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Be Google-tastic -- Coldwell Banker #GenBlue Rally

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Be Google-tastic -- Coldwell Banker #GenBlue Rally in ACNJ on September 27, 2012
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-tastic Stefanie Hahn www.stefaniehahn.net/google-ta stic © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn Be
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  • 1.Stefanie Hahn www.stefaniehahn.net/google-tasticBe-tastic Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn

2. What We Will Cover Today Google MobileGoogle AlertsGmail Google Calendar Google Voice Google Drive Google+ Google +1sSearch Plus Your WorldGoogle Dashboard Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 3. m.google.comGOOGLE MOBILE APPS Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 4. Get Your Google To Go On your phone, open a browser window and type: m.google.com Yes, even if you have an iPhone. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 5. iPad Users Grab the free Google app from the App Store to have all of your Google favorites at your fingertips Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 6. Mobile UsersSign in forpersonal results get your history,applications, voicesearch and GoogleGoggles! Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 7. What are Google Goggles?Currently, just an app but soon much more!Scan QRcodes,businesscards andother text. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 8. Google Goggles SOON Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 9. Google Goggles SOON Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 10. Google Mobile Many of us work across platforms. We have aPC and/or laptop, an iPad and an iPhone or Android. The mobile app from Google justworks so easily get your data, email, calendar, social and more right there on any device.Find it: Grab the FREE Google app or go tom.google.com on your phones browser Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 11. alerts.google.comGOOGLE ALERTS Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 12. Why Google Alerts?Google Alerts will alert you whenever yoursearch term is posted on the internet. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 13. Google AlertsDetermine yoursearch query, result1type, how often,how many andwhere you wantyour alerts to go and click CREATEALERT. 2google.com/alerts Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 14. Google AlertsThis is an example of the email from Googlewith your alert information. I can see wheremy name came up and click the link to viewthe post. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 15. Google AlertsGoogle Alerts will alert you whenever yoursearch term is posted on the internet. Useful formanaging your online presence. Find it: alerts.google.comSearch term ideas: Your name (and variations of your name) Your name misspelled Your brand, company, competitors Listing address(es) Niches (green building, 55+, etc.) Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 16. mail.google.comGMAIL Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 17. Why Gmail? Why I heart Gmail:Labels the new webs version of a folderFilters make sorting your inbox easyConversation View ahhh togethernessMultiple Signatures for multiple acctsLABS fun and handy Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 18. Gmail - LabelsMake Gmail your online Outlook! Anemail might not fit perfectly into onefolder. Label it with as many Googlelabels as you need! Emails can befiltered to have a label automaticallyapplied. Use the flags for importance. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 19. Gmail LabelsLabels are the new websversion of a folder. Notevery email fits perfectlyinto one folder. Now, youcan label emails to fit howyou work.Additionally, you can set upfilters to automaticallylabel your email. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 20. Gmail - Labels1 23Create, nest and color yourlabels! Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 21. Gmail - Filters Creating email filters is a great way to manage your inbox. Click on the gear > Settings > Filters and Create a new filter! Notice the smart filters that are automatically set up with my SmartLabels. 1 Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 22. Gmail - Filters2 You can filter by:o From (any emails from this person or alias)o To (great for people with multiple accounts s.hahn gets a CBH label, yahoo another)o Subjecto Has the words (YPN, addresses)o Doesnt have (yep)3 Click Search (to see what you get)Click Create filter with this search Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 23. Gmail - Filters Once you decide WHAT to filter, you have to tell Gmail what to do with it that happens here. 4 Select the options you want I use Apply the label often. You can create the label on the fly too (here) in case you didnt think of that in advance. Click Create filter AND decide if you want to apply the filter to any other messages that fit the criteria (old messages).5 Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 24. Gmail - Conversation ViewConversation Viewkeeps an email stringtogether even whenothers are added ortaken off of the string.You can turn this on oroff under the GEAR >Settings > General >Conversation View Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 25. Gmail - Multiple Signatures I have 5 different accounts that forward into my Gmail inbox. I respond out as if I were answering from each different account. So if you sent me an email at [email protected] my return email to you would have that same address, even though I am answering you from within my Gmail inbox. Go to Settings > General tab (1st tab) and you will find the signature set-up toward the bottom of the page. