Best Practices in Enterprise Video and Digital Asset Management

Presented by: Michael Urbonas Director of Product Marketing at Nuxeo

Digital Asset Management is not new… …but it is a newer strategic initiative

Our agenda

•  Why DAM has become so strategically important

•  What a truly strategic DAM platform does differently

•  Must-have functionality for a successful DAM platform investment

Digital Asset Management

“then”…

Digital Asset Management

now

Major disruptions to the DAM market

The content types and variety of delivery

channels is increasing exponentially

Content is now a magnitude larger in size

and throughput

Content is now complex, structured objects, and

not flat metadata sets

Two leading strategic DAM use cases

Enterprise DAM Enabling the

digital workplace

Media & Production Where content is core to the

business itself

Enterprise DAM strategic use case •  Create, access and share

content across departments, geographic and corporate boundaries

•  Unify diverse content sources – eliminate silos

•  Automatically work with digital assets within client/SaaS applications of choice

•  Expedite critical business workflows

•  Create, access and share content across teams, departments, geographic and corporate boundaries

•  Images & video are now must-have application features

•  Unify diverse content sources – eliminate silos

•  Automatically work with digital assets within client/SaaS applications of choice

•  Expedite key business workflows

Common Pain Points:

•  Media & data located in multiple places; e.g.,

•  Local storage, cloud (AWS S3), cloud file sharing (e.g., Google Drive, Dropbox, Box)

•  Current data model doesn’t evolve/can’t scale

•  Multiple systems/applications require access to the same data

Enterprise DAM strategic use case

Media & production strategic use case

•  Complete advanced digital asset management for media producers/providers:

•  Creative industries

•  Major advertising agencies/marketing firms with multi-lingual/global reach

•  Video on demand (VoD)

•  Proactively manage all aspects of digital media creation, localization, video management

Media & production strategic use case Common Pain Points:

•  Media & data located in multiple places; e.g.,

•  Local storage, cloud (AWS S3), cloud file sharing (e.g., Google Drive, Dropbox, Box)

•  Need advanced workflows for:

•  Creative processes spanning marketing, manufacturing, commerce, local partners

•  Video processing/transcoding

Must-Have DAM functionality

•  Cloud-Native platform

•  Storage-agnostic/Storage “smart”

•  “API-first” platform for maximized integrations

•  Extremely flexible metadata model

•  Built-in workflow engine

•  Military-grade security

•  Massive scalability

A true Cloud-Native platform

Designed from the ground up for the cloud

•  Supports wide spectrum of implementation options, from on-premises to hybrid to full cloud deployment

•  Rapidly deploy to true cloud deployment infrastructures like Amazon Web Services (AWS) and Microsoft Azure

•  Pre-backed images for EC2, Azure and Docker

On-Premises Hybrid Cloud Nuxeo Cloud (hosted)

Storage-agnostic / “Storage-smart”

•  Centralized digital asset management with decentralized digital asset storage

•  Binary files and metadata are stored separately

•  No forced migration/centralization of digital assets required

•  Binary files can remain at their existing storage locations

Storage-agnostic / “Storage-smart” •  Manage binary files in-place

•  Local storage

•  Cloud storage (e.g., AWS S3)

•  Content delivery networks (CDNs)

•  Enterprise file sync & share (EFSS); e.g., Google Drive, OneDrive, Box

•  External files behave the same as content stored locally: indexing, thumbnail, preview, etc.

•  Supports hierarchical storage management (HSM) policies

API designed by developers for developers

•  Flexible – Uses JSON data format, supporting virtually any programming language

•  Composable - Apply several commands in a single call (using Automation Chains)

•  Executes as single transaction

•  If one command fails, everything will be rolled back

API-first platform: Maximized integration

•  API-first means exposing ALL functionality to developers

•  Extensible - over 250 extension points for developers to add plug-ins, including connectors to other systems and content sources

•  Large library of pre-built plug-ins for popular apps and services

Integrations: Google Cloud Vision API

•  Nuxeo Vision plugin enables integration with image detection APIs, notably Google Cloud Vision

•  Provides insights and information automatically detected within

•  Standalone images

•  Videos, using image frames captured by Nuxeo automatic storyboarding

Nuxeo Vision plugin for image detection

Detection of objects found in images automatically added as tags

Nuxeo Vision plugin for image OCR

Text detection and extraction using OCR with multi-language support, available for full text search

