Turismo 2.0

Como a web 2.0 está a revolucionar o turismo

ARMANDO VIEIRAArmando.sairmais.com

INTERNET

A short story of the impossible!

INTERNET: THE NEXT 5000 DAYS

The New Social Era

Web 2.0 Expo - S. Francisco

TOURISM

Limitations of Web 1.0

• Small SME smashed by strong competition• No cooperation between local

agents / synergies• No transference of information

between players and users

The Web 2.0

• Integration of offers in the whole destination• Cooperation between local agents• Easy to implement• Communication effective• Cheap

The web 2.0 for hotels

And social mobile…

PART II

The new web 2.0 paradigm

Keep the conversation going

Markets are Conversations

Hyperlinks Subvert Hierarchy

The networked market knows more about their own products

than companies do

Companies can now communicate with their

markets directly

Networked markets can change suppliers overnight

Welcome to the information era: prize the abundance

Get personal and unique

You want us to pay?We want you to pay attention.

Don’t scream, engage!

We are immune to advertising. Just forget it!

1 Be there2 Share it3 Promote comments & reply 4 Multimedia rich 5 Don’t mass communicate -target

Engage!

“Where is the life we have lost in living

Where is the wisdom we have lost in knowledge

Where is the knowledge we have lost in information”

TS Eliot

The Portal

. Personalization

. Georreference

. Interactivity

. Integration

. Flexibility

. Recommendation System

MyGo – App for Iphone (2011)

IMAGE

Powerful promotions on Facebook