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Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
STUDY OF
CONSUMER OPINIONS
REGARDING
“BIG BAZAAR – NAYI
INDIA KA NAYA BAZAAR”
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
ACKNOWLEDGEMENT
We extend our special gratitude to our beloved Dean and Co-ordinator Dr. Sandhir Sharma for
inspiring us to take up this project.
We are highly indebted to our mentors, Mr. Inderpreet Singh and Mr. Abhinav Dhawan for their
guidance and constant supervision as well as for providing necessary information regarding the
project & also for their support in completing the project.
We have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals.
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
METHODOLOGY
This research was conducted over a 17 days period i.e. 21st November to 7th December in the last quarter of
2012 by our Research Team.
Sources of information include:-
Every effort is made to provide accurate information. The information provided is ‘best available’ on the
day the data was gathered.
PRIMARY NATURE
SURVEY METHOD
STRUCTURED QUESTIONS
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
CONTENT
Acknowledgement Methodology
1. Introduction 2. Objectives of the survey 3. Findings 4. Detailed analysis
Footfall according to age and gender. purpose of visit in the mall footfall according to the location visitors accompanied by
alone
family
friends
frequency of visit awareness about
monthly bachat bazaar
Wednesday bazaar
Rating of FBB apparels Opinion about fashion at Big Bazaar Medium of offer communication Opinion about Big Bazaar on different parameters. Opinion about big bazaar on different parameters (location wise)
5. Visitor’s perception about Big Bazaar(BB analysis)
6. Observations
7. Recommendations
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
INTRODUCTION
Big bazaar is a retail industry:-
RETAIL: The word retail refers to the sale of goods and services from individuals or businesses to the end
user.
Therefore, big bazaar is the organised sector i.e. organized retailing, in India, refers to trading activities
undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These
include the publicly traded supermarkets, corporate-backed hypermarkets and retail chains, and also the
privately owned large retail businesses.
Big bazaar is a kind of hypermarket:-
Big bazaar is a kind of hypermarket .i.e. hypermarket provides s variety and huge volume of exclusive
merchandise at low margins. The operating cost is comparatively less than other retail formats.
RETAIL
ORGANISED SECTOR
UNORGANISED SECTOR
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
OBJECTIVES OF THE SURVEY
To know how frequently the customer visit in big bazaar & reasons of visit.
To study the customer awareness & preferences about the FBB apparels.
To study the perception of visitors regarding Big Bazaar.
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
FINDINGS
1. The sample size of the visitors in Big Bazaar is 841, out of which 500 are males and 341 are females.
2. According to the survey, we found that the visitors from the age group of 26-30 are more and
followed by 18-25 and 31-35.
3. Number of people visiting to Big Bazaar is from Zirakpur followed by Chandigarh and panchkula.
4. Out of three catchments of Chandigarh region 52.52% of people belong to secondary catchment.
5. On similar basis out of three catchments of panchkula region 54.96% of footfall is from primary
catchment.
6. People from other regions such as rajpura, bannur, nahan, derabassi, baddi, ambala etc. also visited
Big Bazaar and the percentage is 11.65 % (out of sample size 841).
7. It is good to know that 559 visitors out of 841 are exclusively coming for big bazaar followed by
shopping in mall i.e. 21.04%.
8. Even if people are coming for watching movie, eating out and shopping in the mall also visit Big
Bazaar.
9. Big Bazaar is treated as the family destination for shopping. Number of people coming to Big Bazaar
with family is 72.89%. Followed by people coming to Big Bazaar with friends is 16.65%.
10. 32.10% of the footfall to the Big Bazaar is on weekly basis whereas 29.01% of footfall is on monthly
basis.
11. We have found that many people like to come in offer days and festival season.
12. 58.15% people are not aware Wednesday Bazaar.
13. Yes 27.35% of the people are aware of Monthly Bachat Bazaar.
14. Out of 741 respondents, 342 responded that fashion @ Big Bazaar falls under the category of
Affordable Fashion.
15. 12.55% of the respondents feel that fbb apparels are of good quality. This show that Big Bazaar has
to work on the quality of the quality of Big Bazaar.
