1
IoT & Big Data: New Super Powers
İsmihan Baysal Anderson
20.11.2019
#datatalks
#datatalks
IOT & Big Data & Analytics
2
Connect Collect StoreCompute &
ProcessCreate Insight &
PredictMonetise
IOT BIG DATA ANALYTICS
#datatalks
Source: The Top Technologies to Watch This Year by HIS Markit
#datatalks
Benefits & Applications
3
Source: Industrial Analytics 2016/2017 by IOT Analytics
#datatalks
Use cases by Industry
4
Source: Next in Tech by PwC
#datatalks
ISG Big Data & Analytics : Enabler
5
3D SensorsIOT Sensors
Devices (phone, laptop etc)
Basket data (POS Data)
Wifi Data
Operational Data (Flights, Bridge etc)
BigData
ANALYTICS SW
Internal
Airlines
Ground Handlers
Revenue Growth &
Profitability
Passenger Experience
Operational Excellence
Branding
#datatalks
ISG Big Data & Analytics –What & Why?
6
Revenue Growth &
Profitability
Passenger Experience
Operational Excellence
Capacity Expansion
Branding
Employee Development
Organisation
Build a DWH & BI platform which collects , transforms and calculates data from different resources in order to • Create insight for the decision makers• Know the passenger and understand perception & expectations and interact with the passenger
real time• Develop new services and products meeting customer expectations• Develop campaigns for loyalty programme• Optimise prices• Efficient/Maximise usage of capacity• Decrease costs• Predict & plan & manage the operations• Solve problems and handle bottlenecks proactively• Improve collaboration and use common language both among the staff and third parties (airlines,
ground handlers, security, cleaning etc) • Unlock the potential of the data using self service reporting• Audit Revenue (F&B, Duty Free etc) and prevent loss• Share data with relevant 3rd parties and monetise the data
Duty Free Analytics
F&B AnalyticsArea
Analytics
OperationAnalytics
FinancialAnalytics
PassengerAnalytics
HotelAnalytics
CarparkAnalytics
Premium ServicesAnalytics
Social MediaAnalytics
6
#datatalks
Passenger Tracking
7
Build a technology platform which enables• Measuring and understanding how the
passengers are moving from kerb to gate• Footfall• Waiting time• Predicted waiting time• Queue length• Dwell time• Process time (x-ray, counter, passport, gate
etc)• Heat maps• Inform the passenger about timings and help
them move to the air side as quickly as possible, thus allowing more time for shopping
• Real time alerts and insights for operations to solve problems proactively
• Analysing history, planning & predicting the future, hence using the capacity efficiently
Revenue Growth &
Profitability
Passenger Experience
Operational Excellence
Capacity Expansion
Branding
Employee Development
Organisation
#datatalks
Single Token Travel
8
Border Control
Biometric Boarding
Boarding w.TC Id. Card
Passengers want from their air travel experience
• Take more personal control over the travel experience.
• Automation of more airport processes• A single identity token for all travel
processes using biometric identification• Real-time information sent directly to
personal devices• More efficient security - without having to
remove or unpack personal items• More seamless border control
Revenue Growth &
Profitability
Passenger Experience
Operational Excellence
Capacity Expansion
Branding
Employee Development
Organisation
#datatalks
Key Success Factors
9
• Tone at the Top (Sponsorship)• Projects aligned with Strategy• Human Centric Approach• Innovation• Test & Learn• Business & IT Collaboration• Change Management & Planning• New skills acquisition (analytics etc)• Communication• Teamwork• Positive & Constructive Attitude
#datatalks