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 26. Gmail - Multiple Signatures Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 27. Gmail - LabsI heart GMail labs. Tons of fun and helpful tweaksto help you achieve Inbox Zen. Go to the gear >click Settings > Labs* Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 28. Gmail - LabsGMail Labs I Use: Authentication Icon Refresh POP Accounts Canned Responses Send and Archive Previews (Maps, Signature TweaksDocs, Smart Labels Voice, Flickr, Yelp) Undo Send Insert Images Unread Message Icon Mark As Read Nested Labels Just to name a few Preview Paneexplore labs!!! Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 29. Why Gmail?Find it: mail.google.comGmail can function as your all-in-one emailinbox. Import your different email accounts &respond out from each individual address. Labels the new webs version of a folder Filters make sorting your inbox easy Conversation View ahhh togetherness Multiple Signatures for multiple accts LABS fun and handy Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 30. calendar.google.comGOOGLE CALENDAR Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 31. Google CalendarSo handy, you will wonder how you everlived without it.1. Use multiple calendars2. Share your schedule3. Handy reminders in many formats4. Send invites & track RSVPs5. Offline component6. Create to-do lists that tie in Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 32. Google CalendarLoad your own calendar up with events and tasks, add aanother calendar for your significant other, kids, office,groups, whatever! Layer the calendars for the wholepicture or just view certain ones. Add a task with to-doitems, color-code everything & share away! Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 33. Google CalendarThe GENERAL tab has basic layout and feel settings.The CALENDARS tab will allow you to add calendars (to youraccount) and hook up with public and friend calendars.Use the MOBILE tab to set-up text alert # and mobile settings.Check out the LABS tab for fun and helpful calendar extras. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 34. 1 Google Calendar Create NewClick on CALENDARS to manageyour calendars, click Create NewCalendar to create anothercalendar on your account.2Create calendars for your work,family and groups off one Gmailaccount. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 35. Google Calendar - SharingClick Sharing on a specific calendar and then add the person youwant to share with by email address. Decide on Permission Settingsand click Add Person (you can always remove someone). Click Save! 123 Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 36. Google CalendarIf you are showing your Task List (listed undercalendars) the Task List appears on the right-sideof your calendar. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 37. Google CalendarTasksWhen you check items off they are alsochecked off on your calendar. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 38. Google CalendarGoogle Calendar is a great way for a busy real estateagent to manage work and everything else going on ...Find it: calendar.google.comLayer multiple calendars (color-coded)Get your daily agenda via email every morningGet event reminders via textEasily invite/add people to eventsAllow others to schedule meetings with youGet stuff done (with to-do lists) Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 39. voice.google.comGOOGLE VOICE Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 40. Google VoiceReasons to Try Google Voice:1. Save text transcriptions of important voicemails2. Listen in on voicemails & pick up after screening3. Personalized greetings for 1 contact or a group4. Voicemail transcription lets you read voicemails5. FREE :)Google Voice is not a phone service and not avoicemail service it is a way to better manage yourvoicemail. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 41. Google VoiceBefore getting startedwith Google Voice,you can do a bit ofresearch. If you are aSprint customer your phone mayalready have GoogleVoice installed.http://bit.ly/gvaccts Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 42. Google VoiceManage 1 Phone Line Manage SeveralYoure a new Realtor, you You have been in the businessdont have a landline at homefor years, you have an officeand you spend much of your line, a home office line, yourday on the road giving out home phone, cell phone andyour cell phone to clients & your car even has its own line.other agents feels invasive sinceToo many voicemails toits the same number yourmanage and you wantfriends & family call you on too.simplicity!- Use your GV# to receive calls- Forward your lines to 1 GV #and call out - Create custom recordings- Use groups to manage - Screen calls- Read your voicemail Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 43. Google Voice Click on the GEAR to access your Google Voice settings the 1st step is picking a Google #. Initial Google Voice set-up happens here, but you can manage it mostly from your phone app going forward. