BLACK BOOK YASO.docx

8/19/2019 BLACK BOOK YASO.docx

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CHAPTER .1

INTRODUCTION TO INSURANCE

Introduction of ICICI Prudential Life Insurance:

Marketing is an assessment, ascertainment, and fulfilment of consumer needs and desire into

products and services through planning and creating demand for companies products, servingthe consumer demand through planned physical distribution with the for help of marketing

channels expanding the marketing even in the face of keen competition.

As a corporate state of mind which insists integration and co-ordination of all marketing

functions in welded with all co-operative functions, with a basic objective of maximizing

long-range corporate profits and satisfy the customer needs and wants.

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Te Creation of custo!er i!"lies tree tin#s:

! "evelopment of product through technical and market research on which afford sales

opportunities.

#! $ersuading the customer to buy through advertisement and sales promotion.

%! Making the product available in a form at a price, time and place the customer want.

Marketing research is the function, which links the consumer & customer and public to the

marketer through information used to identify and define marketing opportunities and

problems. 'bjective of marketing research may be primary to gather information from

different customer attitudes and opinions.

(he insurance sector in )ndia has come a full circle form being an open competitive market

to nationalization and back to a liberalized market again. (racing the developments in the

)ndian insurance sector reveals the %*+ degree turn witnessed over a period of almost two

centuries.

Definition of $Insurance$:

A contract policy! in which an individual or entity receives financial protection or

reimbursement against losses from an insurance company. (he company pools clients risks

to make payments more affordable for the insured.

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Histor% of te Insurance Sector:

)nsurance has been around since ancient times. (he abylonians and $hoenicians had ocean

marine insurance to protect a merchant against losses incurred when a ship did not reach its

intended destination with its load of goods or did not return with payment. (his form

of insurance, called Respondent a, evolved because the goods on board often were used as

collateral for a loan. (he lender charged the borrower interest on the loan and levied an

additional sum, the premium, to cover the cost of the respondent a contract. )f the ship

reached its destination and returned, the merchant received payment for the goods and in turn

paid the moneylender. )f the ship failed to return, the debt was cancelled. (his system was

profitable to lenders because many respondents a contract were sold, and debts were paid

more often than cancelled.

&arine Insurance:

Marine insurance is the oldest form of insurance followed by life insurance and fire

insurance. (he oldest and the earliest records of marine policy relates to a Mediterranean

voyage in %/0. )n the year /++, a book written by a merchant of 1lorence, indicates

premium rates charged for the shipments by sea from 2ondon to $isa.

'ire insurance:

)t has its origin in 3ermany where it was introduced in municipalities for providing

compensation to owners of the property, in return for an annual contribution, based on the

rent of those premises. (he fire insurance in its present form started after the most disastrous

fire in human history known as the 3reat 1ire in 2ondon, which had destroyed

several buildings.

"ue to the increasing demands of the time, different forms of insurance have been

developed. )ndustrial 4evolution of 5th century had facilitated the development of

accidental insurance, theft and dacoit, fidelity insurance, etc. )n #+th century, many types of

social insurance started operating, viz., unemployment insurance, crop insurance, cattle

insurance, etc. (his way the business of insurance developed simultaneously with human and

social development. (oday, the use of computers in the field of insurance is fre6uently

increasing. )nsurance becomes an inseparable part of human development. (he early

developments.

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Life insurance:

7ere closely linked with that of marine insurance. (he first insurers of life were the marine

insurance underwriters who started issuing life insurance policies on the life of master and

crew of the ship, and the merchants. (he early insurance contracts took the nature of policies

for a short period only. (he underwriters issued annuities and pension for a fixed period or for

life to provide relief to widows on the death of their husbands. (he first life insurance policy

was issued on 8th 9une :8%, on the life of 7illiam 3ibbons for a period of # months.

