations. Staffing - Meaning -

Definition - Steps - Manpower Planning - Recruitment - Selection - Training -

Performance Appraisal.

UNIT–IV:

Direction – Definition – Characteristics – Importance - Nature and Scope –

Principles – Techniques - Types of Direction.Controlling – Definition – Features –

Significance - Control Process - Requirements of an effective Control System - Controlling

techniques - Budgetary and Non Budgetary Control Techniques (Basic conceptsOnly)

UNIT–V:

Management Thoughts - Pre-Classical Management period - Robert Owen - Charles

Babbage - Classical Management Theory - F.W.Taylor‘s Scientific Management Theory -

Henry Fayol‘s Administrative Management Theory - Max Weber‘s Bureaucratic

Management Theory - Neo-Classical or Behavioural Theory - Mary Parker Follett - Elton

Mayo‘s Hawthorne Studies - Maslow‘s Need Theory - Douglas McGregor‘s X and Y

Theory - Chester Bernard‘s Theory - Modern Theory - Systems approach - Contingency

approach.

Text Books:

Text Book-1:

Title of the Book : PRINCIPLES OF MANAGEMENT

Name of the author(s) :Dr.G.K.Vijayaraghavan, M.Sivakumar

Publisher :Lakshmi Publications, Chennai

Edition/Year : Third / January 2012

Text Book-2:


Name of the author(s) :Dr.K.Natarajan, Dr.K.P.Ganesan

Publisher : Himalaya Publishing House, Mumbai

Edition/Year : Fourth / 1999

Unit-I: (From Text Book-1)

Chapter 1 (Sections 1.1, 1.3 to 1.8)

Unit-II: (From Text Book-1)

Chapter 2 (Sections 2.1 to 2.5, 2.10.1, 2.10.2, 2.10.6)

Unit-III: (From Text Book-1)

Chapter 3 (Sections 3.1 to 3.4, 3.7, and 3.8)

(From Text Book-2)

Chapter 12

Unit-IV: (From Text Book-2)

Chapters 13, 18 and 19

Unit-V: (From Text Book-1)

Chapter 1 (Sections 1.9 to 1.10.11)

ReferenceBook:


Name of the author(s) :S.M.Sundaram

Publisher : SreeMeenakshi Publications, Karaikudi

Edition/Year : Second / 2011

Prepared by:

Signature :



SATTUR –626 203



SYLLABUS


Semester : I No. of Hours allotted: 5 / Week

Part III : Core Subject– Paper II No. of Credits : 4

Title of the Paper: COMPUTER AWARENESS–I (OFFICE AUTOMATION)

Objectives:

Tocreate an awareness about the application of computers in day to day business.

To understand the practical utilization of computer in handling and maintenance of

business data.

UNIT-I:

Fundamentals of Computers: Introduction to Computers - Characteristics and History of

Computers - Computer Generations - Types of Computers - Basic Computer

Organisation - Input and Output Devices.

UNIT-II:

MICROSOFT WORD: Introduction- Features of MS Word 2007 - Basic File Manipulation -

Editing a Document- Formatting the text - Formatting a Paragraph - Bulleting and

Numbering List - Spell Check and Grammatical Errors – Table - Mail Merge.

UNIT-III:

MICROSOFT EXCEL: Introduction – History - Getting stared with MS Excel - The MS

Excel Window - Formulae and Data formatting - Creating Excel functions, filling cells and

printing - Charts.

UNIT-IV:

MICROSOFT POWERPOINT: Introduction - The PowerPoint Window - Creating a

PowerPoint Presentation - Object and Slide Animations - Spell Check - Using Outline,

Slides Tabs, Sorter View - PowerPoint Printing options.

UNIT-V:

MICROSOFT ACCESS: Introduction - Starting Access 2007- Creating an Access 2007

Database - Creatinga Table - Opening an existing Database - Entering and Editing Data in

Table - Sorting Records – FilteringRecords - Querying the Database - Reports.

Text Book-1:

Title of the Book : COMPUTER APPLICATIONS IN BUSINESS-I

Name of the author(s) : VasanthiRamanathan

Publisher : MeenakshiPathippagam, Mad

Edition/Year : Second Edition / 2012

TextBook-2:

Title of the Book : Learning Computers and MS Office Suite

Name(s) of the author : Dr. K. Krishnavei

Publisher : KK Publications, Tirunelveli.

Edition/Year : First Edition / 2012

Text Book -1 Text Book -2

Unit-I : Unit 1 Unit-IV : Unit 5

Unit-II : Unit 4 Unit-V : Unit6

Unit-III : Unit 5

ReferenceBooks:

Title of the Book : Microsoft Office 2000

Name of the author(s) : Gini Courter and Annetle Margins

Publisher : BPB Publications, New Delhi.

Prepared by:

Signature :



SATTUR – 626 203



SYLLABUS

Programme : B.B.A Subject Code :U16BNA11

Semester : I No. of Hours allotted : 6/week

Part III : Allied Subject I-Paper I No. of Credits : 5

Title of the Paper: ECONOMICS FOR MANAGEMENT

Objectives:

To provide applied skills to Managerial problems using the theoretical concepts

of Economics.

To become familiar with the objectives of a modern business firm.

UNIT – I:

Managerial Economics –Meaning, Definition, Nature, Scope and Importance –

Distinction between Economics and Managerial Economics –Functions and Responsibilities

of a Managerial Economist.

Fundamental concepts of Managerial Economics – Incremental concept – Time

perspective concept – Discounting concept – Opportunity cost concept – Equi-marginal

concept – Economic Models of Managerial Economics.

UNIT – II:

Theory of Demand - Demand Function – Law of Demand – Variation and Change in

Demand – Theory of Consumer Behaviour – Cardinal Utility approach – Law of Diminishing

Marginal Utility – Law of Equi-marginal Utility – Ordinal Utility approach – Indifference

Curve Analysis – Budget Line – Consumer‘s Equilibrium.

Meaning of Elasticity of Demand – Kinds of EoD – Advertising or Promotional EoD

– Relationship between EoD, Average Revenue, Marginal Revenue and Total Revenue.

UNIT – III:

Demand Analysis - Demand Forecasting – Meaning, Types, Objectives, Influencing

factors, Stages and General approach – Methods of Demand Forecasting for established

products – Survey method, Trend Projection Method, Barometric Method, Econometric

Model Building Method – Methods of Demand Forecasting for new products – Criteria for an

ideal forecasting method – Practical usefulness of Demand Forecasting.

UNIT – IV:

Pricing Analysis - Perfect Competition – Pure Competition Vs Perfect Competition –

Conditions of Equilibrium under Perfect Competition – Equilibrium of the Firm and Industry

under Perfect Competition– Monopoly – Meaning, Features, Types, Pricing under Monopoly

– Discriminating Monopoly – Meaning, Definition, Types, Degrees, Conditions, Pricing

under Discriminating Monopoly – Monopolistic Competition – Oligopoly – Pricing Policy –

Objectives and influencing factors – Pricing Methods.

UNIT – V:

Profit Analysis – Meaning and Nature of Profit – Profit Theories – Rent theory, Wage

theory, Dynamic theory, Innovation theory, Risk-bearing theory, Uncertainty bearing theory

– Profit Policy – Profit Planning – Profit Budget, Break even Analysis, Rate of Return on

Investment – Profit Forecasting – Spot Projections, Break-even Analysis, Environmental

Analysis.

Text Book:

Title of the Book: MANAGERIAL ECONOMICS

Name of the author(s): E.NarayananNadar, S.Vijayan

Publisher: PHI Learning Pvt Ltd. New Delhi

Edition/Year: Second Reprinting / May 2010

Unit-I: Chapter 1 (1.3 to 1.8, 1.11) & Chapter 2

Unit-II: Chapter 5(5.6 to 5.10) & Chapter 6(6.1 to 6.4)

Unit-III: Chapter 7

Unit-IV: Chapter 11

Unit-V: Chapter 12

Reference Book:

Title of the Book: PRINCIPLES OF ECONOMICS

Name of the author(s): D.M.Mithani


Edition/Year : Tenth / 1999

Prepared by:

Signature :



SATTUR – 626 203



SYLLABUS

Programme: B.B.A Subject Code :U16BNS1P1

Semesters: I No. of Hours allotted : 2/week

Part IV: Skill Based Subject I – Practical I No. of Credits : 2

Title of the Paper: OFFICE AUTOMATION LAB

Objectives:

To write and execute simple programs using MS Word, Excel and Power Point

concepts.

Lab Exercises:

Open a word document to prepare your Resume using formatting the Text-Alignment & Font

Style operations.

1. Create a word document to prepare an application form (college).

2. Create a word document to prepare a student mark sheet.

3. Design an invitation using different fonts, font sizes, bullets, and Word art.

4. Mail Merge Concept: a) Prepare an invitation and to be sent to specific addresses in

the data sources.

5. Create student mark sheet with necessary information and use Data sort to display

results. Also use Data filters to answer different criteria.

6. Create student mark sheet with necessary information and make out a suitable chart

showing legends and titles for axes.

7. Prepare salary bill in a worksheet showing Basic pay, DA, HRA, Gross Pay, PF, Tax

and Net salary using suitable excel function.

8. Create a power point presentation to explain various aspects of your college using

auto Play.

9. Create power point presentation to explain various aspects of ABC Company using

Chart.

10. Create a power point presentation to prepare for seminar using auto content wizard.

11. Create a power point presentation to explain various aspects of your college day

celebration.

Prepared by:

Signature :



SATTUR – 626 203



SYLLABUS

Programme : BBA Subject Code :U16LAB21

Semester: II No. of Hours allotted : 6/week

Part I: Alternative Subject - Paper II No. of Credits : 5

Title of the Paper :mYtyf Nkyhz;ik

Objective :

To enhance an in depth study of Office Management methods in Tamil

gFjp1

mYtyf Nkyhz;ikk - ,yf;fzk; - etPd mYtyfj;jpd; mikg;G Kiwfs;:etPd mYtyfj;jpd ,yf;fzk; nray;ghLfs; kw;Wk; Kf;fpaj;Jtk;

Nkyhz;ikkw;Wk; mikg;G–mYtyf Kiw kw;Wk; md;whl eltbf;iffs; gzpNghf;F xg;gilg;Gnray; Kiwfs; - mjpfhuj;ij gutyhf;Fjy; - mYtyf tsik tiffs; - tsikfisj; jahhpj;jy; - gad;gLj;Jjy; kw;Wk; kjpg;gpLjy;.

mYty ,ltrjp–mYtyfkidj;Jizg; nghUl;fs; kw;Wk; mikg;Gj;

jpl;lk; - gzpf;Nfw;w #o;epiy–gzpia vspjhf;Fjy;.

gFjp 2

mQ;ryfKiw fbjg; Nghf;Ftuj;J kw;Wk; gjpNtLfis guhkhpj;jy;: jghy;fisf; ifahSjy; - mQ;ry; Jiwiamikj;jy; - ikag;gLj;jg;gl;l

mQ;ry;gzp–cs;tUk; kw;Wk; ntspnjhlh;G–tha;nkhop jfty; njhlh;G kw;Wk; vOj;J %yk; jfty; njhlh;G gjpNtLfis cUthf;Fjy; - vOj;Jg;gzpfs; -

mYtyf miwfs; - gbtf;fl;Lg;ghL–tbtikg;G–njhlh;G vOj;JnghUs;.

gFjp 3

Nfhg;gpLjy; - ey;y Nfhg;gPL Kiwapd; Kf;fpa mk;rq;fs; - tifg;gLj;Jjy; kw;Wk; thpirg;gLj;Jjy; - Nfhg;gPL Kiwfs; - ikaf; Nfhg;gPL Kiwkw;Wk; gutyhf;fg;gl;l Nfhg;gPLKiw gy;NtW tiffs;.

ml;ltizg; gLj;Jjy; my;yJ FwpaPL nra;jy; kw;Wk; mjd; tiffs;.

gFjp 4

mYty ,ae;jpuq;fSk; rhjdq;fSk; gy;NtW rhjdq;fsp;d; Njitfs; - mYtyf ,ae;jpuq;fisj; Njh;e;njLg;gjw;fhd mbg;gilf; Nfhl;ghLfs; - fzpg;nghwp kw;Wk; Gs;sptptuq;fisj; njhFj;jspf;Fk; ,ae;jpuk;.

gFjp 5

mYtyf mwpf;iffs; mwpf;iffspd; tiffs; - mikg;G kw;Wk; mwpf;ifapd nrayhf;fk; nghJtzpfr; nrhw;fs;.

