Become A Health Coach Certification Pillar 4: Proven ... · The Golden Rule is to “Serve First”...

Pillar 4 Week 3 Video 21

Become A Health CoachCertification

Pillar 4: Proven Marketing & Business SystemsWeek 3

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How To Get Clients From Networking




Learning Objectives:• Review the step-by-step flowchart that outlines specifically how to get clients from networking

• How to network when you’re an introvert

• What to do about business cards

• 25+ networking ideas

• Discover how to prepare and prequalify potential clients for your CTD conversation

• Learn how to keep your client engaged between the CTD and Session #1 (instead of dropping out, freaking out or disappearing)

• Find out what to say if a potential client is a no-show







How To Get Clients From Networking• Choose & book networking events

Ideal is 1-2 per week (4-8 per month) Will share 25+ networking ideas at the end of this video Make sure you block schedule time to research and plan your

networking events In Sample Health Coach Calendars from P4, W1, this happens

for 1 hr every Thursday







How To Get Clients From Networking• Attending networking event

What support and/or stretch do you need to make attending inevitable?




How To Get Clients From Networking• How to network

The Golden Rule is to “Serve First” Ask: “What resources do you need?”, “Who is your ideal client?”, “How can I help

you?”

How to network when you’re an introvert Ask to be guided to the top 1-3 people that are best for you to meet Release the pressure to be someone you’re not

What to do about business cards Focus on getting business cards instead of giving them

Why? Because then you control the follow up Make notes on business cards for easy follow up







How To Get Clients From Networking• Use hot hook to answer the question “What do you do?”

Use networking events to test your Starter Hot Hook Play a game with yourself to say Starter Hot Hook to at least 20 people and

observe their reaction

• Within 12-24 hours, send 1-2 types of follow up emails:1. Potential Referral Partners: Email, text, or call potential referral partners to

continue the conversation over coffee, tea, lunch, skype or phone2. Potential Clients: Send personal email invitation into CTD conversation

Send “Prepping For Your Session” email to prequalify and schedule




Why is it important to prepare your client for the CTD?

It’s not just important – it’s CRUCIAL.




In Pillar 2, Week 2 we introduced you to the “Prepping For Your Session” Email, and we’re revisiting that email here.

The goal of this email is to “prequalify” your potential clients.




What does it mean to prequalify a potential client?

A basic definition of the word “prequalify” is: “to qualify in advance to take part in something”.




We don’t want you to have just anyone with a checkbook and a pulse coming to your CTD – our goal is to help you attract as many IDEAL clients into your CTD as possible.




To do that, we want to qualify potential clients in advanceto determine if they’re:

• Coachable

• Eager

• Ready to do the work




That’s why you’ll send the “Prepping For Your Session” email before the CTD.

The email copy asks your potential client to take several actions. Whether or not she takes them will tell you a lot

about how coachable, eager and ready to do the work she is.




Let’s review that email copy now – you can download the handout below this video to follow along if you like. It’s titled

“Prepping For Your Session: Sample Email Copy”.




Prepping For Your Session: Sample Email Copy




SUBJECT LINE: Prepping for your Body Transformation Breakthrough session...

Hi [insert name],

Congrats on making the decision to uncover what’s stopping you, slowing you down or keeping you from having the body you want…. and what to do about it.




This email is all about prepping for your Body Transformation Breakthrough session, [WIIFM] so that our

time together will be super valuable for you.

[PRE-FRAMING] This session is 60 minutes and takes place on the phone. If you can, make sure you’re in a quiet,

private place for the call.




It’s easy to book your session – just do these 3 quick things....




1. [ACTION #1] Click on this link to access my online calendar and book a time and date [insert online calendar

link here]




2. [ACTION #2] Fill out the attached Body Transformation Intake Form and email it back to me at [insert email

address] prior to our session. (This will give me a chance to get to know you better so we can focus our time on helping

you transform your body the RIGHT way! All information will be kept confidential.)




3. [ACTION #3] Go to my Success Stories page [link to website] or Yelp [link to Yelp] to hear others’ experiences with working with me & get inspired by great women just

like you who were terrified that they’d never transform their body, then finally discovered how to look and feel hotter

than ever. (Woo-hoo!)




(Important note: [GUARANTEE POLICY] If you have to cancel or reschedule your session for any reason, I ask

that you give me 48 hours notice. If you cancel or reschedule within 48 hours of your session, I can’t

guarantee that I’ll have a new slot available.)




If you have any questions, just hit “reply” to this email. I look forward to connecting!

[BRANDED SIGNATURE LINE] Here’s to your Body Transformation....[Insert your name]




A potential client who is willing to take the actions requested in the email is more likely an ideal client than

someone who doesn’t take any of the actions.

You WILL notice a difference in the quality of potential clients you’re attracting if you do NOT send out the pre-

qualifying email.




Two notes about this email1. Online calendar

• TimeTrade

• Your BHC Website

2. Intake Form

• Why Stacey created this form




[Stacey’s] Intake Form

Thank you for taking the time to fill this out. Please email the completed version back to me at [insert email address]

prior to your [Total Body Breakthrough Session].(All information will be kept confidential.)




1. What is your main health concern?

2. What have you done in the past to work on this health condition (include both alternative & traditional modalities)?

3. What has proven effective?

4. What is your current diet like? Please be specific: list breakfast, lunch, dinner, and snacks, as well as the times you eat.




5. Are you taking any supplements? Please list what you take and what its for.

6. What would you like your health to be 30 days from now? How about 90 days from now?

7. What obstacles, challenges, and struggles do you come up with regarding diet/lifestyle?

8. What do you hope to get out of our time together?

9. What are 5 things you LOVE about your life?




Great. Let’s go back to our Flowchart.

So you just sent the “Prepping For Your Session” Email.

The next step is…







Flowchart (cont)• Deliver CTD and, if appropriate, invite to become client

• Process payment

• You chose a payment processing method during last week’s lesson

• Send stick strategies

• What is a stick strategy and why do you need one?

• Welcome Email with Program Agreement

• “Box of Goodies”

• Coupon booklet (strategy is in next week’s video)




Flowchart (cont)• Deliver program

• Give next/renewal offer




BONUS COACHING TIP: What to do when a potential client is a no-show!




Sometimes life gets in the way and appointments slip through the cracks, we forget to call and cancel or

reschedule. We’re all human – it happens.

Before you get angry, hurt, disappointed and start contemplating your worthlessness… step back, shake it off,

and shift your attitude.




How do you know that the client intentionally flaked out? How do you know that the client missing the CTD means

that they don’t want to work with you? Adjust your attitude.

Visualize that this client actually DOES want to work with you and will be thrilled that you are following up!




Use the “Are you okay?” email below to reach out and compassionately continue to hold the vision that this client wants the change and is ready to work together and just

needed that extra nudge.




The “Are you okay?” Email (You can also use this for a phone call.)

SUBJECT LINE: Are you okay?




[First Name], Hi, Just wondering, did you mean to miss our appointment this morning? I was worried about you….

Please let me know you are okay!

With love,Stacey




BONUS NETWORKING TIP: Add contacts to mailchimp email list set up by event.

This way you can keep in touch with contacts from various networking events.




25+ Networking Ideas!See handout below this video.

Now that you know how to network, and the flow of how someone you meet at a networking event becomes a client, in our next video we’re going to do deeper into connecting

with Referral Partners, which can be a lucrative steady source of clients.




Before you go onto the next video, leave a comment and let us know – what was your favorite part of this video

training?



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Become A Health Coach Certification Pillar 4: Proven ... · The Golden Rule is to “Serve First”...

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