Histor% of Life Insurance in India:

A history of life )nsurance in )ndia dates back to 88 when it was conceived as a means to

provide for ;nglish 7idows. )nterestingly in those days a higher premium was charged for

)ndian lives than the non-)ndian lives as )ndian lives were considered more risky

for coverage. (he ombay Mutual 2ife )nsurance


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needed funds for rapid industrialization. (his was in conformity with the 3overnments

chosen path of ational )nsurance =ompany 2td., (he >ew

)ndia Assurance =ompany 2td., (he 'riental )nsurance =ompany 2td. and ?nited )ndia

)nsurance =ompany 2td. (hese were subsidiaries of the 3enee.

Princi"les and t%"es of Insurance:

)nsurance is a risk transfer mechanism - it transfers the financial risks of everyday life from

you to an insurance company, but only in terms of the financial conse6uences of risk. 7ithout

insurance, if your car was damaged, it would cost you a lot of money to fix it or to buy

another one. )t could cost you even more to pay for compensation to someone else involved

in an accident. )nsurance protects your financial interests. )t cannot alleviate the emotional

conse6uences of an accident. )t cannot provide for humanitarian ideals. )t cant help you with

sentimental losses. ut properly used, it will protect your financial investment in your car and

your legal obligations should you have an accident.

Insura(le Interest:

efore you can insure anything, you must have a legally recognised financial interest in what

you are insuring. 1or motor insurance, you cant take out an insurance policy on the

car driven by the latest film star in the hope that it will crash and you can claim. (hat is

nothing more than gambling. @ou have no financial interest in the well-being of the object

insured and would gain by its destruction. ut you can insure the car you own, or drive. @ou

would suffer financially if it is damaged or stolen and benefit from its continued existence.

Inde!nit%:

(his word is used to describe the type of payment you would receive. A motor policy and a

household policy are both a contract of indemnity. )t means, subject to the terms of the

contract, you are entitled to be put back in the same financial position after a loss as you were

in before the loss. )n terms of a new for old policy the measure of indemnity is agreed at the

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point of sale rather than the time of claim. (he term is also sometime used to indicate if your

insurer will meet the claim at all. A refusal to indemnify is a refusal to pay the claim.

4al )nsurance =o)f there is more than one policy in force that you could claim on, you cant

get payment from them both that would exceed the value of your loss.


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T*PES O' INSURANCE:

+eneral insurance:

(he basis for general insurance is transfer of riskB. (his means that the insurer agrees to

compensate you if you suffer a loss. 7ithout the insurance you would have to pay for that

loss yourself. 'bviously this contract is made on the basis that the insurance company

calculates the risk that you, or the total number of people buying insurance, will cost more in

pay-outs than what is received in premiums. (his is determined by the use of statistics and the

information you disclose on your application for insurance.

Tis includes:

Ho!e contents:

)t can either be defined event i.e. the policy covers loss or damage from a list of defined

events, e.g. storm or fireC or accidental loss or damage i.e. all accidental loss with some

exclusions.

&otor ,eicle:

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)t can either be comprehensive i.e. it covers any damage to your car as well as damage to

the other car or another persons propertyC third party property i.e. it covers damage

caused by your car to another persons property. (his type of insurance will not cover you for

the cost of repairs to your own carC third party fire and theft i.e. it covers damage partly for

damage caused by your car to another persons property, and restricted cover for damage to

your car cause by theft or fire.

Inco!e "rotection:

7ith this type of insurance the insurer agrees to pay you a specified amount of money,

usually in monthly payments, in the event that you become disabled and unable to work.

Along the same lines you can purchase trauma insurance to cover a medical trauma such as

a heart attack. Also in the modern day world a number of utility specific insurance policies

are being launched by the various players in the insurance market in an effort to stay one step

ahead of their competitors. Dence to make the "efinition of 3eneral )nsurance broader based

and inclusive we can say that all the policies which do not fall under E2ife )nsurance

E category fall under the 3eneral )nsurance category.

