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IoT & Big Data: New Super Powers

İsmihan Baysal Anderson

20.11.2019

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IOT & Big Data & Analytics

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Connect Collect StoreCompute &

ProcessCreate Insight &

PredictMonetise

IOT BIG DATA ANALYTICS

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Source: The Top Technologies to Watch This Year by HIS Markit

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Benefits & Applications

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Source: Industrial Analytics 2016/2017 by IOT Analytics

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Use cases by Industry

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Source: Next in Tech by PwC

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ISG Big Data & Analytics : Enabler

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3D SensorsIOT Sensors

Devices (phone, laptop etc)

Basket data (POS Data)

Wifi Data

Operational Data (Flights, Bridge etc)

BigData

ANALYTICS SW

Internal

Airlines

Ground Handlers

Revenue Growth &

Profitability

Passenger Experience

Operational Excellence

Branding

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ISG Big Data & Analytics –What & Why?

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Revenue Growth &

Profitability

Passenger Experience

Operational Excellence

Capacity Expansion

Branding

Employee Development

Organisation

Build a DWH & BI platform which collects , transforms and calculates data from different resources in order to • Create insight for the decision makers• Know the passenger and understand perception & expectations and interact with the passenger

real time• Develop new services and products meeting customer expectations• Develop campaigns for loyalty programme• Optimise prices• Efficient/Maximise usage of capacity• Decrease costs• Predict & plan & manage the operations• Solve problems and handle bottlenecks proactively• Improve collaboration and use common language both among the staff and third parties (airlines,

ground handlers, security, cleaning etc) • Unlock the potential of the data using self service reporting• Audit Revenue (F&B, Duty Free etc) and prevent loss• Share data with relevant 3rd parties and monetise the data

Duty Free Analytics

F&B AnalyticsArea

Analytics

OperationAnalytics

FinancialAnalytics

PassengerAnalytics

HotelAnalytics

CarparkAnalytics

Premium ServicesAnalytics

Social MediaAnalytics

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Passenger Tracking

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Build a technology platform which enables• Measuring and understanding how the

passengers are moving from kerb to gate• Footfall• Waiting time• Predicted waiting time• Queue length• Dwell time• Process time (x-ray, counter, passport, gate

etc)• Heat maps• Inform the passenger about timings and help

them move to the air side as quickly as possible, thus allowing more time for shopping

• Real time alerts and insights for operations to solve problems proactively

• Analysing history, planning & predicting the future, hence using the capacity efficiently

Revenue Growth &

Profitability

Passenger Experience

Operational Excellence

Capacity Expansion

Branding

Employee Development

Organisation

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Single Token Travel

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Border Control

Biometric Boarding

Boarding w.TC Id. Card

Passengers want from their air travel experience

• Take more personal control over the travel experience.

• Automation of more airport processes• A single identity token for all travel

processes using biometric identification• Real-time information sent directly to

personal devices• More efficient security - without having to

remove or unpack personal items• More seamless border control

Revenue Growth &

Profitability

Passenger Experience

Operational Excellence

Capacity Expansion

Branding

Employee Development

Organisation

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Key Success Factors

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• Tone at the Top (Sponsorship)• Projects aligned with Strategy• Human Centric Approach• Innovation• Test & Learn• Business & IT Collaboration• Change Management & Planning• New skills acquisition (analytics etc)• Communication• Teamwork• Positive & Constructive Attitude

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