Fwpg;G:

tzpf eph;thftpay; Mrphpah;fs; kl;LNk ,e;jg; ghlj;ij elj;jTk; tpilj;jhs; kjpg;gPL nra;aTk; ghpe;Jiuf;fg;gLfpwJ.

Text Book:

Title of the Book : ALUVALAHA MELANMAI (TAMIL)


Publisher : Sri MeenakshiPublicaiton, Karaikudi

Edition/Year: Seventh Edition (Reprint) / 2014

Unit-I: Chapter 1 (Section 1 to V)

Unit-II: Chapter 2 and 3

Unit-III: Chapter 4 and 5

Unit-IV: Chapter 6

Unit-V: Chapter 7 and 8

Reference Book:

Reference Book - 1

Title of the Book : ALUVALAHA MURAIGAL (TAMIL)

Name of the author(s): Dr. N. Murugesan, V. Manohar

Publisher : M.M.Publishers, Virudhunagar

Edition/Year : Third Edition / 2004

Reference Book - 2

Title of the Book : ALUVALAHA MELANMAI (TAMIL)

Name of the author(s): Dr. N. Murugesan, V. Manohar

Publisher : SembiPublishers, Madurai.

Edition/Year : Third Edition / 1996

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Programme: B.B.A Subject Code :U16BNC21

Semester : II No. of Hours allotted : 5/week

Part III : Core Subject–Paper III No. of Credits : 4

Title of the Paper: FINANCIAL ACCOUNTING

Objectives:

To develop the basic framework of accounting knowledge in students.

To enrich the studentswith the preparation and maintenance of accounting.

UNIT–I:

Book keeping - Meaning, Definition and Objectives – Accounting- Definition and

Need- Steps involved-Major functions- Advantages and limitations- Methods of

Accounting- Single and Double EntrySystems- Comparative study- Types of Accounts-

Personal Account, Real Account, Nominal Account-Accounting rules- Accounting Concepts

and Conventions- Characteristic features.

UNIT-II:

Journal- Meaning of Journalizing- Elements of Journal- Hints for Journalizing-

Ledger- Ledger posting-Rules- Steps involved in Ledger posting- Balancing of Ledger

Accounts.Subsidiary Books- Basic documents- Kinds- Cash Book- Types- Advantages of

Subsidiary Books- TrialBalance- Objectives- Methods of preparation- Rectification of Errors-

Before and after preparation ofTrial Balance - Final Accounts.

UNIT-III:

Bank Reconciliation Statement- Meaning, Advantages and preparation- Cash

Book- Pass book-Meaning, Differences.Final Accounts- Formats of Manufacturing

Account, Trading Account, Profit and Loss Account,Balance Sheet- Steps in the

preparation of Final Accounts- Simple adjustments. Capital and Revenue- Capital

Expenditure- Revenue Expenditure- Deferred Revenue Expenditure-Meaning-

Classifications.

UNIT-IV:

Depreciation- Definition and Characteristic features- Influencing factors-

Importance- Need for

Depreciation- Methods of calculating depreciation- Straight Line Method- Written

Down ValueMethod- Differences- Simple problems.

UNIT-V:

Accounts of Non-trading concerns- Receipts and Payments Account- Income

and Expenditure

Account- Balance Sheet- Formats- Steps to prepare- Differences between these accounts.

Note:60% Problems and 40% Theoretical Questions shall be asked.

Text Book:

Title of the Book : Financial Accounting

Name of the author(s) :Dr.Radha V

Publisher : Prasanna Publishers, & Distributors

Edition/Year : 2012

Unit-I : Chapters 1 and 2

Unit-II : Chapters 3,4, and 5

Unit-III : Chapters 8

Unit-IV : Chapter 9

Unit-V : Chapter 6

Reference Book:

Title of the Book : FINANCIAL ACCOUNTING

Name of the author(s) : Dr.T.Ramasamy

Publisher : Gold Books Publishing House, Srivilliputhur.


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Semester : II No. of Hours allotted : 5/weeks

Part III : CoreSubject– Paper IV No. of Credits : 4

Title of the Paper: COMPUTER AWARENESS–II (HTML AND WEB DESIGN)

Objectives

To make the students understand the basic fundamentals of Internet concepts.

To enable them develop simple Web pages using various tags in HTML.

UNIT I:

Introduction to Internet: Introduction – What is Internet? – History of Internet – How the

Web works? – Web Server and Clients – Connections as ISP – ISDN – Dial – up or Leased

Connection – Domain Naming System – Registering our Own Domain name – Intranet.

UNITII:

Basics of HTML: Introduction – Overview of Web Browsers – Hypertext –Hyper

Text Mark-up Language – Basic Components of HTML – Formatting the HTML Text.

UNITIII:

Internet Services: URL – protocol – Linking to other HTML Documents – Linking inside the

same document - Linking to other Internet Services.

HTML Forms – The input tag – Dynamic Documents – Backround Graphics and color –

Microsoft Internet Explorer Extensions – Font tag enhancements – Scrolling Marquees –

Other form attributes.

UNITIV:

Lists in HTML: Introduction – Lists in HTML – Ordered Lists – Using Ordered Lists –

Using Netscape Extensions – Unordered Lists – Directory Lists – Definition Lists –

Combining List types.

UNIT V:

Graphics and Web-Page: Graphics and Web-pages – Image formats and Browsers –

Graphics and HTML documents – Images and Hyper link anchors – Image Maps – HTML

Tables: Introduction HTML

Tables – Aligning table elements –Row and Column Spanning – Netscape Table

Enhancements.

SRNMC Regulations -2016 Syllabus

Text Book:

Title of the Book: COMPUTER FUNDAMENTALS AND WINDOWS WITH

INTERNET TECHNOLOGY

Name of the author(s) :N. Krishnan

Publisher : Scitech Publications (India) Private Limited, Chennai.


ReferenceBook:

Title of the Book : MICROSOFT OFFICE 2000

Name of the author(s) : Gini Courter and Annette Margins

Publisher : BPB Publications, New Delhi


Unit-I : Chapter 15

Unit-II : Chapter 16

Unit-III : Chapters 17 18 and 22 (Sections 17.2, 17.3, 17.6, 17.7, 17.8, 18.2)

Unit-IV : Chapter 19

Unit-V : Chapter 20 and 21 (Sections 22.1 – 21.5)

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Programme: B.B.A Subject Code :U16BNA21

Semester : II No. of Hours allotted : 6/week

Part III : Allied Subject I – Paper II No. of Credits : 5

Title of the Paper: ELEMENTS OF BANKING AND INSURANCE

Objectives:

To understand the role of banking sector and identify the features of banking business.

To study the functions performed by commercial banks.

To introduce the fundamental concepts, functions and benefits of insurance.

UNIT-I:

Introduction to Banking Business – Banker Customer relationship – Bank deposits –

Structure of Indian Banking System – Commercial Banks – Public Sector Banks Vs Private

Sector Banks – Local Area Banks – Indian Banks Vs Foreign Banks – Regional Rural Banks

– Commercial Banks Vs Cooperative Banks.

Reserve Bank of India – Functions and Monetary Policy of RBI – RBI and Industrial

Finance – Achievements and Failures of Reserve Bank.

UNIT-II:

Recent developments in Banking industry – Banking sectors – Corporate Banking –

Retail Banking – International Banking – Rural Banking – Non-Banking Financial

Intermediaries – Annual Report and Balance Sheet of a Commercial bank – Liabilities and

Assets of a Bank.

Credit Creation – Meaning – Process of Credit Creation – Benefits and Limitations of Credit

Creation – Banking facilities to Business, Agriculture and Small Entrepreneurs.

UNIT – III:

Insurance – Purpose and Need – Benefits, Functions, Importance and Principles of

Insurance – Nature and Types of Insurance Contract – Fundamentals of Insurability –

Insurance Contract Vs Wagering Agreement – Assurance Vs Insurance – Classification of

Insurance.


UNIT – IV:

Life Insurance – Essential features – Advantages of Life Insurance – Types of Life

Insurance Plans - Health Insurance – Salient features - Types of Health Insurance policies –

Health Insurance schemes in India.

Underwriting – Purpose and Principles – Underwriting process – Methods of Rate

Determination – Types of Underwriters – Role of Agents in Underwriting.

UNIT-V:

Fire Insurance – Underlying principles – Types of fire policies – Assignment of fire

policy – Settlement of claims – Motor Vehicle Insurance – Taxonomy – Kinds of Motor

Vehicle Insurance policies – Servicing of Motor Vehicle Insurance – Claims Settlement.

Miscellaneous Insurance – Fidelity Guarantee, Property, Building, Earthquake, Flood,

Burglary, Cattle, Engineering, Liability and Crop Insurance.

Text Book(s):

Text Book 1:

Title of the Book :Elements of banking and insurance

Name of the author(s) :Jyotsna Sethi, Nishwan Bhatia

Publisher :PHI Learning Pvt ltd, New Delhi.

Edition/Year :Third Printing/2009

Text Book 2:

Title of the Book :Money and banking

Name of the author(s) :Dr.R.R.Paul

Publisher :KalyaniPublishers,Ludhiana.

Edition/Year :Second Edition/May 2001

Unit IChapters 1, 2(Text Book 1)

Part B- Chapter 4 Topic 2, Chapter 5(Text Book 2)

Unit IIChapters 3, 8(Text Book1)

Part B- Chapter 1 Topic 8(Text Book 2)

Unit III Chapter 13(Text Book 1)

Unit IVChapters 14, 18, 22 (Text book 1)

Unit VChapters 15, 17, 19 (Text book 1)

Reference Book(s):

Reference Book 1

Title of the Book :Money,Banking,Trade and Finance

Name of the author(s) :K.P.M.Sundaram

Publisher :Sultan Chand & Sons,New Delhi

Edition/Year :Twelth/1974


Reference Book 2

Title of the Book : Principles of Insurance Management

Name of the author(s) : Neelam C Gulati

Publisher : Excel Books,New Delhi.

Edition/Year : First Edition/2007

Prepared by:

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SYLLABUS

Programme : B.B.A Subject Code :U16BNS2P1

Semester : II No. of Hours allotted: 2/week

Part VI : Skill Based Subject I – Practical II No. of Credits : 2

WEBPROGRAMMINGLAB

To develop simple web pages using various tags in HTML.

Lab Exercises:

Design a web page

1. to display Physical text elements

2. to display logical text elements

3. to display table with various colours

4. to display table with various elements

5. to display a Message using form attributes

6. to generate time table of the department

7. to display tabular partition

8. to exhibit Marquee properties

9. to show ordered and unordered list

10. to describe the usage of option button

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Semester : III No. of Hours allotted : 6/week

Part III : Core Subject – Paper V No. of Credits : 3

Title of the Paper: BUSINESS AND INDUSTRIAL LAWS

Objectives:

To understand the role and significance of Business Laws in the successful

management of an organisation.

To get a brief introduction about the Industrial laws governing the behaviour and

welfare of employees.

UNIT-I

Indian Contract Act, 1872- Law of Contract – Nature – Definition-Classification of

contract-According to Enforceability, Formation, Performance - Essential elements of a

valid contract - Lawful Consideration - Free Consent.

UNIT-II

Agreements with unlawful object – Void, unlawful and Illegal Agreements – Effects –

Wagering.

Agreements- Effects and Essentials of Wagering Agreement- Contingent Contracts-

Definitionand rules in respect of Contingent Contracts. Performance of Contract-

Conditions of a valid offer to perform- Devolution of joint rights-Assignment of

Contractual Obligations and Rights. Discharge of Contract- Methods- Novation, Recession,

Alteration, Remission, Waiver, Merger- Actual Breach of Contract- Anticipatory Breach of

Contract- Express and Implied- Remedies for Breach of Contract.

UNIT-III

The Factories Act, 1948-Definitions-Factory-The Inspecting Staff-Health-Safety-

Welfare-Working hours for adults-Holidays-Employment of young persons and women-

Annual Leave with wages- Special provisions-Penalties and Procedure. The Industrial

Employment(Standing Orders) Act, 1946-Need and Object of the Act-Special features-

Procedure for Submission and Certification of Draft Standing Orders-Other provisions

relating to Standing orders-Powers and duties of Certifying officers.


UNIT-IV

The Payment of Wages Act, 1936-Definitions-Rules regarding payment of wages-

Deductions from wages-Maintenance of Registers and Records-Authorities under the act-

Inspectors-Fixation and Revision of wages-Advisory Boards-Safeguards in payment of

minimum wages.

