Beef Jerky Julien Diemer & Stanislav Gorbachov

Beef JerkyJerky is lean meat that has been trimmed

of fat, cut into strips, and then dried to prevent spoilage. Normally, this drying includes the addition of salt, to prevent bacteria from developing on the meat

before sufficient moisture has been removed.

Product Description Beef jerky is a salty snack created by curing marinated beef and

drying it until it reaches a chewy consistency.

Has tremendous value since it can be kept for long periods

Its invention is attributed to the Native Americans

Today, it is one of the fastest growing segments of the snack food business

Jerky can be made of pretty much any kind of meat known to man

Beef that that has undergone the process tends to be far more tough and chewy, with a significantly more intense flavor

Product Description Continue Made out of meat, curing solution (water, salt, sodium nitrate), and

seasonings

Curing also fends off bacterial growth

Preferred meat: free range flank steak

Any different available flavors (teriyaki, barbecue, maple)

Meat Market (2009- November 2014) Production of beef and veal

Imports of beef and veal

Export of beef and veal

Total domestic consumption

Beef and Veal Production (in tons)Country 2009 2010 2011 2012 2013 Novemb

er 2014

Brazil 8935 9115 9030 9307 9600 9900

European Union

7923 8101 8114 7711 7690 7760

China 5764 5600 5550 5540 5637 5750

India 2514 2842 3244 3452 3750 3950

Argentina 3380 2620 2530 2620 2800 2840

Australia 2106 2129 2129 2152 2270 2265

Mexico 1705 1745 1804 1821 1775 1795

Pakistan 1437 1485 1536 1550 1575 1600

Russia 1460 1435 1360 1380 1400 1380

Canada 1252 1273 1154 1064 1015 1020

United States of America

11891 12046 11983 11849 11702 11018

World Total 57376 57567 57410 57558 58485 58625

Imports (in tons) Country 2009 2010 2011 2012 2013 Novemb

er 2013

Russia 1053 1057 991 1023 1000 1020

Japan 697 721 745 737 767 781

Hong Kong 154 154 152 241 450 550

China 23 40 29 99 400 475

South Korea 315 366 431 370 370 398

European Union

500 437 365 348 350 350

Canada 247 243 282 301 320 315

Mexico 322 296 265 215 225 235

Egypt 180 260 217 250 215 230

Venezuela 250 143 195 220 225 225

United States of America

1191 1042 933 1007 1024 1027

World Total 6552 6619 6408 6626 7175 7487

Exports (in tons)Country 2009 2010 2011 2012 2013 Novemb

er 2014

Brazil 1596 1558 1340 1524 1800 1940

India 609 917 1268 1411 1650 1750

Australia 1364 1368 1410 1407 1530 1545

New Zealand

514 530 503 517 547 536

Uruguay 376 347 320 360 380 415

Canada 480 523 426 335 320 325

Paraguay 243 283 197 251 300 325

European Union

139 336 445 297 260 270

Argentina 621 277 213 164 180 220

Mexico 51 103 148 200 205 220

United States of America

878 1043 1263 1113 1115 1043

World Total

7449 7820 8086 8146 8903 9202

Domestic Consumption (in tons)Country 2009 2010 2011 2012 2013 Novemb

er 2014

Brazil 7374 7592 7730 7845 7860 8000

European Union

8284 8202 8034 7762 7780 7840

China 5749 5589 5524 5597 6007 6198

Argentina 2761 2346 2320 2458 2620 2620

Russia 2505 2487 2343 2395 2392 2392

India 1905 1925 1976 2041 2100 2200

Mexico 1976 1938 1921 1836 1795 1810

Pakistan 1410 1451 1503 1501 1527 1552

Japan 1211 1225 1237 1255 1275 1278

Canada 1016 1000 1009 1023 1018 1015

United States od America

12239 12038 11646 11739 11638 11014

World total

56416 56416 55710 56017 56820 56961

European Union

European Union

Food Market

United States of America U.S. Quarterly Animal Product Production

Facing the market

Key points for the French snacks outlets' future will be to:· Establish and reinforce identity: Modify the concepts, labeling, productdifferences· Control prices· Be more efficient, increase rapidity· Optimize sales· Put accent on nutrition/health· Innovate and anticipate

Common Agricultural Policy (CAP)

Entry Strategy Check EU and French regulations, e.g., hormone-free meat, biotech

regulations, etc., and carefully verify the acceptability of each product's ingredients and additives. For information on EU regulations, you may visit the following website: http://www.useu.be

Check EU and French food safety requirements: As of January 1, 2006, France will reinforce and supplement the 178/2002 EU Food Law and the 852/2004 "H1" regulation on food safety.

Verify the price competitiveness of the product compared to local and other imported products; check customs clearance requirements and any additional import charges based on sugar, milk, fat and starch content.

Identify local agents/distributors, who can promote and distribute U.S. product to organizations that order small volumes on a regular basis

Entry timing

Distribution Channels Cash & Carry- offers competitive prices, a variety of products,

extended operating hours and immediate product availability. Major cash & carry groups are Metro (French subsidiary of Metro/Germany) and Promocash (a subsidiary of Carrefour) together representing 75 percent of total sales in the wholesale sector.

Specialized Distributors/Wholesalers- their main activity, distribution of food products. They have dry and cold storage facilities with refrigerated/freezer trucks for deliveries. They buy from processing companies, foreign exporters or importers.

Advertising Social networks

Movies

News papers/ magazines

Sport events (body building)

Institutional Catering The institutional catering sector represents 23 percent of the food service

market. Trade sources value the institutional catering sector at 16.1 billion Euros ($20 billion) with approximately 4.2 million meals served

Contract Catering Businesses

Concession Catering

Air and Sea Catering

Segmentation:

Demographic segmentation (6-100)

French population males and females of any social class and any educational background

Psychographics segmentation:

Associated with varying live styles (TV snack to post- work out food, travelers)

Behavioral segmentation:

Common to occasional food

Enthusiastic attitude towards product

Geographic segmentation:

Urban sub-urban

Rural

Targeting Snack market

Undifferentiated marketing

Standardized marketing mix

Minimum product adaptation

Positioning Convenient guilty free food

Affordable

Superior

Foreign consumer culture positioning

Thank you for your attention!