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MEDIA AND TYPES OF COMMUNICATIONMEDIA AND TYPES OF COMMUNICATION
There are various media available to send and receiveThere are various media available to send and receive
information.information.
Selection of the media depends on:Selection of the media depends on:
1. Content of message1. Content of message
2. Type of audience2. Type of audience
3. Number of audience3. Number of audience
4. Organizational hierarchy4. Organizational hierarchy
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1.WRITTEN COMMUNICATION1.WRITTEN COMMUNICATION
Everything that is written and transmitted fallsEverything that is written and transmitted falls
under the category of written communication e.g.under the category of written communication e.g.
letters, memos, circulars, manuals etc .letters, memos, circulars, manuals etc .
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Characteristics of written communicationCharacteristics of written communication
Requires a lot of imagination and effort.Requires a lot of imagination and effort.Creative activityCreative activity
Time consumingTime consuming
Plan out the messagePlan out the message
Written feedbackWritten feedback
Fewer cycles of communicationFewer cycles of communication
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Advantages of written communicationAdvantages of written communication
Wide accessWide access
PrecisionPrecision
RepetitionRepetition
Mechanical efficiencyMechanical efficiency
Aids controlAids control
Permanent recordPermanent record
Legal EvidenceLegal Evidence
Lengthy messageLengthy message
Fixed responsibilityFixed responsibilityConvenienceConvenience
http://images.google.co.in/imgres?imgurl=http://www.t-english.com/courses/images/anpassen.jpg&imgrefurl=http://www.t-english.com/courses/courses.htm&h=306&w=345&sz=15&hl=en&start=9&tbnid=awi34L8UlY_1cM:&tbnh=106&tbnw=120&prev=/images%3Fq%3Dwritten%2Bcommunication%26gbv%3D2%26svnum%3D10%26hl%3Den8/14/2019 Bc_media and Types of Communication Written Non Verbal and Verbal
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LimitationsLimitations
Time consumingTime consuming
CostlyCostly
Lack of secrecyLack of secrecy
RigidityRigidity
ImpersonalImpersonal
Delayed feedbackDelayed feedback
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2. Oral communication2. Oral communication
Oral communication is spoken communication, can beOral communication is spoken communication, can beface to face , telephonic, public speaking etc.face to face , telephonic, public speaking etc.
Advantages of Oral CommunicationAdvantages of Oral Communication
1.1. Immediate feedbackImmediate feedback2.2. Time savingTime saving
3.3. EconomicalEconomical
4.4. Personal touchPersonal touch
5.5. FlexibilityFlexibility6.6. SecrecySecrecy
7.7. Group communicationGroup communication
http://images.google.co.in/imgres?imgurl=http://www.onmission.com/atf/cf/%257B6767E79D-6E1B-4602-98D7-FFF47EE72523%257D/oral_story.jpg&imgrefurl=http://www.onmission.com/site/c.cnKHIPNuEoG/b.830477/k.9762/The_old_old_story.htm&h=267&w=394&sz=39&hl=en&start=1&tbnid=plpEKGRcM8G27M:&tbnh=84&tbnw=124&prev=/images%3Fq%3Doral%2Bcommunication%26gbv%3D2%26svnum%3D10%26hl%3Den8/14/2019 Bc_media and Types of Communication Written Non Verbal and Verbal
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Limitation if Oral CommunicationLimitation if Oral Communication
1.1. Poor retentionPoor retention
2.2. No recordNo record
3.3. Time ConsumingTime Consuming
4.4. MisunderstandingMisunderstanding
5.5. Cannot communicate lengthy messagesCannot communicate lengthy messages
6.6. Lack of responsibilityLack of responsibility
7.7. ImpreciseImprecise
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How to make Oral CommunicationHow to make Oral Communication
effective?effective?
ClarityClarityBrevityBrevity
PrecisionPrecision
Right wordsRight words
Avoid clichsAvoid clichs
Understand the listenerUnderstand the listener
Natural voiceNatural voice
Logical sequenceLogical sequence
ConvictionConviction
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ComparisonComparison
OralOral1.1. With personal touchWith personal touch
2.Fast speed2.Fast speed
3. Flexibility High3. Flexibility High
4. No record4. No record5. Cost Low5. Cost Low
6.Gestures can be used6.Gestures can be used
7.Immediate feedback7.Immediate feedback
8. For short and simple8. For short and simplemessagemessage
WrittenWritten1. Without personal touch1. Without personal touch
2. Slow speed2. Slow speed
3. Flexibility Low3. Flexibility Low
4.Permanent4.Permanent
5. Cost High5. Cost High
6. Gestures cannot be6. Gestures cannot be
usedused
7. Feedback delayed7. Feedback delayed
8. For Lengthy messages8. For Lengthy messages
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Nonverbal communication includes all
unwritten and unspoken messages,
both intentional and unintentional.
