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-Dhruv Jain (120)

- Herry Dhawan (122)

- Maitreyee Pandya (127)

-Manjri Lakshmanan (128)

- Sukriti Aggarwal (150)- Udit Narula (156)

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Evolution of retail in India

Corporate profile

Segmentation and target market

Product

Price

Promotion

Place

Supply chain management & logistics

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3

WeeklyMarketsVillage FairsMelas

ConvenienceStoresMom andPop/Kiranas

PDS Outlets ,KhadiStoresCooperatives

Exclusive Brand OutletsHyper/Super MarketsDepartment StoresShopping Malls

Traditional/Pervasive Reach

GovernmentSupported

Historic/RuralReach

Modern Formats/International

Evolutionof

Indian

retail

Source ofEntertainmen

t

NeighborhoodStores/Convenie

nce

Availability/Low Costs /Distribution

ShoppingExperience/Efficie

ncy

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Subsidiary of the Future group

Founded in 2001

More than 100 stores in operation

Plan to open stores in cities likeAurangabad, Indore etc

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Ms Aaina Mahajan, age 25 , HR Professional ,New Delhi

Mr. Mukul Sachdev, age 42, Businessman ,Darjeeling

Mrs. Jyoti Bakshi, age 32 , housewife, Belgaum

Ram Gopal, age 35, Domestic Help, Indore

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Big Bazaar is present in 54 cities all over India,Including tier 1, 2 and 3 cities

Currently runs 150 big bazaars and 180 foodbazaars present in tier 1 and Tier 2 cities

20 of these stores will be set up in tier 2 cities,in the hypermarket format chain.

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Jo Bazaar mein milta hai, woh sab Yahaan milta hai

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The Product mix contd

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TimePricing

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ValuePricing

Value = perceived benefits received

perceived price paid

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Bundling

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Psychological Pricing

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Ample TV, Print & Radio

coverage Huge Billboards at prime

locations

Guerilla Marketing

Keep west a side, make asmart choice!

Shoppers! Stop, make asmart choice!

Change your lifestyle, makea smart choice!

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Big means bada, Bazaar

means mandi No frills, India specific,

entrepreneurship andsimplicity

No predator pricing honest

and trustworthy just like thecommon man

A brand that has grown withthe society rather than as aseparate entity

Marketing executivecompares the brand toAmitabh Bachan

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Promotions

Below the line promotions, cross & up selling

Saal ka sabse sasta din & Hafte ka sabse

sasta din Purana do naya lo Exchange and junk

swap offer

Future card and Shakti card

M S Dhoni brand ambassador of apparel line

Holistic creating brand awareness

Particular store or focused

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Increasing the footfallsIncreasing the footfalls

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SAP for Inventory Control and DemandForecasting

Backward Integration for better control

on Inventory Just In Time approach for cutting costs

and avoiding excess Inventory

Constant Improvement in logistics andTransportation.

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Thank

you !