16. Newspaper is the most preferred medium by the visitors for receiving information of offers.
17. Moreover, 165 males preferred newspaper as the communication medium in comparison to 116
females.
18. FBB apparels are rated on three parameters:
Quality: 296 respondents say that quality is good.
Price: Large no. of respondents, i.e., 294 people feels prices are good whereas 273 say it is average.
Style: 303 respondents rate style as good.
19. 537 out of 841 respondents agree on the statement that prices at Big Bazaar are competitive.
20. 70.39% of the visitors agree that good quality products are available in Big Bazaar.
21. 49.70% & 19.99% of the footfall agree & strongly agree respectively that whatever they plan before
coming to Big Bazaar, they always get those products.
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
22. 33.88% say that Big Bazaar staff is helpful and knowledgeable.
23. 55.64% are happy with the billing system of Big Bazaar.
24. 101 respondents out of 841 are not satisfied with billing of Big Bazaar
25. 549 respondents that makes to 65.27% agree on the statement that the product display and offer
communication is simple and easy to understand.
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
DETAILED
ANALYSIS
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
FOOT FALL ACCORDING TO AGE AND GENDER
SAMPLE SIZE: 841
INTERPRETATION:
The study found that the sample size of the visitors is 841, out of which 500 are males and 341 are
females.
It is interpreted that 26-30 is the magnificent age group among all, which shows that 127 are males
and 99 are females.
Therefore, according to the above data males are dominating females.
116
127
115
59
51
32
94 99
60
35 38
16
18-25 26-30 31-35 36-40 41-50 >50
MALES FEMALES
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
PURPOSE OF VISIT TO THE MALL
SAMPLE SIZE: 841
INTERPRETATION:
The study found that 66% of the sample size of visitors specially visited Big Bazaar.
Some of them who came for shopping in mall, watching movie and eating out also visited Big Bazaar
to buy the products.
Therefore, according to the data the preference was given to Big Bazaar.
6%
7%
21%
66%
Watching Movie
Eating out
Shopping
Big Bazaar
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
FOOT FALL ACCORDING TO LOCATION
SAMPLE SIZE: 841
INTERPRETATION:
The Study found that most of the visitors are from ZIRAKPUR followed by Chandigarh, Panchkula,
Others, Mohali respectively.
11.65 % of the people from other regions such as rajpura, banur, nahan, derabassi, baddi, ambala,
etc. also visited Big Bazaar.
Therefore, more of the residents of zirakpur came to the mall.
Zirakpur Chandigarh Mohali Panchkula Others
TOTAL 288 238 86 131 98
PERCENTAGE 34.24% 28.29% 10.27% 15.55% 11.65%
0
50
100
150
200
250
300
350
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
VISITORS ACCOMPAINED BY-
SAMPLE SIZE: 841
INTERPRETATION:
The study found that most of the visitors came with their families followed by friends and most of
them came alone.
73% of them came with their families.
Therefore, the number depicts that people prefer coming with their families in the mall.
Alone 10%
Family 73%
Friends 17%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
FREQUENCY OF VISIT-
SAMPLE SIZE: 841
INTERPRETATION:
The study found that 32% of the visitors came to the Big Bazaar week before, followed by 29% of
them who visited month ago, 27% of them took more than a month and 12% of them came days
before.
32% of the visitors came to Big Bazaar a week before.
Therefore, it is found that the people who visited Big Bazaar last week, this means most of them
came in Wednesday Bazaar.
Days Before 12%
Week Before 32%
Month Ago 29%
More Than Month
27%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
WEDNESDAY BAZAAR
SAMPLE SIZE: 841
INTERPRETATION:
The study found that 58% of the people who came in Big Bazaar were not aware of Wednesday
Bazaar.
And 42% of them knew about the Wednesday Bazaar, which means most of them are those who
visited a week before.
YES 42%
NO 58%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
Monthly Bachat Bazaar
SAMPLE SIZE: 841
INTERPRETATION:
The study found that 73% of the people who came in Big Bazaar were not aware of Monthly Bachat
Bazaar.