Life Insurance:

2ife insurance is insurance that will protect your family and&or specified dependents in the

event of the policy holderFs death. )n general, it is an essential component in planning for the

future. (here are many options with coverage, depending on your situation. And there are

three main categories of life insuranceG term life, universal life, and whole life insurance.

(erm life is the simplest and least expensive type of policy. )ts pure insurance with no cash

value account. (erm life policy has only one functionG to pay a specific lump sum to

whomever youFve designated, upon a specific event, your death. 7hole life insurance

provides permanent protection for your dependents while building cash value account. 7ith

this type of insurance, the insurance company manages the policies various accounts.

?niversal life insurance provides permanent protection for your dependents and is more

flexible than whole or variable life.

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CHAPTER.-

STATE&ENT O' THE PROLE&

&AR/ETIN+ O' INSURANCE IN ICICIPRUDENTIAL LI'E INSURANCE:

(he reason why ) took up this subject is because today, insurance industry is among the

fastest growing sector and it provides wonderful business marketing, where by people can use

their free time for the purpose of not only earning money and rewards but also

build meaningful relationships. (hrough this project work, ) expect to come with meaningful

analysis on awareness of public onEMA4H;()>3 )=)=) $4?";>()A2

2)1; )>


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(o know the public interest towards the insurance.

(o know the brand awareness towards )=)=) $rudential 2ife )nsurance =o., 2td in ellary.

(o find out which parameter is motivating insurance advisers to join insurance field.

(o make suggestions and recommendations to improve upon the working of the company.

RESEARCH &ETHODOLO+*:

)nformation is collected from the primary and secondary data. Analytical tool applied for the

analysis of data or


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CHAPTER.3

INTRODUCTION OF

COMPANY

INTRODUCTION:

ICICI Prudential Life Insurance Company is a oint !enture "et#een ICICI

$an% & one of India's foremost (nancial ser!ices companies&and prudential

plc) & * leadin+ international (nancial ser!ices +roup ,ead-uartered in t,e

.nited /in+dom) otal capital infusion stands arts) 37)72 "illion #it, ICICI

$an% ,oldin+ a sta%e of 74 and prudential plc) oldin+ 26)e "e+an

our operations in ecem"er 2000 after recei!in+ appro!al from Insurance

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e+ulatory e!elopment *ut,ority I*) oday our nationide team

comprises of o!er 954 "ranc,es in addition to 1015 micro&oces o!er

296000 ad!isors: and 21 "anc assurance partners)ICICI Prudential #as

t,e (rst life insurer in India to recei!e a ;ational Insurer


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C,ina on+ /on+ India Fapan /orea >alaysia =in+apore ai#an

Gietnam and .nited *ra" ?mirates)

%"s"on an! M"ss"on &tatement:

,eir !ision is to ma%e ICICI Prudential Life Insurance Company t,e

dominant ne# insurer in t,e life insurance industry) ,is t,ey ,ope to

ac,ie!e t,rou+, t,eir commitment to eHcellence focus on ser!ice speed

and inno!ation and le!era+in+ our tec,nolo+ical eHpertise) ,e success of

t,e or+aniation #ill "e founded on its stron+ focus on !alues and clarity

of purpose) ,ese include .nderstandin+ t,e needs of customers and

oJerin+ t,em superior products and ser!ice "uildin+ lon+ lastin+

relations,ips #it, t,eir partners pro!idin+ an ena"lin+ en!ironment to

foster +ro#t, and learnin+ for t,eir employees and a"o!e all "uildin+

transparency in all our dealin+s) ,ey "elie!e t,at t,ey can play a

si+ni(cant role in rede(nin+ and res,apin+ t,e sector) Ai!en t,e -uality of

t,eir parenta+e and t,e commitment of t,eir team t,ey feel t,at t,ere

#ill "e no limits to t,eir +ro#t,)

oard of Directors:

Te ICICI Prudential Life Insurance Co!"an% Li!ited oard co!"rises re"uted

"eo"le fro! te finance industr% (ot fro! India and a(road.

