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Home > Business > Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Date post: 15-Sep-2014
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This is a slightly edited version of my slides presented in London on June 7, 2013 and the Reuters Institute see https://reutersinstitute.politics.ox.ac.uk/research/conferences/forthcoming-conferences/big-data-big-ideas-for-media.html BTW: You can download ALL of my slideshows, free books and other stuff at http://futuristgerd.com/downloads/ "Data stockpiles are growing exponentially...consumer profiles, media content usage patterns, Twitter and Facebook posts, online purchases, public records, real-time media user behavior and much more. The Big Ideas conference speakers will inspire tactics and strategies to harness these data. The media industry's leading edge experts from journalism and business disciplines will detail their own case studies, outlining their challenges and triumphs using tools to understand complex data sets. They will outline how these experiences have paved the way to prize-winning journalism, audience insights and growing revenues..."
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Big Data and what it could... or should mean for the Future of Media and Journalism
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Page 1: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Big Data and what it could... or should mean for the Future

of Media and Journalism

Page 2: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

“Big Data is high-volume, high-velocity and high-variety information assets that demand cost-effective,

innovative forms of information processing for enhanced insight and decision making” *Gartner

Streams. Cloud. Now. We. Data (Kevin Kelly)

Page 3: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

The digital default is coming

Page 4: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013
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Page 7: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Big Data: some relevant facts & stats

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Page 9: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Rise of data-driven business models

Page 10: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Paying with Data | Privacy | Attention

Page 11: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Disruption ☯ Opportunity

Page 12: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Data. Input. Ideas. Information

1 - 2 - 4 - 8 - 1 6 - 3 2 - 6 4 - 1 2 8

“We will be online all the time in virtual / augmented reality.  We won’t be looking at devices such as tablets and phones.  Rather, computer

displays will be fully integrated with real reality” (Ray Kurzweil)

Page 13: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Disruptions and Opportunities for Data Journalism

Page 14: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Smart-everything: the IoT, M2M

Page 15: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

‘Finding relevant stuff’ might be a good robot job - to a point

Page 16: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

“Search engines won’t wait for you to ask for information.  They will know you like a friend, aware of your concerns and

interests at a detailed level” Ray Kurzweil

Page 17: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013
Page 18: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Journalism: making sense of exponential data, for linear humans:)

Page 19: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Knowledge. Wisdom. Learnings. Relevance. Depth.

http://pinterest.com/pin/197876977350036245/http://en.wikipedia.org/wiki/DIKW_Pyramid

Page 20: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Big Data-fuels Cross-Media Story TellingBig Data-fuels Vizuality. Immersion.

Page 21: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Mobile devices are becoming our external brains

Page 22: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

‘External Brains’ may become good targets for ads, too:)

http://www.theatlantic.com/business/archive/2013/03/this-is-the-scariest-statistic-about-the-newspaper-business-today/274125/

Page 23: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Massive Human - Machine /AI Interface (R)Evolution

Page 24: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

The 3 spheres of data: shift towards anticipation

Volunteered InferredObserved

Page 25: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

A total on-demand, serendipity-free, self-controlled future will not be human enough

Page 26: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Social Local Mobile (SoLoMo) Data. Video.

Page 27: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Advertising goes 30-50% digital: the question is not if but when / who / how

Page 28: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Humans

Data

AISoftware

The Future

InterfacesMachines

Smart Agents

Information

Robots

Permission, TrustControl, Recourse

Standards, Open Platforms, APIs

Regulations, Policies, Ethics

Page 29: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Sooner or later everything becomes:DynamicReal-time

SocialMobileLocalFluid

Predictive

Page 30: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

The Tricorder for News is coming

Page 31: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Searching for something

Informationseeking us

i.e. we are ‘being searched’

Page 32: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

We are being searched...sought-out...found

Most technologies that we used to direct will start

conducting themselves

Page 33: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Your future editorial assistants?

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Big Data without ‘Big Meaning’ and ‘Big Design’ is irrelevant

Page 35: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Big Data without Big Meaning is just like crude oil

Page 36: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Video Source: IBM Future Scenarios, Youtube

Data-journalism is probably indispensable

Page 37: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Source: wired.com

Crucial for the Future of Journalism: Open data, open ecosystems, open standards, open technologies

Page 38: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Journalism in the age of leaps...

Page 39: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Locked Loose

Journalism: the direction is clear...

Liquid

Page 40: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Added values based on ‘Big Data’ and ‘Big Design’ can make a huge difference

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If data is the new oil, than should ‘gas stations’ be licensed?

Page 42: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Henri Poincaré

Page 43: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Summary and take-aways

Page 44: Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

Thanks for your time and attentionFuturistGerd.com

Thefuturesagency.com

Gerdtube.com (youtube)

GerdCloud.com


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