And 27% of them knew about Monthly Bachat Bazaar, which means most of them are those who
visited a month ago or more than a month ago.
It means that these 27% of them came into monthly offers.
YES 27%
NO 73%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
FBB APPARELS –
SAMPLE SIZE: 841
INTERPRETATION:
The study found that on the likert scale the ratings given to FBB apparels by the visitors on the basis
of quality were good.
44% of the visitors said good about the FBB apparels followed by 36% of them who said average in
the case of apparels, whereas 11% of them said very well followed by 6% who said poor and 3%who
said excellent.
Therefore, it was interpreted that most of them who came to Big Bazaar did shopping in the food
section while others purchased FBB apparels.
Poor 6%
Average 36%
Good 44%
Very Good 11%
Excellent 3% Quality
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
SAMPLE SIZE : 841
INTERPRETATION:
The study found that on the likert scale the rating given to FBB apparels by the visitors on the basis of
price was good.
About 44% of them said good about the price followed by 41% of them who said average, then poor,
very good and excellent respectively.
Therefore, it has been interpreted that the visitors somewhat rate price of FBB apparels somewhat
good and somewhat average.
Poor 7%
Average 41% Good
44%
Very Good 6%
Excellent 2% Price
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
SAMPLE SIZE: 841
INTERPRETATION:
Style is the most important factor in everyone life when it comes to dressing. Everyone wants to look
better than the other in this advanced & westernised world. The study found that style of fbb
apparels are rated in the category of good and average.
45% of the people feel that style of fbb apparels is good whereas 33% say it is average.
Visitors to the Big Bazaar feel that more of style in the party wear clothes can be added to the fbb
apparels. So, Big Bazaar can work on this suggestion to attract more customers.
Poor 9%
Average 33%
Good 45%
Very Good 10%
Excellent 3%
Style
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
SAMPLE SIZE : 841
INTERPRETATION:
The FBB apparels when rated on three parameters, it is found that majority of people rate it in the
category of good followed by the response of average.
296, 294 & 303 respondents said that FBB apparels are good on the parameters of quality, price and
style respectively.
242, 273 & 220 responses were average in regards to quality, price and style.
0
50
100
150
200
250
300
350
Poor Average Good Very Good Excellent
42
242
296
73
17
47
273 294
41 13
57
220
303
70
18
Quality Price Style
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
OPINION REGARDING FASHION @ BIG BAZAAR –
SAMPLE SIZE: 841
INTERPRETATION:
The study found that the visitors have different opinions about the FBB apparels in Big Bazaar.
About 46% of the people think that the fashion at Big Bazaar is an affordable fashion followed by
clothes available for their and family needs, latest fashion and quality apparel respectively.
Accordingly and through the view point of people , the fashion at Big Bazaar is an affordable fashion
Latest fashion 14%
Affordable fashion 46%
Quality apparel 13%
Clothes For all your needs and entire
Family 27%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
COMMUNICATION OF THE OFFERS
SAMPLE SIZE: 841
INTERPRETATION:
The study found that the most convenient method chosen by the visitors for Big Bazaar offers is
newspaper Ad.
Therefore, about 31% of them chose newspaper ad followed by 25% who said television then 22%
who said messages and emails then banners and outdoors respectively
Hence, it has been interpreted that there are more readers of local newspaper through which the
offers can be communicated.
Radio 11%
News Paper 31%
T.V. 25%
Banners 7%
Outdoors. 4%
SMS / EMAIL 22%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
CUSTOMER
OPINIONS ABOUT
BIG BAZAAR ON
DIFFERENT
PARAMETERS.
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
COMPETITIVE PRICES
SAMPLE SIZE: 841
INTERPRETATION:
The study found that the prices at Big Bazaar are competitive in comparison to the other retail store
such as easy day, more and other departmental stores, etc.
About 64% of the visitors agreed that the prices of Big Bazaar are competitive followed by 21% of
those who were neutral about it while 8% of them disagreed and so on.
Therefore, it has been interpreted that the prices of Big Bazaar are competitive.