&s.Canda D. /ocar2 =hairperson

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&r. N. S. /annan2 "irector

&r. /. Ra! /u!ar2 "irector

&r. arr% Sto3e2 "irector

&r. Adrian O4Connor2 "irector

&r. /e5i Dadiset2 )ndependent "irector

Prof. &arti +. Su(ra!an%a!2 )ndependent "irector

&s. Ra!a i6a"ur5ar2 )ndependent "irector

&r. inod /u!ar Dall2 )ndependent "irect

&r. . aid%a Natan2 Managing "irector J =;

A3ards and Reco#nitions:

A7ARDS:

1. (he )nternational =ouncil of =ustomer


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8. Ms. "(L $rofit Awards #++0

*. =ampaign for the year #++*-+0 was awarded the ronze )ffy trophy in the services

category. )t also won the rand ;6uity ravery Award #++0, instituted by Ad club.

0. )=)=) $rudential 2ifeFs website, www.iciciprulife.com was awarded the best website

among private life insurers at the 7eb 8 and 1rost J


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#. $rudence =ustomer =entricity Award #++/ J #++:. $rudential =orporation Asia

##. est 2ife )nsurer #++%. 'utlook Money Awards #++% J #++/

Reco#ni8ation

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arious Pla%ers in Indian &ar5et:

1. ICICI Prudential Life Insurance Co!"an% Li!ited

-. SI Life Insurance Co!"an% Ltd.

9. A&P Sa!ar Assurance Co!"an% Li!ited

. irla Sun Life Insurance Co. Ltd.

;. Da(ur Cu Life Insurance Co!"an% Pt. Ltd


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CHAPTER.'

PRODUCT AND

&ER%ICE&

PRODUCT(&ER%ICE& PROFI)E:

ICICI PrudentialKs ultimate promise is (nancial security) * stron+ "rand

certainly "oosts sale "ut #it,out customer&friendly inno!ati!e products

e!en t,e "est "rand #ould not last lon+) ICICI PrudentialKs product ran+e

,as "een de!eloped on t,e understandin+ t,at diJerent people ,a!e t,eir

o#n sets of needs at !arious sta+es of t,eir li!es) It ,as t,us "uilt eHi"le

portfolio of products t,at can "e customied to cater to !aryin+ needs

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of people at eac, sta+e and t,us ensure protection in e!ery step of life)

,e companyKs p,ilosop,y ,as "een to ,elp customers understand t,eir

(nancial needs and #or% closely #it, t,em to customie a product t,at

#ould meet) *d!isors can oJer a complete ran+e of products M=a!in+splans C,ild plans >ar%et&lin%ed plans Protection plans and etirement

plans M and tailor a eHi"le solution to meet customersK c,an+in+ needs at

e!ery sta+e of life) Infect ICICI Prudential #as t,e (rst to un&"undle

product "ene(ts pioneerin+ t,e concept of NridersK and soon after

introduce compre,ensi!e mar%et&lin%ed and retirement plans) ICICI

Prudential ,as launc,ed a ,andful of products t,at are analysed "elo#

ICICI Prudential's life insurance products may "e loosely cate+oried under

t,ree forms pure life insurance products #it,out an in!estment an+le to

t,em: a product t,at is a miH of a cumulati!e in!estment sc,eme and an

insurance product: and (nally standard products suc, as money&"ac%

and endo#ment policies)

&"n*#e Prem"m Bon!:

,e =in+le Premium $ond is t,e name of a policy t,at com"ines t,e

features of an in!estment in a cumulati!e deposit sc,eme #it, t,at of an

insurance product) Policy&,olders are re-uired to pay a one&time premium

"ased on a tar+et sum assured) *t maturity t,e policy&,older +ets t,e

sum assured and +uaranteed additions t,at #or% out to a compound

return of 4)5 per cent t,e sum assured) ,e insurance part of t,e pac%a+e

comes in t,e form of deat, "ene(ts t,at are paid in t,e case of t,e

demise of t,e policy&,older) ,e sie of t,e deat, "ene(t is lin%ed to t,e

num"er of years left for t,e policy to eHpire) @n maturity date t,e

maturity !alue is also paid in addition to t,e deat, "ene(ts t,at #ould

,a!e "een paid earlier)

