Bias in the media

Ideology

Yr 13

Bias

• Newspapers and reporters are supposed to provide their readers with:

• objective (this means free from prejudice caused by personal feelings),

• unbiased

• reliable information.

BIAS AND IDEOLOGY

•To convey information fairly means letting the facts speak for themselves.

• Journalists know that the choice of a word or phrase can change the context of a news story.

• bias does occur a lot — often unconsciously by the journalist .

Consider the following sentences

• More than 900 people attended the event.

Fewer than 1,000 people showed up at the event.

POSITIVE CONNOTATIONS

NEGATIVE CONNOTATIONS

THE WORDS JOURNALISTUSES CAN CHANGE THE

TONE OF THE ARTICLE!

Class task

• Find 3 articles have a bias use of words?

• Which articles have used negative connotations?

• Do they have images with the article to back up the negative connotations?

You will have to show the Class Your findings.

Think

• How does using bias language or using bias images link to ideology?

• Write down 3 answers.

Think!

• How does ideology theory link back to audience theory?

• Write down 3 points.

Bias in Imagery

• Its not just the words we read its what we see too.

• “The camera never lies” – not if you work for modern media!

Images in the press

Roy Keane snapped Looking like he is very angry!!

This could reinforce his media image of being very hot headed!

Media images

Nick Griffin the BNP leader in a very un flattering shot!

If the newspaper who liked Nick Griffin were going to print a photo what do you think it would look like?

Media images

It could print a picture like this that made him look like a nice family guy!!

Positive connotationsIn this picture

Images

The headline for this photo remarked

on Her losing her looks because ofSmoking and Drinking!

Here sheCould be seen as

going against the ideology ofThe media company.

Media imagery

There was a positive headline about this photo. And she looks very powerful the article with it is very nice about her!

Ideology

• Images and words can reinforce the ideology. So may times celebs speak out about photos in the press that catches them unawares and in the wrong context!

Ideology

• Western ideology is valued over all other global ideologies.

TaskWhat are Western ideologies? Write down 5 points you think fit this ideal!

Class task

What are theConnotations of the

Family in this Photo?

Ideology

• The previous pic could show the idea of a mum, dad and kids all eating together round the family table like an ideal family.

• Does your family live up to this ideal?

• What can happen if we don’t feel we live up to the ideal?

Write down somePoints in your book!

Life of Riley

This family representsModern family life as It is what is called a

Blended family!

Eastenders

Representing modern Family life in the UK!

Single parentFamily!

Though not all single parents are Represented like Bianca!!

Ideology

• As times change ideologies change.

• Can you think of any ideologies that have changed completely?

Write down 5 examples of

The point below…

Ideology

• Education for all not just the rich.

• Choices for women (to work, have a business etc)

• To have a child and not be married

• To get a divorce

• To live with a partner and not be married• Social choices

Ideology

• 30/40 years ago these ideologies were not acceptable

• People who went against the norm were often excluded or labelled as trouble makers

• As media developed as a nation our ideals and values became freer and we moved away from the common ideology.

How?

Did the media assist changes?

films

newspapers

television

Radio/music

Media

• Our society began to see the different choices other cultures could make.

• as ideologies change societies expectations change.

• different Expectations

than older Generations.examples

Like what

• List some examples of things we expect now that were not part of the ideology 30/40 years ago…

Back in the day

• Elvis was seen as the anti Christ in the 1950’s as his music was so different and his style of dancing was seen as very provocative!! Parents were worried about the innocence of their children. And that Elvis was a bad influence.

Elvis

He caused a real moral Panic in America as hewas so Different from the Music stars of the past.

Alternative Ideology

• Offering choices to the usual ideology.

• Different music genres

• Movies

• Magazines and newspapers

• Theatre

• Books

• Web sites

Discuss

• Name some media products in from an alternative ideological viewpoint.

• Could be music , film, print or radio?