1%
8%
21%
64%
6% Strongly Disagree
Disagree
Netiher Agree nor disagree
Agree
Strongly Agree
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
QUALITY OF PRODUCTS –
SAMPLE SIZE: 841
INTEREPRETATION:
The study found about the quality of the products available in Big Bazaar.
About 70% of the visitors agreed that there is good quality products in Big Bazaar followed by 15% of
them who gave the neutral reply then about 11% of them strongly disagreed and so on.
Therefore, it has been interpreted that the availability of the products in Big Bazaar is good.
1%
3%
15%
70%
11% Strongly Disagree
Disagree
Netiher Agree nor disagree
Agree
Strongly Agree
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
AVALIBILITY OF THE PRODUCT -
SAMPLE SIZE: 841
INTERPRETATION:
The study found that the availability of the product is there in Big Bazaar.
About 50% of them agreed that they got the products whatever they have come to take followed by
20% of them who strongly agreed then 19% of them disagreed and 10% strongly disagreed.
Therefore most of them agreed to the point that each and every product is easily available in Big
Bazaar.
STAFF HELPFUL AND KNOWLEDGABLE –
1%
10%
19%
50%
20% Strongly Disagree
Disagree
Netiher Agree nor disagree
Agree
Strongly Agree
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
SAMPLE SIZE: 841
INTERPRETATION:
The study found about the opinion of visitors regarding the Big Bazaar staff-if they are helpful and
knowledgeable.
55% of people agreed that the staffs helpful and knowledgeable and only 14 % strongly agree to this
statement.
It has been interpreted that the Big Bazaar staff is helpful but they do not have the exact knowledge
of the product.
PROCESS OF BILLING IS ACCURATE –
SAMPLE SIZE: 841
0%
23%
8%
55%
14% Strongly Disagree
Disagree
Netiher Agree nor disagree
Agree
Strongly Agree
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
INTERPRETATION:
468 people agree that process of billing is quick and accurate but at the same time 101 people
disagree to this statement.
Lot of complaints have been received regarding the billing process at Big Bazaar.
About 6 people had not replied to this statement because they were first time visitors.
PRODUCT DISPLAY AND OFFER COMMUNICATION IS SIMPLE AND EASY TO
UNDERSTAND –
SAMPLE SIZE: 841
Strongly Disagree
Disagree Netiher Agree nor disagree
Agree Strongly Agree
34
101 87
468
145
Series1
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
INTERPRETATION:
The study found that the product display and offer communication is simple and easy to understand.
About 55% of the visitors agree that the product display and the offers communicated are easily
understandable to the visitors in Big Bazaar followed by 23% of them who disagree then 14% of them
strongly disagree and 8% of them gave a neutral answer. Therefore , it has been interpreted that the products display is understandable but navigation is
required in some sections
0%
23%
8%
55%
14% Strongly Disagree
Disagree
Netiher Agree nor disagree
Agree
Strongly Agree
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
OPINION ABOUT BIG BAZAAR ON DIFFERENT PARAMETERS (LOCATION WISE.)
INTERPRETATION:
Out of 841, 537 people agree on the statement that prices in Big Bazaar are competitive.
The classification of 537 people according to different locations:
Cities No. of Respondents
Zirakpur 198
Chandigarh 137
Mohali 51
Panchkula 86
Others 65
4 16
56
198
14 2
23
62
137
14
0 10 14
51
10 2
8
26
86
9 0
9 18
65
6
Strongly disagree Disagree Neither agree nor disagree
Agree Strongly Agree
Competitivness of prices
Zirakpur Chd. Mohali Panchkula Others
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
All the respondents from different locations strongly agree to the above statement fall and the range
of response fall into the category of 5-16.
INTERPRETATION:
592 people & 93 people from various locations agree and strongly agree to the above statement
respectively.
In this statement also, the majority of footfall from Zirakpur agree & strongly agree with the fact that
quality products are available at Big Bazaar. (i.e. 202 & 33 resp.)
39 people from Zirakpur & 41 people from Chandigarh are neutral in response to this statement.
