Britain’s only national bakery ingredients wholesaler

EXTRA SPECIAL OFFERS FOR JULY

www.bfpwholesale.com

Although a baker’s working life is never easy, there’s real pride among people who follow this timeless craft. Quality bread, cakes and biscuits are always in fashion and successful bakers attract praise, admiration and constant consumer interest. This month we’re highlighting two important initiatives that celebrate the baking profession and will, we hope, contribute to its future

development: National Craft Baker’s Week 2012 and the launch of The Baker’s Marque.

BFP Wholesale is delighted to be supporting National Craft Baker’s Week 2012 which will run from 8-13 October.

Register NOW to make sure your bakery makes the most of this high profile event which will give you plenty of ideas for sales and publicity opportunities with customers and the local media:

the registration form is at www.masterbakers.co.uk

We’re also pleased that a growing number of our customers are applying for The Baker’s Marque, a unique independent Quality Assurance symbol that has been trialled by the Worshipful Company of Bakers to encourage bakers to show their commitment to the quality of their products and the care put into their production, creating a recognisable difference for client, customer and consumer. The Baker’s Marque is based on five key principles which include clear ly-marked provenance with an emphasis on local ingredients; production processes that meet and exceed environmental health standards; a quality product; a commitment to staff training and support for the local community. More details are on the back cover of this magazine, or on www.bakersmarque.co.uk

Sevenoaks DepotTel: 01732 228400Fax: 01732 228409

Livingston DepotTel: 01506 462333Fax: 01506 417666

Leeds DepotTel: 01924 223710Fax: 01924 894201

Tamworth DepotTel: 01827 831232Fax: 01827 831233

South West & South Wales DepotTel: 01278 765000Fax: 01278 786506

www.bfpwholesale.com

All offers included in this newsletter, except where otherwise stated, are on orders invoiced from lst-31st July 2012. Offers subject to availability – contact your local Depot. E&OE.

Come onCraft Bakers

Supported by:Supported by:

Tom and Henry Herbert – The Fabulous Baking Brothers explain why they want YOU to join them• It is a real opportunity to make people stop and think about craft bakeries and all that is good about them

• It puts the spotlight on craft bakers – so bakers should take the opportunity to enjoy the benefits of heightened publicity, and prearranged activities

• It is a time to pull out all the stops to show people what we are about and what we can do!

If you consider yourself a craft baker then you should join in,it’s like an unofficial birthday to rally round and celebrate!

join them

National Craft Bakers’ Week!Mon 8th – Sat 13thOctober 2012

– let’s show themwhat we’ve got!”

follow us on

Find us onFacebook

NEW AD_Layout 1 18/06/2012 18:25 Page 1

Telephone: 01868 356400 www.britishbakels.co.uk

£4 off each bag of Bakels NEW Ultrasoft 5% Soft Roll Concentrate purchased between

1 June 2012 – 31st July 2012

A great offer to concentrate your mind!

purchased between

✓ Suitable for a wide range of rolls, baps and � ngers✓ Superb keeping an eating qualities✓ Excellent cost in use✓ Can be used on all types of mixers✓ Paste concentrate in 12.8kg carton

Place your order with your local

BFP wholesaler NOWBFP product code 200005405

NEW

Easy to use—Just add Yeast & Water.

100% mix suitable for loaves, subs and rolls

Easy to use sachets—New 3x5Kg sachets suitable

for both the master baker and food service sector.

Delicious Multigrain bread with Linseeds, Sunflower, Maize & Bran

£3 off normal list price 3x5Kg bag

BFPW Product Code 200005408

Available for the first time in the UK! Visit us online...

A World Leader in Rolled Fondant Cake Icing

www.satinfinefoods.comPacked with video tutorials, interactive tools, tips and inspiration...

www.satinfinefoods.comTo order, contact your local BFP Wholesale Depot

The Professional ’s Choice

Used and endorsed by top names in the international cake decorating industry, Satin Ice is the No.1 choice for professionals. And today’s consumers are

demanding Satin Ice decorated cakes that generate high profits for the baker.

Buddy Valastro • Carlo’s Bakery, USAOwner of the famed ‘Carlo’s Bakery’ in the U.S., and the beloved “Cake Boss” from the TLC series of the same name, Buddy has brought the world of cake into the mainstream.

Cake images provided byRon Ben-Israel and Paris Cutler

Debbie Brown • Debbie Brown Cakes, UKDebbie’s unique sculpted cakes inspired her series of best- selling books, filled with exceptional detail. Owner of ‘Debbie Brown Cakes’, she also offers International Master Classes.