3.3. NON VERBAL COMMUNICATIONNON VERBAL COMMUNICATION
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IMPORTANCE OF NON-VERBALIMPORTANCE OF NON-VERBAL
COMMUNICATIONCOMMUNICATION
7 % of communication happens through7 % of communication happens throughwordswords
93% of communication happens through93% of communication happens throughnon-verbal cues of which:non-verbal cues of which:
55% through facial expressions55% through facial expressions
38% through vocal tones38% through vocal tones
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Action speak louder than wordsAction speak louder than words
Words can deceive but body cannotWords can deceive but body cannot
Non verbal communication is passing on your intended orNon verbal communication is passing on your intended or
unintended message through body language, gestures,unintended message through body language, gestures,
facial expression, vocal characteristics, etcfacial expression, vocal characteristics, etc
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Characteristic of non verbal communicationCharacteristic of non verbal communicationDetects deception or affirms honestyDetects deception or affirms honesty
Can also be given unintentionallyCan also be given unintentionally
Can also be registered unintentionallyCan also be registered unintentionally
Learned and practiced unconsciouslyLearned and practiced unconsciously
Can build or ruin relationshipsCan build or ruin relationships
Interpreted according to the culture and background of theInterpreted according to the culture and background of the
receiverreceiverUnorganizedUnorganized
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Interesting facts about non verbal communicationInteresting facts about non verbal communication
Dance of honeybeeDance of honeybee
Use of pyrotechnical communication by squidsUse of pyrotechnical communication by squids
Different cultures have different understandingDifferent cultures have different understanding
He who has an ear to hear and eye to see can tellHe who has an ear to hear and eye to see can tellthat no mortal can keep a secret. If his lips arethat no mortal can keep a secret. If his lips are
silent he chatters with his fingers, betrayal oozessilent he chatters with his fingers, betrayal oozes
out of him at every pore.out of him at every pore.
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Functions of NonverbalFunctions of Nonverbal
CommunicationCommunication To complement and illustrateTo complement and illustrate
To reinforce and accentuateTo reinforce and accentuate To replace and substituteTo replace and substitute
To control and regulateTo control and regulate
To contradictTo contradict
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Forms of NonverbalForms of Nonverbal
CommunicationCommunication TimeTime
SpaceSpace TerritoryTerritory
Appearance of documentsAppearance of documents
How can these nonverbal forms be used to send
positive messages?
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Forms of NonverbalForms of Nonverbal
CommunicationCommunication
Eye contactEye contact
Facial expressionFacial expression
Posture and gesturesPosture and gestures
Appearance of peopleAppearance of people
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CATEGORIES OF NONVERBAL COMMUNICATIONCATEGORIES OF NONVERBAL COMMUNICATION
PhysicalPhysical : This is personnel communication and: This is personnel communication and
includes facial expression, tone of voice, sense ofincludes facial expression, tone of voice, sense of
touch etctouch etc
AestheticAesthetic : Communication through creative: Communication through creativeexpression, playing instruments, dancing etcexpression, playing instruments, dancing etc
SignsSigns : This is mechanical communication includes: This is mechanical communication includes
flags, gun salutes, sirens, horns etcflags, gun salutes, sirens, horns etc
SymbolicSymbolic: Religious or status building symbols: Religious or status building symbols
Para languagePara language: Voice, speaking speed, pitch,: Voice, speaking speed, pitch,
volume, pause, fluency, word stressvolume, pause, fluency, word stress
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Non verbal communication is important for managers:Non verbal communication is important for managers:
1.To function effectively as a team leader1.To function effectively as a team leader
2. To understand the attitude and feelings of the team2. To understand the attitude and feelings of the team
members that they communicate through nonverbalmembers that they communicate through nonverbal
communicationcommunication
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INTERESTING THINGS ABOUTINTERESTING THINGS ABOUT
BODY LANGUAGEBODY LANGUAGE
It has no words or sentences, but it does sendIt has no words or sentences, but it does sendbits of information that combine into messages.bits of information that combine into messages.
Those messages, which are sometimes clearThose messages, which are sometimes clearand sometimes fuzzy, are mostly about yourand sometimes fuzzy, are mostly about yourfeelings.feelings.
People can learn to read those messages with aPeople can learn to read those messages with afair degree of accuracy.fair degree of accuracy.
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You cannotYou cannot notnot have body language- you are sendinghave body language- you are sendingmessages nonverbally all the time. Especially when youmessages nonverbally all the time. Especially when youare trying not to!are trying not to!
Your preferred body positions and movements do sayYour preferred body positions and movements do saysomething about the kind of person you are.something about the kind of person you are.
