Click here to load reader
Click here to load reader
Presented By: -Gaurav Aggarwal - 02Dhawal Kantawala - 12Yatin Mota - 19Hardik Shah - 29Anurag Surana - 31Jwalit Vyas - 33Suyash Gupta - 34
NMIMS- MBA Capital Markets- 2008-2010
Indian Telecom Sector
• Fastest Growing Sector – CAGR 22% (2002-08)
• Second Largest Telecom Market– Lowest tariff charges in the world– Wireless Subscribers – 315.3 Mn– Wireline Subscribers – 38.4 Mn– Teledensity – 30.6
• 23 Circles - 4 Categories ( Metro, A, B & C)
• Bharti Airtel – Largest player with presence in 23 Circles
2GROUP 7
Why Mad Rush for Telecom ??
3
225.21206
140.398.4
7653
19.9
5.17.0
9.112.8
18.3
0
50
100
150
200
250
2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 (asof June2007)
Sub
scrib
ers
(in m
illion
)
0
4
8
12
16
20
24
Tel
eden
sity
(in
per
cent
)
Telecom Subscriber Base Teledensity
Large number of additions in telecom subscribers
Low teledensity (depicting large untapped potential)
TelecomAdvantage
GROUP 7
CAGR 40.4%
4
Go-ahead to the CDMA technology
IND
IA
Private players were allowed in Value Added Services
National Telecom Policy (NTP) was formulated
1992
1994
1997
Independent regulator, TRAI, was established
NTP-99 led to migration from high-cost fixed license fee to low-cost revenue sharing regime
1999
2000
2002
BSNL was established by DoT
ILD services was opened to competition
Internet telephony initiated
Reduction of licence fees
2003
Calling Party Pays (CPP) was implemented
Unified Access Licensing (UASL) regime was introduced
Reference Interconnect order was issued
2004
Intra-circle merger guidelines were established
Broadband policy 2004 was formulated—targeting 20 million subscribers by 2010
2005
FDI limit was increased from 49 to 74 percent
Attempted to boost Rural telephony
2006
Number portability was proposed (pending)
Decision on 3G services (awaited)
2007
Department of Telecommunication (DoT) is the main body formulating laws and various regulations for the Indian telecom industry.
ILD – International Long Distance
Evolution of Telecom In India
GROUP 7
Telecom Ecosystem
5
Indian Telecom Industry FrameworkIndian Telecom Industry Framework
Indian Government Bodies Independent Bodies
Wireless Planning and Coordination (WPC)
Department of Telecommunications
Telecom Commission
Group on Telecom and IT (GoT-IT)
Telecom Regulatory Authority of India (TRAI)
Telecom Disputes Settlement and Appellate Tribunal (TDSAT)
Handles spectrum allocation and management
DoT – Licensee and frequency management for telecom
Exclusive policy making body of DoT
Handles ad hoc issues of the telecom industry
Independent regulatory body
Telecom disputes settlement body
They formulate various policies and pass laws to regulate the telecom industry in India.
They undertake various research activities and monitor the quality of service provided in the Indian telecom industry. They also provide various recommendations to improve the status of telecom operations in India.
GROUP 7
Bharti Airtel
• Largest Private Integrated Telecom Company in India
• 3rd Largest Wireless Operator in the World
• Largest & Fastest Growing Wireless Operator in India
• Largest Telecom Company listed on Indian Stock Exchange
6GROUP 7
Vision 2010
• By 2010 Airtel will be the most admired brand in India:– Loved by more customers– Targeted by top talent– Benchmarked by more businesses
Vision 2020
• To build India's finest business conglomerate by 2020
• Supporting education of underprivileged children through Bharti Foundation
• Strategic Intent:– To create a conglomerate of the future by bringing
about “Big Transformations through Brave Actions.”
Mission
• “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”
Core Values
• Empowering People - to do their best• Being Flexible - to adapt to the changing
environment and evolving customer needs• Making it Happen - by striving to change the status
quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit
• Openness and transparency - with an innate desire to do good
• Creating Positive Impact – with a desire to create a meaningful difference in society.
Objectives/Goals
• To undertake transformational projects that have a positive impact on the society and contribute to the nation building process.
• To Diversify into new businesses in agriculture, financial services and retail business with world-class partners
• To lay the foundation for building a “conglomerate” of future
Regulatory Framework
Regulation
ADC
USOUASL
74% FDI Investment
Lack of Transparency in Spectrum & License Allocation
3G Policy & MNP still Pending
GROUP 7 12
Declinging Tariff – Rising Revenue
GROUP 7 13
Source: TRAI Report
GDP growth rate - Averaged around 7.9 % from 2002-2008
Rising Tele-density – Target of 45% by 2010
Growing per capita income/disposable Income Rs 12000 in 2002 to Rs 33000 in 2008)
Falling Handset Prices
Moderate inflation levels which were prevalent during the past 7 years – around 5-6%
Economic Factors
Demand for VAS & Broadband services Among Youth
28 % Urban Population
Rapid Urbanization
Rising Income level
Changing Demographics
Source: Mckinsey Report
CDMA – Already there are big players in this segment Reliance , Tata
3G – Value added services potential still to be tapped fully
2G/3G – GSM Currently commands 70% of mobile subscribers in India
Technology
2G/3G
CDMA
WIMAX
VoIP
Technology
Integrated Telecom Company(Product Portfolio)
Wireless Services– 2G/3G– Rural Market
Telemedia Services– Fixed Line– Broadband– DTH
Enterprise Services– Carrier– Corporate
Passive Infrastructure– Bharti Infratel– Indus Tower
GROUP 7 17
Bharti Airtel–Corporate structure
18
Wireless Market Share - India
GROUP 7 19
Geographical Presence India ...
