For more information, please contact Adrienne Bills
+1.212.617.6073 | [email protected]
Bloomberg Brief digital newsletters deliver hyper-relevant, timely financial intelligence to
over 340,000 financial leaders – a truly global audience of Bloomberg Professional service
subscribers and elites who look to our proprietary news, data and analytics to give them an
edge. Edited by Joe Mysak, dubbed the “king of muniland”, this groundbreaking daily publication
provides essential intelligence for investors, issuers and money managers in a concise,
format. With benchmark yields, proposed sales, results of sales, most actively traded bonds
and breaking news, no other publication provides an overview of the $3.7 trillion municipal
market in a crisp, no-nonsense, accessible daily BRIEF. All Briefs are automatically
formatted for desktop, mobile or tablet reading to provide ultimate user experience. Clients
can also print a traditional PDF too.
Bloomberg Brief
Municipal Market
digital opportunity
• News and authoritative comment
• Proprietary Bloomberg data
providing market insight
• Diary and industry events listing
• Bond issue statistics, pricing and
deal flow
• Award-winning breaking news
and commentary including most
watched Muni video in market.
• Widely read Quarterly
supplements, weekly digests and
special issues.
FREQUENCY
Daily. 2 ads per newsletter. 50% SOV.
SUBSCRIBERS
15,000
RATES
Full page: $1,750 | Half page: $1,475 Gross open rate shown. 5x insertion minimum.
Click here to see sample newsletter Exceptional engagement
• 88% say their Brief helps them do their
jobs better
• 83% of daily Brief subscribers read their
Brief every day
• 84% of weekly Brief subscribers read
their Brief once per week
High Visibility
• 50%+ share their Brief with colleagues
• Editors have large social media
following.
• Print copies distributed at major events.
Best video
Joe Mysak, editor
For more information, please contact Adrienne Bills
+1.212.617.6073 | [email protected]
digital opportunity
Circulation and rates
Bloomberg Brief Newsletters
Conference Distribution 2016 GFOA’s 110th annual conference May 22, 2016 NFMA 34th Annual Conference May 3, 2016 NAST – Legislative Conference Feb 28, 2016 NAST – Annual Conference Sept 10, 2016 BondBuyer California Public Finance Conference Oct 2016
*conference dates and new conferences will be added once confirmed for 2016. Bloomberg Brief Newsletters
Additional Opportunities An annual statistical summary of Bloomberg muni data for 2015, providing a unique long lasting reference source that will be used throughout 2016 by to issuers, underwriters and buyers. The StatBooks includes top 10 underwriters table, top underwriters in each state, largest issues tables, average trading volumes and much more creating an indispensable reference tool for the industry. A year long resource for everyone in the municipal market. Publishing late Jan 2016 $13,000 Co-sponsor. $22,000 Sole Sponsorship.
Quarterly StatBook Published end of Q1, end of Q2 and end of Q3. The StatBooks includes top 10 underwriters table, top underwriters in each state, largest issues tables, average trading volumes and much more creating an indispensable reference tool for the industry. $8,000 – Co-sponsorship $14,000 – Sole Sponsorship
StatBooks
For more information, please contact Adrienne Bills
+1.212.617.6073 | [email protected]
digital opportunity
Visit Bloombergbriefs.com for more information and sample copies
Watch our video to learn about
our unique audience
Bloomberg Brief Newsletters
Additional Opportunities
Retail Digests A new weekly digest will be produced throughout 2015 providing the best of the week’s stories and focus on retail sector. The digest will be sent to over 55,000 names from Bloomberg’s database including FA’s and RIA’s. The publication provides easy accessibility across all demographics, emphasizing editorial on deals, pricing and current yields and a healthy dose of the tables and charts and quotable quotes that make the daily "Municipal Market'' such a must-read.
Monthly Retail Digest sole sponsorship: $45,000 Weekly Retail Digest also available: 2 Ad positions per week. $4,000 per month. *Must be bought in monthly increments
Conferences Specials Bloomberg Brief Municipal Market will publish special newsletters for each of the following events. Cost per insertion is $2,950 per full page, $1,950 per half page. Bulk discount for all conferences: Book every edition for $13,750 (x6 full pages) or $8,750 (x6 half pages).
GFOA’s 110th annual conference May 22, 2016 NFMA 34th Annual Conference May 3, 2016 NAST – Legislative Conference Feb 28, 2016 NAST – Annual Conference Sept 10, 2016 National Association of Bond Lawyers – Oct 19, 2016 BondBuyer California Public Finance Conference Oct 2016
For more information, please contact Adrienne Bills
+1.212.617.6073 | [email protected]
digital opportunity
Bloomberg Brief Newsletters
Additional Opportunities
Municipal Market TV Municipal Market TV (aka The Taylor and Joe Show) has become THE weekly video everyone in the market watches and discusses – it’s the most watched video out there in the market! This is a unique opportunity to be associated with the leading video in the municipal market, produced in professional TV studios and posted online at Bloomberg.com, bloombergbriefs.com and within the newsletter. The weekly video is tweeted each week, included in the newsletter, sent as a stand alone blast and also hosted by our partner site Asset.TV, generating over 10,000 views for some videos. $22,500 – Sole Sponsorship per quarter
Municipal Market TV provides unparalleled coverage across: Bloomberg.com BloombergBriefs.com Social Media Front page of Newsletter + Dedicated Email blast Asset.TV
For more information, please contact Adrienne Bills
+1.212.617.6073 | [email protected]
digital opportunity
Visit Bloombergbriefs.com for more information and sample copies
Watch our video to learn about
our unique audience
Bloomberg Brief Newsletters
Additional Opportunities
StoryCharts Our StoryChart interactive charts have raised the bar amongst digital publishers and produce an incredible platform for social media sharing and affiliation with cutting edge content and the best editorial available. Story Charts are embedded in the newsletter each week, sent out as a dedicated blast and also shared socially. Storycharts were viewed over 150,000 times in 2015. $15,000 Sole sponsorship per quarter
Bloomberg Muni Functionality Book Bloomberg Brief Municipal Market will publish a special publication in Q1 2016 for all Bloomberg Terminal users highlighting the Muni functions and how to get the most out of the Bloomberg Professional Terminal for those working in the Municipal Market. This unique publication will be sent to over 50,000 Bloomberg users, stored on the Terminal and copies printed for events and distribution throughout the year. This product will have an extremely long shelf life of 1-2 years. $20,000 Sole sponsorship.
One Off Supplements Bloomberg Brief Municipal Market will publish one off supplements throughout 2016 based on timely events. Further details will be provided nearer the time on case by case basis.
Reminder – Bloomberg Brief Municipal Market is the only newsletter that limits advertisers to just 2 per issue. With the largest audience, the best data and editorial available, this is a unique opportunity to reach a coveted audience. Please book early to ensure you can receive the dates and placements to meet your 2016 plans.