19731952
5€*
THE BIC® PUBLICITY CARAVANPROMOTES MADE IN FRANCE PRODUCTS
AT EACH STAGE, THERE ARE ACTIVITIES FOR EVERYONE!
THIS YEAR, THE BIC® PUBLICITY CARAVAN IS BIGGER!
THE BIC®CARAVAN AND THE TOUR DE FRANCE: ALREADY A LONG HISTORY
DID YOU KNOW?
BIC, OFFICIAL SUPPLIER OF THE 2017 TOUR DE FRANCE
From July 1st
until the 23rd
Historical partner of the famous cycling competition, BIC will - this year again - travel across the roads of France, Germany, Belgium
and Luxembourg. A unique opportunity to meet its consumers.
welcomes children and adults who can enjoy games and
contests
offers an express haircut or close shave
comes with the riders when they sign in before each race
allows to win special gifts
400,000
BIC® goodies
distributed
Special offerTOUR DE FRANCE
Information and promo code can be found at the BIC® Barbershop and in the "Village".
the first online subscription service with a BIC® refillable shaver for men comes with a
*subscription available on a first-come first-serve basis to 200 Tour de France visitors.
5€ for the first month of subscription to its 5-blade razor, instead of 9€.
A brand new BIC® Marking® car
The winner of the 1973 edition is part of the BIC® team
vehiclesincluding one BIC® float6
3,521 km race
acrosscountries3
The School Bus A prize wheel
The BIC® Boy
The BIC® BarbershopBIC® SHAVE/CLUB
Official Supporter in 2012and 2013
OfficialSuppliersince 2014
PublicityCaravan1952, 1953, 1955
then 1967 and 1996PublicityCaravan
en 2011