Learning Week: “Get ready for the Expo challenge enhancing your landscape” Scuola Superiore del Commercio del Turismo dei Servizi e delle Professioni

Interviewed Giorgio Panetta

Some history…

School founded in 1984

institution for the service industries

postgraduate courses in tourism by the Regional

Plan

tourist companion tourist guide in Milan Province

afterwards by European Social

Fund

the Learning Week recovers some historical

aspectsticketing figure

first edition 2009

PROFESSIONAL FIGURES

The organizative process

TOURISM NETWORK

IDENTIFICATION

MEETINGS TO DECIDE

RESTRICTIONS OF PARTICIPATION

age required 16

and 17only the best

(with high grades and ease

of learning)

selected by the headmaster‘s office

QUALITY VS.

QUANTITY

15 people per class instead of 30

as in the first edition

INITIATIVE PROMOTION

always intense relationship with

schools

requested by the teachers themselves the teacher in classroom

is in contact with the headmaster‘s officeand promotes the

initiative

The training path

ENHANCEMENT OF THE MILAN AREA TOWARDS EXPO 2015 (40 hours)

• landscape marketing with an expert –> understudied in school• simulation of tourist companion’s service by bus, one student at a time• simulation of tour guide’s activity in the following places:

o castles and historical buildings along the Naviglio museumso Liberty route (villa Necchi Campiglio, C.so Venezia, S. Ambrogio)

• training on site rather than in classroom

Evaluations of the training institute are only in itinere and not ex post (they are not able to document the students improvement after the learning week)

5

Positive aspects• the high school teacher has acquired the role of a tutor• involvement of two teachers skilled in landscape enhancement

• high integration of theory and practice• no school drop-out• very high customer satisfaction --> great success and enthusiasm for the simulation on site and deepening of the theorical topics studied in school

Future stepsAnother LW for next year with a different topic we must propose new projects every year

Critical aspects and suggestions for improvementNone. Everything went booming. Great performance.Perhaps the lack of resources has allowed fewer steps (choice of a low number of students)