By: Hanna Schlesinger
Campaign Objective
1. Drive traffic to Biggby locations using holiday and promotional drinks as an incentive.
2. Increase awareness towards the brand.
Target Audience
Men and Women 20-45
Coffee Drinkers
People familiar with Biggby Coffee who will spread the word to others.
Time Frame
This campaign will run the month of December during the busy holiday time.
Social Media Facebook
Create a page with promotional drinks.
Twitter Re-tweet and mention users of Biggby coffee.
Instagram Promote the different drinks using pictures.
Blogs Gain awareness of the brand.
Pinterest Contest
Create a Pinterest board of your favorite holiday drinks, food, and recipes to win a free Biggby holiday drink of your choice.
Biggby SEO
Sample Ad:
New Keywords: Biggby Coffee
Biggby Promotional drinks
Best Coffee Places
Biggby Holiday Drinks
Warm Drinks
Tis the Season for Biggby CoffeeGet Your Holiday Drink NowDeals Starting up to 30% off
B-Mobile App
Create a mobile app solely for offering coupons and holiday deals.
Users will have the ability to access the B Happy Lounge in this app.
Budget
$15,000/ 1 Month $10,000 Social Media
Facebook, Twitter, Instagram, Pinterest Contest Google AdWords
$5,000 Mobile App
Summary
There will be an increase in sales with an increase in knowledge about Bibbgy’s holiday drinks.
Promoting holiday drinks in December will allow excitement for the new drinks.
Using social media will allow an increase in brand awareness.