Nuxeo Vision plugin for video storyboards

Nuxeo also applies Google Cloud Vision to videos, using frames captured by Nuxeo storyboard

Nuxeo Vision plugin for video storyboards

Detect objects, landmarks (“Space Needle”, “Seattle”,) and themes (“city”, “skyline”, “sports”), all saved as tags

Integrations: Adobe Creative Suite

Seamlessly work with multimedia files from within client applications without ever leaving the Nuxeo Platform

Integrations: Adobe Creative Suite

Search, retrieve and work with images stored in the Nuxeo repository from within your Adobe CS application of choice

Integrations: Salesforce.com •  Native integration within

Salesforce.com (SFDC)

•  Freely associate digital assets with any SFDC object; e.g., Campaigns

Extremely flexible metadata model •  Schema-flexible metadata

model adapts to your specific application needs

•  Utilize common metadata models; e.g., EXIF, IPTC, XMP, ADI

•  Define custom metadata and controlled vocabularies

•  Hundreds of complex metadata fields per asset

•  Rapidly change metadata model as your business needs change

Extremely flexible metadata model •  A Nuxeo Document is not just a “file” – it is a rich content object

Single-Image.png

Creation date 2016-07-12 Modification date 2016-07-13 Created by Rachel Lifecycle state Final Master Job ID 0827 Master Job Desc Global Teddy Bar Ad

File(s):

Access Controls …

Extremely flexible metadata model

•  One content object can contain multiple files, file/binary types, advanced metadata and hierarchy

•  Enables highly customizable workflows and process automation

Creation date 2016-07-12 Modification date 2016-07-13 Created by Rachel Lifecycle state Final Master Job ID 0827 Master Job Desc Global Teddy Bar Ad

File(s):

Access Controls …

Integrated workflow engine

•  Visually design workflows for key DAM processes:

•  Creative design and collaboration

•  Review and approval

•  Talent and usage rights management

•  Mundane but highly critical tasks

•  Trigger workflow actions using business rules / event handlers / metadata

Put metadata to work in rules-based workflows:

•  New video/media onboarding

•  Automatic transcoding

•  Creative process management

•  New job onboarding

•  Master asset design & production

•  Adaptations – Localize master assets for each target audience

•  Rule-based escalations

•  Talent/usage rights management

Military-grade security

Authentication

Supports many authentication protocols/ providers out of the box

Custom plug-in for additional/future protocols

Access Controls

Access control lists (ACLs)

Rules-based security policies for mandatory access controls (MACs)

Data Protection

Encryption of content at rest; databases; network traffic

No VPN is required

Audit Trail

Record any application or system event

Monitor audit log using event listeners; trigger workflows/alerts

Massive scalability

•  Nuxeo Platform designed for best possible performance and scalability from SQL databases

•  Benchmarked to the tune of 1 billion documents

•  Full details: benchmarks.nuxeo.com

Unrivaled scalability beyond SQL limits… •  Massive number of documents

•  Automatic versioning

•  Write-intensive daily imports

Unrivaled scalability beyond SQL limits… •  Nuxeo supports NoSQL

databases (MongoDB, MarkLogic) as storage backend

•  15x-18x faster document processing; 5x faster bulk import

Key takeaways… •  Major disruptions are rapidly

increasing the strategic value - and complexity - of DAM

•  Legacy tools lack the flexibility, integration, scale and cloud-native functionality to deliver content and data to multiple applications and devices

•  Nuxeo was built from the ground up to manage complex digital assets at massive scale, in today’s world of cloud, big data, analytics and mobile

Your next steps… •  Nuxeo Platform is available for

deployment and testing

•  Nuxeo Platform Online Trial: Free 30-day access to full-featured Nuxeo Platform, Nuxeo Studio & Nuxeo Marketplace www.nuxeo.com/downloads

•  Visit Nuxeo University for free video-based, learn-by-example training for all major aspects of the Nuxeo Platform university.nuxeo.io

Thank you! Mike Urbonas Director, Product Marketing murbonas@nuxeo.com To learn more, please visit: www.nuxeo.com