Blake Mason, John Frelinghuysen, and Diana Nay
Social Media Strategy Presentation
ORGANIZATIONS OVERVIEW
• Main goal of educating through exposure
• Building their own brand through immersive experience
• Targeting a niche audience with appropriate tactics
WAVES 4 WATER AND THE WATER PROJECT
• Exposing a social problem
• Achieved through • Facebook: images and engaging conversation • Blog: specific stories and examples• Pinterest: showing research that appeals to niche
demographic• YouTube: storytelling
IMAGES FOR STORYTELLING
ROLLINS COLLEGE AND ELON UNIVERSITY’S IMMERSION PROGRAMS
• Exposure through international immersion experiences
• Achieved though:• Website: organized tabs to showcase variety and
numerous opportunities• Testimonials: personal stories with which niche audience
can relate to• YouTube: imagery appeals and engages the viewers • Blogs: straightforward and live information
FMHS & ALBIN POLASEK
• Exposure of culture
• Achieved through • Facebook: To Create Costumer Connection • Vimeo: To educate and promote through video • Twitter: An extension in social media presence • Website: To educate and preview the organization
CREATING CONNECTIONS
COMMON/ DIFFERENT STRATEGIES
• Informational vs. storytelling using videos • Creating connections through social media • Using images to tell a story
IMPLICATIONS
• New media helps reach niche audience • These platforms aid in brand recognition • Enhances communication