The Payment of Gratuity Act, 1972-Definitions-Controlling Authority-Payment of

gratuity-Forfeiture of gratuity-Nomination-Determination and recovery of gratuity-

Employees Provident Fund Scheme-Pension Scheme-Employee‘s Deposit linked Insurance

Scheme-Administration of the Schemes.

UNIT-V

The Employee‘s ProvidentFunds (and miscellaneous provisions) Act, 1952-

Definitions-Employee‘s Provident Fund Scheme-Employee‘s Pension Scheme Employee‘s

Deposit-linked Insurance Scheme-Administration of the Schemes-Offences and Penalties.

The Workmen‘s Compensation Act, 1923-Definitions-Scope and Coverage-

Employee‘s Liability for Compensation-Amount of Compensation-Distribution of

Compensation-Enforcement of Act.

Text Book(s):

Text Book 1

Title of the Book : BUSINESS LAWS

Name of the author(s) : J.Jayasankar

Publisher : Margham publications, Chennai

Edition /year : First Edition /2005

Unit-I : Chapter 1[Part1]

Unit-II : Chapter6, 7, 8, 9 and 10(PART 1)

Text Book 2

Title of the Book : Business law-II-Industrial Law

Name of the author‘s :K.C.Garg, V.K.Sareen, Mukesh Sharma

Publisher :Kalyani publishers New Delhi

Edition/Year :First edition 2006

Unit-III :Chapters 1 and 3

Unit- IV : Chapters 5 and 6

Unit- V : Chapters7 and 8


Reference Book:

Title of the book : Elements of Mercantile Law

Name of the author‘s :N.D.Kapoor

Publisher :Sultanchand&Sons ,New Delhi

Edition/Year :Twenty First Edition, 1997

Prepared by:

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SYLLABUS


Semester : III No. of Hours allotted: 6/week

Part III : Core Subject – Paper VI No. of Credits : 3

Title of the Paper: BANKING THEORY

Objectives:

To provide a basic exposure to the various transactions and practices carried out

in banking sectors.

To make the student understand the role and responsibility of thecustomer aswell as

the banker.

UNIT:I

Origin of Banking- Banker- Banking and other business- Customer- Relationship

between a banker and a customer- General and Special relationship- Statutory obligation to

honour Cheques- Banker‘s Lien- Duty to maintain secrecy of customer‘s account- Right to

claim incidental charges- Right to charge Compound Interest- Right to Set Off- Right

to close an account- Right to appropriate payments- Rule in Clayton‘s case.

UNIT: II

Deposits- Generalprecautions for opening an account- Current Deposit account-

Fixed Deposit Account- Savings Deposit account- Insurance Linked Savings Bank Deposit-

Recurring Deposit- Other deposits. Pass Book- Correct Entry- Wrong Entry- Entries

favourable to the Customer- Entries favourable to the Bankers. Bank Customers- Minor or

Infant- A married woman- Drunkard- A partnership firm- A Joint Stock Company- Non-

trading Companies- Private Companies- Non-trading Associations- Executors,

Administrators and Trustees- Joint Account.

UNIT-III

Negotiable Instruments- Definition, Characteristics, Types and Classification-

Special Parties to a Negotiable Instrument- Negotiation Vs. Assignment. Cheques:

Definition, Salient Features, Specimen of a Cheque- Cheque and Bill of Exchange-Cheque

Vs. Draft- Drawing up of a Cheque- Banker‘s Cheque- Golden Cheque Scheme- Bank

Orders Scheme.Material Alteration- Meaning, Effect and Example- Material Alteration and

the Banker- Devices to arrest Material Alteration- Immaterial Alteration.Crossing- Types-

Who can cross? – Opening of Crossing. Endorsement: Definition, Importance, Kinds,

Regularity and Liability of Endorsement- Assignment Vs Endorsement. Marking:


Significance- Marking at the request of the Drawer, Payee, any holder,another Banker-

Forged Signature of the Payee or Endorsee- Cancellation of Marking- Marking of Post-

dated Cheque.

UNIT-IV:

Paying Banker- Precautions before honouring a Cheque- Circumstances for

dishonouring a Cheque-Answers to Dishonoured Cheques- Statutory Protection to a Paying

Banker- Payment in due course-Holder in due course- Recovery of money paid by mistake-

money can be/cannot be recovered. Collecting Banker- Banker as a Holder for Value-

Banker as an Agent- Conversion- Statutory Protection- Basis of Negligence- Duties of a

Collecting Banker.

UNIT-V:

Loans and Advances- Principles of Sound Lending- Secured and unsecured

Advances- Forms of Advances. Modes of Charging Security- Lien- Pledge- Mortgage-

Assignment- Hypothecation- Characteristic features- Securities for advances- Canons of a

good banking security

Text Book:

Title of the Book : BANKINGTHEORY, LAWAND PRACTICE

Name of the author(s) : E.Gordon, Dr.K.Natarajan


Edition/Year : 22nd

Revised Edition / 2011

Unit-I Chapters 1 and 13

Unit-II Chapters 2, 3 and 4

Unit-III Chapters 5, 6,7,8,9 and 10

Unit-IV Chapters 11 and 12

Unit-V Chapters 14, 15 and 17

ReferenceBook:

Title of the Book: Banking Theory Law and Practice

Name of the author(s) :S.M. Sundaram

Publisher :SreeMeenakshi Publications, Karaikudi

Edition/Year :Eighth Edition / 2009

Prepared by:

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SYLLABUS



Part III : Core Subject – Paper VII No. of Credits : 5

Title of the Paper: COST ACCOUNTING

Objectives:

To equip the students with the basic concepts and terminologies in Costing.

To gain knowledge in the preparation and maintenance of costing records.

UNIT–I:

Cost Accounting- Introduction- Objectives- Functions- Importance- Distinction

between Financial Accounting and Cost Accounting- Distinction between Management

Accounting and Cost Accounting- Cost, Cost Centre- Types- Advantages and Limitations of

Cost Accounting- Types of Cost, Elements of Cost- Classification of Costs.

UNIT-II:

Unit or Output Costing- Introduction, Meaning and Definition of Cost Sheet- Cost

Accumulation Procedure in Unit Costing- Ascertainment of Cost per unit- Specimen and

preparation of a Cost Sheet- Job Costing and Batch Costing- Definition, Features,

Procedure, Advantages and Disadvantages- Contract Costing- Introduction, Definition,

Types of Contract, Features, Procedure of Contract Costing- Advantages and Limitation of

Contract Costing (Fundamentals only).

UNIT-III:

Materials Control- Basic concepts and objectives- Purchase Control- Centralized

and Decentralized purchase- Stock levels- Economic Order Quantity- ABC Analysis- Bin

Card- Stores Ledger- Methods of valuing Materials issue- FIFO, LIFO, Simple Average and

Weighted Average methods (Simple problems only).

UNIT-IV:

Labour- Introduction- Classification of Labour Cost- Methods of Labour Cost

Control- Sound wage System- Remuneration- Influencing factors- Methods of Wage

Payment- Time Rate System- StraightPiece Rate System- Taylor‘s and Merick‘s Differential

Piece Rate System- Premium and Bonus plans-Halsey Plan- Rowan Plan- Emerson‘s

Efficiency System- Gantt Task Bonus System-The Bedaux System- Procedure,

Advantages and Limitations. Possible frauds in Wage payment and prevention-Over Time-

Labour Turnover.


UNIT-V:

Overhead- Meaning and Classification- Allocation and Apportionment- Methods of

Absorption of Overheads- Machine Hour Rate, Direct Material Cost Method, Direct

Labour Cost Method, Direct Labour Hour Method (simple problems).

Note: 60% Problems and 40% Theoretical Questions shall be asked.


Unit-II : Chapter10

Unit-III : Chapters 3 and 5

Unit-IV : Chapters 6 and 7

Unit-V : Chapter 8

Text Book:

Title of the Book : Cost Accounting

Name of the author(s) : Dr.Radha

Publisher : PrasannaPublishers & Distributors


ReferenceBook: 1

Title of the Book : COST AND MANAGEMENT ACCOUNTING

Name of the author(s) : T.S.Reddy and Y.Hari Prasad Reddy

Publisher : Margham Publications, Chennai

Edition/Year : Fourth Edition/ 2011

ReferenceBook: 2

Title of the Book : COST ACCOUNTING

Name of the author(s : Dr.T.Ramasamy

Publisher : Gold Books Publishing House, Srivilliputhur.


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Programme : B.B.A Subject Code :U16BNE31


Part III : Elective Subject – Paper I (a) No. of Credits : 5

Title of the Paper: E-BUSINESS

Objectives:

To impart knowledge on the various facets of electronic business.

To utilize e-business concepts to improve internal and external business

efficiency.

UNIT I:

Web Technology And Information System: Introduction-Definition Of Information

System-Decision Making And Decision Levels-Categories Of Information System-

Information System For Competitive Advantage-Networking-Classification Of Networks-

LAN-MAN-WAN-Network Topologies-Data Transmission Model-Internet And WWW-

Working Of WWW-TCP/IP-Intranet-Extranet-OSI Models-Technological Infrastructure Of

Internet-Packets-Router-Ports-Protocol-Protocol Stack -IP Address-URL-DNS-Web

Concept-Universal Readership Concept-Global Hypertext Publishing Concept-Client-Server

Concept-Common Gateway Interface-GUI-Impact of internet on business performance

UNIT II:

E-Commerce: Introduction-Definition-E-Commerce and Traditional Commerce-

Advantages of E-Commerce to Business, Consumers, Society and Nation-Need for E-

Business-Factors Stressing the Need for E-Business-Driving Forces and Classification of E-

Commerce

Framework and Applications of E-Commerce in Various Industries: Framework,

Infrastructure and Anatomy of E-Commerce-Applications-E-Banking-Internet Banking Vs

Traditional Banking-E-Trading-E-Learning-Travel and Tourism Services-Employment

Placement and Job Market-Real Estate-Matchmaking-Online Publishing-Insurance-

Healthcare-E-Tailing-E-Auctions-E-Brokers-E-Searching-E-Agriculture.


UNIT III:

Planning Process of E-Commerce: Stages of E-Commerce-E-Business Strategies-

EDI-Introduction-Process-Working-Components- Traditional EDI and E-Commerce -

Benefits-Uses of EDI in B2B Transaction-EDI Standards ASCX12-EDIFACT-Internet Based

EDI-Value Added Networks-EDI Implementation.

E-Payment: Benefits of E-Payment-Components of Electronic System-Electronic Fund

Transfer-Financial EDI-Credit Card System on the Internet-Components of Online Credit

Processing-Players in the Credit Card System-Popular E-Payment Methods-Security

Requirements in E-Payment System-Key Security Schemes-Secret Key and Public Key

Cryptography-Digital Signature-Online Transaction Protocols-SSL-SET

E-Security-Details of Security Threats-E-Security Production-Firewalls-Antivirus-

Intrusion Detection Systems-Unified Threat Management-Cryptography Based Solution-

Symmetric and Asymmetric Cryptosystems-Guidelines for Cryptography Policy-Virtual

Private Network-Dimension of E-Commerce Security-Implementing a Security Solution.

UNIT IV:

Online Shopping: Introduction-Process-Advantages-Disadvantages-Advice to Online

Merchants and Shoppers-Mercantile Process Model-Process in Order Management Cycle-

Mercantile Model from Customer‘s Perspective-Process Involved in Buying a Product-E-

Contracts-Elements-Parties-Terms-Warranties on the Web.

E-Marketing And E-Advertising: E-Marketing-Advantages-Market Segmentation-E-

Marketing Mix-Marketing Strategies-SEO-Websites Naming Issues-E-Marketing Plan-E-

Advertising-Online Display Advertising-Format For Web Advertising-Intelligent Agents-

Features-Advantages For Buyers And Sellers-E-CRM-Phases-Features-Work Model-

Multichannel Model-Advantages Of Using Technologies For Providing Customer Support

UNIT V:

Mobile Commerce: Introduction-Factors That Drive M-Commerce-Differences

between E-Commerce and M-Commerce-Growth Of M-Commerce In India-Advantages-

Technology Implemented-Application-Types Of Mobile Payment-Future Of M-Commerce.

Issues related to e-business environment: international, ethical and legal issues-trademarks

and domain names-copyright and internet-formation of enforceable online contract-tax

issues.


