Big Bazaar Ok

8/11/2019 Big Bazaar Ok

1/92

Executive Summary

As customers taste and preferences are changing, the market scenario is also changing

from time to time. Todays market scenario is very different from that of the market

scenario before 1990. There have been many factors responsible for the changing market

scenario. It is the customers changing tastes and preference, hich has bought in a

change in the market. Income level of the people has changed! life styles and social class

of people have completely changed no than that of olden days. There has been a shift in

the market demand in todays orld. Technology is one of the ma"or factors, hich isresponsible for this paradigm shift in the market. Todays generation people are no more

dependent on hat market and far off departmental stores. Today e can see a ne era in

market ith the opening up of many departmental stores, hypermarket, shoppers stop,

malls, branded retail outlets and specialty stores. In todays orld shopping is not any

more tiresome ork rather its a pleasant outing phenomenon no .

The study is based on a survey done on customers of a hypermarket named big ba#aar.

$ig ba#aar is a ne type of market, hich came in to e%istence in India since 199&. It is a

type of market here various kinds of products are available under one roof. 'y study is

on determining the customers demand for big ba#aar and the satisfaction level of

customers in big ba#aar. The study ill find out the current status of big ba#aar and

determine here it stands in the current market.

This market field survey ill help us in kno ing the present customers tastes and

preferences. It ill help in estimating the customers future needs and ants.


2/92


3/92

Introduction


4/92

Intro'uction ()out t*e Com+anyantaloon )etail India td ; )I < has emerged as the leading retailer in India ith its

chain of antaloon, $ig $a#aar and ood $a#aar stores. 8ith the right mi% of

management capabilities, high gro th product profile, ell=developed strategy and

e%tensive IT and logistics capabilities, )I has ensured rapid gro th. 'ore importantly,

hile most organi#ed retailers are struggling to be in black, )I has demonstrated a

consistent track record of profitable gro th.

CO,P(N- ESE( C/

)I has chalked out an aggressive e%pansion plan to increase its retail space to over

1,>&0,000 s?.ft. over the ne%t t o years. 3pace for additional & antaloons, 11$ig

$a#aars and @ ood $a#aars has already been finali#ed, and these ould be *perational

over the ne%t t o years. )I aims to set up over 0 ood $a#aars and is scouting for

appropriate locations for the same.

After populari#ing the concept of hypermarket in India, )I is no also setting up a

ne format shopping mall in the country under the name B-entral. The format ould be

on the lines of a 3elfridhes in ondon or a -entral 'all in $angkok. T o malls of

100,000 and @&0,000 s?.ft. are being set up in $angalore and 4yderabad respectively


5/92

0iversity of +ro'uct range i ensure +rofita) e vo ume gro t*

To achieve better return on retail space, )I uses certain product categories as margin

managers and certain product categories to generate traffic. The food and groceries

business ill act as key volume gro th driver hile high share of apparel ; hich account

for over C0D sales in antaloon 3tores and &0D in $ig $a#aar< ill enable )I to

maintain high margins. The management has demonstrated its ability to improve stock

turnovers in both the formats successfully, hich has enabled significant margin

improvement.

Fu y integrate' va ue c*ain an' o n a)e s give com+etitive e'ge

)I has a completely integrated value chain in apparels from fabric manufacturing to

apparel manufacturing, branding, distribution to retailing. The company controls the total

value chain from yarn to apparel retailing and gives a competitive edge in terms of speedof delivery! lo er inventory carrying costs and better reali#ations. Also, large part of

)I s apparel revenues comes from o n private labels. )I has developed significant

competencies in apparel branding over a period of time and has developed o n labels

;5ohn 'iller, 3hrishti, $are, Annabelle, A < in all the apparel product categories.

8orld ide, private labels give higher margin to retailers than the national brands.

Also gro th of private labels is faster as retailer controls shelf space and visibility. *ther

initiatives such as faster turnover of stocks by introducing E seasons in a year ;against @


6/92

earlier< has helped in bringing do n inventory levels and at the same time providing

ider choice to customer and improving fre?uency of customer visits.

