#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

Best of #PRprochat

Carrie Morgan, author, chat moderator

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

Best of #PRprochat

Ai Zhang@aiaddysonzhang

How has media relations changed in today's digital age? #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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jeff soto@JS_insidepitch

the press release is on life support. Media is much more accessible than 10 yrs ago. Social is a game changer @aiaddysonzhang #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

Social media brings real-time engagement, crisis management and reputation considerations into the mix for PR pros. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

We have to be “always on” more than ever before. It’s made our job infinitely more complicated.... and wonderful. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Rory@rcdaly95

Media relations have become more prevalent to the point where it has almost taken over the field. Much more fast paced #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Amber Hamlett@A1Hamlett

Now anyone can be their own reporter and advocate through the new digital age. This is possible through social media. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Method@methodcom

Not only has #socialmedia changed media relations, it changed how brands communicate with their audiences and tell their story. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Ai Zhang@aiaddysonzhang

Is the press release dead in today's digital age? Why? #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

Press releases are NOT dead, but they have distinct purposes, value and expectations #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

Press releases tell corporate news, GREAT brand publishing tool, historical snapshot, lend credibility/influence/reputation #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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theresa@theresafingado

Companies all over the world are still using press releases, it's important to know what's coming STRAIGHT from a company. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Rory@rcdaly95

Dead' is harsh. Let's say it's on it's way out. If you want your message to be heard, put it somewhere with exposure #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Gabby Lintz@GabbyLintz

Press releases are still a vital part of the communication process #NotDead #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

Don’t write self-grandiose puffery – use a press release for REAL NEWS. Real content. Real opinions/expertise. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

Best of #PRprochat

Ai Zhang@aiaddysonzhang

What traditional skills are still relevant and important today?#PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

The art and science of a great pitch, custom to the audience, pub needs and journalist is an essential skill. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Brittney Welch@brittneywelch42

Writing! Writing will always be the most important skill in my opinion. #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Pat Iannello@pat_iannello

Positive branding, public speaking, writing. Any way in which you communicate is important to create relationships#PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Marielena Dottoli@mdottoli

Being able to analyze complex data is definitely still relevant. The process has just evolved with technology. #AZPR#PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Method@methodcom

Building and keeping relationships, whether on social, email or in person is still important in PR. That will never change.#PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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- aka ; icy @simply_icy

Observation skills is another tradition that we still need. An eye for detail can take you places! #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

Best of #PRprochat

Ai Zhang@aiaddysonzhang

What are some digital skills crucial for today's PR practitioners to have? #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Amber Hamlett@A1Hamlett

Digital skills such as understanding all social media outlets and the target population is so very important! #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

PR pros need to learn to learn. Get out of your comfort zone, try, try, try - constantly test and tweak things. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

Not only understand social media, but focus on how to engage, how to grow the RIGHT audience for a brand, messaging #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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jeff soto@JS_insidepitch

Expanding your skill set- that may be design, some coding, video editing - you must evolve. #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Dane Dellenbach@BBDaneDell

You have to know not only how to post and engage on social media, but how to analyze what is being said. It's instant "polling" #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Brian Gallagher@btgallagher

Digital skills to have is knowing the right "language" to use on a SM channel and serving up the right content for it.#PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Ai Zhang@aiaddysonzhang

How do you stay updated with the latest trends and identify influencers? #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

Invest time in leanring - make a habit of it long past graduation. It separates the average from THE FABULOUS. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

Best of #PRprochat

- aka ; icy @simply_icy

Though old fashion, utilizing the news sources on tv, print, and social media help me to stat up on trends. #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

Don’t rely on industry blogs/eZines to identify influencers – who is blogging? Heavily social? #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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theresa@theresafingado

All SM platforms! Twitter the most to see what people are talking about. Its quick & gives you information about anything! #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Method@methodcom

See what's trending on different channels. Watch hashtags. Read articles. See who's being quoted. Track journalists. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Ai Zhang@aiaddysonzhang

How has today's digital environment affected the hiring and recruiting process of PR graduates? #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

Best of #PRprochat

Brittney Welch@brittneywelch42

A diverse digital presence is important to really be interesting to recruiters. #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Gabby Lintz@GabbyLintz

It's made the hiring process more competitive, you need to sell yourself as a personal brand #PRprochat

#PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

Best of #PRprochat

Carrie Morgan@morgancarrie

Blog. Recruiters/employers love it, polishes your writing skills, builds personal brand, gives a testing/learning platform #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

Best of #PRprochat

Carrie Morgan@morgancarrie

Demonstrated understanding of INTEGRATION of social media, content and SEO with PR is incredibly valuable. #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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gi@giannnazeppilli

The digital age can make or break you when it comes to being hire, you skills need to be stronger than ever #PRprochat #PRprochat: First Thursdays @ 3pm EST

#PRPROCHAT SPECIAL STUDENT EDITION: STOCKTON UNIVERSITY

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Carrie Morgan@morgancarrie

Really leverage LinkedIn - groups to engage and show expertise, posts to show expertise and share learning, status 4 brand #PRprochat #PRprochat: First Thursdays @ 3pm EST

FIRST THURSDAYS 3PM EST

#PRprochat

Carrie Morgan, author, chat moderator