Text book:

Title of the book : E-Commerce

Name of the author(s) :Dr.K.AbiramiDevi,Dr.M.Alagammai


Edition/Year : First Published/2009

Unit-I : Chapter7, Chapter 2 ( Page No-18)

UNIT II : Chapters (1, 2, 3,4)

UNIT III : 5, 9, 14, 15

UNIT IV : 11, 12

UNIT V : 17, 18

Reference book:

Title of the book : Essentials of E-Commerce technology

Name of the author : V.Rajaraman

Publisher : PHI learning private Ltd

Edition/Year : First edition/2010

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Semester : III No. of Hours allotted :5/week

Part III : Elective Subject – Paper I (b) No. of Credits : 5

Title of the Paper: ENTREPRENEURIAL DEVELOPMENT

Objectives:

To provide an in depth understanding of therole of Entrepreneursin modernbusiness

To study in detail theinstitutional support by the Government agencies

towards EDP.

UNIT-I:

Entrepreneur- Entrepreneurship- Importance and role in economic development-

Functions,Qualities and types of Entrepreneur- Entrepreneur Vs Manager- Intrapreneur-

Entrepreneurial Competencies- Growth and development of Entrepreneurship in India.

Women Entrepreneurs- Concept, Functions, Profile and Qualities- Growth and

development of women entrepreneurship- Problems of Women Entrepreneurs-Psycho-

Social barriers- Women Entrepreneurship in India- TREAD.

UNIT-II:

Entrepreneurial Growth- Influencing factors- Economic, Non-economic, Social,

Cultural, Personality,Psychological and Sociological factors- The Theory of Need

Achievement- Hagen‘s Theory-Government actions.

Entrepreneurship Development Programmes- Meaning, Importance, Objectives,

Course contents and curriculum, types, phases and evaluation of EDPs- Problems in the

conduct of EDPs.

UNIT-III:

Institutions assisting Entrepreneurs- DIC, SISI, NSIC, SIDCO, ITCOT, SIDO, SSIB,

SIPCOT, TCO, NIESBUD,NAYE, NISIET, EDII, Industrial Estates and KVIC.

Institutional Finance to Entrepreneurs- IFCI, ICICI, IDBI, IRBI, SIDBI, EXIM

Bank, UTI, LIC, SEC, SIDC,TIIC and Commercial banks.


UNIT-IV:

Project Formulation- Meaning and Stages- Project design and Network analysis-

Project formulationand Financial Institutions- Project report- Meaning, Importance and

Contents- PlanningCommission‘s Guidelines.Project Appraisal- Concept and

Stages.Economic analysis- Technical feasibility- Financial analysis-Market analysis-

Organisational and Managerial aspects- Project Appraisal methods.

UNIT-V:

Small Scale Industry- Definition- Steps for starting SSI- Procedure for

Registration of SSI units-Sickness in SSI- Definition- Process- Signals and Symptoms-

Causes and Kinds of Sickness-Consequences and remedial measures.Forms of

Organisation- Proprietorship- Partnership- Company- Cooperative organisation- Selection of

form of organisation.

Text Book:

Title of the Book : ENTRPERENEURIAL DEVELOPMENT

Name of the Author : Dr.L.Rengarajan

Publisher : SreeRenuga Publications, Rajaplayam.

Edition/Year : Third Edition/2008

Unit-I Chapters 1 and 2

Unit-II Chapters 5 and 7

Unit-III Chapters 8 and 14

Unit-IV Chapters 10 and 11

Unit-V Chapters 16,18 and 20

Reference Book :

Title of the book : ENTREPRENEURIAL DEVELOPMENT

Name of the author(s): Jayshree Suresh


Edition/Year : Fourth Edition / 2006

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Semester : III No. of Hours allotted: 6/week

Part III : Allied Subject – II – Paper I No. of Credits : 5

Title of the Paper: BUSINESS STATISTICS

Objectives:

To introduce the important concepts and hence the application of Statistics in

handling

business operations.

UNIT-I

Statistics- Definition- Importance- Functions and Limitations- Collection of

Data- Primary andSecondary Data- Methods of collecting Primary data- Requisites of a

good Questionnaire- Sources of Secondary data- Sampling- Methods of Sampling-

Classification- Objectives and Types- Tabulation-Parts of table- Rules for tabulation-

Differences between Classification and Tabulation.Diagrammatic Presentation- Types- Line

Diagram- Bar Diagram- Pie Diagram- Graphic presentation- Graphs of Frequency

Distribution- Histogram, Frequency Polygon, Frequency curves, Ogives- Simple problems.

UNIT-II:

Measures of Central Tendency- Mean, Median, Mode- Geometric Mean- Harmonic

Mean- Quartiles,Deciles and Percentiles- Problems.

UNIT-III:

Measures of Dispersion- Methods of measuring Dispersion- Range, Inter Quartile

Range, Mean Deviation, Standard Deviation- Combined Mean and Combined Standard

Deviation- Coefficient of Variation- Lorenz Curve.

UNIT-IV:

Skewness- Karl Pearson‘s Coefficient of Skewness- Bowley‘s Coefficient of

Skewness- Kurtosis and Moments.

Correlation Analysis- Types- Coefficient of Correlation- Karl Pearson‘s Coefficient

of Correlation-Spearman‘s Rank Correlation- Ranks are given, Ranks are not given and

Repeated Ranks- Concurrent Deviation Method.


UNIT-V:

Regression Analysis- Meaning and Importance- Differences between Correlation

and Regression-Regression Lines and Equations- Regression Coefficient.

Index Numbers- Types- Simple Aggregate Method, Simple Average of Price

Relatives Method-Weighted Index Numbers- Laspeyre‘s ,Bowley‘s, Paasche‘s, Fischer‘s

and Marshall-Edgeworth Index Numbers- Test of Consistency of Index Numbers.

Text Book:

Title of the Book: STATISTICAL METHODS

Name of the author(s) :Dr.S.P.Gupta

Publisher: Sultan Chand & Sons, New Delhi

Edition/Year34th

Edition / 2005

Unit-I : Chapters 1,2,4,5,6,7 and 8

Unit-II : Chapter 9

Unit-III : Chapter 10


Unit-V : Chapters 13 and 15

ReferenceBook:

Title of the Book : FUNDAMENTALS OF STATISTICS

Name of the author(s) :Dr.A.Rethinapandy, Dr.A.Krishnan

Publisher : SreeVani Publications, Madurai

Edition/Year : First Edition / 2011.

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Programme : B.B.A Subject Code :U16BNN31


Part IV : Non-Major Elective – Paper I No. of Credits : 2

Title of the Paper: FUNDAMENTALS OF MANAGEMENT

Objectives:

To provide an in depth understanding of the subject covering all the recent

developments in Business Administration.

UNIT-I:

Management-Definition- Functions of Management- Planning – Definition,

Characteristics,Importance, Advantages and Limitations – Steps in Planning.

UNIT-II:

Organising- Definition- Elements- Steps- Importance- Types- Organisation Charts

and Manuals. Staffing- Meaning- Steps in staffing process- Manpower Planning-

Recruitment- Selection- Training-Performance Appraisal.

UNIT-III:

Direction- Definition, Characteristics, Importance, Nature and Scope- Techniques-

Types of Direction.Controlling – Definition, Characteristics, Significance- Control

Process- Requirements of Effective Control- Techniques of Control.

Text Book:


Name of the author(s):Dr.K.Natarajan, Dr.K.P.Ganesan


Edition/Year : Fourth / 1999


Unit-II :Chapters 6 and 12



ReferenceBook:



Publisher : SreeMeenakshi Publications, Karaikudi

Edition/Year : Second / 2011

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Semester : IV No. of Hours allotted : 6 week

Part III : Core Subject– PaperV III No. of Credits : 3

Title of the Paper: FINANCIAL MANAGEMENT

Objectives

To provide a thorough understanding of concepts and theories of Financial

Management.

Toenablethestudentsunderstand, analyseandinterpret financialdataandproblemsto

make better financial decisions.

UNIT-I:

Financial Management- Meaning, evolution and importance- Finance function-

Approaches and Scope- Relationship of finance with other business functions- Objectives of

Financial Management-Financial decision- Investment, Financing and Dividend decisions-

Functions of a finance manager.Sources of Finance- Various sources of raising short-term

and long-term funds- Kinds of ownershipsecurities and their evaluation- Kinds of

creditorship securities- Internal financing- Loan financing-Specialised financial institutions-

Innovative sources of finance- Focus on long-term sources of finance.

UNIT-II:

Capital Structure- Differences between capitalisation, capital structure and

financial structure-Importance of capital structure, its effect on EPS- Theories of Capital

Structure- Planning the Capital Structure- Factors determining the capital structure- Changes

in Capitalisation.

Working Capital Management and Finance- Meaning, concept and kinds- Importance of

adequate working capital- Factors determining the working capital requirements-

Management of Working capital- Forecast/Estimate of working capital requirements-

Financing of working capital-Determining the working capital financing mix.

UNIT-III:

Cash Management: Motives for holding of cash- Cash planning- Cash forecasts

and budgeting-Managing cash flows- Determining optimum cash balance- Cash budget- Cash

management models-Investment of surplus funds- Management of marketable securities.


Management of Receivables- Costs of maintaining receivables- Factors

influencing the size of receivables- Forecasting the receivables- Meaning and objectives

of receivables management-Dimensions of receivables management- Formulating and

executing credit and collection policy-Factoring and receivables management.

UNIT-IV:

Cost of Capital: Concept and Significance- Problems in determining cost of capital-

Computation of cost of specific sources of finance- Computation of weighted average cost of

capital- Marginal cost of capital- Cost of equity using Capital Asset Pricing Model.Time

Value of Money- Basic aspects- Reasons for time preference of money- Techniques

foradjusting the time value of money- Compounding technique- Discounting or Present

Valuetechnique- Practical applications of time value techniques.

UNIT-V:

Capital Budgeting- Meaning, nature, importance and process- Kinds of capital

budgeting decisions-Methods of evaluation of capital budgeting- Net Present Value Vs.

Internal rate of return- NPV Vs.Profitability Index- Factors influencing capital expenditure

decisions- Capital rationing and control.Dividend Decision- Impact of dividend decision on

valuation of a firm- Modigilani Miller, Walter andGordon‘s Approach- Determinants of

dividend policy- Types of dividend policy- Forms of dividend-Bonus issue- Stock dividend

and stock split.

Text Book 1:

Title of the Book : Financial Management

Name of the author(s):Shashi K.Gupta, R.K.Sharma

Publisher : KalyaniPublishers, Ludhiana

Edition/Year : Third Edition / 2007.

Text Book 2:


Name of the author(s):C. Paramasivan

T. Subramanian

Publisher : New Age International Publishers

Edition/Year :Reprint /2010.

Unit-I : Text Book 1 - Chapter 1

Text Book 2 – Chapter 3

Unit-II : Text Book 1 - Chapter4

Text Book 2 – Chapter 5

Unit-III : Text Book 1 – Chapters 5 & 6

Unit-IV : Text Book 2 - Chapter6

: Text Book 1 – Chapter 8

Unit-V : Text Book 2 - Chapters8 and 9


ReferenceBook 1:


Name of the author(s) :I.M.Pandey

Publisher : VikasPublishing house Pvt. Ltd., New Delhi

Edition/Year : Eighth / 2009.

ReferenceBook 2:


Name of the author(s) :Dr.V.R.Palanivelu

Publisher : S.Chand,& Company Ltd.

Edition/Year : Reprint / 2013.

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Semester : IV No.of Hours allotted :6/week

Part III : Core Subject – Paper IX No.of Credits : 3

Title of the Paper: FUNDAMENTALS OF DISASTER MANAGEMENT

Objectives:

To provide a common starting point forunderstanding and discussing disasters and

Disaster management.

To understand various facets of disaster mitigation, disaster aids and rehabilitation

efforts.

UNIT-I:

Natural Disasters – Earthquake- Volcano- Landslide– Tsunami- Flood.Anthropogenic

Disasters-Depletion- Pollution- Emissions and Global warming- Chemical Incidents-

Projects and Resettlements.

UNIT-II:

Geo-Informatics- Fundamentals of Remote Sensing- Capability- Establishing and

Assigning the requirement for Remote Sensing- Delivery of Remote Sensing imagery-

GIS- Maps and Spatial Information Presentation- GPS- Description- Remote Sensing and

GIS for Disaster Management.

