BIG

BIG

Meet the team

Kati Hyvönen Project manager, ’the Lion’

Asta Lindström Design manager, ’the Leopard’

Olli Rapanen Marketing manager, ’the Elephant’

Sonja Uotila Sales manager, ’the Rhino’

Veli-Matti Vikman Technical manager, ’the Buffalo’

”Gain 24 Online new customers and value through new marketing tool using social medias.”

Big5 - Steering group presentation

BIG

Strengths•Innovativeness•Past experiences•Enthusiasm•Team spirit

Weaknesses•Technical knowledge•No cultural differences

Opportunities•New field of work•No financial pressure•Gain experiences

Threats•Schedule•Too high expectations•Resources

Big5 - Steering group presentation

Big5 SWOT

BIG

Solution:

• BUZZ!• Killer App!

Mind map

Big5 - Steering group presentation

Target market

Helsinki area

Students

& small

households

Broadband retailer

•Private•Housing•Companies

Customers

Problems:• Lack of marketing• Lack of Customers• Unknown to users

Campaigns:• Network marketing• Social media• Universities

RunToSho

p’s

campaign

tool

E.g. Metropolia

BIG

Business ideas

Big5 - Steering group presentation

”Cheapest and most reliable prices for households”

”A highly recommended and reliable broadband with low prices – come and get your own!”

BIG

Application ideas

Big5 - Steering group presentation

Games Video interviews Chatrooms RECOMMEND-button competition

BIG

Long-term plan

Big5 - Steering group presentation

Research Analysis Designing the application Testing Sales & Marketing

BIG

TODO-list

Big5 - Steering group presentation

Network marketing research Customer segment analysis Competitor research / analysis Developing business idea Developing marketing app Fixing wiki + Google docs etc.

BIG

Questions

Big5 - Steering group presentation

Cash flow? Technical support / details? Focus on marketing and slogans or

technical app. Amount of current customers

And how’s it been growing

BIG

Anything else?

Big5 - Steering group presentation

BIG

Competitor intelligence 11.9.

Big5 - Steering group presentation

Retailer Speed Normal price/month

Possible opening fee

Expenses/year

Sale price/month Sale opening fee

Sale expenses/year Else

24 online 2M 28 € 39 € 375 € 8,25 € 1st year 99 € 198 € 1st year when utilizing the sale, have to commit for 24 months

    13,90 € 2nd year 166,80 € 2nd year  

Elisa 2M 26,90 € 78,64 € 401,44 €            

Sonera 8M 29,90 € 130,06 € 488,86 € same than normally 0 € 358,80 €  

Saunalahti 2M 23,90 €   286,80 € 9,90 € 1st year   118,80 € 1st year Normally contract for 18 months, when utilizing the sale it's 24 months

  sale for 8M

      19,90 € 2nd year   238,80 € 2nd year  

GoHome 2M 33,90 € 150 € 557 €            

LanWorldFinland

2M 29,90 € 59 € 418 € same than normally 0 € 359 €  

MaxiNetti 2M 31,90 €   382,80 €            

Nebula 3M 36,90 € 48 € 491 € 39,90 €   48 € 527 € contract for 12 months,

sale for 8M

        when utilizing the sale it's 24 months

Welho 10M 24,90 € 30 € 329 € 19,90 €   30 € 299 €    

           

BIG

24 Online

Big5 - Steering group presentation

Completely Finnish company Owners are Finnish investors and private

persons Established in Vallila, Finland, in 2003 Company’s activities increased in 2006

24 Online bought the old network from Saunalahti which merged with Elisa

thus making 24 Online a reasonable competitor for Helsinki metropolitan area broadband markets

BIG

Problem

Big5 - Steering group presentation

Lack of customers Lack of marketing Unknown in Finnish broadband markets

BIG

Possible solution?

Big5 - Steering group presentation

Marketing app to the web Useful slogans Creating ”Buzz” Network marketing