+

Beyond Breaking Even: Beginning and Advanced Topics

for Private Practitioners Laurel Fay, M.S., LCMFT and Meg Tenny, M.S., LCMFT

+ Laurel Fay, M.S., LCMFT Meg Tenny, M.S., LCMFT

z  Who Are We?

z  We Have Been Where You Are

z  Much Ground To Cover…

z  A Word of Caution

z  Moving Forward

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Today

z  Morning – Beginning Topics

z  Brief Q&A

z  Lunch (on your own)

z  Afternoon – Advanced Topics

z  Q&A

z  Speed Networking Event

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+Getting Your Bearings

z  Know and Remember The Why

z  You Are A Business Person Now

z  First: VPP z  Vision z  Purpose z  Plan

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Defining Your VPP

Vision: z  Where do you see yourself in 1, 5, 10 years?

z  What do you want your practice to give you?

z  Why do you want to be in private practice?

+Defining Your VPP

Purpose:

z  Why do you want to be in private practice?

z  What can you offer to your clients?

z  What will keep you going in the hard times?

+Defining Your VPP

z  Plan = Business Plan z  Keep it simple! z  Who, what, when, where, how z  Details (but not too many) z  Marketing z  Re-evaluate business plan every year

+Our Blueprint

z  Getting Started: Preparing

z  Developing A Clientele: Beginning

z  Hitting Your Business Stride: Maintaining

z  Enriching Your Practice: Flourishing

+Step One: Preparing z  Timing

z  Location and office space

z  Hours

z  Forms

z  Liability insurance

z  Business license

z  Systems for getting and keeping clients

z  Supervision and mentoring

+Structuring Your Business

ü  Business name

ü  EIN

ü  NPI

ü  LLC

ü  Taxes

+Money

z  Big source of anxiety; remember your worth!

z  Fee structure

z  System for accepting payments

z  Setting a budget for your practice

z  Startup costs

z  Marketing

z  Ongoing expenses

z  Professional development

z  Decide about insurance – pros and cons

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Beginning Marketing: Must-Haves

z  Website

z  Business phone/email

z  Business cards/brochures (Vistaprint, MOO)

z  Separate/business bank account

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+Still To Come This Afternoon…

Don’t Miss it!

z  Developing A Clientele: Marketing and Advertising

z  Hitting Your Business Stride: Maintaining Your Gains

z  Enriching Your Practice: Thriving and Growing

If you are not registered for the afternoon but would like to be, just register at the table outside this room!

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Beyond Breaking Even: Beginning and Advanced Topics

for Private Practitioners Laurel Fay, M.S., LCMFT and Meg Tenny, M.S., LCMFT

+Step Two: Beginning Developing A Clientele

z  Marketing and Advertising z  Website z  Online presence and advertising z  Networking z  Word of mouth z  Past and current clients z  Professional community

+Step Two: Beginning Social Media and Online Marketing z  Facebook

z  Twitter

z  LinkedIn

z  Blogging

z  Therapist Listservs

z  E-newsletters

z  YouTube

z  Podcasts

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Step Three: Maintaining Hitting Your Business Stride z  Could I vs. should I

z  Keeping your caseload steady

z  Track your income z  Track referral sources

z  Keep in touch with past clients

z  Managing work-life balance

z  Get support

z  Expanding skill levels and service offerings

+Step Four: Flourishing Enriching Your Practice

z  Expanding Your Business Plan

z  Stretch Your Reach and Income z  Group practice model z  Salaried employee z  Associate model z  What is it? z  How to Hire Associates

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Step Four: Flourishing Enriching Your Practice

z  Expansion of Services z  Supervision z  Coaching z  Business Coaching

z  Passive/Leveraged Income z  What is it? z  Realistic expectations z  Examples

+Step Four: Flourishing Enriching Your Practice

z  Invest in Your Practice

z  Invest in Yourself

z  Educate Yourself

z  Amp Up Your Marketing

z  Look Better/Polish Up

+Final Thoughts

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+Contacting Us Laurel Fay 301-563-9520 laurel@laurelfay.com www.laurelfay.com Facebook: Laurel Fay, LCMFT Meg Tenny Verrani 240-295-3116 therapy@megtenny.com www.megtenny.com Facebook: Meg Tenny, LLC

Slides Available: http://www.slideshare.net/laurelfay/