UNIT-III:

Disaster Preparedness and Decision Making- Environmental Health- Environmental

Impact Analysis-Assessments for various Disasters- Environment Management Plan- Cost

Benefit Analysis- Disaster Preparedness- Risks and Risk Adjustment- Technological Hazard

Management- Disaster Aid.

UNIT-IV:

Institutional Arrangements- TheUN Disaster Management Team- National Crisis

Management Committee- State Crisis Management Group- District Disaster Management

Committee.

UNIT-V:

Disaster Mitigation- Disaster Recovery Planning- Strategies for Disaster Prevention

and Mitigation- Targeting Mitigation- Rehabilitation and Reconstruction.


Text Book:

Title of the Book : FUNDAMENTALS OF DISASTER MANAGEMENT

Name of the author(s) :Ezhilarasan M. &Rajasekaran M.

Unit-I : Chapter 1

Unit-II : Chapter 2


Unit-IV : Chapter 4

Unit-V : Chapter 5

Reference:

Latest updates related to Disaster Management available at all leading websites.

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Semester : IV No.of Hours allotted : 5/weeks

Part III : Core Subject– Paper X No.of Credits : 5

Title of the Paper: ORGANISATIONAL BEHAVIOUR

Objectives:

To reach conceptual clarity about human behaviour in an organizational environment.

To apply the behavioural knowledge towards improving an organization‘s

effectiveness.

UNIT-I:

Organisational Behaviour-Concept and meaning-Characteristics-Nature of OB-

Role of OB-Understanding Human Behaviour-Influencing the Human Behaviour-

Approaches to the study of Organisational Behaviour-Process of Behaviour-Models of

Organisational Behaviour.

UNIT-II:

Group dynamics-Definition-Types of groups-Theories of group formation-Problems

or difficulties of informal groups-Group norms-types of norms-how do norms develop?-

Reasons to enforce norms- Group cohesiveness-Definition-Influencing factors-

consequences-Group development-five stages-Group decision making-meaning and

nature-DM process-steps-styles- -advantages and disadvantages of Group Decision

Making-Techniques of group decision making.

UNIT-III:

Motivation-Meaning-Nature-Motivation process-Need/Importance of Motivation-

Theories of Motivation-Content Theories-Maslow‘s Need Hierarchical Theory-

Herzberg‘s Two Factor Theory-Douglas McGregor‘s Theory X and Theory Y-Alderfer‘s

ERG Theory-McClelland‘s Three Need Theory-Process Theories-Vroom‘s Expectancy

Theory-Porter and Lawler‘s Expectancy Theory-Adam‘s EquityTheory.Morale-Meaning and

Definition- Individual and Group Morale- High or Low Morale- Factorsinfluencing

Morale- Causes of low morale- Warning signs of low Morale- Factors improving Morale.


UNIT-IV:

Conflict Management- Definition and Features- Functional andDysfunctional

Conflict- Levels of Conflict- Causes, Stages in Conflict- Conflict Management Process.

Stress Management- Meaning and Definition- Nature of Stress- Sources of Stress-

Extra-Organizational Stressors- Organisational Stressors- Group Stressors- Individual

Stressors-Consequences of Stress- Coping Strategies for Stress- Individual and

Organizational Approaches.

UNIT-V:

Organisational Change- Forces for Change- Types of Change- Meaning of

planned change- How to manage? – Change Process- Change Agents- Human reactions to

Change- Causes of Resistance to Change- Overcoming Resistance to

Change.Organisational Development- Meaning and Definition- Characteristics- Need for

OD- Benefits andLimitations- Steps in OD process.

Text Book:

Title of the Book :ORGANISATIONALBEHAVIOUR

Name of the author(s) : Shashi K.Gupta, Rosy Joshi

Publisher : Kalyani Publishers, Ludhiana

Edition/Year : Fourth Edition/2013.

Unit-I : Chapter 1

Unit-II : Chapters 6,12 and 13




ReferenceBook:

Title of the Book : Organisational Behaviour

Name of the author(s) : Dr.S.S.Khanka

Publisher : S.Chand& Company Ltd., New Delhi

Edition/Year : Seventh Revised/2009

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Semester : IV No. of Hours allotted : 5/week

Part III : Elective Subject- II (a) No. of Credits : 5

Title of the Paper: MARKETING MANAGEMENT

Objectives:

To understand the fundamental and vital concepts of Marketing Management.

Toanalyse the importance of marketing aspects in performing the managerial

functions.

UNIT-I:

Marketing- Key concepts- Nature, Importance/ Role of Marketing in Business-

Scope/Functions of Marketing. Market Segmentation- Concept- Basic requirements-

Benefits, Methods, Practice and Patterns of Market Segmentation.Marketing Mix-

Meaning, Elements and factors determining Marketing Mix.

UNIT-II:

Product Planning: Concept of a product- Levels of a product- Product Planning and

its significance-Product Objectives and Policies- Product Mix and affecting factors-

Product Item and Product Line-Product Standardisation and Simplification- Product

Identification- Branding, Packaging, Labelling and Product Positioning- After-sale service.

New Product Development- Meaning and Steps- Product Life Cycle- Production

Differentiation-Product Deletion.

UNIT-III:

Pricing- Significance of Price in Marketing- Factors influencing the price of a

product- Pricing Objectives and Policies- Kinds of Pricing decisions- Pricing of New

products- Important problems in pricing- Price Discrimination.Channels of Distribution-

Meaning and Importance- Selection of distribution channels- Wholesaler-Functions and

Services- Retailers- Functions, Services and Types.


UNIT-IV:

Advertising- Meaning, Objectives, Kinds and Significance- Is Advertising necessary?

– Scientific Advertising- Features of an effective advertisement- Different media of

advertising- Choice of advertising media- Advertising Agency- Advertising Management.

UNIT-V:

Sales Promotion- Meaning, Functions and Importance- Reasons for increased

use of Sales Promotion- Methods/Levels of Sales Promotion- Problems in Sales

Promotion.Consumer Behaviour- Need for understanding consumer behaviour- Kinds of

Markets- Consumer Decision Behaviour- Influencing factors- Consumer Buying Decision

Process.

Text Book:

Title of the Book : MARKETING MANAGEMENT

Name of the author(s) :Dr.C.B.Gupta, Dr.N.RajanNair

Publisher : Sultan Chand & Sons, New Delhi

Edition/Year : Twelfth Revised Edition / 2009

Unit-I Chapter 1 (Sections 1.1, 1.3, 1.4, 1.6)

Chapter 5 (Sections 5.1 to 5.4(up to page no.5.9), 5.8 to 5.11)

Unit-II Chapters 7 and 8

Unit-III Chapter 9 (Sections 9.1 to 9.6)

Chapter 10 (Sections 10.1 to 10.3, 10.6, 10.7.1, 10.7.2, 10.7.3)

Unit-IV Chapter 13

Unit-V Chapter 15

Chapter 4 (Sections 4.1 to 4.5)

ReferenceBook:

Title of the Book : MARKETING MANAGEMENT

Name of the author(s) : Philip Kotler

Publisher : Prentice Hall of India Private Ltd., New Delhi

Edition/Year : 10th

Edition / 2001

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Semester : IV No. of Hours allotted : 5/week

Part III : Elective Subject– II (b) No. of Credits : 5

Title of the Paper: CONSUMER BEHAVIOUR

Objectives:

On successful completion of the course the students should have: Understood

consumer motivation and perception Learnt consumer learning and attitude Learnt

consumer decision making.

UNIT:I

Introduction - Consumer Behaviour - definition - scope of consumer behaviour -

Discipline of consumer behaviour - Customer Value Satisfaction – Retention - Marketing

ethics.

UNIT-II:

Consumer research - Paradigms- the process of consumer research - consumer

motivation - dynamics - types - measurement of motives - consumer perception.

UNIT-III:

Consumer Learning - Behavioral learning theories - Measures of consumer learning -

Consumer attitude – formation - Strategies for attitude change

UNIT – IV:

Social class Consumer Behavior - Life style Profiles of consumer classes - Cross

Cultural Customers Behavior Strategies.

UNIT-V :

Consumer Decision Making - Opinion Leadership – Dynamics - Types of consumer

decision making - A Model of Consumer Decision Making.

Text Book:

Title of the book :Consumer Behaviour

Name of the Author(s):Leon G. Schiffman and Leslie Lazar Kanuk

Publisher : Prentice — Hall of India

Edition/Year : Sixth Edition, 1998.


Unit-I: Chapter 1

Unit-II: Chapter 2& Chapter 4

Unit-III: Chapter 7 &Chapter 8

Unit-IV: Chapter 11 & Chapter 14

Unit-V: Chapter 16

ReferenceBook:

Title of the Book : Consumer Behaviour in Indian Context

Name of the author(s : P.C.Jain& Monica Bhatt

Publisher : S.Chand&Co Ltd


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Semester : IV No.of Hours allotted : 6/weeks

Part III : Allied Subject II –Paper II No.of Credits : 5

Title of the Paper: BUSINESS MATHEMATICS

Objectives

To impart a brief introduction about the application of useful mathematical concepts

andformulae in business so as to achieve successful decision making.

UNIT-I:

Set Theory-Set Definition-Operations on sets-Venn diagram-Laws of Sets-

Verification of Laws by Venn diagrams and examples-Solving problems using Set theory.

UNIT-II:

Elements of Co-ordinate Geometry-Distance between two points- Equation of the

straight line – Slope – Parallel and Perpendicular lines – Collinear concept - Business

applications of Analytical Geometry- Break Even Analysis – Demand and Supply Curves.

UNIT-III:

Differentiation-Formulae-Applications of Derivative-Marginal Cost-Marginal

Revenue-Elasticity-Maxima and Minima conditions-Problems.

UNIT-IV:

Integral Calculus- Basic Rules of Integration- Definite Integration- Problems.

UNIT-V:

Matrix-Definition-Types-Addition, Subtraction, Multiplication of Matrices-Matrix

Equation-Transpose of Matrix-Inverse of Matrix-Solving Simultaneous Equations by Matrix

Inverse Method – Crammer‘s Rule.

Note:

80% of the marks are allocated to problems and 20% to theory.


Text Book:

Title of the Book : An Introduction to Business Mathematics

Name of the author(s) : V.Sundaresan, S.D.Jeyaseelan

Publisher : S Chand and Company, New Delhi


Unit-I : Chapter 2 Page No 34 to 61

Unit-II : Chapter 1 Page No 1 to 28

Unit-III : Chapter 3 Page No 84 to 116

Unit-IV : Chapter 6 Page No 174 to 194

Unit-V : Chapter 8 Page No 278 to 321

ReferenceBook:

Title of the Book : BUSINESS MATHEMATICS

Name of the author(s) : Dr.A.Rethinapandi, A.Krishnan

Publisher : SreeVani Publications, Madurai


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Programme : B.B.A Subject Code :U16BNN41

Semester : IV No. of Hours allotted: 2/week

Part IV : Non-Major Elective – Paper II No. of Credits : 2

Title of the Paper: CONCEPTS OF HOSPITAL MANAGEMENT

Objectives:

To enhance a sound foundation for the management of health care services.

To promote the administrative as well as managerial structures of hospitals with an

acumen of hospital management concepts.

UNIT-I

Introduction-Meaning of hospital-Types of Hospital-Definition of hospital

management-Significance of Hospital Management –Concept of AYUSH-Features of an

ideal hospital manager- Management of Behaviour in Hospitals - Concept of behaviour and

perception-Maslow‘s hierarchy of needs theory–hospital personnel -patients relationship

UNIT-II

Management of Hospital Services -Concept of Planning for the Hospital product -

Hospital product-type of hospitals product-Medical services-Auxiliary services-peripheral

services-out patient –In patient service-perception of human and humane-leader ship

influences-universal characteristics of leadership-LaGuardia model of leadership–categories

of personnel needed for hospitals

UNIT-III

Management of Finance - Concept of Financial Management in hospitals-Concept of

budget in hospital- Exploring Avenues for Revenues in hospitals -Internal and External

sources-Management of Books and Accounts -Internal audit in hospital Management of

Hospital records - Introduction of hospital records- Types of records-Essentials of an

Effective records management-Form of hospitals records-Selections of medical records-

selections of medical records-Dimensions of Records Management-Significance of record

Keeping-key information for health care managers-Recent trends in records management


Text Book:

Title of the Book : HOSPITAL MANAGEMENT

Name of the author(s) :JHA.S.M.