)"+e ,ar! po#"$"es:

,e company oJers t#o pure life insurance products t,at ,a!e an

um"rella name Life Auard) @ne of t,em in!ol!es a one&time premium for

#,ic, t,ere are no maturity "ene(ts) ,e ot,er re-uires re+ular premium

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payments t,at are returned at t,e end of t,e policy) Life Auard oJers

a"solutely no in!estment&related return and is suita"le for indi!iduals

loo%in+ for an unadulterated insurance pac%a+e)

Insran$e &o#t"ons +or In!"-"!a#s:

ICICI Prudential Life Insurance oJers a ran+e of inno!ati!e customer&

centric products t,at meet t,e needs of customers at e!ery life sta+e) Its

products can "e en,anced #it, up to 5 riders to create a customied

solution for eac, policy,older)

&a-"n*s &o#t"ons:

O Secure Plus is a transparent and feature&pac%ed sa!in+s plan t,at oJers

3 le!els of protection)

OCash Plus is a transparent feature&pac%ed sa!in+s plan t,at oJers 3le!els of protection as #ell as li-uidity options)

O Save ‘n’ Protect is a traditional endo#ment sa!in+s plan t,at oJers life

protection alon+ #it, ade-uate returns

OCashBak is an anticipated endo#ment policy ideal for meetin+ milestone

eHpenses li%e a c,ildKs marria+e eHpenses for a c,ildKs ,i+,er education o

r purc,ase of an asset)

O Lifetime and Lifetime II oJer customers t,e eHi"ility and control to

customie t,e policy to meet t,e c,an+in+ needs at diJerent life sta+es)

?ac, oJer 4 fund options MPreser!er Protector $alancer and >aHimise)

O Life Link Super is a sin+le premium .nit Lin%ed Insurance Plan #,ic,

com"ines life insurance co!er #it, t,e opportunity to stay in!ested in

t,e stoc% mar%et)

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O Premier Life

is a limited premium payin+ plan t,at oJers customers lifeinsurance co!er

till a+e of 75)

O Invest Shield Life is a .nit Lin%ed plan t,at pro!ides capital +uarantee on

t,e in!ested premiums and declared "onus interest)

O Invest Shield Cash is a .nit Lin%ed plan t,at pro!ides capital +uarantee

on

t,ein!ested premiums and declares "onus interest alon+ #it, eHi"le li-ui

dityoptions)

O Invest Shield Gold is a .nit Lin%ed plan t,at pro!ides capital +uaranteeon

t,ein!ested premiums and declares "onus interest alon+ #it, limited pre

mium payment terms)

Prote$t"on &o#t"ons:

O Lifeguard is a protection plan #,ic, oJers life co!er at !ery lo# cost) It

is a!aila"le in 3 options Mle!el term assurance #it, return of premium and

sin+le premium)

O Home Assure is a mort+a+e reducin+ term assurance plan desi+ned

speci(cally to ,elp customers co!er t,eir ,ome loans in a simple and cost&

eJecti!e manner)

C"#! P#ans:

O Smartid education plans pro!ide +uaranteed educational "ene(ts to a c

,ildalon+ #it, life insurance co!er for t,e parent #,o purc,ases t,e

policy) ,e policy is desi+ned to pro!ide money at important milestones in

t,e c,ildKs life) =mart /id plans are also a!aila"le in unit&lin%ed form M "ot,sin+le premium and re+ular premium)

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Ret"rement &o#t"ons:

