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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Big data as an enabler for strategic services Stuart Rance, Angela Chin / June 12, 2013
@StuartRance
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My background
Title
HP Global Consulting Strategist
IT industry experience • Global service portfolio management for big data,
cloud, and service management
• IT Service management consulting
• Mission critical service consulting
• Accredited ITIL® trainer
Professional information • HP service management profession past global lead
• Chinese translation of the ITIL V3 books and exams
• ITIL® V2 Service Manager and ITIL®V3 Expert Certified,
Years at HP
18
Current responsibilities • Big data service global portfolio management
• Service management consulting
• HP service manage profession leadership
Name: Angela Chin
E-mail: [email protected]
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4
My background
Title
TS Consulting Strategist
IT industry experience • Hardware, software and systems support
• IT Service management consulting
• Information security consulting
• Portfolio lead for strategic service management
Professional information • Fellow in service management at prISM
• Fellow at BCS, the Chartered Institute for IT
• Author of ITIL Service Transition
Years at HP
33
Current responsibilities • Consulting, training and portfolio development
• Customer facing and HP internal
• Big data, service management and information security management
• Global lead for HP service management profession
• Senior examiner for ITIL
Name: Stuart Rance
E-mail: [email protected]
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5
Agenda
How does IT create value for the business?
How can your business create value using big data?
What should IT be talking to the business about?
What data do you already have?
What data could you obtain?
How do other organizations use big data to create value?
How can you prioritize all these opportunities?
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6
How does IT create value for the business?
IT organizations do NOT create value by • Managing servers, storage and networks
• Logging, resolving and closing incidents
• Developing, deploying and managing applications
We spend much of our time doing these things • But the business that funds our activities really doesn’t care about them
The business would be very happy if • The technology didn’t need any management
• Incidents didn’t happen
• Applications didn’t need any effort to create and manage
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How does IT create value for the business?
Data Server Application Network End user
computing Customer
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How does IT create value for the business?
Data Server Application Network End user
computing Customer
Money spent
Value added
Value realized
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How does IT create value for the business?
The Business
Business unit Business unit
IT
IT unit IT unit IT unit IT unit
External customer External customer External customer
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How does IT create value for the business?
The business
Business unit Business unit
IT
IT unit IT unit IT unit IT unit
External customer External customer External customer
Money spent
Value Added?
Value realized
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How can you create value using big data?
Data
Information
Knowledge
Wisdom
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Two views of big data
IT sees big data as just more infrastructure
Marketers, analysts, are hungry to explore Big Data for business value
If necessary, they’ll look for resources beyond IT
“When we talk to the IT infrastructure team about big data, most of them say, ‘It’s not really a focus for us.’ When we speak to the business team, they say, ‘Oh, big data is huge.’ So there is kind of disconnect.” – Simon Robinson (451 Research), interview in MIT Sloan Management Review, June 7, 2012
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Variety Data formats
Voracity Consumption & processing
What does big data look like to IT?
Volume Data scale
Velocity Speed & direction
Capture
Backup & restoration
Storage
Protection
Retention
Archival
Destruction
Movement
Governance
Analytics
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What does big data look like to the business?
Greater understanding of customers and markets
Faster time to exploit opportunities
Ability to create completely new business opportunities
Increased productivity
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If you discuss how big data can create value for your business, you may find that they suddenly have a much better perception of the value of IT.
How can you create value using big data?
IT cannot do this separately from the business
The business will have a greater understanding of their strategy and priorities
The business cannot do this separately from IT
IT has a greater understanding of the technology and what it can do
Your big data project must involve IT and the business from the start
Create a team to investigate how big data could create value
Include stakeholders from multiple business units as well as from IT
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What should IT be talking to the business about? What data do you already have?
What data could you obtain?
How do other organizations create value with big data?
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What should IT be talking to the business about? What data do you already have?
Data may be collected by different groups for different purposes
Data may be stored in many different places and formats
The business may collect data that IT knows nothing about
IT may know about data that the business doesn’t realize they could use
There is usually no catalog or tool to help you understand what data you own
You may want to create a data catalog to maintain this information for the future
There may be transient data that you discard without realising its value
Understanding what data you have may trigger ideas about how it can create value
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What should IT be talking to the business about?
What data could you obtain?
This is your opportunity to be creative
Could you use sensors or video?
To get data about movement of people / things
Could you collect data from customers?
How do they use your products and services?
What new products or services would they like?
Could you collect data from suppliers?
To learn more about your business supply chain
Be creative. What additional data could you collect?
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What should IT be talking to the business about?
How do other organizations create value with big data?
Understanding variability in customers and markets
Experimenting with different products, services, or marketing
Automating decisions
Providing increased transparency and accountability
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How do other organizations create value with big data?
Examples from different industries
“You may also want…” messages for online shoppers
Personalized medicines in the healthcare industry
Targeted employment intervention in the public sector
Targeted political advertisement based on segmented demographics
Understanding variability in customers and markets
Could your business offer differentiated products or services to different market segments?
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How do other organizations create value with big data?
Examples from different industries
Evidence based treatments in the healthcare industry
Effect of physical product placement in a supermarket
Soliciting customer input to design in manufacturing industry
Trialing multiple versions of retail products
Experimenting with different products, services or marketing
And collecting detailed data to help understand how effective these are
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How do other organizations create value with big data?
Examples from different industries
Optimizing the supply chain in the retail sector
Fraud analysis in financial services
Use of sensor data to automate energy production
Automating decisions
To provide more consistent and faster responses to changing conditions
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How do other organizations create value with big data?
Examples from different industries
Performance dashboards in the public sector
Regulatory and compliance support in the finance and pharmaceutical industries
Tracking system for delivery services providing data to end customers
Providing increased transparency and accountability
By showing who has made what decisions, and what impact these have had
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How can you prioritize all these opportunities?
There may be lots of different opportunities for investment
How are you and the business going to decide which big data opportunities to invest in?
What about all the other things that you are also considering?
What is a service portfolio?
A service portfolio is much more than a list of services
It is a description of services in terms of business value
It is a tool to help you understand and compare services
It includes current services, planned services and retired services
It helps you to make the right decisions about future investments
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How to create a service portfolio
Understand business outcomes
Review existing services
Prioritize portfolio changes
Document portfolio
Build business cases
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In conclusion
IT Business Understanding variability
Experimenting
Automating decisions
Increased transparency
Data analytics and service design
VALUE
Business strategy
Big data refinery
Variety
Velocity
Volume
Voracity
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
“The gap between organizations that achieve benefits from big data …and those that struggle...will widen. Successful organizations will target big data projects at delivering big business impact .” Forrester Research, Inc. “Big Data Adoption Trends In Asia Pacific: 2013 to 2014” January 23, 2013
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For more information
Attend these sessions
TB2685 - Intelligent Data Center Infrastructure
BB2092 - The top four CIO priorities and 12 ways to help your CIO sleep better at night
TB2686 – Hadoop within the data center of the future
BB2711 - Big Data: Hadoop in the real world
Visit these demos
Big Data Transformation Experience Workshop - Bassano Room 2701
After the event
• Contact your sales rep
• Visit the HP Transforming IT blog at http://h30507.www3.hp.com/t5/Transforming-IT-Blog/bg-p/transforming-it
• Follow Stuart on twitter @StuartRance
Your feedback is important to us. Please take a few minutes to complete the session survey.
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