Publisher : Himalaya Publishing House

Edition /year : Second Edition /2011

UNIT-I

Chapter-1 (Foundation of Hospital Management) page no.7-14,46-49,53-56

Chapter-4(Management of Behaviour in Hospitals) page no.128-134,139-141

UNIT-II

Chapter-8(Management of Hospital Services)Pageno.263-269, 276-278, 282-283,

313-322.

UNIT-III

Chapter-10(Management of Finance in Hospitals) page no.379-387,396-397

Chapter -12 (Management of Hospital Records)page no.506-522,529-530

Reference Book:

Title of the Book : Hospital Administraton& Human Resource Management

Name of the author(s) :D.K.Sharma, R.C.Goyal

Publisher : PHI Learning Pvt Ltd

Edition /year : First Edition /2010

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Semester : V No. of Hours allotted : 6/week

Part III : Core Subject – Paper XI No. of Credits : 5

Title of the Paper: TOTAL QUALITY MANAGEMENT

Objectives:

To impart an in-depth knowledge of the significance of quality in management.

To understand the basic concepts and benefits of TQM.

UNIT 1

TQM : Introduction-History Of TQM-What is Quality?-Definition of TQM-

Dimensions Of Quality-Quality Planning-Quality Costs-Types,Bases,AnalysisTechniques for

quality costs-Basic Concepts and Principles of TQM-Leadership-Characteristics Of Quality

Leaders-Leadership Concepts-Role Of Senior Management-TQM Implementation-Quality

Council-Quality Statements-Strategic Planning-Annual Quality Improvement Program-

Deming‘s Philosophy-Barriers to TQM Implementation.

UNIT II

Customer Satisfaction: Introduction-Types Of Customers-Customer Satisfaction-

Customer Perception Of Quality-Customer Complaints-Service Quality-Customer Retention-

Employee Involvement-Motivation-EmployeeEmpowerment-Teams-Recognition and

Reward-Performance Appraisal-Benefits Of Employee Involvement-Continuous Process

Improvement-Juran‘s Trilogy-PDSA Cycle-The 5s Movement-Kaizen-Supplier Partnership-

Partnering-Sourcing-Supplier Selection-Supplier Rating-Relationship Development-

Performance Measures.

UNIT III

Statistical Process Control: Introduction-The Seven TQM Tools-The New Seven

Management Tools-Statistical Fundamentals-Statistical Process Control (SPC)-Process

Capability.


UNIT IV

TQM Tools: Benchmarking-Quality Function Deployment (QFD)-Taguchi‘s Quality

Loss Function-Total Productive Maintenance (TPM)-Failure Mode and Effect Analysis

(FMEA).

UNIT V

Quality Systems: Introduction-Need For ISO 9000 And Other Quality Systems-ISO

9000-Structure-Process Approach-Relationship Of ISO 9001:2000 with ISO 9004:2000-

Compatability Of ISO 9001:2000 With Other Management Systems-Quality Management

System-Requirements(ISO 9001:2000)-Implementation Of QMS-Documentation-Internal

Audits-Registration Process-QS 9000-Environmental Management System(EMS)-ISO

4001:1996.

Text Book

Title of the Book : Total Quality Management

Name of the author(s): N. Srinivasa Gupta, B.Valarmathi

Publisher : Vijay Nicole Imprints Pvtltd,Chennai.

Edition/Year : First Reprint,2006

Unit I- Chapter 1

Unit II- Chapter 2

Unit III- Chapter 3

Unit IV- Chapter 4

Unit V- Chapter 5

Reference Book

Title of the Book :Total Quality Management

Name of the author(s) :P. Saravanavel, S. Balakumar


Edition/year :First edition/2010

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Programme : BBA Subject Code :U16BNC52

Semester : V No. of Hours Allotted: 6/Week

Part III : Core Subject – Paper XII No. of Credits : 5

Title of the Paper: FOREIGN EXCHANGE AND TRADE

Objectives:

To understand the basic concepts and importance of Foreign Exchange.

To gain an in-depth knowledge of the regulations of Government of India in

foreign trade.

UNIT I:

Foreign Exchange – Introduction – Meaning – Definition – Methods of Foreign

Payments – Foreign Exchange Market – Functions – Balance of Trade – Importance of

Balance of Payments – Administrative Setup of Foreign Exchange in India – Foreign

Exchange Dealers – Authorized Money Changers – Functions of Foreign Exchange

Department of a Bank – Exports/Imports Department – Remittances - Exchange Dealings

Department – Department of Statistical Information.

Foreign Exchange Transactions – Purchase and Sale Transactions – Exchange

Quotations – Business Maxims in Foreign Transactions – Basis for Quoting Rates and

Exchange Margin – Manner of Quotation – Method of calculating TT Buying Rate – Bill

Buying Rate – Main types of Selling Rates – Concession to well-known and valued

customers.

UNIT II:

Rate of Exchange – Under Gold Standard, Managed Paper Standard and Exchange

Control – Floating Currencies – Stable and Fluctuating Rates of Exchange – Arguments for

Stable and Fluctuating Exchange Rates – Policy of Controlled Floating – Adjustable Peg

System – Crawling Peg System – Managed Floating – Snake in the Tunnel – Multiple of

Exchange Rates.

Purchasing Power Parity Theory – Absolute and Relative versions – Criticisms –

Participants in Foreign Exchange Market – Interbank Market Transactions – Quotations in

the Interbank Market – Spot and Forward Transactions – Forward Margins/Swap points –

Interpretation of Interbank Quotations – Forward Currency Quotation – Factors affecting

Rate of Margin – Factors influencing Spot Exchange Rates.


UNIT III:

Documents in Foreign Trade – Mate‘s Receipt and its importance – Bill of Lading and

its importance – Types – Different types of Bill of Lading - Multimodal Transport Services

and Documents.

Letter of Credit – Meaning – Related parties – Procedure and Mechanism – Types –

Advantages and Disadvantages of Letter of Credit.

UNIT IV:

Financing of Imports – Registration – Foreign Exchange Regulations – Customs

Clearance – Issue of Import Licenses – Types – Status Certificates – Verification of

documents – Payment of Import Bills – Guidelines of RBI in handling import bills.

Financing of Exports – Role of Commercial Banks and RBI in Export Finance –

Functions of EXIM Bank – Risks covered and uncovered by ECGC and its various policies –

Collection of Export Bills.

UNIT V:

Exchange Control in India – Objectives and Methods – FERA & FEMA – Foreign

Private Investment – NRO, NRE, FCNR-B, EEFC,RFC Accounts – Investment in India by

Non-Residents – Overall objectives and benefits- Convertibility of Rupee.

Text Book:

Title of the Book : Foreign Exchange and Financing of Foreign Trade

Name of the author(s) : Dr.S.Sankaran

Publisher : Margham Publications, Chennai 600 017

Edition/Year : 2006

Unit I : Chapters 1, 2, 3

Unit II : Chapters 4, 5, 6

Unit III: Chapters 7, 8, 9

Unit IV: Chapters 10, 11, 12, 14

Unit V : Chapters 16, 17, 18, 19

Reference Book:

Title of the Book : Foreign Trade and Foreign Exchange

Name of the author(s) : O.P.Agarwal, B.K.Chaudhuri

Publisher : Himalaya Publishing House, New Delhi

Edition/Year : 2007

Prepared by : Mr.K.G.S.Ramanan

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Semester : V No. of Hours allotted : 6/weeks

Part III : Core Subject– PaperXIII No. of Credits : 5

Title of the Paper: RESOURCE MANAGEMENT TECHNIQUES

Objective:

To acquaint thestudentswiththe application of RMT to business andindustry.

To exposethe students thesignificanceofvarious scientific tools and models, available

inOperations Research for managerial decision making.

UNIT-I:

Operations Research – Definition – History of OR – Characteristic features –

Scope – Models and Modelling in OR – Methodology of OR – Limitations of OR.

Linear Programming Problem – Introduction – General Model of LPP – Formulating

a problem as a LP Model.

UNIT-II:

Graphical Solution of LPP – Simplex Method – Maximisation – Big M Method and

Minimisation Problems (Simple Balanced Problems without degeneracy)

UNIT-III:

Transportation Problem – General Structure of TP – Methods for finding initial

solutions – North West Corner Method – Least Cost Method – Vogel‘s Approximation

Method – Test for Optimality – MODI Method(m+n-1) cells – Maximization of TP (Simple

Balanced Problems).

UNIT-IV:

Mathematical formulation of Assignment problem – Hungarian Algorithm of

solving assignment problem – Maximization and Restrictions in Assignments -Travelling

Salesman Problem.Game Theory – The Maximin-Minimax Principle- Saddle Point and Value

of the Game- 2 x 2 Zero Sum Game with Pure and Mixed Strategy- Matrix Oddment

methods for n x n games- Dominance Property- Graphical Method for 2 x n or m x 2

games.


UNIT-V:

Inventory Control – Costs associated with inventories - EOQ – Deterministic inventory

Models –Purchasing model with no shortages – Manufacturing model with no shortages –

Purchasing model

with shortages – Manufacturing model with shortages.

Text Book:

Title of the Book : RESOURCE MANAGEMENT TECHNIQUES

Name of the author(s) :V.Sundaresan, K.S.Ganapathy Subramanian, K.Ganesan

Publisher : A.R Publications, Arpakkam, Sirkali

Edition/Year : Revised Edition / 1999

Unit-I : Chapter 1 Chapter 2 (section 2.1 to 2.3)

Unit-II : Chapter 2(Section 2.4 and 2.5) &Chapter 3.


Unit-IV : Chapter 8 and 16

Unit-V : Chapter 12 (Section 12.1 to 12.7)

ReferenceBook:

Title of the Book : Operation Research

Name(s) of the author :S.D. Sharma

Publisher : Kadarnath&Ramnath Publishing Company, New Delhi

Edition/Year : Thirteen Edition / 2001.

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Programme: B.B.A Subject Code :U16BNE51

Semester : V No.of Hours allotted :6/week

Part III : Elective Subject- III (a) No.of Credits : 5

Title of the Paper: RESEARCH METHODOLOGY AND REPORT WRITING

Objectives:

To providea moderate level of understandingthe variousresearch methods.

To offer a strong baseto pursue Research projects and hence produce effective reports.

UNIT-I:

Research Methodology – Introduction – Meaning, Objectives, Motivation,

Significance and Types of Research- Research approaches- Research Methods Vs.

Methodology- Research and Scientific method- Research process- Criteria of Good

Research. Defining the Research problem- Necessity and Technique involved. Research

Design- Meaning, Need, Features, Important concepts and basic principles.

UNIT-II:

Sampling Fundamentals – Objectives of Sampling – Characteristics of a good sample

– Steps adopted – Advantages and Disadvantages of Sampling – Probability or Random

Sampling – Unrestricted and Restricted –Non-Random Sampling methods – Scaling

Techniques.

UNIT-III:

Methods of Data Collection – Collection of Primary data- Observation Method-

Interview Method- Collection of data through Questionnaires- through Schedules-

Difference between Questionnaires and Schedules- Other methods of Data collection-

Collection of Secondary data- Selection of appropriate method for data collection- Case

Study Method.

UNIT-IV:

Processing and Analysis of Data- Processing Operations and associated problems-

Elements/Types of Analysis- Statistics in Research- Measures of Central Tendency,

Dispersion, Asymmetry (Skewness), Relationship- Simple Regression Analysis- Multiple

Correlation and Regression- Partial Correlation- Association in case of Attributes- Other

measures.


UNIT-V:

Interpretation and Report Writing- Meaning, Need and Technique of Interpretation-

Precaution in Interpretation. Significance of Report Writing- Various steps in writing a

report- Layout of the Research Report- Types of Reports- Oral presentation- Mechanics

of writing a Research Report- Precautions in Report writing.

Text Book:

Title of the Book : RESEARCH METHODOLOGY – METHODS &

TECHNIQUES

Name(s) of the author :C.R.Kothari

Publisher : New Age International (P) Ltd Publishers, New Delhi

Edition/Year : Reprint (Second Edition /2004.)

Unit-I : Chapters 1, 2 and 3

Unit-II : Chapters 4 and 5

Unit-III: Chapter 6

Unit-IV: Chapter 7

Unit-V : Chapter 14

Reference Book:

Title of the Book : Research Methodology

Name(s) of the author :Dr. Peer Mohamed, Dr.Shazuli Ibrahim

Publisher : Pass Publications, Madurai

Edition/Year : Fifth Edition / 2010

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Semester : V No. of Hours allotted :6/week

Part III : Elective Subject -Paper III b No. of Credits : 5

Title of the Paper: STRATEGIC MANAGEMENT

Objectives:

To Explain and apply the key terms, definition and concepts used in strategic

management

To analyze the trends in strategic management and apply them in business.