O!orever Life Is a retirement product tar+eted at indi!iduals in t,eir

t,irties

O Secure Plus Pension Is a eHi"le pension plan t,at allo#s one to select

"et#een 3le!els of co!er)

O "arket#linked retirement products

O Lifetime Pension II Is a re+ular premium mar%et&lin%ed pension plan)

O Life Link Pension II Is sin+le premium mar%et lin%ed pension plan)

O Invest Shield Pension Is a re+ular premium pension plan #it, a capital

+uarantee on t,e in!esti"le premium and declared "onuses

O Golden $ears% Is a limited premium payin+ retirement solution t,at oJers

taH "ene(ts up to est 100000 uQs 80C #it, eHi"ility in "ot, t,e

accumulation and pay&out sta+es

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Hea#t &o#t"ons:

O Health Assure and Health Assure Plus% ealt, *ssure is a re+ular

premium plan #,ic, pro!ides lon+ term co!er a+ainst 6 critical illnesses

"y pro!idin+ policy ,older #it, (nancial assistance irrespecti!e of t,e act

ual medical

O Cancer Care% Is a re+ular premium plan t,at pays cas, "ene(t on t,e

dia+nosis as #ell as at diJerent sta+es in t,e treatment of !arious

cancer conditions)

,rop Insran$e &o#t"ons:

ICICI Prudential also oJers Aroup Insurance =olutions for companies

see%in+ to en,ance "ene(ts to t,eir employees)

ICICI Per ,rop ,rat"ty P#an:

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ICICI PeruKs +roup +ratuity plan ,elps employers fund t,eir statutory

+ratuity o"li+ation in a scienti(c manner)

ICICI Per ,rop &perannat"on P#an:

ICICI Peru oJers a eHi"le de(ned contri"ution superannuation sc,eme to

pro!ide a retirement %itty for eac, mem"er of t,e +roup) ?mployees ,a!e

t,e option of c,oosin+ from !arious annuity options or optin+ for a partial

commutation of t,e annuity at t,e time of retirement)

ICICI Per ,rop Term P#an:

ICICI PeruKs eHi"le +roup term solution ,elps pro!ide aJorda"le co!er to

mem"ers of a +roup) ,e co!er could "e uniform or "ased on

desi+nationQran% or a multiple of salary) ,e "ene(t under t,e policy is

paid to t,e "ene(ciary nominated "y t,e mem"er on ,isQ,er deat,)

F#e/"0#e R"!er Opt"ons:

ICICI Peru Life oJers eHi"le riders #,ic, can "e added to t,e "asic policy

at mar+inal cost dependin+ on t,e speci(c needs of t,e customer)

Accident and disability beneft:

If deat, occurs as t,e result of an accident durin+ t,e term of t,e policy

t,e "ene(ciary recei!es an additional amount e-ual to t,e rider sum

assured under t,e policy) If t,e deat, occurs

#,iletra!elin+ in an aut,oried mass transport !e,icle t,e "ene(ciary #ill

"eentitled to t#ice t,e sum assured as additional "ene(t)

Accident Beneft:

,is rider option pays t,e sum assured under t,e rider on deat, due to

accident)

Critical Illness Beneft:

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Protects t,e insured a+ainst (nancial loss in t,e e!ent of 9 speci(ed

critical illnesses) $ene(ts are paya"le to t,e insured for medical eHpenses

prior to deat,4)

Income Beneft:

,is rider pays t,e 10 of t,e sum assured to t,e nominee e!ery year till

maturity in t,e e!ent of t,e deat, of t,e life assured) It is a!aila"le in

=mart /id =ecure Plus and Cas,Plus)5)

Waiver o Premium:

In case of total and permanent disa"ility due to an accident t,e premiums

are #ai!ed till maturity) ,is rider is a!aila"le #it, =ecure Plus and Cas,

Plus)

CHAPTER.1

DI&TRIBUTIONCHANNE)&

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&a#es an! !"str"0t"on ICICI pr!ent"a# #"+e

