Beyond the usual: Integrating strategic communication

into research

P4D week; 21 November 2016 Ibadan, Nigeria

www.iita.orgA member of the CGIAR Consortium

Beyond the usualWhat has changed?

1. We are more strategic! 2. We are now part of the R4D directorate.3. We now have a Communication community of practice.4. Hub communication has been strengthened. 5. We have a new logo and boilerplate text. 6. We have been moving towards Open Access. 7. Improved customer orientation.8. Some of our service rates have changed!9. We have new templates for institutional materials.10. We are working on new policies and guidelines.11. We have a Communication-HelpDesk in HQ.

www.iita.orgA member of the CGIAR Consortium

Internal: IITA staff External: stakeholders:research partners andcollaborators, donors, national partners, policy and decision makers, media, farmers, others

Audiences

www.iita.orgA member of the CGIAR Consortium

ObjectivesSupport awareness raising, understanding, and consensus building Provide value-added servicesIncrease awareness about IITA/CGIAR and our workCommunicate for wider influence and impact Facilitate knowledge sharing and encourage uptake of IITA technologiesDemonstrate impact and show the value of our work to donors and partners

www.iita.orgA member of the CGIAR Consortium

5. Research Impacts

4. Research Outcomes

3. Research Outputs

2. Research Start up

Develop Knowledge, Attitude and Practice studies with end users and farmers

Document research processes, learning and outputs

Develop case studies on outcomes, best practices and lessons learned

Capitalize, scale-up and communicate success

1. Proposal Development

Engagement with scientists and partners, audience segmentation, budgets

Role of communication

www.iita.orgA member of the CGIAR Consortium

Functional areas

CorporateCommunication

M&E & Strategic Communication

Knowledge Sharing & Learning

Communication for Development

Comms Areas or Domains

www.iita.orgA member of the CGIAR Consortium

CorporateCommunication

M&E & Strategic Communication

Knowledge Sharing & Learning

Communication for Development

Comms Activity Range

Publishing

Branding

Metrics

Strategy Development

Story telling Public Relations

Social media

Blogging

Outcome Mapping

Repositories

Open Access

intranet

Media Development: Video, Radio, TV, Media

Policy

Campaigning

internet

KAP Study

Messaging

Activities

www.iita.orgA member of the CGIAR Consortium

IITA structure

Communication Community of practice (CoP)

www.iita.orgA member of the CGIAR Consortium

Organizational structureDDG–Research-for-Development

Web development

Media relations

Photography& Video

Multimedia Publishing Service

Corporate Communications

Communication support and client services

Financial and admin support

Head of Communication

Visitors & Information

Editorial Creative Printing and binding

West Africa Hub

East Africa Hub

Central Africa Hub

Southern Africa Hub

Communication Community of practice (CoP)

Hub communication

HQ

Hub

www.iita.orgA member of the CGIAR Consortium

Beyond the usualA lot has changed!

1. We are more strategic! 2. We are now part of the R4D directorate.3. We now have a Communication community of practice.4. Hub communication has been strengthened. 5. We have a new logo and boilerplate text. 6. We have been moving towards Open Access. 7. Improved customer orientation.8. Some of our service rates have changed!9. We have new templates for institutional materials.10. We are working on new policies and guidelines.11. We have a Communication-HelpDesk in HQ.

www.iita.orgA member of the CGIAR Consortium