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Benetton Fabrica Project///BELAFONTE

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Concept booklet.
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PROJECT: FABRICA (BENETTON) JANUARY 28, 2012/LAST SAVE KYLE DIORIO & JONTHOR SIGURDSSON T E A M 5 PLAZA DE FIGUEROLA, 4 ENLO 2 08023 BARCELONA ESPAÑA +34 605 014 294 | [email protected] BLOG WWW.KYLEDIORIO.COM PORTFOLIO WWW.DIORIOFOTOGRAFIA.COM
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Page 1: Benetton Fabrica Project///BELAFONTE

PRO

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P L A Z A D E F I G U E R O L A , 4 E N L O 2 0 8 0 2 3 B A R C E L O N A E S PA Ñ A

+ 3 4 6 0 5 0 1 4 2 9 4 | D I O R I O F O T O G R A F I A @ G M A I L . C O MB L O G W W W. K Y L E D I O R I O . C O M P O R T F O L I O W W W. D I O R I O F O T O G R A F I A . C O M

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INITIAL INFORMATION

TEAM KYLE DIORIO & JONTHOR SIGURDSSON

TEAM # 5

THEME Water Day

LENGTH 60 seconds

STYLE I l lustrative/Infographic

TITLE ¡AUXILIO¡

BASIC STORYLINE & GOAL

Auxilio LeBaumier, the half mortal-half god,step brother of King Neptune, descends to earth to stop people from wasting water.

A modern day Naiad and guardian of our water, leaves his space age bachelor pad to go on a series of adventures for water conservation.

Develop a fresh,semi-ironic, and hip spokesperson for International Water Day.

BARCELONA

TECHNICAL SPECIFICATIONSRESOLUTION MONITOR FORMATDESCRIPTION DIMENSIONS

Format D

Single Window Format D 5 X 5 Vertical 1080 X 1920 2,85 X 5

The texts MUST be in Spanish and Catalan

*TEXT MUST BE IN CATALAN AND SPANISH

BARCELONA

TECHNICAL SPECIFICATIONSRESOLUTION MONITOR FORMATDESCRIPTION DIMENSIONS

Format D

Single Window Format D 5 X 5 Vertical 1080 X 1920 2,85 X 5

The texts MUST be in Spanish and Catalan

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p4 p5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

BEGINNING

SCENE 1frame 1Establishing shot-fade in from black to stars and planet neptune. with a fly over the mountains. •movements/fast trackin towards planet to cross dissolve. this shot then slows down after cross dissolve •into regular fly intowards ice palace and frame 2 with eventual stop and steady.

frame 2ice palace and landscape shot •steady for a momentwith quick cut in to bachelor pad

frame 3AUXILIO looks down onto the earth and shows a face of concern

frame 4Living room bachelor pad shot with auxilio siting in the windowframe 5Once we see head movement towards window cut to frame 6 of auxilio face close up •deepdepthof field likef5 or below. really blur out background

frame 6Close up of head movement towards the camera with earth in his glasses •maybe quick cut tosuper close up on glasses with earth reflection •quickcutouttobronsonfor the first time

frame 7Show Bronson for first time shaving with water running •shot from pov lookinginto mirror

SCENE 2frame 1Free fall like jonthor il lustration on paper with planet moving away.

frame 2AUXILIO pulling parachute •alternate betweendif ferent angles.

frame 3Hard track out to very far away shot of parachute fully flying

frame 4Close up on sink (Bronson)

frame 5AUXILIO with parachute and rain begins (quickly) with quick cloud formation

frame 6Bronson shaving richie tenenbaum view

frame 7Dissenigration of parachute to free fall •full body shot so thatthe parachute can be seen as well as whole body

SCENE 3 (Before Impact)frame 1Deer looks up •lateraltrackfromlefttoright

frame 2AUXILIO falling •medium shot (so a bitcloser then the last one)

frame 3Bronson waxing moustache •deep depth of field,medium shot, camera wiggler

frame 4Chick watering bike looks up

STORYLINE

frame 5AUXILIO falling •close up shot right onface before impact with house SCENE 4frame 1AUXILIO blasting through the roof of Bronson shaving. •wide shot to see entirespace and explosion.

