Be United Collaborative

Tuesday, September 13th

Past 30-day Usage• Tobacco

– 10th Grade: 9%– 12th Grade: 11%

• Alcohol– 10th Grade: 31%– 12th Grade: 33%

• Marijuana– 10th Grade: 24%– 12th Grade: 18%

10th Grade 12th Grade0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20% 19%18%

6%7%

4% 4%3%

5%

1 - 2 times 3 - 5 times 6 - 9 times 10+ times

Risk Factors Included

• Social Norms

• Social & Retail Access

• Perceived Risk

• Parent-child Communication

Social Norms: Perceived Usage• Cigarettes

– 10th Grade: 83% overestimate peer usage (Actual Usage: 9%)– 12th Grade: 77% overestimate peer usage (Actual Usage 11%)

• Alcohol– 10th Grade: 72% overestimate peer usage (Actual Usage: 31%)– 12th Grade: 74% overestimate peer usage (Actual Usage 26%)

• Marijuana– 10th Grade: 77% overestimate peer usage (Actual Usage 24%)– 12th Grade: 79% overestimate peer usage (Actual Usage 18%)

Drink a

lcohol re

dularly

Smoke

cigare

ttes

Smoke

marijuan

a

Use LSD

, cocai

ne, ampheta

mines or a

nother ille

gal d

rug0

102030405060708090

How wrong is it for a 10th grader to:

Very wrongWrongA little bit wrongNot wrong at all

Perc

ent

Social Norms: Attitudes – 10th Grade

10th Grade Students had most favorable attitudes towards alcohol

• Wrong or Very Wrong– Drink alcohol regularly: 69% – Smoke Cigarettes: 79%– Smoke Marijuana: 72%

Social Norms: Attitudes – 12th Grade

12th Grade Students had most favorable attitudes towards alcohol

• Wrong or Very Wrong– Drink alcohol regularly: 66% – Smoke Cigarettes: 71%– Smoke Marijuana: 69%

Drink a

lcohol re

dularly

Smoke

cigare

ttes

Smoke

mari

juana

Use LSD

, cocai

ne, ampheta

mines or a

nother ille

gal d

rug

0102030405060708090

How wrong is it for a 12th grader to:

Very wrongWrongA little bit wrongNot wrong at all

Perc

ent

Smoked

cigare

ttes

Began

drinkin

g regu

larly

Smoked

mari

juana

0

10

20

30

40

50

60

70

80

10th Grade, Chances you would be seen as cool if:

No or very little chanceLittle chancesome chancePretty good chanceVery good chance

Perc

ent

Smoke

d cigare

ttes

Began

drinkin

g regu

larly

Smoke

d mari

juana

0

10

20

30

40

50

60

70

80

12th Grade, Chances you would be seen as cool if:

No or very little chanceLittle chancesome chancePretty good chanceVery good chance

Perc

ent

Social Norms: PerceptionsYouth believe using marijuana would most greatly

increase their chances of being seen as cool, followed closely by alcohol.

Drink alcohol Smoke cigarettes Use Marijuana0

5

10

15

20

25

30

35

Adult Perception Among 10th Graders

Very wrongWrong A little bit wrongNot wrong at all

Behavior

Perc

ent

Drink alcohol Smoke cigarettes Use Marijuana0

5

10

15

20

25

30

35

40

Adult Perception Among 12th Graders

Very wrongWrong A little bit wrongNot wrong at all

Behavior

Perc

ent

Social Norms: Adult ApprovalYouth believe adults in their

neighborhood would be most accepting of youth their age drinking

alcohol, followed by cigarette use.

Alcohol

Cigarett

es

Marijuan

a

Drug like

cocai

ne, LSD

, or a

mphetamines

0102030405060

Ease of Access Reported by 10th Graders

Very hard Sort of Hard Sort of Easy Very Easy

Perc

ent

Alcohol

Cigarett

es

Marijuan

a

Drug like

cocai

ne, LSD

, or a

mphetamines

0102030405060

Ease of Access Reported by 12th Graders

Very hard Sort of Hard Sort of Easy Very Easy

Perc

ent

Ease of Access

12th Grade students reported that cigarettes would be the easiest to

obtain, followed by marijuana.

10th Grade students reported that marijuana would be the easiest to obtain,

followed by cigarettes then alcohol.

Gas station Store Vending machine

Stranger bought them

Friend An older sibling

Parent I took them from a store

I took them from home

without parents

knowledge

I got them some other

way

0

1

2

3

4

5

6

7

8

Tobacco Access for 10th Graders

SometimesOften

Perc

ent

Social and Retail Access

Social access (friends) was the greatest source of tobacco access among 10th Grade Students

Gas sta

tionSto

re

Bar or R

estau

rant

Stran

ger bough

t it

Internet

Frien

d

An older sib

ling

Parent w

ith perm

ission

Parent w

ithout p

ermiss

ion

Other ad

ult with

permiss

ion

Other ad

ult with

out perm

ission

I took it

from a

store

Party

I got it

some o

ther way

0

2

4

6

8

10

12

14

16

18

20

Alcohol Access Among 10th Graders

SometimesOften

Perc

ent

Social and Retail Access

Social Access, specifically, friends, siblings, parents, and parties were the greatest sources of access for 10th Grade Students

Social and Retail Access

Social Access, specifically, friends, siblings, parents, and parties were the greatest sources of access for 12th Grade Students

Gas sta

tionSto

re

Bar or R

estau

rant

Stran

ger bough

t it

Internet

Frien

d

An older sib

ling

Parent w

ith perm

ission

Parent w

ithout p

ermiss

ion

Other ad

ult with

permiss

ion

Other ad

ult with

out perm

ission

I took it

from a s

torePart

y

I got it

some o

ther way

0

5

10

15

20

25

Alcohol Access Among 12th Graders

SometimesOften

Perc

ent

Perceived Risk10th Grade 12th Grade

Alcohol Use: 68% 70%

Cigarette Use: 75% 74%

Marijuana Use: 52% 55%

Percentage of youth reporting great or moderate risk for regular usage of substances

Tobacco Alcohol Marijuana and other illegal drugs

0

10

20

30

40

50

60

10th grade: Parent/child communication about not using the following:

Yes NoDon't remember

Perc

ent

Tobacc

o

Alcohol

Marijuan

a and other

illega

l dru

gs0

10

20

30

40

50

12th grade: Parent/child communication about not using the following:

Yes NoDon't remember

Perc

ent

Parent-Child Communication

10th 12th0

10

20

30

40

50

60

70

80

Family rules about alcohol and drug use

YesNo

Grade

Perc

ent

Family Rules