BEING A

SOCIAL MEDIA MARKETING VIRTUOSO

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“Markets are Conversations”

The cluetrain manifesto

Using social media means long term commitment

.You can’t hack it with a 4 week campaign

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What Do You Do?

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Listen to the Conversations

90% of analysis is your brain power

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Set a Goal

.In the end you have to produce results and this is where you should write it down

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Find Influencers and Communities

.Go over the results you got from listening to the conversations and find who are talking about your

brand

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Who is Your Audience?

.Select the target group that is most likely to be persuaded by your message

.What channels are they using?

.What are they doing there?

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Do They Know You?

.What do they know about you?

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Turn What You Do into a Simple Message

.This is most likely the reason why people buy from you

.It should move your target audience emotionally, be meaningful for them

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Plan Your Content

.Make a schedule, how often are you going to create content.

.Style is important

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What kind of static content do you put on your pages?

What kind of consumer generated content are you going to use on your pages?

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Channels, Tools and Distribution

.Go where people are

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Conversations

.The main goal of your social media activities is to get people talking to you and each other

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What’s the value of Conversation?

It extends customer service

It makes PR more personal

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But…

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Conversations without any Content

are less likely to go anywhere

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Results and ROI

.How do you know it’s working?

.What does success look like?

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The greater danger for most of us lies not in setting our

aim too high and falling short ; but in setting our

aim too low, and achieving our mark.

~Michelangelo Buonarroti

What are you waiting for?

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Prepared by George Anastasiou g.anastasiou@avakon.com

avakon.com

Thank you

@cronusA