UNIT-I

Business Policy& Strategic management: Conceptualization-Features of policy-

features of strategy-Policy &Strategy: A comparison-Differences between strategy and

tactics- Levels of strategy-Illustrations-Corporate Level Strategy- Business level strategy-

Functional level strategy

UNIT-II:

Definition of Business Environment-Demographic Factors-Economic Environment-

Economic forces affects business-Technological environment-Impact of technology on

society & Business operation-Economic and Non-economic environment interaction:

Political and economic environment, sociological and economic environment, cultural and

economic environment.

UNIT-III:

Strategic decision making-Characteristics of strategic decision-Approaches of

strategic decision making- Classification of approaches to strategic decision-making-Steps

involved in effective decision making-Role of strategic management in business- Strategic

management in private business And in Public sectors

UNIT-IV:

Strategic implementation-Definition-McKinsey‘s 7-S Model- Interrelationship

Between formulation and implementation of strategy-Issues in Strategy implementation- The

pyramid of strategy implementation-Institutionalizations of Strategy-structural

implementation- relationship between strategy and structure-Steps involved in structure

formation-Types of Structure.


UNIT-V:

Strategy Evaluation and control- Barriers-Requirements for effective Evaluation-

Strategic control-Types-Implementation-Strategic Surveillance-Special Alert control-Control

Process- Four elements of process control-Setting performance standards-Measurement of

performance-Analysing variance-Taking corrective actions

Text Book:

Title of the Book :STRATEGIC MANAGEMENT

Name of the author(s): Dr.S.Sankaran



Unit-I: Chapter 2

Unit-II: Chapter 3

Unit-III: Chapter 5

Unit-IV: Chapter 9

Unit-V: Chapter 10

ReferenceBook:

Title of the Book : An Integrated Approach to Strategic Management

Name of the author(s) : Charles .W.L.Hill and Gareth R.Jong

Publisher : Cengage Learning India private Ltd

Edition/Year : Third Indian Reprint / 2009

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Programme : BBA Subject Code : U16BNS51


Part IV : Skill Based Subject –Paper I No. of Credits : 2

Title of the Paper: SALES MANAGEMENT

Objectives:

To impart the useful concepts of sales management.

To create an awareness among the students regarding various strategies of sales

and its promotion.

UNIT I:

Sales Management – Meaning – Definition – Characteristics – Objectives –

Importance -Classification of sales position - Functions of sales management.

Personal selling and marketing strategy - Meaning – Features - Advantages and

disadvantages - Diversity of personal selling situations.

Nature and features of selling - Role of selling in a planned economy - Selling as a

career - Arguments for and against.

UNIT II:

Qualities of sales personnel - A good salesman is born or made or both - General

qualities of a good salesman – Specific / Vocational qualities - Measures to create sound

customer relation.

Recruitment of sales personnel - Characteristic features - Process of recruitment –

Steps - Selection procedure / system.

UNIT III:

Sales forecasting - Definition – Characteristics - Importance and objectives – Factors

determining sales forecasts – Steps / procedure of sales forecasting – Methods or techniques

of sales forecasting – Limitations of sales forecasting.


Text Book:

Title of the Book : Sales management and Sales promotion

Name of the author(s) : M.J.Mathew

Publisher : RBSA publishers, Jaipur-302 003

Edition/Year : 2013

Unit-I : Chapter 1 (Page Nos.1-14), Chapter 2 (Page Nos.14-18), Chapter 3 (Page Nos.36-

43)

Unit-II : Chapter 4 (Page Nos.44-60) & Chapter 7 (Page Nos.95-113)

Unit-III : Chapter 12 (Page Nos.187-204)

Reference Book:

Title of the Book : Sales and Distribution Management

Name of the author(s) : J .Jayasankar

Publisher : Margham publications, Chennai-600 017

Edition/Year : 2006


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Programme : B.B.A Subject Code :U16BNS52

Semester : V No.of Hours allotted : 2 / Week

Part IV : Skill Based Subject –Paper II No.of Credits : 2

Title of the Paper: APTITUDE AND REASONING ABILITY

Objectives:

To provide basic knowledge of the concepts of Aptitude and Reasoning

To enrich the problem solving skills of students.

UNIT I:

Series Completion – Number Series – Alphabet Series – Alphanumeric Series.

Analogy-Completing the analogous pair-Direct simple analogy-Choosing the analogous pair-

Double analogy-Detecting analogy-Multiple word analogy.

UNIT II:

Blood relations-Deciphering-Jumbled up descriptions-Relation puzzle.

Alphabet Test-Alphabetical order of words-Letter word problems-Rule detection.

UNIT III:

Mathematical Operations – Problem solving by substitution – Interchange of Signs and

Numbers.

Arithmetical Operations – Calculation based problems – Date based questions – Problems on

ages –Diagram based questions – Inserting the missing elements.

TEXT BOOK:

Title of the Book: A MODERN APPROACH TO VERBAL & NON-VERBAL

REASONING

Name(s) of the author: Dr.R.S. Aggarwal

Publisher: S.Chand& Company Limited, New Delhi Edition/Year: Twentieth Edition / 2010

Unit-I: Part 1 Chapters 1, 2

Unit-II: Chapters 5, 10

Unit-III: Chapter13, 15

Reference Book: Competitive Examination oriented study materials

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Programme : BBA Subject Code :U16CNE51

Semester : V No. of Hours allotted : 2 / Week

Part IV : No. of Credits : 2

Title of the Paper: ENVIRONMENTAL SCIENCE

Objectives:

To create awareness on Environment.

UNIT – I: Earth and its Environment (10 hours)

a) Structure of earth and its components.

b) Atmosphere, Hydrosphere Lithosphere and Biosphere.

c) Resources-Renewable and Non renewable resources.

UNIT – II:Ecology and Ecosystem Concepts (10 hours)

a) Ecology: Definition- Ecosystem: Definition- Structure and function –Food chain and

food web- one example for an ecosystem.

b) Pollution and Global Issues: Definition, causes, effects and control measures of Air,

Water, Soil and Nuclear Pollution.

c) Global issues: Global warming, Green house effect and ozone layer depletion.

UNIT – III:Biodiversity and Disaster Management (10 hours)

a) Introduction- Definition –Value of Biodiversity.

b) Biodiversity of India –Hot spots of Biodiversity.

c) Disaster Management- Flood and drought –Earthquake and Tsunami- cyclones and

Hurricanes-precautions, warnings, rescue and rehabilitation.

Text Book:

1. Environmental Studies N.Arumugam and kumaresan. 2012.Saras publication

Nagercoil.


Reference Books:

1. Fundamentals of Ecology, Odum.E.P.(1985Edition) Published by W.B.Publishers,

Philadelphia

2. Textbook of Environmental studies for under graduate course by ErachBharucha

3. Environmental Biology –P.D.Sharma(2006) Published by Rastogi Publishers

GanapathiShivaji road, meerut-250002

4. Environmental studies J.DharmarajTensy publications Sivakasi.

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Semester : VI No. of Hours allotted :6/week

Part III : Core Subject-Paper XIV No. of Credits : 5

Title of the Paper: MANAGEMENT ACCOUNTING

Objectives:

To provide an integrative andanalytical knowledge of Management Accounting and

utilize this knowledge for effective decision making at corporate level.

UNIT-I:

Management Accounting – Meaning, Nature, Functions, Scope – Advantages and

disadvantages –Management accounting Vs. Financial accounting – Financial statement

analysis – comparative –common size trend percentages.

UNIT-II:

Ratio analysis – Meaning, mode of expression, merits and demerits – classification of

ratios, Dupont Control Chart. (Simple problems only).

UNIT-III:

Fund flow statement – meaning – merits and demerits – preparation of fund flow

statement – Cash flow statement – meaning – merits and demerits – preparation of cash

flow statement (Simple problems only).

UNIT-IV:

Marginal costing – meaning – merits and demerits – Differences between absorption

costing and marginal costing – Breakeven chart – Assumptions – Merits and demerits –

Application of marginal costing.

UNIT-V:

Budgetary control – meaning – objectives – merits and demerits – steps in budgetary

control –classification of budgets – Zero Based Budgeting – Representative Accounting.


TextBook:

Title of the Book : Cost and Management Accounting

Name of the author(s) :T.S.Reddy& Y. Hari Prasad Reddy

Publisher : Margham Publications

Edition/Year : Reprint 2011

Unit-I : Chapters 11, 12

Unit-II : Chapter 13


Unit-IV : Chapter 10

Unit-V : Chapter 16

Reference Book:

Title of the Book : MANAGEMENT ACCOUNTING

Nameof the author(s) : Dr.T.Ramasamy

Publisher :Gold Books Publishing House, Srivilliputhur

Edition/Year :First Edition / 2011

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Semester : VI No.of Hours allotted : 6 / Week

Part III : Core Subject Paper-XV No.of Credits : 5

Title ofthe Paper: HUMAN RESOURCE MANAGEMENT

Objectives:

To understand the basic concept sandhence evaluation of Human Resources in an

organisation.

To provide an in depth study of recent developments in HRM.

To focus attentionon Man Machine Interface so as to achieve economy an deficiency

in work activities

UNIT-I

Human resource management – meaning and definition – objectives – scope –

functions. Human resource planning – definition – objectives – need and importance –

human resource planning process.

UNIT-II

Job analysis – job description – job specification and job evaluation – recruitment –

factors affecting recruitment – sources of recruitment – recruitment process – definition of

selection – selection methods and process – placement – induction

UNIT-III

Definition of training – need and importance – steps in training programme –

types of training – training methods – wage and salary administration – objectives and

principles of wage and salary administration – components – methods of wage payments.

UNIT-IV

Industrial Relations – Introduction – Definition -Concept – scope, objective and

importance –Limitations of IR in India – Industrial Disputes – Definition and Causes –

Methods for Prevention, Settlement of Industrial Disputes – Dispute Settlement

Machinery- Strikes, Lockouts – Ingredients, Forms, Causes and Effects – Collective

Bargaining – Definition, Scope and Process.


UNIT-V

Performance appraisal – Meaning, Nature, Importance, Purpose, Limitations and

Methods of Performance Appraisal - Workers participation in management – forms and

advantages

Text Book:

Title of the Book : HUMANRESOURCE MANAGEMENT

Name(s) of the author: Dr.ChitraAtmaramNaik

Publisher : Ane Books Pvt. Ltd., New Delhi


Unit-I : Chapters 1, 2

Unit-II : Chapter 3, 4


Unit-IV : Chapters 9, 10, 11


ReferenceBook:

ReferenceBook :1

Title of the Book : Human Resource Management

Name(s) of the author: ShashiK.Gupta, Rosy Joshi

Publisher :Kalyani Publishers, Ludhiana


ReferenceBook: 2

Title of the Book : Human Resource Management

Name(s) of the author :Dr.S.S.KHANKA

Publisher : S.Chand& Company Ltd., New Delhi


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Programme : BBA Subject Code :U16BNC63


Part III : Core Subject – Paper XVI No. of Credits : 4

Title of the Paper: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Objectives:

To understand the basic need for security analysis.

To gain an in-depth knowledge of Portfolio Management.

UNIT I:

Investment and Speculation: Investment – speculation – Gambling and Investment –

Investment objectives – The Investment Process – Investment Policy – Security Analysis –

Valuation – Construction of Portfolio – Evaluation – Securities – Equity Shares – sweat

equity – Non-voting Shares – Right Shares – Bonus Shares – Preference Stock – Debenture –

Bond – Warrants – Investment Information.

Investment Alternatives: Negotiable securities – Non Negotiable Securities –

Schemes of LIC – Mutual Funds – Other Classification – Basis for Selection – Real Assets –

Real Estate – Art – Antiques.

Stock Market Indices: Usefulness of Indices – Computation of Stock Index –

Differences between the Indices – NSE-50 index(Nifty) – Selection Criteria – CNX Nifty

Junior – S&P CNX 500.

The Securities and Exchange Board of India: Objectives of SEBI – Functions of SEBI

– SEBI‘s Role in the Primary Market – Secondary Market and SEBI – Mutual Funds and

SEBI – SEBI and the FIIs – Critical Review of SEBI.

UNIT II:

Risk: Risk Defined – Systematic Risk – Unsystematic Risk – Minimizing Risk

Exposure – Risk Measurement.

