BEHAVIOR MODIFICATION THROUGH SOCIAL MEDIA By Clayburn Griffin

OPERANT CONDITIONING

Behavior is modified as a result of consequences.

Reinforcement Punishment

REINFORCEMENT

¢ Behavior that is reinforced tends to be repeated. ¢ Behavior that is not reinforced tends to die out.

B.F. SKINNER AND HIS PIGEONS

REINFORCEMENT SCHEDULES

VARIABLE RATIO

YOUR FOLLOWERS ARE LIKE PIGEONS

Peck Here

YOUR FOLLOWERS ARE LIKE PIGEONS

Peck Here

RESPOND TO FANS

RESPOND TO FANS

FAVORITE POSITIVE MENTIONS

EMBRACE YOUR FANS’ PASSION

EMBRACE YOUR FANS’ PASSION

DISCOUNTS AND FREEBIES

REINFORCING POSITIVE BEHAVIOR

¢ Give them social media love! v  Retweets v  Mentions v  Favorites v  Likes

¢ Facilitate their creativity ¢ Share their content with your audience ¢ Give them special discounts and freebies

THANK YOU!