/ig* sca a)i ity of )usiness mo'e 3 mu ti+ ier effect i set in

3i#e and scale drive economies on procurement and lo er logistics costs, hich enables a

retailer to deliver better value to customers. The hyper=market format has much higher

scalability as compared to the pure apparel=retailing format. Also, the potential to e%pand

and scale is virtually unlimited in the food F grocery segment, here efficiencies

improve dramatically ith scale as the multiplier effect sets in. ood constitutes the

largest e%penditure item ;estimated at over G0D< of an average

Indians monthly personal e%penditure. 4o ever, the share of modern retail formats in

the )sE>00bn ood F 7rocery market is a minuscule 0. D, revealing the high gro th

potential in the segment.

Ne +ro'uct categories an' innovative tie4u+s to ai' gro t*

)I offers large number of products to the customer to give them better choice for

selection. +ifferent product categories have different depth and idth in merchandise

offering. $esides, )I has tied up ith 3hop=in=3hop partners in its $ig $a#aar stores.

3ome product categories here the company does not have core competency or does not

ant to invest, but ould attract customers are catered through these partners. 2ventually,

in the long run, the -ompany may manage some of these product categories on its o n as

volumes gro and it develops competencies in these businesses.

3hop=in=3hop partners typically pay a fi%ed rental for their space and share a part of their

profits. $y e%panding the range of product offerings and retail formats, )I today has


7/92

been able to target a much larger share of the consumers basket ;about >0D as against

less than CD in 199&


8/92

1999, hen it made a full=fledged entry into the retail segment through the antaloons

amily 3tore.

Panta oon etai 6In'ia7 Lt' A -ompany 3napshot

9usiness 0escri+tion

antaloon )etail ;India< td. The -ompany s principal activity is to operate chain retails

stores in names of $ig $a#aar, ood $a#aar, -entral and antaloons. The $ig $a#aar is

the discount store hich offers a ide range of products under one roof. The products

include apparels and non=apparels such as utensils, sports goods and foot ear. The

-ompany also has its presence into gold retailing by launching 7old $a#aar. The

-ompany s ood $a#aar provides a range of food and grocery products ranging from

fresh fruits and vegetables, staples, '-7 products and ready=to=cook products. The

-entral offers a chain of stores including books and music stores, global brands in

fashion, sports and lifestyle accessories, grocery store and restaurants. The antaloon

retail stores focus largely apparels and accessories.

()out Panta oon etai 6In'ia7 Lt'

antaloon )etail ;India< imited is a leading retailer ith a turnover of )s. 10CC crores

for the financial year ending 5une @00C. The company is head?uartered in 'umbai and

has a presence in ifestyle )etailing through 1C antaloons 3tores, -entral 'alls in

$angalore, 4yderabad and une. In 6alue )etailing it is present through


9/92

@& $ig $a#aar hypermarkets, C ood $a#aars and @ ashion 3tations. )I has a

national presence ith @.E million s?uare feet of retail space across @& cities.

antaloonJ ashion by antaloon

antaloon is the company s departmental store and part of life style retail format. In fact,

)I took its very initial steps in the retail "ourney by setting up the first antaloon store

in Holkata in 199>. In a short time antaloon has been able to carve a special place for it

self in the hearts and minds of the aspirational Indian customers. The company has depth

of offering for both men and omen at affordable prices. A striking characteristic of

antaloon has been the strength of its private label programme. 5ohn 'iller, A"ile.

3cottsvile, ombard, Annabelle are some of the successful brands created by the

company. 8ith 1 stores across the country and an ever=increasing stable of private

brands, antaloon = in the coming years is poised to become a leading fashion trendsetter.

9ig 9a:aar Is se sasta aur ac*a ;a*in na*in

$ig ba#aar is the companys foray into the orld of hypermarket discount stores, the first

of its kind in India. rice and the ide array of products are the 3 s in $ig $a#aar.

-lose to t o lakh products are available under one roof at prices lo er by @ to E0 per

cent over the corresponding market prices. The high ?uality of service, good ambience,


10/92


11/92

0,000 products at E= E0 D discount.

At $ig $a#aar, you ill getJ A ide range of products at E L E0 D lo er than the

corresponding market price, coupled ith an international shopping e%perience.