Bond Return and Valuation: Bond Basics – Bond Risk – The Time Value Concept –

The Present Value – Bond Return – Yield to maturity – Bond Value Theorems – Convexity –

The Term Structure of Interest Rate (Yield Curve) – Riding the Yield Curve – Duration –

Immunisation.

Stock Return and Valuation: Return – The Anticipated Return – Present Value of the

Return – Multiple year Holding Period – Constant Growth Model – Two Stage Growth

Model – The Three-Phase Model – Valuation through P/E Ratio – Whitbeck Kisor Model –

Preferred Stock Valuation.


UNIT III:

Fundamental Analysis: Economic Analysis – Industry Analysis – Company Analysis

– Earnings of the Company – Financial Analysis – Growth in Earnings.

Technical Analysis: Technical Analysis – Assumptions – History of Technical

Analysis – Technical Tools – Dow Theory – Primary Trend – The Secondary Trend – Minor

Trends – Support and Resistance Level – Indicators – Odd Lot Trading – Moving Average –

Rate of Change – Charts – Technical Analysis and Fundamentals Analysis.

Efficient Market Theory: Basic Concepts – The Random-Walk Theory – Weak Form

of EMH – A study: Predictability of Stock Return – Semi-strong Form – Strong Form – The

Essence of the Theory – Market Inefficiencies.

UNIT IV:

Portfolio Construction: Approaches in Portfolio Construction – Determination of

Objectives – Selection of Portfolio.

Portfolio-Markowitz Model: Simple diversification – The Markowitz model – Risk

and Return with Different correlation – Markowitz efficient frontier.

The Sharp index model: Single index model-Corner Portfolio-Sharp‘s optimal

portfolio-Optimum Portfolio with short sales.

UNIT V

Capital Asset Pricing Theory and Abstract Pricing Theory: The CAPM theory-

Assumptions-Arbitrage Pricing Theory.

Portfolio Evaluation: Mutual Fund-Sharp‘s Performance Index-Treynor‘s

Performance Index-Jensen‘s Performance Index.

Portfolio Revision: Passive Management-Active Management-The Formula Plans-

Assumptions of the formula Plan-Variable Ratio Plan-Revision and the cost.

Text Book:

Title of the Book : Security Analysis and Portfolio Management

Name of the author(s) : Punithavathy Pandian

Publisher : Vikas Publishing House Pvt Ltd., Noida (UP)

Edition/Year : 2011 (Reprint)

Unit I : Chapters 1, 2, 7, 8

Unit II : Chapters 9, 10, 11

Unit III: Chapters 12, 13, 14

Unit IV: Chapters 16, 17, 18

Unit V : Chapters 19, 20, 21


Reference Book:

Title of the Book : Investment Management

Name of the author(s) : Dr.L.Natarajan

Publisher : Margham Publications, Chennai 600 017

Edition/Year : 2005; 2017 (Reprint)


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Semester : VI No. of Hours allotted: 6/week

Part III : Core Subject- Paper-XVII No. of Credits : 5

Title of the Paper: PRODUCTION AND OPERATIONS MANAGEMENT

Objective:

To introduce the basicconcepts and theories of Production and Operations

Management.

Tomakethestudents understand how toorganizeandmanagean industrywiththehelp of

new advancements in Operations Management practices.

UNIT-I:

Introduction to Production and Operation Management – Concept of Production

– ProductionSystem – Classification – Production Management – Objectives – Operating

System – Concept –Distinction between Manufacturing Operations and Service Operations –

Operations Management –A Framework for managing operations – Objectives of OM –

Managing Global Operations – Scope of Production and Operations Management.

Scheduling – Principles – Inputs to Scheduling – Scheduling Strategies and types –

Scheduling Methodology.

UNIT-II:

Plant location- Need for selecting a suitable location - factors affecting plant location

– LocationModels- Plant Layout- Objectives and principles-Classification of layout-

product-process-combination – fixed position – group layout – Design of Product, Process

layout – Service layout – Organisation of physical facilities.

UNIT-III:

Production Planning and Control – Need and Objectives – Phases – Functions of PPC

– Productivity - Factors influencing productivity – TPM, PPM - Method study – Objectives

Scope and steps – Motion Study – Principles and Recording Techniques - Work

Measurement – Objectives and Techniques – Time Study .


UNIT-IV:

Materials Management – Introduction – Meaning – Scope of MM – Material Planning

and Control – Techniques – Purchasing – Objectives –Parameters – Purchasing procedure –

Stores Management – Inventory Control – Meaning, reasons, objectives, benefits and

techniques of Inventory Control.

UNIT-V:

Material handling – objectives – principles – equipments – Quality control –

Objectives, Types, Steps adopted, Benefits and Seven tools for QC – control charts –

Quality Circles and Total Quality Management – TQM - Waste Management.

Text Book:

Title of the Book : PRODUCTIONAND OPERATIONS MANAGEMENT

Name(s) of the author : S.Anilkumar, N.Suresh

Publisher :New Age International (P) Limited Publishers, New Delhi

Edition/Year :Second Edition / 2008

Unit-I : Chapter 1 & Chapter 5 (Section 5.12)

Unit-II : Chapter 2

Unit-III : Chapter 5 (Sections 5.1 to 5.5) & Chapter 7

Unit-IV : Chapter 4 (Sections 4.1 to 4.6)

Unit-V : Chapter 3 (Sections 3.1 to 3.6)

ReferenceBook:

Title of the Book : Integrated Materials Management

Name(s) of the author: Gopalakrishnan

Publisher : Tata McGraw-Hill Publishing Company Limited, New Delhi

Edition/Year : TMGH Edition/2007

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Programme : B.B.A Subject Code :U16BNS61

Semester : VI No.of Hours allotted :2/weeks

Part IV : Skill Based Subject –Paper III No.of Credits :2

Title of the Paper: JOB SEEKING SKILLS

Objective:

To make the students learn the requirements for getting a job.

To provide an accurate knowledge of developing the requisite skills for acquiring job.

To introduce the behavioural aspects at workplace after getting selected for the job.

UNIT-I

Job seeking toolkit – Using the workbook – Dreaming about future – converting

hobbies and volunteer experience into paid work – Letting dreams work their magic –

Factors responsible for making job seeking so challenging – Setting Goals – Self Esteem –

Visualisation and Affirmation to achieve goals.

Skills, Qualities, Attitudes – Learning Skills by doing things – Facing Facts –

Going after the job ofone‘s own dreams – Networks – How to create and use Networks –

Networking Skills – Making Choices.

UNIT-II

Resumes – Making them attractive – How to use the Resume – Resume

Examples – Referee –Importance of Reference – Where to look for a job – Creating

own opportunities – Job Advertisements – Response – Common essential criteria to apply

for a job – Meaning and Features.

Applying for the Job – Employer‘s expectation – Revising the Resume – Preparation

and Submission of Job application – Interview – Features – Questions at the Interview – Post

Interview mood – Hottopics, rights and issues.

UNIT-III

Things learned before and after interview – Success in Interview – Starting in a

new job – Dealing with problems – Not Successful in Interview – Dealing with

disappointment – Staying positive – The Workplace – Employees – Workplace Orientation –

Finding out one‘s duties and own rights – Awards – General conditions of work – Wages,

Salary – Contract – Hours of work – Work benefits – Solving problems at workplace.


Text Book

Title of the Book : THE JOB SEEKERS HANDBOOK

Name(s) of the author: Annee Lawrence

Publisher : Emerald Publishers, Chennai





ReferenceBook:

Title of the Book : Presentation Skills for the Upwardly Mobile

Name of the author(s) : Roz Townsend

Publisher : Emerald Publishers, Chennai

Edition/Year :First Edition / 2009

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Programme : BBA Subject Code : U16BNS62

Semester : VI No. of Hours Allotted: 2/Week

Part IV : Skill Based Subject –Paper IV No. of Credits : 2

Title of the Paper: BUSINESS ENVIRONMENT

Objectives:

To understand the vital concepts of Business Environment.

To study the role of business organizations in the development of society.

Unit I:

Business Environment – Meaning – Definition and Importance- Micro and Macro

environment of business - Various environments influencing business – Economic

environment – Socio-cultural environment – Political environment – Demographic

environment – Technological environment – Environmental Scanning.

Unit II:

Social Responsibility of Business – Definition – Rationale of social responsibility –

Changing trends – Modern view of SR - Dimensions of SR.

Social accounting and audit – Approaches – Objectives – Importance – Special

features – Benefits – Social Audit at TISCO.

Unit III:

Privatization – Meaning – Ways of privatization – Condition for success of

privatization – Benefits and pitfalls of privatization – Arguments against privatization.

Industrial Sickness – Definition of sick/weak units – magnitude – causes of sickness –

preventive and curative measures – Sick Industrial Companies Act – Turnaround

Management.

Text Book 1:

Title of the Book : Business Environment

Name of the author(s) : Dr.N.Premavathy

Publisher : SVS Publications, Chennai 600 014.

Edition/Year : 2006


Text Book 2:

Title of the Book : Business and Government

Name of the author(s) : Francis Cherunilam

Publisher : Himalaya Publishing House, New Delhi

Edition/Year : 1982

Unit-I : Chapters 2, 3, 4,5,8,16,25 (Text Book 1)

Unit-II : Chapters 7, 8 (Text Book 1)

Unit-III : Chapters 7, 9 (Text Book 2)

Reference Book:

Title of the Book : Business Environment

Name of the author(s) : Dr.V.Radha

Publisher : Margham publications, Chennai-600 017

Edition/Year : 2011


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Programme : Common for All UG Programmes Subject Code :U16CNV61

Semester : VI No.of Hours allotted : 2 / Week

Part IV : No.of Credits : 2

Title of the Paper: VALUE EDUCATION

Objectives

To create an awareness of the vital and moral values of life.

To include value education as an integral part of the learning process

UNIT-I

Values- Definition- Moral, Social, Spiritual values- Sources of values- Value of

values- Good manners- Character building.Teachings and values of Hinduism, Islam and

Christianity- Interfaith dialogue and Unity of all faiths- Religious harmony.

UNIT-II

Social Justice- Social Service- Social Service Programmes- Social Justice- Drug

addiction, Alcoholism, Smoking, Suicide- Remedial measures.Mahatma Gandhiji, the symbol

of Ahimsa- Swami Vivekananda- Message from his life- SubramanyaBharathi- Message

from his life.

UNIT-III

Human rights- Classification- Fundamental rights- Protection of human rights-

Human rights organizations- Secularism- National Integration.Women studies and Feminism-

Role of women in society- Women and Health- Violence against women- Legal protection

for women- Women Empowerment.

Text Book

Text Book

Title of the Book : VALUE EDUCATION

Name(s) of the author: K.G.S.RAMANAN

Publisher : New Century Book House, Chennai





Unit-III : Chapter 5 and 6

Reference:

Contents from websites (updated)

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Programme : Common for All UG Programmes Subject Code :U16CNX61

Semester : VI No. of Credits : 2

Extra Credit Paper :

Title of the Paper: Model Paper for Competitive Examination

Objectives:

To create an awareness of the Competitive Examination

To make the students prepared for various Competitive Examinations

Unit I:General Knowledge

General Science – History – Geography- General Awareness.

Unit II: Current Events

Current events of the last year.(National and International).

Unit III: Aptitude

Numbers – HCF- LcM of Numbers – Decimal fractions-Simplications – square roots

&cuberoots- Sunds and indices –Percentage – Profit and loss – Ratio and Proportion.

Unit IV: Aptitude

Time and work – Times and Distance – Boats and Streams – Simple interest –

Compound interest – Area – Volume and Surface – Bankers Discount.

Unit: V: Mental Ability

Verbal Reasoning: Series Completion –Analogy – Coding – Decoding- Blood

relations – Direction Sense test- Alphabet test-Logical Vendiagrams Non-Verbal

Reasoning: Series – Classification-Mirror images-Water images.


Reference Books:

1. Advanced Objective General Knowledge –R.S. Aggarwal

2. Concise General Knowledge manual – Edgar Thorpe, Showick Thorpe.

3. General Awareness and current Affairs Digest -K. Krishna Reddy

4. M. Laksmikanth

5. Manorama Year Book

6. Tata Megraw hill year Book

7. Quantitative Aptitude for Competitive Examinations

8. byDr. R.S/ Aggarwal, S.ChandPublications 2014.

9. A modern approach to verbal and non-verbal Reasoning byDr. R.S. Aggarwal ,

S. Chand

Publications 2011.

10. Test of Reasoning for competitive examinations-Edgar Thorpe

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