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 44. Google VoiceGoogle Voice is a great voicemail option for theprofessional who is always on the go grab yourGoogle Voice # today and get started!Find it: voice.google.com Save the text transcription of important voicemails Listen in on voicemails & pick up after screening Personalized greetings for 1 contact or a group Voicemail transcription lets you read voicemails Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 45. drive.google.comGOOGLE DRIVE Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 46. Google DriveReasons to consider Google Drive:-Share docs/folders in real-time-Live collaboration within shared docs-Edit between MS Office seamlessly-Google templates/themes-Drive folder right on your desktop Google Drive just works with real estate store essential formskeep your listing track leads presentation in the cloudshare marketing plans less printing/more sharing with sellers Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 47. Google Docs Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 48. Google Docs DriveStop paying for Microsoft Office you dont need it! Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 49. Google Drive Basics Click on My Drive to see all of your folders. Click on To create a NEW folder on your Drive Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 50. Google Drive - MenuCreate Menu> Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 51. Google Drive New DocClick on CreateClick on the document type you wantYour doc will open in a new window Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 52. Google Drive Sharing OutClick on Share in your document tocollaborate LIVE! Just add the person byemail address and click Done. Once youve added an email address, decide what you want that person to be able to do with the doc. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 53. Google Drive Live CollaborationGoogle Docs will tell you when the otherperson is viewing the document. You cancollaborate LIVE within the documentitself OR you can chat off to the side. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 54. Google Drive Everywhere Google Docs, now Drive has always been cloud storage, but Google has made the save and upload process much faster by allowing you to Download Google Drive which puts a folder on your desktop and will sync whatever you tell it to during initial set- up. Also, throw new items into Google Drive to make them available in the cloud. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 55. Google Drive AppThe Google Drive app will let youcreate a new folder, doc orspreadsheet. Plus take a photo toscan something directly to your drive.(c) Stefanie Hahn | www.StefanieHahn.net | Sept 2012 | #race2x | @sahahn 56. Google DriveStop paying for Microsoft Office. You really dont need it.Impress your consumers with your cloud productivity andsave time, printing costs and hassle with Google Drive.Find it: drive.google.com Share docs/folders in real-time Live collaboration within shared docs Edit between MS Office seamlessly Google templates/themes Drive folder right on your desktop & app in your pocket Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 57. plus.google.comGOOGLE+ Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 58. Why Google+ ?You may be thinking not another socialnetwork! But you might want to reconsiderafter we talk about Google +1s and Search PlusYour World both of which factor into yoursearch engine optimization and make for greatGoogle juice.Google+ personal profiles and pages are worthyour real estate time! Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 59. Google+ Statistics Official launch: September 2011170 million users *projected 400 m by end of 2012Google+ is not a Facebook killer. The sharingactivity on Google+ does not compete withTwitter. However, I find that *some* parts ofGoogle+ are truly worth your time.Over 40% of marketers report that Google+ is "useful tocritical" for their business. (HubSpot 2012 State ofInbound Marketing Report) Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 60. profiles.google.com/stefanieaingehahn Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 61. Google+ Homepage Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 62. Google+ CirclesGoogle+ believe that Circles are the better way tomanage who you connect and share with online. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 63. How to PostSharing updateson Google+ canbe targeted tospecific circles orshared publicly.Share text, links,location, photosand video andthen select whoshould see it. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 64. Google+ Hangouts One of the coolest Google+ features are Hangouts. You can hangout online and video chat with your clients, team and sphere. The will.i.am hangout was the 1st publicly broadcast hangout 9/21/11 Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 65. Google+ HangoutsYou can hangout with 9other people at one time.Nice FREE meetingalternative :)Share videos, docs, notesand more!Tip: For private hangouts,create a Google Circle ofthe people you want tohangout with online. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 66. Google+ HangoutsGoogle+ Hangouts are easy to start Check your mic (and your hair) and then decide who you want to hangout with by default, your circles will appear here. Click Hang out to start! Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 67. Google+ Hangouts Once you are hanging out you can invite more, chat via IM, watch a YouTube video, record a video, mute mics and more check the Settings button for more! (c) Stefanie Hahn | www.StefanieHahn.net | Sept 2012 | #race2x | @sahahn 68. If the Muppets can do it Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 69. Lots of Possibilities Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 70. Why Google+ ?I know, another social networking profile.Another business page. But this is Google andGoogle is still the most trafficked search engine.Consider starting a Google+ profile and/or page and begin engaging this new audience.Take advantage of Google +1s and SPYW toleverage your presence on the web.Find it: plus.google.com Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 71. www.google.com/+1/buttonGOOGLE +1S Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 72. Google +1sThink of Google +1s as social bookmarking. Yourthumbs up endorsement of something you find onthe web. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 73. Google +1sWebsites using the +1 button generate 3.5xthe Google+ visits than sites without thebutton and accounted for .22% of referraltraffic. (via HubSpot)www.google.com/+1/button Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 74. Google +1s Part of Profile Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 75. Google +1 Button on Site Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 76. Google +1 Button on Blog You will find the Google +1 button on websites, blogs, blog posts, Google search results and more. If you manage your own site or blog, you can add it easily. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 77. Google +1sThink of Google +1s as social bookmarking. Yourthumbs up endorsement of something you find onthe web.We trust content that is endorsed by ourconnections (whether we should or not) similarto how we trust peer reviews more thanadvertisements. Google +1s are an endorsementof your content.Find it: www.google.com/+1/button Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 78. www.google.comSEARCH PLUS YOUR WORLD Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 79. Search plus Your WorldSocial Search is HERE. Googles SPYW justserves social search to you on a lovely littleplate right at the top of your results. Whyis SPYW so important?We trust our connections if I see that DavidMarine has written about something I amGoogling, I am way more likely to click on hislink in my personal results than wade throughthe rest of my results. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 80. Search plus Your WorldYou do a Googlesearch as younormally would,but now, you getresults from yourcircles onGoogle+ IF youare a Google+user! Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 81. Search plus Your WorldThe socialresults willappear at thetop of yourGoogle searchand can beaccessed withone click. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 82. Search plus Your World Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 83. Google SPYW & SEOGoogle SPYW is known as social search. Socialsearch works because we believe our friends.We trust product reviews from our peers morethan from an advertisement.Social search has already changed the way wesearch whether you realize it or not. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 84. Search plus Your WorldJust another reason to check out Google+,start using the Google +1 button and takeadvantage of the social search.Find it: www.google.com (when you are aGoogle+ user) Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 85. google.com/dashboardGOOGLE DASHBOARD Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 86. Google DashboardWhat you find in your Google Dashboard mightamaze you or scare you but YOU SHOULDknow what you are putting out into the world.You can control what you share on the web, butyou have to be smart about it. Use thedashboard to tighten up and feel comfortablewith your online data. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 87. www.google.com/dashboard I cannot stress enough that YOU must know what you are sharing online. You CAN control your data please take the steps to do so Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 88. A Closer LookLets look at Gmail focus on the contents in theblue box. Manage your chat history, HTTPS(secure browsing) or ALL Gmail settings. See thenew privacy policy or get help! Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 89. Get ControlWhen I click on Manage Chat Settings I am taken therewith one click. Awesome. Make your changes. Save. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 90. Google DashboardFind it: google.com/dashboardBe aware of what you share so you can feelconfident using around these programs on yourpcs and smartphones. When in doubt, dontpost it. Use the Mother Rule (or the SpouseRule, Kid Rule, etc.) whenposting/sharing/forwarding/uploading Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 91. WHEW!!! Lets See that List Again! Google Mobile Google Alerts GmailGoogle CalendarGoogle VoiceGoogle DriveGoogle+Google +1s Search Plus Your World Google Dashboard Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 92. Be Google-tastic GoalsMy goal with this course is to show you how youcan use many of the free tools from Google inyour real estate business every day.Each tool has been selected because it can beuseful to you and your business. I dont expectyou to jump in and use each one, but I hope Ishowed you the possibilities. Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn 93. Thank You!For slides and video fromtodays class, go to:http://www.stefaniehahn.net/google-tasticStefanie A. [email protected] Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn


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