Soucre: TRAI 20
Financials Snapshot
Details Q2 FY 09 Y-on-YCustomers 79.99 mn 57.00%Revenue $ 1,942 mn 42.30%EBITDA $ 796 mn 36.50%Cash Profit $ 673 mn 20.30%Net Income $ 441 mn 26.80%
21
Financial Snapshot - Ratios
22
Key Ratios - Airtel Mar-08 Mar-07 Mar-06 Mar-05 Mar-04Debt-Equity Ratio 0.38 0.54 0.83 0.6 0.07Long Term Debt-Equity Ratio 0.35 0.5 0.76 0.5 0.03ROCE (%) 34.88 34.07 22.55 23.96 0.16RONW (%) 39.53 43.04 31.82 23.88 -0.27 http://www.capitaline.com
Key Ratios - Industry 2007 2006 2005 2004 2003Debt-Equity Ratio 0.35 0.21 0.27 0.34 0.36Long Term Debt-Equity Ratio 0.3 0.19 0.24 0.29 0.33ROCE (%) 9.72 10.28 8.25 8.43 3.07RONW (%) 10.11 10.62 10.87 6.76 0.18
http://www.capitaline.com
SWOT ANALYSISStrengths• Largest Telecom player in India – subscriber base over
100mn• Pan India Presence• High Pat Margins – 24.8% • Low debt on books – D/E of 0.3• Good ARPU of RS 199• Strategic Alliance with other stakeholders in Bharti
Airtel include Sony-Ericsson, Nokia - and Sing Tel• Experience of launching 3G services in SriLanka• High cash balance of $1bn
SWOT ANALYSISWeakness• Tariff war at its peak• Increased competition due to new licenses &
issuance of cross over technology• ARPU drop is a certainty, expect drop of about 20%• Mobile Termination Charges reduced to .20 per
min, indications towards zero MTC• M & A regulations restrict attractive synergies• DTH – a big worry • Land Line & fixed line service are in a matured
stage
SWOT ANALYSISOpportunity• Lot of scope in rural areas• Current Tele-Density – 37 is still low among
developing countries• Low broadband penetration – company well
equipped to take business to next level• Fast extending IPLC market, only player other than
VSNL to have International Submarine cable network
• Expected consolidation in industry in medium term due to tariff wars
SWOT ANALYSISThreat• India centric - Major revenues from India • 93% revenues from Bharti Televentures, only
7% from other group companies• Mobile Number Portability by Jan 2010 –
impact on margins• Inability to obtain 3G spectrum in key circle • Revision of License fees• Revision of spectrum usage charges
BCG Matrix for Bharti Airtel
Stars• Mobile Services• Bharti Infratel
?• Broad Band• Insurance• Retail• Fixed Line Services
Cows Dogs • DTH
Market ShareLOWHIGH
Mar
ket G
row
th R
ate
HIG
HLO
W
Porter’s 5 Forces
Threat from Competition
Customer Bargaining
Power
Threat of Substitutes
Supplier Bargaining
Power
Threat of New Entrants
28
1. Threat from CompetitionWireless Market – Top 4 garnering 75% market share
29
HIGH
Competitor Analysis
Bharti Rcom IDEA MTNL0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%
Competitor Analysis
OP Margin Net Margin
Company Sep-07 Sep-08 Sep-072 Sep-083
Bharti 43.00% 38.00% 26.40% 19.30%
Rcom 37.90% 31.60% 23.90% 13.20%
IDEA 32.80% 26.60% 14.10% 6.50%
MTNL 23.70% 22.90% 7.00% 6.80%
30
Best OP Margins & Net Profit Margins
among Peers
Source: CMIE November 2008
AMOU & ARPU Stats
838
461
303
88Russia
China
India
USA
0
2
4
6
8
10
Q1 2006 Q2 2006 Q3 2006 Q4 2006 Q1 2007
AR
PU
(U
SD
per
mon
th)
GSM CDMA
Minutes of Usage per Month – Mobile Services
ARPU* in India – Mobile Services
Despite a low teledensity of approximately 19 percent, India has the second highest minutes of usage per month. This offers huge growth opportunity to telecom companies.
The declining ARPU implies that India Inc. is tapping a large market at the bottom of the pyramid by reducing tariffs; thereby, enhancing affordability.