If your words say one thing and your body another thenIf your words say one thing and your body another thenpeople will believe your body, not your words.people will believe your body, not your words.
You can change how youre feeling by consciouslyYou can change how youre feeling by consciouslychanging your body language.changing your body language.
INTERESTING THINGS ABOUT
BODY LANGUAGE
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Body language - figureBody language - figure
FigureFigure includes:includes:
Your postureYour posture
Your demeanor and gesturesYour demeanor and gestures Your clothes and accessories such as jewelryYour clothes and accessories such as jewelry
What message are you sending if you are dressedWhat message are you sending if you are dressedcasually at an important meeting?casually at an important meeting?
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2. Postures:2. Postures:
Postures delegate degree ofPostures delegate degree of
formality and relaxation.formality and relaxation.Used to indicateUsed to indicate
attentiveness, learning,attentiveness, learning,
dullness etcdullness etc
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Body language includesBody language includes
FaceFace
FigureFigure
FocusFocus
TerritoryTerritoryToneTone
TimeTime
Each of these is described in the following slidesEach of these is described in the following slides
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Body language - focusBody language - focus
Focus is your eye contact with othersFocus is your eye contact with others
The perception of eye contact differs by culture. For most AmericansThe perception of eye contact differs by culture. For most Americans
Staring makes other people uncomfortableStaring makes other people uncomfortable
Lack of eye contact can make you appear weak or not trustworthyLack of eye contact can make you appear weak or not trustworthy
What message are you sending if you are looking at other things andWhat message are you sending if you are looking at other things andpeople in a room when someone is speaking to you?people in a room when someone is speaking to you?
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Body language - faceBody language - face
FaceFace includes:includes: Your expressionsYour expressions
Your smile or lack thereofYour smile or lack thereof Tilt of the head; e.g., if your head is tiltedTilt of the head; e.g., if your head is tilted
to one side, it usually indicates you areto one side, it usually indicates you areinterested in what someone is sayinginterested in what someone is saying
What message are you sending if someone isWhat message are you sending if someone ispresenting a new idea and you are frowning?presenting a new idea and you are frowning?
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3. Facial Expression3. Facial Expression
A PICTURE IS WORTH A THOUSAND WORDSA PICTURE IS WORTH A THOUSAND WORDS
well describes the meaning of facial expression.well describes the meaning of facial expression.
It can be voluntary and involuntary like smile, frown,It can be voluntary and involuntary like smile, frown,
raised eyebrow etc.raised eyebrow etc.
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4. Gestures4. Gestures
Gestures are most frequently used and the leastGestures are most frequently used and the least
understood type of non verbal communication.understood type of non verbal communication.They function to confirm, contradict, or replace verbalThey function to confirm, contradict, or replace verbal
message.message.
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Open GesturesOpen Gestures1 Open hands1 Open hands
2 palms up2 palms up3 Smile3 Smile
4. Leaning forward4. Leaning forward
5 Hands away from face5 Hands away from face
6 Standing straight6 Standing straight
7 Feet apart7 Feet apart
8 Shoulders square8 Shoulders square
9 Touching Patting9 Touching Patting
10 Rubbing palms10 Rubbing palms
11. Affirmative head nods11. Affirmative head nods12 Seating arrangements with no12 Seating arrangements with no
barriersbarriers
Closed GesturesClosed GesturesHands covering mouthHands covering mouth
Making fistsMaking fistsGlancing at exitGlancing at exit
FrownFrown
Leaning backLeaning back
RigidRigid
Looking at floorLooking at floor
Moving awayMoving away
Legs crossedLegs crossed
FidgetingFidgeting
Head loweredHead loweredLack of eye contactLack of eye contact
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5. Eye Contact5. Eye Contact
Eyes are the most expressive feature of the face.Eyes are the most expressive feature of the face.
Ocular dialect needs no dictionary, and is understood allOcular dialect needs no dictionary, and is understood all
over the world. Also called Oculesicsover the world. Also called Oculesics
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6. Tactile Communication
Communication through touch.
Dont invade personal space until reciprocal.Includes handshake, pressure, temperature, etc
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7. Paralanguage7. Paralanguage ::
There are various paralanguages like:There are various paralanguages like:a)a) VoiceVoice
b) Speaking speed
c) Pitch variation
d) Volume variatione) Pauses
f) Non-fluencies
g) Word stress
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PARALANGUAGEPARALANGUAGE
Cues one can pick up from an individualsCues one can pick up from an individuals
voice:voice:
ToneTone
Rate of speechRate of speech
AccentAccent
PronunciationPronunciationNot WHAT you say but HOW you say it!!Not WHAT you say but HOW you say it!!
