Bill Sands Portfolio July 2015

The information contained in this document is proprietary. Copyright © 2015 Bill Sands. All rights reserved.

New mobile portal for contingency nursing staffpg. 7

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PortfolioJULY 2015EXPERIENCE THE EXTRAORDINARY

Healthcare InnovationDesign takes a seat at the table to drive strategy

THE CHOCOLATE SHOP RE-INVENTED

Also:

ForewordWhether your company is a startup or global enterprise, it’s no longer enough to provide best in class products and services to be competitive in the marketplace. To achieve growth, consumer loyalty, even employee engagement takes a relentless customer centric approach to your business.

There is a race right now for businesses across all sectors to provide innovative customer experiences for their consumers -one that is multi-channel, personalized, transparent and curated to meet their needs.

To establish a culture of experience excellence, one must start with the simple belief that the key to growth is not about persuading your customers to buy but by inspiring your customers to buy. Cultivating this mindset into a business design your customer will love is no easy task. But with diligent listening to your consumer base and use of proven experience design methods, you can give them what they want - an amazing and differentiating experience.

This portfolio edition provides unique case studies of how I use design and innovation to solve business challenges. I hope you find it informative as you consider my capabilities and experience as a fit for your organization.

If you have any questions, please don’t hesitate to contact me.

Best Regards,

Bill Sands


Introduction

859.445.3694 [email protected]

Preface

JULY 2015 / BILLSANDS PORTFOLIO 2

All photographs by Ryan Kurtz


How to take a commodity product and price sensitive consumers and create a brand experience that demonstrates a “trade-up”

value proposition while becoming the first mover in the market.

CHALLENGE

Conducting focus groups, interviews and tasting events provided compelling themes that encouraged us to establish an experience

that leveraged complimentary food categories and behaviors.

INSIGHT

The making of a premier chocolate brandChocolate, loved the world over, has experienced a resurgence throughout the decade due to touted health benefits and the craft food movement.

Experience design brought the best of these attributes to light with a twist to offer an extraordinary brand experience.

Role: CPO and Creative Director

Retail


Chocolate and wine lounge: a match made in heavenUsing the pervasive interest in wine tastings, I designed a tasting lounge that brought together chocolate enthusiasts and wine clubs under one roof, resulting in a first of its kind retail experience for the market.

SOLUTION


Retail


POINT OF VIEW WORK

RESULTSTHE RESULTSRESULTS

in it’s category and

Environmental Graphics & Interior Signage

The information contained in this document is proprietary. Copyright © 2015 Bill Sands. All rights reserved. JULY 2015 / BILLSANDS PORTFOLIO 5

RESULTS

POINT OF VIEW WORK

RESULTSTHE RESULTS

growth in 2 years

RESULTS

voted best of the year#1300%

in it’s category and


Retail



When a life is on the line at a busy hospital, there is only one priority - the patient. Multiply that by 100 in the course of an hour

and you have a major challenge on your hands. How do you onboard supplemental staff quickly while ensuring you have the

staff ready to support a crisis?

CHALLENGE

We were confident that the existing paper-based system could be easily transformed with automation. However, our research study

identified that diverse user archetypes and technology behavior was an important factor in why the current process failed to

support their needs.

INSIGHTS

Responsive critical careThe opportunity for better healthcare has never been greater and as the leading GPO, MedAssets helps hospitals deliver the best possible care in a dynamic environment. So when one of their largest clients asked for help with an increasing workforce management challenge, they turned to experience design and mobile technology to bring efficiency to an antiquated process.

Role: UX Architect

Healthcare



Personalized portal for contingency workforce

SOLUTION

By leveraging an increasingly mobile contingency workforce, we designed a portal that not only quickly onboards staff to their assigned floor but automates the typical time management checks and balances to ensure speedy processing and payment. This resulted in a “no line, no wait” experience for nursing and other temporary personnel during busy times and a confident administration team knowing they can focus their attention on saving lives.

Healthcare



12:03

WFx DashboardTM

Price & Rates Analytics

TimeTrakker Agency Portal

SLA DSS

TimeTrakker

Login

TM

12:03

12:03“this was very easy to use and love that it’s mobile, finally!

PORTAL SITE

View of home and interior pages

- Agency Staffer

Healthcare

RESULTS



PORTAL SITE


Healthcare

“the ability to prototype quickly was a game changer”

- VP Business


RESULTS


Better design forhealthcare productsMedAssets is the largest domestic GPO serving 180 health systems and 4,200 hospitals. It’s strategy to drive more business through client-tailored solutions is known. But the key to it’s own success will rely on design to ensure long term success for both their clients and their patients.

Role: UX Architect

Given a multi-location and highly matrixed environment supporting very complex offerings, how do you lead the

organization down the path to institutionalize design?

Listening to both the client and their customers led us to focus on the overall portfolio and how they provide customer value. Our

discovery audits uncovered highly complex software and an opportunity to simplify the experience in a collaborative way.

CHALLENGE INSIGHTS

Healthcare



A design center of excellence to drive innovationEstablishing a user experience center of excellence brings renewed responsiveness to MedAssets’ ability to solve problems. By including their consumers in the design process, they ensure better product alignment and use of investment.

MedAssets XD VISION METHODS GUIDELINES EDUCATIONPERSONASMedAssets XD

Design Center of Excellence

RESPONSIVE SITE


SOLUTION

Healthcare


RESPONSIVE SITE

Page Layouts



859.445.3694 [email protected]

Thank You

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