frame 2AUXILIO gets up and appears out of smoke, points straight towards bronson but then downward to faucet

frame 3close up of Bronson scared

frame 4Close up of hands on faucet turning off water

frame 5Back to AUXILIO shrugging his shoulders like he was sorry but not.

frame 6AUXILIO blasting back up through the hole he created

frame 7fade to black and start the loop from scene 1 frame 1

END

STORYLINE

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MOOD BOARDCOLOUR INSPIRATION

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MOOD BOARD MOOD BOARDCOLOUR INSPIRATION COLOUR INSPIRATION

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MOOD BOARD MOOD BOARDVIDEO INSPIRATION VIDEO INSPIRATION

Page 7: Benetton Fabrica Project///BELAFONTE

C H A R A C T E R S C H A R A C T E R S1 1

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .p12 p13

Inspiration: King Neptune, Sébastien Tellier, Richie Tenenbaum, The Big Lebowski, Ourselves

Goal was to make a fresh, funny, semi-ironic spokesperson for International Water Day which takes place on March 22 every year. King Neptune was known to use water as a weapon against his enemies, we want to make AUXILIO the protector of i t instead. We also wanted to give him both mor tal/immortal qualit ies to tap into the viewers aspirations. With the name ‘Auxilio’ which means ‘the need for dire help’ in Spanish.

In this par ticular episode he is stopping the antagonist from wasting water while shaving. first Ai concepts

first sketches

Page 8: Benetton Fabrica Project///BELAFONTE

C H A R A C T E R S C H A R A C T E R S1 1

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .p14 p15

Ice house/AUXILIO Home concept AUXILIO space age bachelor pad concept

Logo & Personal Identity

FINAL RENDER

NAME : Auxilio LeBaumierAGE: UnknownLOCATION: Space Age bachelor pad in the CosmosPOWERS: Good looks, Rhetoric, Flying

This hipster, semi-lazy, bad ass step-brother of King Neptune doesn’t take shit from anyone; he is refined and stylish, carrying out his adventures in his blazer, Bjorn Borg headband, and par ty shades.

His one character flaw is mor tal vulnerabilities once entering the Ear ths atmosphere. Subject to harm from meteorological factors, as well as embarassment.

Page 9: Benetton Fabrica Project///BELAFONTE

C H A R A C T E R S C H A R A C T E R S2 2

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .p16 p17

Logo & Personal Identity

RENDER

NAME : Herber t ‘Herb’ Bronandez {NEMESIS}AGE: 42LOCATION: EuropePOWERS: Moustache

He may appear tough to the common mor tal, but Bronandez and his wasteful shaving habits don’t stand a chance against Auxilio.

Bathroom/concept shaving equipment

BRONANDEZ

Page 10: Benetton Fabrica Project///BELAFONTE

P U B L I C I T Y P U B L I C I T Y3 3

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WRITTEN & DIRECTED : KYLE DIORIO

ILLUSTRATIONS: JONTHOR SIGURDSSON

MOTION GRAPHICS: KYLE DIORIO & JONTHOR SIGURDSSON

SPECIAL THANKS TO UNITED COLORS OF BENETTON, ISTITUTO EUROPEO DI DESIGN BARCELONA, JOAN GUASCHNICOLAS WINDING REFN & BRONSON, WES ANDERSON, ILOVEDOODLE.COM, THE TWEED RUN, HIPSTER CHICKS,

TECHNO LIVE SETS, ADAM BEYER (DRUMCODE), KAISERDISCO, TIM XAVIERWORLD WATER DAY 2012, OUR OCEANS, SEAS, RIVERS, LAKES

ADOBE CREATIVE SUITE

NOTES:

©2012 BELAFONTE MEDIA DESIGN


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