3 11
39
202
33
1 11
41
162
23
0 1 10
61
14 3 2
21
95
10 1 1
11
72
13
Strongly Disagree Disagree Neither Agree nor disagree
Agree Strongly Agree
Availability of quality products
Zirakpur Chd. Mohali Panchkula Others
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
INTERPRETATION:
Very few numbers of respondents strongly disagree to this statement.
152 respondents from Zirakpur & 115 people from Chandigarh feels that always get the product you
come to buy.
According to this question, Big Bazaar should target the people coming from Zirakpur so that all their
requirements are taken care of.
2
34
44
152
55
1
21
57
115
42
1
13
31
63
22
1 1
12 12
52
21
Strongly Disagree Disagree Neither agree nor disagree
Agree Strongly Agree
Always get the product persons come to buy
Zirakpur Chd. Mohali Panchkula Others
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
INTERPRETATION:
There is a mix response of people regarding the staff of Big Bazaar.
It is visible that 192 people from Zirakpur followed by 130 people from Chandigarh agree to this
statement.
Moreover, 58 people from Zirakpur & 63 people from Chandigarh strongly agree that Big Bazaar
staff is helpful and knowledgeable.
People from Mohali, Panchkula & other locations have a very close response in relation to the
parameter of “Strongly Agree” for Big Bazaar statement.
0 11
26
192
58
2
19 23
130
63
0 7 4
55
20
4 12 15
74
25
0 5 11
59
23
Strongly Disagree Disagree Neither Agree nor disagree
Agree Strongly Agree
Staff Behaviour - Helpful & knowledgeable
Zirakpur Chd. Mohali Panchkula Others
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
INTERPRETATION:
No. of people who disagree regarding this statement:
Cities No. of Respondents
Zirakpur 45
Chandigarh 30
Mohali 4
Panchkula 17
Others 5
Out of the people who agree to above statement, 157 people from Zirakpur feels billing process at
Big Bazaar is quick & accurate.
People are not really happy with the billing process during offer days and festival season.
7
45
33
157
45
10
30 30
121
45
3 4 6
57
15 7
17 13
72
21
7 5 5
61
19
Strongly Disagree Disagree Neither agree nor disagree
Agree Strongly Agree
Process of Billing- Quick & Accurate
Zirakpur Chd. Mohali Panchkula Others
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
INTERPRETATION:
Mostly people agree & strongly agree to the statement saying that the product
display & offer communication is simple & easy to understand.
60 people out of 192 belonging to Chandigarh region strongly agree to this
statement.
200 people from Zirakpur & 147 people from Chandigarh agree to this
statement.
1 14 20
200
52
1 13 15
147
60
0 2 4
50
30
0 5 8
88
29
1 7 5
64
21
Strongly Disagree Disagree Neither Agree nor disagree
Agree Strongly agree
Understability of Product Display & offer communication
Zirakpur Chd. Mohali Panchkula Others
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
VISITOR’S
PERCEPTION
ABOUT BIG
BAZAAR
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
PEOPLE VISITED BIG BAZAAR –
EXPLANATION:
It has been analysed that the sample size of the visitors who visited Big Bazaar specifically
was 559.Out of them 327 were male and 232 were female. Therefore, It has been seen that
the number of people who visited Big Bazaar were male.
People Visit to BIG BAZAAR
(559)
MALE 327 FEMALE
232
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
Visitor’s Visit to Big Bazaar (According to Locality)
EXPLANATION:
If the data is analysed according to the footfall of Big Bazaar, it is shown that majority of the footfall
of BB is from Zirakpur location followed by Chandigarh, Panchkula, Mohali and others respectively.
So, the Big Bazaar is in a good position because it is able to target the population of its locality which
shows that in coming years BB will prosper and more of population living in Zirakpur will visit it.
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
.
Visitor's Visit BIG BAZAAR (According to Age Groups)
EXPLANATION:
Maximum number of people coming to Big Bazaar is from the age group 26-30 followed by the 18-25
and 31-35 age group. Moreover, it is observed that the kids and the elderly members of the family
are also accompanied by the buyers and they are also the potential customers of Big Bazaar.
