Big Data to help decision making process. Challenges

Dubai, 6th September 2016

https://es.linkedin.com/in/eduardocano

The Age of Machines

Deciphering

The birth of modern computation. Alan Turing

British could know german plans

It gave them the power to become semi-gods

The Age of MachinesWhere is our consumer?

Our consumer is using

Virtual Reality

The Age of MachinesWhere is our consumer?

Smart TV Interaction

The Age of MachinesWhere is our consumer?

Location Based

The Age of MachinesWhere is our consumer?

Mobile is not more a single concept

The Age of MachinesThe Age of Big Data

Big Data Is not AI…

It is all of us

73% of Business will increase

spending over Big Data in 2017

$54.3bn revenue by 2017

90% of data generated in the

last 2 years

The Age of MachinesThe Age of Big Data

Still, the human touch is still needed

NONE OF THESE 6 COMPANIES EXISTED 20 YEARS AGO

The New Normal in business

The New Normal in business

ALL INDUSTRIES ARE USER BASED. RESISTANCE IS FUTILE

The New Normal The evolving normal

Uber buys mapping company

Uber revolutionizes Transportation

industry

Driverless cars will revolutionize Transportation

industry

WHAT´S OUR APPROACH?

Uber partners with Volvo in the race for driverless

cars

The New Normal Super Connected Consumers

Buying cycle

broken by mobile &

Geo location

TECHNOLOGY is a PLUS

User OverStimulation

Quality + UX & Business

complements

Real Time Data Marketing Automation

CRM +

Machine Learning

People Locationat a time

The Analytics & BI Roadmap

The Marketing Roadmap

WHERE IS THE “HUMAN TOUCH”?

The Marketing Roadmap

BIG DATA DOES NOT ADD HUMAN BEHAVIOR… YET

SMILE MY FRIEND

Forget the “old approach”

STRUCTURED DATA

CANNED COMMUNICATION

DATA WAREHOUSE

+ CRM

Roadmap/Focus from now on

IDENTIFY PERSONS

MARKETING RESULTS

MACHINE LEARNING

IDENTIFY DEVICES

BUILD PROFILES

Sources- “Big data to reach $50bn by 2017” (http://goo.gl/mRJ6W9) - “90% of world’s data generated over the last 2 years” (

http://goo.gl/uGi2T7)- “Uber buys a mapping company” (http://goo.gl/VsUaRs)- “Volvo and Uber to develop autonomous driving cars” (

http://goo.gl/ROncGL9 - “Uber’s first self-driving fleet arrives in Pittsburgh this

month” (http://goo.gl/GchCQf) - The Void Virtual Reality (http://goo.gl/0wXjvs)- Zero Latency Virtual Reality (http://goo.gl/v6rQAI)

THANK YOU