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Body language - toneBody language - tone
ToneTone is a factor of your voiceis a factor of your voice
Pitch is the highness or lowness of voicePitch is the highness or lowness of voice
Volume is how loud your voice isVolume is how loud your voice is
Emphasis is your inflectionEmphasis is your inflection
What message are you sending if during aWhat message are you sending if during adisagreement you start speaking very loudly?disagreement you start speaking very loudly?
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Advantages of paralanguage:Advantages of paralanguage:
1.1. Completes oral communicationCompletes oral communication
2.2. Shows educational backgroundShows educational background3.3. Indicates hierarchal structureIndicates hierarchal structure
4.4. Helps in communicationHelps in communication
5.5. Paralanguage continuously upgradedParalanguage continuously upgraded
LimitationsLimitations of Paralanguageof Paralanguage
1.1. Just like a language and not a languageJust like a language and not a language
2.2. Speaker should be open mindedSpeaker should be open minded
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8. Dress8. Dress::
A dress is a desire to confirm, self esteem,A dress is a desire to confirm, self esteem,
aesthetic satisfaction.aesthetic satisfaction.
It adds to prestige value, physical comfort, socialIt adds to prestige value, physical comfort, socialparticipation and economical status.participation and economical status.
http://vincenzos.blogspot.com/2006/08/legion-of-well-dressed-men.htmlhttp://images.google.co.in/imgres?imgurl=http://www.mohawkhospital.com/images/officesetup1.jpg&imgrefurl=http://www.mohawkhospital.com/&h=180&w=186&sz=3&hl=en&start=29&tbnid=BW6Yml60EmLSIM:&tbnh=99&tbnw=102&prev=/images%3Fq%3Doffice%2Bsetups%26start%3D18%26gbv%3D2%26ndsp%3D18%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.thefurniture.com/store/Images/JOF/900/Textured/5.gif&imgrefurl=http://www.thefurniture.com/store/JOF-EXECCORNER.htm&h=566&w=700&sz=257&hl=en&start=6&tbnid=l4_cIIUjaNalWM:&tbnh=113&tbnw=140&prev=/images%3Fq%3Doffice%2Bsetups%26gbv%3D2%26svnum%3D10%26hl%3Den8/14/2019 Bc_media and Types of Communication Written Non Verbal and Verbal
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9. Surrounding and Time9. Surroundingand Time
It refers to the physical environment we are living in.
It comprises of color and layout of your environment.
Everything conveys meaning.A tastefully done space creates good energy and
impression.
http://images.google.co.in/imgres?imgurl=http://www.infowit.com/images/time_graphic.jpg&imgrefurl=http://www.infowit.com/&h=396&w=370&sz=41&hl=en&start=4&tbnid=ws-pWNv_m-oogM:&tbnh=124&tbnw=116&prev=/images%3Fq%3Dtime%26gbv%3D2%26svnum%3D10%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.mohawkhospital.com/images/officesetup1.jpg&imgrefurl=http://www.mohawkhospital.com/&h=180&w=186&sz=3&hl=en&start=29&tbnid=BW6Yml60EmLSIM:&tbnh=99&tbnw=102&prev=/images%3Fq%3Doffice%2Bsetups%26start%3D18%26gbv%3D2%26ndsp%3D18%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.thefurniture.com/store/Images/JOF/900/Textured/5.gif&imgrefurl=http://www.thefurniture.com/store/JOF-EXECCORNER.htm&h=566&w=700&sz=257&hl=en&start=6&tbnid=l4_cIIUjaNalWM:&tbnh=113&tbnw=140&prev=/images%3Fq%3Doffice%2Bsetups%26gbv%3D2%26svnum%3D10%26hl%3Den8/14/2019 Bc_media and Types of Communication Written Non Verbal and Verbal
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Body language - timeBody language - time
TimeTime focuses on how you use time. Itfocuses on how you use time. It
is also called chronemics.is also called chronemics.
Pace is how quickly you speakPace is how quickly you speak Response is how quickly you moveResponse is how quickly you move
Punctuality is your timelinessPunctuality is your timeliness
What message are you sending if you areWhat message are you sending if you are
consistently late for meetings?consistently late for meetings?
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Tips for improved nonverbal communicationTips for improved nonverbal communication
ComfortComfortRelaxed as well as attentiveRelaxed as well as attentive
Eye contactEye contact
Nod of approvalNod of approval
Smooth and unobtrusive gesturesSmooth and unobtrusive gesturesTame the rate of speechTame the rate of speech
Audible voiceAudible voice
Body languageBody language
SmileSmileAlertAlert
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With all the means and methods ofWith all the means and methods of
communication (verbal and non verbal, internal-communication (verbal and non verbal, internal-
external, etc) at our disposal why is it that most ofexternal, etc) at our disposal why is it that most of
the time we misunderstand each other.the time we misunderstand each other.