Pro'ucts avai a) e in 9ig )a:aar

Foo' 9a:aarAs core concept is to create a blend of a typical Indian $a#aar and

International supermarket atmosphere ith the ob"ective of giving the customer all

the advantages of uality, )ange and rice associated ith large format stores and also

the comfort to 3ee, Touch and eel the products.

?FOO0 9(B(( ? a division of antaloon )etail India td is a chain of large

supermarkets ith a difference. It as flagged off in April 0@. 8ith store si#es ranging

Apparel and Accessories for 'en, 8omen and -hildren.

$aby Accessories.

-osmetics

-rockery

+ress 'aterials 3uiting F 3hirting

2lectrical Accessories

2lectronics

oot ear

Toys

4ome Te%tiles

4ome (eeds

4ousehold Appliances

4ousehold lastics

4ard are

4ome +ecor

uggage

inens

3arees

3tationery

tensils F tilities


12/92

from C,000 s? ft to 1G,000 s?. ft. in 'umbai ;t o stores


13/92

fruits and vegetables. All products are sold belo ') and discounts range bet een @D

to @0D. ruits and vegetables are sold at prices comparable to holesale prices

Intro'uction toSu)5ect


14/92


15/92

)s. &00,000 crore retail market is (*)7A(I32+. In fact, only a )s. @0,000 crore

segment of the market is organised.

rom a si#e of only )s.@0,000 crore, the *)7A(I32+ retail industry ill gro to )s.

1E0,000 crore by @00C. The T*TA retail market, ho ever, as indicated above ill gro

@0 per cent annually from )s. &00,000 crore in @000 to )s. C00,000 crore by @00C.

A study by 'cHinsey points out that India s market for consumer goods could reach a

hopping P&00 billion by @010 = making it one of the five largest in the orld. urther,

H '7 in a recent report titled Q-onsumer 'arkets in India = the ne%t big thingR has

saidJ MIndia represents an economic opportunity on a massive scale, both as a global base

and a domestic market.M The report, ho ever, finds that the ne%t leap in the gro th of the

consumer market ill be spearheaded by the changing dynamics of the retail sector.

M-ompanies e%pect that the ne%t cycle of change in Indian consumer markets ill be the

arrival of foreign players in consumer retailing. Although +I remains highly restricted

in retailing, most companies believe that ill not be for long,M says +eepankar 3an alka,

2%ecutive +irector and 4ead = -onsumer 'arkets, H '7 India. +I in retail has once

again begun to appear imminent follo ing rime 'inister 'anmohan 3ingh s recent

intervie to 'cHinsey, in hich he e%pressed confidence that he ould be able to get the

eft parties on board on the matter. H '7 is in fact going ahead ith its plans to

conduct a series of five roadsho s in the 3 and a fe countries in 2urope to hold

discussions about the opportunities in India s consumer markets, especially in retail. And


16/92

the numbers do lend credence to the enthusiasm.The 2conomist Intelligence nit ;2I 0Dood Item G0Deather Item @GD2lectronic Item 1GD7ift Item 10DAny other Item 10D


46/92

(na ysis This chart clearly indicates that the demand for grocery that is >0D is

highest by the customers follo ed by clothes rated E0D. The ne%t highest demand is for

food items that is G0D. @GD demand is for leather items in big ba#aar. 2lectronic items

holds 1GD of demand and gift items and other items has a demand of only 10D by the

customers of big ba#aar.

Inter+retation rom this analysis I interpret that customers demand are high for

grocery and clothes follo ed by food items in big ba#aar. 2lectronic items have a little

demand by the customers. 7ift items and other items are not much in demand by the

customers. I can interpret that clothes, grocery and food items are the ma"or products

hich hold ma%imum number of customers. 3o big ba#aar should maintain its lo

pricing and product ?uality to keep hold of the customers and also it should keep more

?ualitative products of gift and leather items so that people ould go for more purchaseof these items from it. $ig ba#aar has many local branded products of grocery and cloths

and it is successfully selling it. It should also include branded products so that more sales

can take place.


