Prepared By- CHANDRESH SHAH

CATCHMENT SURVEY AT BIGBAZAAR(RAIPUR)

Meaning of Retailing Retail is usually classified by type of

products as follows:- -Food products -Hard goods or durable -Soft goods or consumables

Retailing

5th Largest In The world Fastest Growing Sector In Indian Economy largest Source Of Employment After Agriculture Generating More Than 10% Of India’s GDP Mainly Divided In Two Types -Organized sector -Unorganized sector

Indian Retail Market

Retail format available in India

Mono/ exclusive branded retail

Multi branded retail Convergence retail outlet

Exclusive showroom either owned by franchised out by manufacturer

Usually have display on most of convergence as well as consumer/ electronic products including communication and IT goods

Focus on particular product category or carry most of brands available

One stop shop for consumers, many product line different brands on display

Consumers get to have more choices as many brands on display

Complete range available for given brand, certified product quality

Leisure 2009-10(In Rs. Cr)

2010-11est(In Rs. Cr)

Growth %(2010-11)

2011-12est (In Rs. Cr)

Growth % (2011-12)

Total Retail Market 21000 24570 17 28993 18

Organized retail market 3665 4344 19.5 5191 19.5

Organized market share %

17.3 17.7   17.9  

Unorganized market share %

82.7 82.3   82.1  

Market Share of Leisure goods

Founder and Group CEO - Kishore Biyani “rewrite rules, retain values” More than 85 cities and 60 rural locations

across the country 15 million square feet of retail space 220 million customers each year

About Future Group

Brands under Future Value Retail

launched in September, 2001 The inspiration behind this -Saravana Stores ‘Naye India Ka Bazaar’

Strategy of big bazaar:- -India one -India two -India three

About Big Bazaar

Wednesday Bazaar Sabse Sasta Din Maha Bachat The Great Exchange Offer

Innovations by Big Bazaar

Launched in 2003-04 Two storey building, Covering almost 85000 sq.

Ft. Currently having 240 employees

Location:-Address: - Ground Floor & 1st Floor, Ahmedabad City MallKankaria Road, Raipur, Ahmedabad,Contact no: - 079 30282020

Big Bazaar (Raipur)

To perform a catchment analysis for identifying customer for Big Bazaar

Types of catchment population of that area Understanding the buying preference of the

catchment population

Objectives Of Survey

catchment area Source of the data Sample size Sampling method Research Instrument

Research Methodology

Core Catchment Extended catchment

Male 80 75

Female 20 25

Total 100 100

AnalysisGender (%)

Core catchment Extended catchment

18-25 6 11

25-35 36 50

35-50 51 31

50 & above 7 8Total 100 100

Age Group (%)

Core catchment Extended catchment

<10000 12 4

<20000 48 33

<30000 24 38

>31000 17 26Total 100 100

Monthly Income (%)

Core catchment Extended catchment

Hindu 50 58Muslim 33 8Christian 6 14Others 11 19Total 100 100

Religion (%)

Core catchment Extended catchment

SSC 22 12HSC 34 23Graduate 34 44Post-Graduate 5 15Uneducated 5 6Total 100 100

Educational Qualification(%)

Core catchment Extended catchment

Private job 6 7Govt.job 26 36Business 68 56Total 100 100

Profession(%)

Core catchment Extended catchment

Once a week 22 26

Twice a week 10 7

Once in three week 29 36

Once a month 39 31Total 100 100

Frequency of purchasing home products(%)

Core catchment Extended catchment

Big Bazzar 164 175

D'mart 0 51

National handloom 58 127

Local kirana store 205 210Total 427 563

Store preference for buying home products

Core catchment Extended catchment

Once a week 14 16

Once in three week 35 28

Twice a week 4 6

Once in a month 23 22

Never 2 7

Rarely 23 20Total 100 100

Frequency of visiting Big Bazaar(%)

Core catchment Extended catchment

<500 20 21

<1000 51 44

>2500 29 34Total 100 100

Budget Spending On Home Products(%)

Core catchment Extended catchment

Two wheeler 58 60

Four wheeler 4 10

Both 26 22

None 12 7Total 100 100

Vehicle(%)

Core catchment Extended catchment

News paper 188 179

Leaflets 0 0

Hoardings 74 102

Word of mouth 86 76

TV ads 129 160

SMS 0 0

Never 2 0Total 479 517

Media

Core catchment Extended catchment

Mahabachat 83 110The great exchange media 51 118The great indian kitchen festival 48 51

Sabsesaste din 159 158

Wednesday bazaar 208 227

Monthly bachat bazaar 66 89

None 28 19Total 643 772

Heard About Special Offer?

Core catchment Extended catchment

Mahabachat 10 48The great exchange media 3 41The great indian kitchen festival 11 23

Sabsesaste din 110 61

Wednesday bazaar 180 158

Monthly bachat bazaar 43 52

None 73 67Total 430 450

From which offer you shopped most?

Core catchment Extended catchment

Great discount on products 32 35Variety of products(range) 138 127

Value for money 18 30

One stop for all sopping 88 97

Don’t know 31 29Total 307 318

What do you enjoy most about big bazaar?

Major population is Hindu Education level Purchase once in a month or once in three week Kirana store is more comfortable News paper & TV adds Most heard offer is Wednesday Bazaar

Findings

Competitive Price Furniture Department Aware People About Big Bazaar Advertisement Change Offer Innovations Feedback Form

Suggestions