0
20
40
60
80
100
120
140
160
18 - 25 26-30 31-35 36-40 41-50 < 50
No. Of Respondents 118 154 117 71 63 37
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
MALE (According to Different Age Groups)
SAMPLE SIZE: 559
EXPLANATION:
Males of the age group 26-30 are more inclined towards the visit to the Big Bazaar that is 27%
followed by 23% of people belonging to the age group 31-35. So it can be interpreted that more of
young population are the visitor of Big Bazaar.
19%
27%
23%
14%
10%
7%
No. Of Males
18 - 25 26-30 31-35 36-40 41-50 < 50
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
FEMALE (According to Different Age Groups)
SAMPLE SIZE: 559
EXPLANATION:
As we have seen in the case of males, in the same way 29% of females belonging to
the age group 26-30 visit to Big Bazaar followed by the females belonging to the age group 18-25 and only 6% of the females from the age group more than 50 come to Big Bazaar.
24%
29% 18%
11%
12%
6%
No. Of Females
18 - 25 26-30 31-35 36-40 41-50 < 50
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
EXPLANATION:
Out of the 559 people visiting to the Big Bazaar, data shows that majority visitors are accompanied
by their families.
Very few visitors visit alone or with their friends.
63 •Alone
419 •Family
77 •Friends
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
FBB APPARELS RATING:
SAMPLE SIZE: 559
EXPLANATION:
Out of 559 visitors of Big Bazaar, the quality is being rated as good and average by 44% and 36% of
respondents respectively. Only 3% feels that quality is excellent.
Poor 6%
Average 36%
Good 44%
Very Good 11%
Excellent 3%
QUALITY
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
SAMPLE SIZE: 559
EXPLANATION:
25% of the Big Bazaar visitors feel that the prices of FBB apparels are poor and 37% responded the
prices to be good and 32% as average.
Poor 25%
Average 32%
Good 37%
Very Good 5% Excellent
1%
PRICE
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
SAMPLE SIZE: 559
EXPLANATION:
44% of the respondents of Big Bazaar have the opinion that the style and clothing section is good
and 33% felt that it was average.
Poor 9%
Average 33%
Good 44%
Very Good 12%
Excellent 2%
STYLE
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
FASHION @ BIG BAZAAR
Latest Affordable Quality Clothes For needs
71 232 61 136
EXPLANATION:
Fashion at Big Bazaar is characterised under different categories. Hence, it has been found through
study that the fashion at Big Bazaar is the affordable fashion.
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
BIG BAZAAR
_Days Before Week Before Month Ago More than a Month
71 191 157 141
_ Days Before
13%
Week Before 34%
Month Ago 28%
More Than Ago 25%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
Monthly Bachat Bazaar: SAMPLE SIZE: 559
Wednesday Bazaar:
Yes 28%
No 72%
Yes 43%
No 57%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
Communicate Our Offers : SAMPLE SIZE: 559
Prices at Big Bazaar are competitive:
Radio 11%
News Paper 32%
T.V. 26%
Banner 5%
Others 4%
SMS/E-Mail 22%
Strongly disagree 1%
Disagree 7%
neutral 20%
Agree 66%
strongly agree 6%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
Availability good quality products: SAMPLE SIZE: 559
Always get the product you come to buy :
Strongly disagree 1%
Disagree 6%
Neutral 13%
Agree 69%
Strongly agree 11%
Strongly disagree 1%
Disagree 9%
Neutral 18%
Agree 51%
Strongly agree 21%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
Big bazaar Staff:
SAMPLE SIZE: 559
Billing Process:
Strongly disagree 0%
Disagree 6%
Neutral 7%
Agree 62%
Strongly agree 25%
Strongly disagree 4%
Disagree 12%
Neutral 9%
Agree 57%
Strongly agree 18%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
Product Display and offer Communication:
SAMPLE SIZE: 559
Strongly disagree 0%
Disagree 6% Neutral
6%
Agree 64%
Strongly agree 24%
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
Observations
1. Big bazaar is place where we get everything at one doorstep.
2. More of Males are still dominating the process of shopping in the families as seen from the survey of
the Big Bazaar.
3. Big Bazaar is able to attract large population from Zirakpur whose all areas are included in primary
catchment.