47/92

Ex+en'iture +attern of customers coming in to )ig )a:aar

$elo G00 11DG00=1000 1ED1000=1G00 @@D1G00=@000 @@D'ore than @000 @9D

(na ysis 8e can clearly see from this graph that ma"ority of the customers spend a

lot in big ba#aar that is @9D of people spend more than )s@000 in a single visit to big ba#aar. 2?ual number of people that is @@D of people each spend )s 1000=1G00 and )s

1G00=@000 respectively in a visit to big ba#aar.1ED of people spend )s G00=1000 and

only 11D of customers are there ho spends less than )sG00 in their visit to big ba#aar.


48/92

Inter+retation rom this I interpret that most of the customers purchase goods in

bulk hich leads them to spend a lot. 6olume sales are high in big ba#aar. -ustomers

tend to purchase more goods from big ba#aar as it provides goods at a discounted rate.

robably those persons ho spend more in a visit to big ba#aar are purchasing on a

monthly basis. Those customers ho are spending very less money that is belo )s G00

are mostly coming in "ust to move around big ba#aar and spend time. In the process they

used to spend money on food items and also purchase some products hile roaming in it.

Impulse buying behavior of customers comes in to play to a large e%tent. 'ore discounts

shall be provided to people ho does bulk purchase. This ill encourage people to

purchase more products.


49/92

Time s+ent )y customers in s*o++ing in )ig )a:aar

ess than half an hour 10D

4alf an hour to 1 hour 0D

1 hour to 1 1S@ hours G0D

1 1S@ hours to @ hours &0D

'ore than @ hours @0D

(na ysis eople spend a lot of time in shopping in big ba#aar. 'a"ority of the

respondents said that they spend at least 1 hour to 1 W hours in big ba#aar. &0D

respondents also said that they spend 1 W hours to @ hours in their visit to big ba#aar.

*nly 10D of people said that they spend very little time that is less than half an hour in

big ba#aar.


50/92

Inter+retation As per the given data I interpret that customers are very product

choosy no a days and thats hy they spend a lot of time in shopping in big ba#aar.

robably customers might even be spending more time in big ba#aar as it provides a very

nice ambience and atmosphere for the people to shop in. 4ence those persons ho spend

half an hour or less than half an hour in big ba#aar are those persons ho "ust come to

purchase limited products and come only because of lo pricing of products. eople also

spend much time in it but purchase very fe goods. The sales personnel should focus on

the people ho take long time in shopping and purchases a lot and provide special kind

of service to them as they are the ma"or customers.


51/92

Com+arison of footfa s in ee;'ays an' ee;en's

8eeks days &0D8eekends E0D


52/92

(na ysis The above graph sho s that more number of people comes to big ba#aar in

eekends than that of eek days .&0D of people visits big ba#aar in eekdays here as

E0D of people visit big ba#aar in eekends.

Inter+retation I can clearly interpret from this that most of the people tend to visit

big ba#aar in eekends rather than that of eek days. There are more footfalls in big

ba#aar in eekends than that of eek days. Though there is not much difference as &0D

of people visit big ba#aar in eek days hence in eekends the footfall increases by 10D.

As people come more in eekends, so big ba#aar should keep it open for more time in

eekends. The infrastructure can be changed a bit in eekends so that customers can see

more products clearly and can move around comfortably. In order to bring in more

number of customers in eek days big ba#aar should provide some schemes in eek days

hich ill encourage people to come in to it in eek days also. 4ence the cro d is more

in eekends and big ba#aar should avail more parking spaces for its customers ineekends. It can make some temporary arrangement for parking every eekend. It

should not spend much money in advertising and displaying of products in eekdays

rather it should advertise and display products more in eekends as more number of

people comes in eekends.


53/92

CustomerAs +reference of timing to visit )ig )a:aar

10 A.'. = E .'. &@D

E .'. =10 .'. GCD


54/92

(na ysis The above pie chart sho s that most of the people prefer to visit big ba#aar

in evening time than that of the daytime. *nly &@D of people tend to visit big ba#aar

during daytime hile GCD of people tend to visit big ba#aar during evening time.