"nsran$e

Prere2"s"te "nsran$e a*ent

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In toda%4s Indian insurance !ar5et2 te callen#e to insurers and inter!ediaries is

T3o"ron#ed:

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. uilding faith about the company in the mind of the client

#. )ntermediaries being able to build personal credibility with the clients

(raditionally tied agents have been the primary channels for insurance distribution in the

)ndian market the public sector insurance companies have their branches in almost all parts of

the country and have attracted local people to become their agents. (he agent sare from

various segments in society and collectively cover the entire spectrum of society. Agents

continue to be the prime channel for insurance distribution in )ndia, as is the case in most

markets, supported by call canters to a small extent. Dowever there is great excitement in the

industry over the impending broker regulations and companies are planning possible channels

in their enthusiasm to )ncrease volumes. (he be life that all these channels will grow and

seam less integrate to bring in business seem fallacy

D"str"0t"on Canne#:

,e c,annels can "e distinct on t,e "asis of 2 factors

Personal distri"ution systems

Include all c,annels li%e a+encies of diJerent models and "ro%era+es "an

assurance and #or% site mar%etin+)

D"re$t response !"str"0t"on systems:*re t,e met,od #,ere "y t,e client purc,ases t,e insurance directly)

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F)O CHART DEPICTIN, &ER%ICE F)O OF ICICIPRUDENTIA)

ICICI Pr!ent"a# Bran$

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CHAPTER.4

&..O.T Ana#ys"s o+ ICICI Pr!ent"a#

)"+e Insran$e

&tren*t:

1) ICICI Prudential is one of t,e lar+est (nancial institutions of India)2) >oney po#er #,ic, ma%es t,em i+norant a"out t,e +estation

period)

3) >oti!ation factors pro!ided "y t,e Company)4) =er!ice -uality #,ic, is t,e cruH of t,eir mission)

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5) * ,u+e data "ase of corporate clients retail customer and "an%

customers of ICICI)6) i+,est paid up capital deposited in I* in comparison to all

players)

7) rainin+ pro!ided to all people associatin+ #it, ICICI Prudential)

eakness:

1) i+, tar+ets for (nancial ad!isors and for t,e sales departments)2) >any competitors in t,e mar%et oJer same product "y t,e title

diJerence in t,e premium and oJerin+s3) Gery ,u+e premium of policies)4) Pro"lematic to ad!isors also)5) =ustaina"le to ris% associated #it, in!estments in money mar%et)

Opportn"t"es:

1) ealt, insurance and pension sc,emes an estimated mar%et

potential of approHimately D15 "illion)2) ie up #it, more corporate a+ents all o!er India) *nd ie up #it,

"ro%er a+ent also)3) =tron+ "rand of company ,elps to "oost sales in mar%et)4) *ttract more people of pro!idin+ customer centric products)

Treats:

1) Players li%e $aa and $irla =un life #it, lo# premium for t,e

similar plans)2) People are not a#are of diJerent distri"ution c,annels)3) ,reat from eHistin+ insurance players)4) ,reat from ne# entrants)5) C,an+es in t,e policy of I*)

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CONC)U&ION:

(here is no e6uivalent way to learn things than learning it practically. ;veryone learns

from his mistakes, on experience. (he practical experience is an entirely different aspect

when considered about what we learnt in classroom. (his summer training report would

reveal the various learning process. ) have learned some of the key things like how to

behave in the organizationN , Dow to talk with customersN , how to communicate with

senior officials ) would like to convey my regards and sincere thanks to &r.

&alli5ar6una BSales &ana#er of )=)=) $rudential 2ife )nsurance, guidance throughout

my internship period and also for helping me to complete my internship training

successfully.

) would like =onclude that )=)=) $rudential 2ife )nsurance provided me with a very

good friendly learning environmentC they are e6uipped with high 6uality infrastructure,

pantry 1acilities combined with neat and clean environment.

BIB)IO,RAPHY:

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