31
2. Customer Bargaining Power Lack of differentiation among
Service Providers
Cut throat Competition
Low Switching Costs
Number Portability will have –Ve
Impact
Businesses & Consumers
32
HIGH
Market Scenario
33
Postpaid Vs Prepaid Customers & Market Share
3. Suppliers Bargaining Power
34
LOW
4. Threat of Substitutes
Landline CDMA
Video Conferencing
VOIP - Skype, Gtalk, Yahoo Messenger e-Mail & Social Networking Websites
35
BROADBAND SERVICES
DIMINISHING MARKET HIGH
5. Threat of New Entrants
Huge License Fees to be paid upfront & High
gestation period
Entry of MVNOs & WiMAX operators
Spectrum Availability & Regulatory Issues
Infrastructure Setup Cost - High
Rapidly changing technology
36
LOW
GE Matrix Classification M
arke
t Att
racti
vene
ss
Strong Medium Weak
Low
Med
ium
Hig
hBusiness Strength
5.00 1.002.333.67
5.00
3.67
2.33
37
Factors Weight Rating(1 –5)
Value =(Weight * Rating)
Resource availability 0.20 3.5 0.7
Overall market size 0.15 4 0.6
Annual Market growth rate 0.20 4 0.8
Profitability 0.15 4 0.6
Competitive intensity 0.10 4 0.4
Technological requirements 0.20 4.5 0.9
Total 1.0 4.0
Factors Underlying Market Attractiveness
39
Factors Weight Rating(1 –5)
Value =(Weight * Rating)
Market share 0.15 5 0.75
New product development 0.10 3.5 0.35
Brand Image 0.10 4 0.40
Sales force 0.15 3 0.45
Pricing 0.15 3 0.45
Distribution capacity 0.10 4.5 0.45
Product quality 0.10 4.5 0.45
R&D Performance 0.15 3 0.45
Total 1.0 3.75
Factors Underlying Market/Biz Strength
40
Airtel’s GE Matrix
Business Strengths
Mar
ket
Att
ract
iven
ess
Low
High
LowHigh
Attractive
Moderate Attractive
Unattractive
Mobile Airtel
TeleMedia
5.00 1.002.333.67
5.00
3.67
2.33
Enterprise
41
Airtel – Strategy
MANTRA : Focus on Core Competencies and Outsource the rest!
Core Competencies
Product Innovation
VAS
Marketing and Branding
Pricing
Strategy
• Airtel partnered with leading players in telecommunication players across the globe.
• It has managed to work with the best of domain specialists globally and emerge as a world class entity.
• Partnerships include operational contracts with marquee vendors and strategic investors ranging from private equity investors to global telecom giants.
Strategic partnerships/ Shareholders – Technology and Capital
• Warburg Pincus – a celebrated PE investor held a stake for a substantial period of time and was instrumental in providing Airtel support in its early stages.
• Vodafone was a strategic investor in Airtel.• Temasek – the Singapore based investor holds
a considerable stake in it.• Was also affiliated with Singapore Telecom.
Outsourcing deals in 2004
• Ericsson was given the mandate to provide, manage and maintain the equipment as well as provide quality assurance in Airtel‘s then 13 mobile circles.
• IBM was given the mandate to handle the back office requirements of Airtel’s presence in India
Operational Strategies.
• Higher emphasis on ARPU/min – stark contrast with other operators who concentrate on ARPU only.
• Aim to be become a one stop shop for all telecommunication services under the Bharti umbrella.
• Exploring opportunities in international markets.• Hived off tower infrastructure into a separate
entity.
Performance till date• Bharti Airtel has enjoyed an excellent run ever
since the telecom sector opened.• It has managed to hold on to its leadership
position inspite of the presence of other players with deep pockets – Ambani’s, Tata’s, Birla’s and Vodafone.
• Has coped well with regulatory changes.• Continues to attract and delight customers.
Future Strategies
• Translate its expertise in Indian markets to other emerging economies.
• This could call for acquisitions globally.• Technology leadership is a must – Airtel must
ensure that its reliance on GSM technology does not render it obsolete.
• Indian market inspite of being the worlds largest is still not matured. Opportunities abound in the hinterland which must be exploited.
Growth Factors
GrowthFactors
Infrastructure Sharing
Managed Services
Enterprise Telecom
Rural Telephony
GROUP 7 49
Road Map – Growth Path
GROUP 7 50
VPN & VoIP
WiMAX
3G
2G/2.5G
References
• Bharti Airtel, Annual Report -2009• Investors presentation, Bharti Airtel Limited, November
2009• Telecommunication Services, Indian Industry: A Monthly
Review, CMIE – November 2009• Analyst Report – Bharti Airtel, Asit C. Mehta Invesment
Intermediates Ltd.• Telecommunication Sector Report – March 2009, CRISIL • Capitaline Database http://capitaline.com• Indian Telecommunication Sector - August 2008, IBEF Report• “Next Big Spenders – Indian Middle Class”, Businessweek
GROUP 7 51
THANK YOU !!
GROUP 7 52