Inter+retation rom the above analysis I interpret that evening time is the peak

time for big ba#aar and daytime is the off peak time for big ba#aar. There is more number

of people found in big ba#aar during evening time than that of daytime. robably more of

products are being sold during evening time in big ba#aar than that of daytime. $ig

ba#aar shall provide some special offerings during daytime so that more people should

come in during daytime. It could offer some special kind of product in daytime, hich

ill be not available during evening time. In this ay it ill bring in more number of

people during day time for getting the special kind of products but along ith that it ill

be able to sale other products as people do a lot of impulse buying at big ba#aar.


55/92


56/92

(na ysis As sho n in the graph out of my total respondents of @00, C0D of

customers come to big ba#aar ith a planned list of products. *nly @0D of people come

in to big ba#aar ithout any planned list of products to be purchased from big ba#aar.

Inter+retation As per the data obtained from the customers of big ba#aar I

interpret that most of the customers comes in to big ba#aar ith a planned list of

products. e customers come to big ba#aar ithout any planned list of products and

purchases products depending on their selection. These people basically come to the malland hence get in to big ba#aar. +epending on the product category and brand and ?uality

of products they purchases goods. 3ome couples come to mall and go to food ba#aar to

have food together and to have chit chat among them. The customer ho comes ith a

planned list of products purchases more products than that of the customers ho comes

ithout any planned list of products. 3o big ba#aar should provide more variety and

essential goods so that more number of people should come in ith a planned list of

products.


57/92

9ran' +reference of customers in )ig )a:aar

/es 10D (o G0D+epends on category &0D

(na ysis As seen in the above chart it is clearly kno n that only 10D of people

come in to big ba#aar ith a list of brands in advance. G0D of people completely deny

that they dont prepare in list of brand in advance. &0D of people told that they prepare a

list of brand depending on the product category.

Inter+retation rom this I interpret that customers dont opt for much brand

preference hile purchasing products in big ba#aar. A fe customers search for brands

but depending on the product category. -ustomers probably dont decide for brands on

products as there are not much of kno n branded products available at big ba#aar. *n


58/92


59/92

Com+arison

of )ran' +reference on 'ifferent +ro'uct category

-loths &0D7rocery &0D7ift Items D2lectronic Items @GDeather Items @DAny *ther Item 1@D


60/92

(na ysis This graph sho s that cloths and grocery are the only t o items on hichcustomers mostly prefer the brands that is &0D each. D brand preference is on gift

items and @GD is on electronic items. $rand preference on leather items is @D and 1@D

on any other item.

Inter+retation rom this I interpret that some of the products brand are predecidedin advance and for some of the products customers dont at all predecide any brand. As

per electronic goods are concerned customers predecide the brand as many branded

electronic products are available in big ba#aar. The customers predecides brands on cloths

and grocery most as big ba#aar produces much of local brands and also have some ell

kno n branded products of clothes ith it like flying machine "eans.


61/92

,o'e of +ayment of customers in )ig )a:aar

-ash ayment > D

-redit -ard @1D+ebit -ard ED


62/92

(na ysis As per my study is concerned, out of the total respondents > D of people

make cash payment in big ba#aar. @1D of them uses credit card as their mode of payment

and ED of the people makes payment in big ba#aar through their debit card.

Inter+retation As per the obtained data I interpret that ma%imum number of

people makes cash payment in big ba#aar. A fraction of people uses their credit card for

payment in big ba#aar and a very fe people uses their debit card for payment. I can

interpret that ?uick e%change of money for goods is done in big ba#aar as most of the

people mode of payment is cash payment. 4ence some times big ba#aar has to ait for a

short time period as some of the customers make their payment through credit and debit

card.


63/92


64/92


65/92

Par;ing s+ace avai a)i ity in )ig )a:aar

ess than ade?uate &GD

Ade?uate &GD'ore than ade?uate 10D


66/92


67/92

Customers +reference to ar's =irana store

(na ysis *ut of my total respondent of @00 customers, CGD of them says they go to

their near by kirana store and 1GD said that they dont at all go to any kirana store. This

/es CGD (o 1GD


68/92

sho s that ma"ority of people go to kirana store even though they visit big ba#aar. $ut

some customers are there ho never goes to any kirana store.

Inter+retation As per the given data I analy#e that most number of people tend to

purchase goods from near by kirana store even if they come to big ba#aar. I can conclude

from this that a kirana store is a competitor of big ba#aar. 3ome customers never go for

shopping in kirana store as of it does not have much variety option available ith it.

robably they are more interested in having a shopping e%perience rather than to "ust go

and purchase goods from kirana store.