Ron Ben-Israel • Ron Ben-Israel Cakes, USAThe distinguished host of the Food Network’s “Sweet Genius”, Ron is best known for his refined and extraordinarily detailed wedding cake designs, which are always in high demand.

Julie Bashore • Sugar Arts InstituteJulie is a well-known Master Confectioner and Sugar Artist. Through her ‘Sugar Arts Institute’, her hands-on classes in fondant techniques are taught around the globe.

White/Vanilla Flavour89857 10KG90018 2.5KG

Ivory/Vanilla Flavour89855 10KG90017 2.5KG

Dark/Chocolate Flavour90019 10KG89856 2.5KG

Gum Paste89858 2.5KG

MORE THAN

VIDEOTUTORIALS

50

GMO FreeGluten FreeDairy Free*

Zero Trans FatsZero CholesterolCertified KosherVegan*

* Gum Paste contains egg white and is not dairy free or vegan

Preferred for its ease of use and delicious creamy taste!

BFP_OffersDPS2.indd 2-3 2/17/12 4:37 PM

Available for the first time in the UK! Visit us online...

A World Leader in Rolled Fondant Cake Icing

www.satinfinefoods.comPacked with video tutorials, interactive tools, tips and inspiration...

www.satinfinefoods.comTo order, contact your local BFP Wholesale Depot

The Professional ’s Choice

Used and endorsed by top names in the international cake decorating industry, Satin Ice is the No.1 choice for professionals. And today’s consumers are

demanding Satin Ice decorated cakes that generate high profits for the baker.

Buddy Valastro • Carlo’s Bakery, USAOwner of the famed ‘Carlo’s Bakery’ in the U.S., and the beloved “Cake Boss” from the TLC series of the same name, Buddy has brought the world of cake into the mainstream.

Cake images provided byRon Ben-Israel and Paris Cutler

Debbie Brown • Debbie Brown Cakes, UKDebbie’s unique sculpted cakes inspired her series of best- selling books, filled with exceptional detail. Owner of ‘Debbie Brown Cakes’, she also offers International Master Classes.

Ron Ben-Israel • Ron Ben-Israel Cakes, USAThe distinguished host of the Food Network’s “Sweet Genius”, Ron is best known for his refined and extraordinarily detailed wedding cake designs, which are always in high demand.

Julie Bashore • Sugar Arts InstituteJulie is a well-known Master Confectioner and Sugar Artist. Through her ‘Sugar Arts Institute’, her hands-on classes in fondant techniques are taught around the globe.

White/Vanilla Flavour89857 10KG90018 2.5KG

Ivory/Vanilla Flavour89855 10KG90017 2.5KG

Dark/Chocolate Flavour90019 10KG89856 2.5KG

Gum Paste89858 2.5KG

MORE THAN

VIDEOTUTORIALS

50

GMO FreeGluten FreeDairy Free*

Zero Trans FatsZero CholesterolCertified KosherVegan*

* Gum Paste contains egg white and is not dairy free or vegan

Preferred for its ease of use and delicious creamy taste!

BFP_OffersDPS2.indd 2-3 2/17/12 4:37 PM

Red, White and Blue…Fly the flag for the 2012 London Olympic Games with our special range of cake cases, decorations and display ideas

EDIBLE OLYMPICS

NON EDIBLE FOOTBALL

PACKAGING

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Red, White and Blue…Fly the flag for the 2012 London Olympic Games with our special range of cake cases, decorations and display ideas

EDIBLE FOOTBALL

EDIBLE OLYMPICS200005245

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Delectable Danish.Dangerously Delicious.

150 years of baking know-how goes into every Schulstad Royal Danish pastry. That’s why they’re so melt-in-the-mouth tasty (the 24 light and flaky layers help, of course). Each one comes complete with our unique non-sticky, ReadyGlazed finish, saving you the hassle. Delicious. The 200004807 Vanilla Crème Crown (48 x 100g) is a light, flaky Danish pastry crown, filled with crème pâtissière and topped with hazelnut slices. The 200003057 Cinnamon Swirl (48 88g) is a Danish classic - with a filling of real cinnamon in a premium quality, crisp Danish pastry swirl, while the 200003058 Maple Pecan Plait (48 x 100g) is the UK’s original best selling Danish pastry - a must stock.

200003058 Maple Pecan Plait

200004807 Vanilla Crème Crown

200003057 Cinnamon Swirl

20% off normal list price

Simply great value!

