Bleeding Green!

Vincent O’Donoghue

Co-Founder & COO, Social Talent

linkedin.com/in/vincentodonoghue

@socialtalent

Bleeding Green!

Feeling! No Language

Where we make decisions

Rational! Has Language

Why?Start with

Why?

How?

What?

Bank

Why?

How?

What?

Why do this work?

Why does the organisation exist?

“People buy why you do it and not what you do” Simon Sinek

bit.ly/teachfirstvideo

TeachFirst (UK)

“We are drawn to organisations that make us feel like we belong, that inspire us …… and we connect with emotionally”

Simon Sinek “Start with Why”

Massive Transformative Purpose

In Exponential Organisations:

(Logic applies to large businesses too!)

“Organise the world’s information”

“………wants to evolve the way the world moves”

“...connect millions of people in real life all over the world, through a community marketplace - so that you can Belong Anywhere”

“Shape the future of the Internet by creating unprecedented value and

opportunity for our customers, employees, investors, and ecosystem partners”

“Connecting everyone, everything, everywhere - all the time”

A fair shot and a fair deal Hillary — For Fairness. For Families. Building a fairer future today Fairness worth the fight Fairness First. Putting Fairness First A fair chance for families A fair fight for families You’ve earned a fair shot You’ve earned a fair chance A fair chance to get ahead Families first Building a fairer future Fairness for all our families Fighting for Fairness. Fighting for you. She’s got your back Your family is her fight Your family. Her fight. Your future is her fight Your future. Her fight. A force for families No Quit A fighting chance for families

A new bargain for a stronger America Time for a better bargain. Putting America to work for you Making America work for you A promise you can count on

Stronger together A stronger tomorrow Strength and fairness Together we’re strong Strength you can count on A stronger America working for you The ideas we need and the strength to deliver A stronger America for a new day America’s strength. America’s promise. American strength from American families Stronger at home For an America that leads America gets strong when you get ahead A stronger America one family at a time Strength for all our families Theme: Results/Count on Real Fairness; Real Solutions New Solutions Real Results A new bargain we can count on. Progress for the rest of us

Progress for people Progress for all Getting ahead together Making America work. Together. Moving Ahead. Together.

Your future. Your terms. Lifting us up. Moving us forward. Building tomorrow’s America Building a better tomorrow Our Families, Our Future Secure the Future A future worth fighting for For your family. For America’s future. Don’t turn back Keep moving Move up Rise Up Own the future Go further Move ahead Climb higher Unleash opportunity

It’s about you. It’s about time It’s about time … and it’s about you. It’s about you. Because your time is now It’s your turn It’s your time Next begins with you

Renewing America’s promise Renewing our basic bargain A new promise for a new time A better bargain for a better tomorrow Get ahead. Stay ahead. A better bargain. For all. An America that works for you. An America built for you.

Make America Great Again!

1. Find your Massive Transformative Purpose - your Why!

2. Why-Centric Job Ads

3. Why focused Messaging

4. Why-Oriented Employer Branding

Things you can start doing now