What is Big Billion Day?• Big Billion Day is mega sale

event from Flipkart.com• It’s a Flagship Event of

Flipkart to celebrate Festive Season. • It was first introduced in 2014

and since then it’s a Major Online Event in Indian Ecommerce Space.• Big Deals on Best Selling

Products was the basic concept.

Why it’s named Big Billion Day?• With full of enthusiasm Flipkart set

an unbelievable target for the festive season and planned a mother of all sales India had ever witnessed.• Flipkart set a milestone of

$100Million ($1Billion) GMV in 24hrs. • To keep the event relevant with the

mission Flipkart named it Big Billion Day.• The name BigBillionDay gone viral

with the introduction and Flipkart never thought of dropping it.

Why its scheduled on 6/10

• 610 was the Flat No. where Flipkart was started in 2007.• An excellent way to pay a

tribute.

When is next BigBillionDay scheduled?

• Big Billion Day 2016 will start from 2nd October 2016.• Big Billion Day Sale will end on

6th October 2016.

2nd Oct: Fashion, Home, TV & Appliances3rd Oct: Mobile & Accessories4th Oct: Electronics5-6th Oct: All on Sale

What to expect this BigBillionDay?• Aggressive Deals on Best

Sellers.• Exclusive Launches• Apple iPhone 7 • 10% Cashback on SBI cards.• No cost EMI payment.• Buy with Exchange.• Buy now and Pay later

How Flipkart performed on previous BigBillionDay’sBigBillionDay 2015BigBillionDay 2014

BigBillionDay 2015 - From the memories • Five day event, started on

13th Oct and concluded on 17th Oct• Business turnover

$300Million in GMV• App only sale• Participation of 40000 sellers

and millions of visitors• 20 Million visits in first 19hrs• 1 Million product sold in first

10hrs

BigBillionDay 2014 - From the memories• One Day Sale schedule on 6th

October• Sales begin at 8:00 AM• Business turnover more

$100Million in GMV• $100Million GMV in first

10hrs• Lowest price item at Rs.1/-• 300000 orders in first 6 hrs• 500000+ orders in Mobile

and Fashion Category

What is BigBillionDayBlopper• Sales Kicked off before time • Discounts shown on paper ads

seems misleading• Servers crashes frequently • Bestsellers with Big Discounts

gone OOS within seconds• Prices were hiked on most of

the products. • Confirmed orders got cancelled

All Data in this deck was taken from publicly available sources on Internet including the News Paper reports and Public Statements by the Executives of the respective company.

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