Cake Mixes

New

• Scone Mix• Madeira Cake • Farmhouse Cake • Sponge Mix• Carrot Cake • Chocolate Fudge Brownie • Choc Crème Cake• Plain Crème Cake

New

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New

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New

New

New

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10%OFF

Simply great value! Cake MixesScone Mix - 200005307Bold soft scones. Easy to handle low tack dough. Low shrinkage.

Madeira Cake - 200005310Versatile and easy to use, just add water. Great base for all types of cakes including celebration cakes.

Farmhouse Cake - 200005309Versatile and easy to use. Lightly spiced with good baked keeping qualities. Good holding of fruit additions.

Sponge Mix - 200005308Just add water. No egg addition avoids price fluctuations and no storage issues. Good volume versatile sponges. Also makes Swiss Rolls.

Carrot Cake - 200005323Add Carrots, Water and Oil. Moist texture, rich golden colour. Great for loaf cakes and sheet slices.

Chocolate Fudge Brownie - 200005324Easy to use, just add water and optional chocolate chips or walnuts. Rich chocolate eating. Good keeping qualities. Best for sheet slices.

Choc Crème Cake - 200005322 and Plain Crème Cake - 200005311Highly versatile, high performance multipurpose cake mix. Perfect for American style cakes eg Muffins, Bundt Cakes and Slices. Clean slicing. Soft and moist eating.

Delfia Cake Mixes

Code Product Description Additions Required

SEG Delfia Scone Mix Water Only

SDH Delfia Sponge Mix Water Only

SDJ Delfia Madeira Cake Mix Water Only

SDG Delfia Farmhouse Mix Water - Fruit as desired

SDE Delfia Plain Crème Cake Oil, Egg, Water

SDD Delfia Choc Crème Cake Oil, Egg, Water

SDK Delfia Choc Brownie Mix Water

SDO Delfia Carrot Cake Mix Water, Oil, Fresh Carrot

All Delfia Cake Mixes packed in 12.5kg sacks

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To order contact your BFPW representative. Offer period: July 1st to July 31st 2012. Offer subject to availability and while stocks last.

• Scones are a great British classic

• Dawn Scone Mix is versatile and adaptable

• Easy to make perfect traditional scones

• Create bars, triangles or scone wedges

• Add inclusions for flavoured products

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Dawn TraditionalScone Mix 12.5kg

200003896 Dawn Traditional Scone Mix 12.5kg

CheeseCheese

200001522 Frozen Cooked Stripped Chicken 9.5mm 2.5kg200001672 Frozen Cooked Diced Chicken 2.5kg200003718 Frozen Cooked Stripped Chicken 12mm 2.5kg

CONTACT YOUR LOCAL DEPOT FOR

COMPETITIVE PRICES

ChickenChicken

200005061 Grated Coloured Mild Cheddar 10 x 1kg 200005065 Grated Coloured Mild Cheddar 6 x 2kg 200005062 Grated White Mild Cheddar 10 x 1kg

200005066 Grated White Mild Cheddar 6 x 2kg 200005078 Sliced Coloured Mild Cheddar 6 x 1kg 200005079 Sliced White Mild Cheddar 6 x 1kg

The Baker’s Marque aims to give the consumer more information to make informed choices on

their bakery purchases, giving prominence to the exceptional quality of the businesses & produce

bearing the Marque. The organisation maintains strong relationships with bak-

eries, suppliers and colleges around the UK, meaning youcan be confident that the Baker’s Marque is a standard of

quality based on carefully considered principles.

OUR PRINCIPLESAll bakeries awarded the Marque agree to a set of principles set out by the organisation. These principles are intended to give clear and simple information to the customer on where

their bread comes from and how it is made.

Our principles include:Encouraging bakers to use local produce and suppliers

where practical and clearly advertising the originRequiring that all bakers granted the marque do not use

any unnecessary ingredients in their recipesEnsuring that all bakers awarded the marque are involved

in their local community

For more information see our website:

www.bakersmarque.co.ukCall 07423 591 227

or ask a BFP representative how to join

The Worshipful Company of Bakers Regulating Quality in Baking for over 800 years

The Baker’s Marque aims to give the consumer more information to make informed choices on

their bakery purchases, giving prominence to the exceptional quality of the businesses & produce

bearing the Marque. The organisation maintains strong relationships with bak-

eries, suppliers and colleges around the UK, meaning youcan be confident that the Baker’s Marque is a standard of

quality based on carefully considered principles.

