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Business Communication in

Ethical ContextPrepared By

Muhammad RafiuddinNIMA

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What is Ethics?

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Ethics

The application of general ethical concepts

to the unique situations confronted in

business. It asks what is right or wrong

behavior in business and what principles or

rules can be used as guidance in business

situations.

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Ethics As a Communication Issue

We dont only transfer words

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INFLUENCES ON PERSONAL ETHICS

People

Culture

PhilosophyLaw

Religion

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INFLUENCES ON PERSONAL ETHICS

PEOPLE

Family

Friends

Teachers

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INFLUENCES ON PERSONAL ETHICS

Culture

Myths

Stories

Legends

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INFLUENCES ON PERSONAL ETHICS

Philosophy

Descriptive Ethics

Normative Ethics

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Theologism Teleology

Utilitarianism Deontologism

The4Conceptsof

Ethics

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Philosophy

Theologism

A moral Perspective that attempt to pattern

actions according Gods Will

what would God have me do in this Situation?

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Philosophy

Deontology

Derived from the Greek word for Duty

Actions are not justified by their

consequences. Factors other than good

outcomes determine the rightness of actions

They believe that you should always telltruth

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Philosophy.

Teleology

Consequence driven approach

They believe that the singular duty is to

maximize good consequences

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Philosophy..

Utilitarianism

The morality of an action can be determined

by its consequences

An action is ethical if it promotes the

greatest good for the greatest number

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Philosophy

Example:

A deranged Gunman is holding five people

hostage at gunpoint in a lobby of bank. He

asks if any other customers or employees

are in bank you know that three customers

escaped to backroom along teller. Do you

tell them truth?

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Deontologism

Derived from the Greek word for Duty

Actions are not justified by their

consequences. Factors other than good

outcomes determine the rightness of actions

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Communication & Ethical Issues

Legal Issue

Key Area For Ethical Communication

-Personal Written and Spoken message-Cross-Cultural Messages

-Advertising Message

Ethics and organizational resposibility-Formal V/S Informal ways of Comm.

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Communication & Ethical Issues.

Legal Issues

Defamation and privacy

-An employees personalDisabilities

-An employees personal

identity and private facts-An employees Records,Reports, Letters,Electronic Data

Discrimination andHarassment

Plagiarism

Copyrighting

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Key Area for Ethical communicationPersonal written and spoken Messages

1. Message Purpose

2. Research methods

3. Selection Material4. Development of ideas

5. Use of language

6. Ethical context7. Self-analysis

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Key Area for Ethical communication

Cross-Cultural Messages

1. Cultural context

2. Misunderstandings

3. Language4. Accountability

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Key Area for Ethical communication

Advertising Messages

1. Language

2. Graphics/print

3. Omission

4. Truth

5. Accountability

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Ethics & Organizational Responsibility

Formal Communication

Public messages

Employees manuals and policy statementsMission statement and ethical codes

Informal Communication

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THANK YOU!!!!!!!!!!!