BEING A
SOCIAL MEDIA MARKETING VIRTUOSO
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“Markets are Conversations”
The cluetrain manifesto
Using social media means long term commitment
.You can’t hack it with a 4 week campaign
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What Do You Do?
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Listen to the Conversations
90% of analysis is your brain power
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Set a Goal
.In the end you have to produce results and this is where you should write it down
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Find Influencers and Communities
.Go over the results you got from listening to the conversations and find who are talking about your
brand
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Who is Your Audience?
.Select the target group that is most likely to be persuaded by your message
.What channels are they using?
.What are they doing there?
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Do They Know You?
.What do they know about you?
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Turn What You Do into a Simple Message
.This is most likely the reason why people buy from you
.It should move your target audience emotionally, be meaningful for them
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Plan Your Content
.Make a schedule, how often are you going to create content.
.Style is important
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What kind of static content do you put on your pages?
What kind of consumer generated content are you going to use on your pages?
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Channels, Tools and Distribution
.Go where people are
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Conversations
.The main goal of your social media activities is to get people talking to you and each other
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What’s the value of Conversation?
It extends customer service
It makes PR more personal
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But…
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Conversations without any Content
are less likely to go anywhere
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Results and ROI
.How do you know it’s working?
.What does success look like?
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The greater danger for most of us lies not in setting our
aim too high and falling short ; but in setting our
aim too low, and achieving our mark.
~Michelangelo Buonarroti
What are you waiting for?
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