Com+arison of 9ig )a:aar it* any =irana store


69/92

rice 3ervice 6ariety uality -onvenience 3hopping 2%perience Ambience

$ig ba#aar >0 G0 100 &0 @G 90 9G

Hirana store 0 G0 0 E0 >G 10 G


70/92

(na ysis J The above graph sho s the comparison of different factors bet een big

ba#aar and a nearby kirana store. >0D of people say big ba#aar provides goods at a

cheaper price as compared to that of a kirana store. G0D of people say big ba#aar

provides better service and another G0D of them say kirana store provides better service.

2ach and every customer that is 100D agrees that there are more variety of products

available at big ba#aar than that of kirana store. As per ?uality of goods is concerned E0D

of the customer say kirana store provides better ?ualitative products hile &0D of the

customers say big ba#aar also provides ?ualitative products. >GD people say it is more

convenient for them to go to a kirana store hile @GD of them say going to big ba#aar is

more convenient for them. 90D of respondents said it is a good shopping e%perience at

big ba#aar hile 10G of them said that they also have a good shopping e%perience at

kirana store. As per ambienc

e is concerned 9GD of customers said big ba#aar provides much nice ambience than big

ba#aar hile GD of them said that ambience provided by kirana store is also e?uivalent to

that of big ba#aar.

Inter+retation I interpreted from this that a kirana store is one of the competitor of big

ba#aar. It is a threat for big ba#aar as some of the attributes of a kirana store provides

more satisfaction to customers. $ig ba#aar should try to improve on each of its attributes

and out compete the kirana store so that it can convert the customers of kirana store to be

the customers of big ba#aar.


71/92

S


72/92

S


73/92

O++ortunities for 9ig )a:aar

To o+en u+ more an' more num)er of )ig )a:aars in 'ifferent cities

of t*e country.

To gra) t*e rura mar;et

To )ring in t*e customers of ot*er retai out et )y 'ea ing it*

)ran'e' +ro'ucts. ('' more +ro'ucts to its +ro'uct category


74/92

Suggestions


75/92


76/92

+uring the off peak hours big ba#aar should provide some offers to its customers

so that people ould be encouraged to come to big ba#aar during off peak hours.

The customers ho are present in the mall during the off peak hours of big ba#aar

ill definitely go in to big ba#aar if surprise offers are made at that time.

-ustomer care department is needed to take proper care of customer complaints

and ?ueries. The person sitting at the help desk of big ba#aar should be able to

provide all necessary information to the customers henever it is re?uired.

The infrastructure is needed to be changed a bit during eekends as heavy cro d

comes in to big ba#aar during those days.


77/92

Conc usion


78/92

Conc usion

$ig ba#aar is a ma"or shopping comple% for todays customers. It is a place here

customers find variety of products at a reasonable price. $ig ba#aar has a good reputation

of itself in the market. It has positioned itself in the market as a discounted store. It holds

a huge customer base. The ma"ority of customers belong to middle class family. The

youth generation also likes shopping and moving around big ba#aar. 6olume sales al ays

take place in big ba#aar. Impulse buying behavior of customers comes in to play most of

the times in big ba#aar.

$ig ba#aar is a hypermarket as it provides various kinds of goods like apparels, grocery,

stationary, food items, electronic items, leather items, atches, "e ellery, crockery,

decorative items, sport items, chocolates and many more. It competes ith all the

specialty stores of different products hich provide goods at a discounted rate all through

the year. It holds a large customer base and it seemed from the study that the customers

are ?uite satisfied ith big ba#aar. As of no there are & big ba#aars in different cities of

India, it seems that there is a vast gro th of big ba#aar lying as customers demand is

increasing for big ba#aars.

$ig ba#aar is a hypermarket store here varieties of products are being sold on different

product category. It has emerged as a hub of shopping specially for middle class people.