OUR PRINCIPLESAll bakeries awarded the Marque agree to a set of principles set out by the organisation. These principles are intended to give clear and simple information to the customer on where

their bread comes from and how it is made.

Our principles include:Encouraging bakers to use local produce and suppliers

where practical and clearly advertising the originRequiring that all bakers granted the marque do not use

any unnecessary ingredients in their recipesEnsuring that all bakers awarded the marque are involved

in their local community

For more information see our website:

www.bakersmarque.co.ukCall 07423 591 227

or ask a BFP representative how to join

The Worshipful Company of Bakers Regulating Quality in Baking for over 800 years

The Baker’s Marque aims to give the consumer more information to make informed choices on

their bakery purchases, giving prominence to the exceptional quality of the businesses & produce

bearing the Marque. The organisation maintains strong relationships with bak-

eries, suppliers and colleges around the UK, meaning youcan be confident that the Baker’s Marque is a standard of

quality based on carefully considered principles.

OUR PRINCIPLESAll bakeries awarded the Marque agree to a set of principles set out by the organisation. These principles are intended to give clear and simple information to the customer on where

their bread comes from and how it is made.

Our principles include:Encouraging bakers to use local produce and suppliers

where practical and clearly advertising the originRequiring that all bakers granted the marque do not use

any unnecessary ingredients in their recipesEnsuring that all bakers awarded the marque are involved

in their local community

For more information see our website:

www.bakersmarque.co.ukCall 07423 591 227

or ask a BFP representative how to join

The Worshipful Company of Bakers Regulating Quality in Baking for over 800 years

The Baker’s Marque aims to give the consumer more information to make informed choices on

their bakery purchases, giving prominence to the exceptional quality of the businesses & produce

bearing the Marque. The organisation maintains strong relationships with bak-

eries, suppliers and colleges around the UK, meaning youcan be confident that the Baker’s Marque is a standard of

quality based on carefully considered principles.

OUR PRINCIPLESAll bakeries awarded the Marque agree to a set of principles set out by the organisation. These principles are intended to give clear and simple information to the customer on where

their bread comes from and how it is made.

Our principles include:Encouraging bakers to use local produce and suppliers

where practical and clearly advertising the originRequiring that all bakers granted the marque do not use

any unnecessary ingredients in their recipesEnsuring that all bakers awarded the marque are involved

in their local community

For more information see our website:

www.bakersmarque.co.ukCall 07423 591 227

or ask a BFP representative how to join

The Worshipful Company of Bakers Regulating Quality in Baking for over 800 years

The Baker’s Marque aims to give the consumer more information to make informed choices on

their bakery purchases, giving prominence to the exceptional quality of the businesses & produce

bearing the Marque. The organisation maintains strong relationships with bak-

eries, suppliers and colleges around the UK, meaning youcan be confident that the Baker’s Marque is a standard of

quality based on carefully considered principles.

OUR PRINCIPLESAll bakeries awarded the Marque agree to a set of principles set out by the organisation. These principles are intended to give clear and simple information to the customer on where

their bread comes from and how it is made.

Our principles include:Encouraging bakers to use local produce and suppliers

where practical and clearly advertising the originRequiring that all bakers granted the marque do not use

any unnecessary ingredients in their recipesEnsuring that all bakers awarded the marque are involved

in their local community

For more information see our website:

www.bakersmarque.co.ukCall 07423 591 227

or ask a BFP representative how to join

The Worshipful Company of Bakers Regulating Quality in Baking for over 800 years

The Baker’s Marque aims to give the consumer more information to make informed choices on

their bakery purchases, giving prominence to the exceptional quality of the businesses & produce

bearing the Marque. The organisation maintains strong relationships with bak-

eries, suppliers and colleges around the UK, meaning youcan be confident that the Baker’s Marque is a standard of

quality based on carefully considered principles.

OUR PRINCIPLESAll bakeries awarded the Marque agree to a set of principles set out by the organisation. These principles are intended to give clear and simple information to the customer on where

their bread comes from and how it is made.

Our principles include:Encouraging bakers to use local produce and suppliers

where practical and clearly advertising the originRequiring that all bakers granted the marque do not use

any unnecessary ingredients in their recipesEnsuring that all bakers awarded the marque are involved

in their local community

For more information see our website:

www.bakersmarque.co.ukCall 07423 591 227

or ask a BFP representative how to join

The Worshipful Company of Bakers Regulating Quality in Baking for over 800 years