4. People prefer to visit to Big Bazaar with their families or friends.
5. There is a need to make people aware of Wednesday Bazaar & Monthly Bachhat Bazaar.
6. Big Bazaar has to work on the quality, style & price of FBB apparels.
7. People mostly come to Big Bazaar for the purchase of food products or clothes.
8. It is noticed that the number of customers coming to purchase other products like electronic, home
fashion, cosmetics, etc. is very less.
9. The staff members are not very well informed about the product in various sections. Even if they
know about the product in the section they are appointed, they don’t have information about the
products of other section. Moreover, they are not aware of the technical terms.
10. The customers say that they have to call the staff member to ask for help, they don’t come by
themselves.
11. Branded products like Samsung, LG, Haier, IFB, Philips, etc. should be included in the electronic
section.
12. People don’t like Korean products in the electronic section.
13. Bills are not straight they are difficult to understand because of the coding used.
14. All the billing counters are not opened every day. So, people face problems and lot of rush is created
around opened counters and it consumes lot of time of buyers.
15. Very less people visit this section. Even if they visit, it is just to have a look not actual purchasing.
Style also required.
16. Because of the hectic schedule of today’s life people are available with less time. so that is why they
prefer going to a place where they can get everything under one roof
17. Offers are not valid till the last day of the offer period.
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
Recommendations
1) Big Bazaar must look forward to maintain the current quality of services provided to its customers as its
far better than its competitors
2) In the long run, it is recommended to move towards the wholesale concept as it is appreciated more by
each and every segment of the consumers.
3) High-end brands can be included in the product line, esp. at FBB, as availability of low level brands may
diminish the quality-wise image of Big Bazaar. To establish as a best service provider, Big Bazaar can
collaborate with high-end brand names.
4) To improve the variety and quality of FBB apparels, collaboration with fashion-designers is advised.
However, for a cost advantage and for the sake of CSR, tri-city based designers, recently passed out students
of designing institutions, etc. can be given a chance to join and serve for Big Bazaar.
5) Majority of consumers faced problems at the billing section. It is advised to minimize the technical errors
and the human errors at billing section.
6) The number of billing counters must be increased especially at weekends and in the festival season. This
will directly help in reducing the human error at the billing counters.
7) It was observed that a 'Saturday Bazaar' or 'Weekend Bazaar' would get an equal or perhaps a far better
response than the Wednesday Bazaar. So, it is recommended to organize a 'Saturday Bazaar' for more
footfall, esp. for the working segment. It can also be done to establish FBB as a brand name by providing
huge discounts on apparels, only on Saturday or weekends. 8) It is recommended to add more variety at electronics section esp. in the mobile phones by introducing
more high-end electronics' brands.
9) The sufficient sitting space for customers at different points in the store is required.
10) The staff must be well-trained, congenial, patient, co-operative and helpful to the customers. There
were cases of being misguided by the staff, so staff training is the need of the hour.
11) Offer communication must be done in a better and more clear way to the customers. For this, different
measures of promotion can be used. One of the way is the use of social networking sites in this technically
advanced world.
12) It is highly recommended to make available the staff for dropping the purchased stuff at customer
vehicles in the parking area.
13) Customers complain about the hidden prices on offers and manipulative offers which they get to know
only at the billing counters. So, it is better not to indulge in such practices as it diminishes the image of Big
Bazaar in Customers' mind.
14) For some of the customers, the store was very congested. So, it is recommended to improve the use of
space and make the ambiance more congenial for customers.
15) It is advised to change the product display from time to time esp. at FBB section.
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
16) It is recommended to add sitting space by putting chairs at the eating section and make shopping more
comfortable for the customers.
17) It is highly recommended to re-introduce the car accessories at Big Bazaar.
18) Extreme care must be taken while putting price tags on the products. Customers feel betrayed when
they get to know the real price of the product at billing counters.
19) A lot of re-work is required to change the general perception of customers about the products with
offers available at Big Bazaar.
20) Prices of the products available at Big Bazaar should be matched with the prices of the products in the
market. It is seen that prices are high in Big Bazaar in many commodities.