79/92


80/92

uestionnaire


81/92

uestionnaire prepared for customers of $ig $a#aar 1. 4o fre?uently do you visit $ig $a#aarR

a< 8eekly

b< 'onthly

c< uarterly

d< *n a unplanned basis

@. Apart from $ig $a#aar do you intend to visit any other retail outlet in a

'allR

a< /es b< (o

. If yes then hat are the other retail outlets do you intend to visit in a

mallR

a< 7arment *utlet

b< oot ear *utlet

c< ood -ourt

d< 2ntertainment

e< 7ift -orner

f< 5e ellery and 8atches store

&. 8hat is the purpose behind visiting $ig $a#aarR

a< 3hopping

b< *uting

c< +ating


82/92

G. 8hat type of products do you mostly purchase in $ig $a#aarR

a< -loths

b< 7rocery

c< ood Item

d< eather Item

e< 2lectronic Item

f< 7ift Item

g< Any other Item

E. *n an average ho much amount of money do you spend in a visit to $ig

$a#aarR

a< $elo G00

b< G00 L 1000

c< 1000 L 1G00d< 1G00 L @000

e< 'ore than @000

>. 4o much time do you spend in a visit to $ig $a#aarR

a< ess than half an hour

b< 4alf an hour to 1 hour

c< 1 hour to 1 W hours

d< 1 W hours to @ hours

e< 'ore than @ hours


83/92

C. 8hich days of the eek do you prefer to visit $ig $a#aarR

a< 8eek days

b< 8eekends

9. 8hich time of the day do you mostly prefer to visit $ig $a#aarR

a< 10am L Epm

b< Epm L 10pm

10. +o you go ith a planned list of products to be purchased from $ig

$a#aarR

a< /es b< (o

11.+o you prepare a list of brands in advance hen you visit to $ig $a#aarR

a< /es b< (o

c< +epends on category

1@. In hich categories of products do you pre=decide the brandsR

a< -loths

b< eather Items

c< 2lectronic Items

d< 7rocery

e< 7ift Items


84/92

f< Any other Item

1 . 8hat is your mode of payment in $ig $a#aarR

a< -ash payment b


85/92

1E.8hat is your convenience to $ig $a#aarR

a< 4ired vehicle

b< T o= heeler

c< our= heeler

d< Any other

1>. 4o is the parking space availability in $ig $a#aarR

a< ess than ade?uate

b< Ade?uate

c< 'ore than ade?uate

1C. +o you go to Hirana storeR

a< /es b< (o

1$. -ompare your nearest Hirana store ith $ig $a#aar on the follo ing

parameters.

i. rice

ii. 3ervice

iii. 6ariety


86/92

iv. uality

v. -onvenience

vi. 3hopping 2%perience

KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK..

1. (ameJ =

@. AgeJ =

. 3e%J =

&. ocationSAddressJ =

G. ualificationJ =

E. rofessionJ =

>. 8hats your monthly incomeR

a< $elo 10,000

b< 10,000 L @0,000

c< @0,000 L &0,000

d< &0,000 L E0,000

e< 'ore than E0,000


87/92

9i) iogra+*y


88/92

9I9LIOD (P/-

9OO=S4

H(**T * +*((2

N2ssentials of management conceptsO

4I I H*T 2)

N'arketing 'anagementO

- .). H*T4A)I

N)esearch 'ethodologyO


89/92

$ig ba#aar outlet in 7urgaon, (oida, 7a#hiabad, Indralok, and

8a#irpur.

(NNEHG E


90/92

9ig )argains at 9ig 9a:aar

$I7 $A AA), the retail store at Horamangala, has an e%change offer here you can get

rid any old item and get yourself a ne one. The offer is applicable to products like


91/92

utensils, plastics, foot ear, luggage accessores, garments, toys, atches, glass,

electronics items, and so on. -ustomers can get their old household items valued. $ig

$a#aar says it offers better value because old, broken utensils and plastics can be

e%changed for as much as )s. &0 a kilo.

8hat is more, consumers need not e%change their old items for similar items. They can

bring in an old piece of luggage and alk off ith a sal ar kamee# instead. 3imilarly, old

shoes and can e%changed for an electric rice cooker.

Sa*ara4,a 4Durgaon4front


92/92

Date post:	03-Jun-2018
Category:	Documents
Upload:	dk6666
View:	222 times
Download:	0 times

Big Bazaar Ok

Documents