www.licenseindia.com

UNLOCK THE POWER

OF BRAND LICENSING

INDIA 2014Discover Brand Extensions, Innovations & Product Diversification

BRAND

Exhibition Awards

OCTOBER 11 & 12, 2014HALL 12, GATE NO. 7,

NEW DELHI, INDIA

PRAGATI MAIDAN,

201412

Concurrent to

Brand extension & expansion

strategies

Brand endurance

Extended retail shelf space with better collection

Product innovation & development

Strategic launch of new brands to tap newer segments

Potential to explore newer

product categories

LICENSING UNLOCKS

There is a big Consumption shift happening in India; where people are building higher affinity towards the brand. Earlier, when Indians spent a dollar, they wanted a dollar and a fifty in return - of quality. Now if they spend a dollar, they want a dollar in return with the name' being the reason they buy. The brand' is becoming a key factor in decision-making by Indian Consumer. Up until a few years ago, no one could have ever thought of brands as assets - they were just a differentiating factor. With changing times, the role of brands has changed. Brand Licensing is a concepts that leverages the brands properties across New products lines under brand's direction and vitality.Brand licensing is about the licensee taking the brand rights in a product line and profit by creating and selling merchandise around it. In India, we have seen many big brands die with time because they were not able to keep up with the changing preferences of the consumers. The question is How should brands adopt to changing times? Needless to say ,for Brands doing nothing is the riskiest option. Brand Licensing India 2014 is the ultimate Knowledge, Networking and Opportunity platform for a Brand Owner or Licensor to be flexible because different markets have different needs and service those needs through partnerships with Licensees as best as possible.

11% Market, $17.5 Billion

Sport Licensing Market

The Making of Indian Licensing Marketplace $180

BillionGlobal Licensing & Merchandising

Market$45

BillionDisney Revenue

from Merchandising Business $450

Million Indian Retail Brand Licensing Market

Growth of Organised Retail By 2016-17

24% CAGR$490

Billion Indian Retail

Market

3 Key Indian Consumption

growth sectors Food & Beverage,

Fashion and Housing

The Rise of the

Great Indian

Consumer Market

Gaurav Marya, Director Bradford License India

In its sixth edition, Brand Licensing India 2014 is the country's largest brand licensing platform that collates knowledge, licensing opportunities and recognitions under one roof. The show is organized by License India, the media division of Franchise India Group, and is supported by LIMA, the recognized authority of licensing industry worldwide, with Bradford License India (BLI) being the knowledge partners.

The show offers a unique opportunity for the budding licensing fraternity to apprise themselves on the concept of licensing as business module, position and explore exhibited licensing opportunities in multiple product categories, and recognizes the excellence in licensing. The show gathers the potential of the industry to network and connect, to further explore possibilities to grow bigger and faster in the given peripheries.

OCTOBER 11 & 12, 2014HALL 12, GATE NO. 7, PRAGATI MAIDAN, NEW DELHI, INDIA

Discover brand

extensions, innovations

& product diversification

INDIA 2014Discover Brand Extensions, Innovations & Product Diversification

Exhibition Awards

Mr. Charles RiottoPresident, Lima Worldwide

India continues to expand and increase its licensing potential -- and, for the last six years, License India has been the premier showcase for this development. This important trade event provides attendees and exhibitors alike the opportunity to expand their global network, learn how to cultivate an effective licensing program, and use licensing as a marketing and brand extension tool to increase profitability. LIMA is pleased to once again support this significant platform for the industry in India.

About Brand Licensing Conference 2014 Whether you're new to licensing or an industry veteran, the Brand Licensing Conference 2014 will create targeted information and knowledge to take your business to the next level with new strategies, innovative ideas and practical solutions covering everything from retailing strategies to the legal side of licensing to extending your brand globally.

BRAND LICENSING CONFERENCE 2014 allows delegates to discover licensing in easy-to-understand manner and provides deeper insight of the business concept. The forum invites professionals from across the industries, to understand and comprehend 'Brand Licensing' in multiple genres for product, promotional, and brand. The conclave promises to be an interesting content extravaganza, with world's leading subject experts echoing best practices for better, smarter & efficient licensing deliverables in Indian scenario towards uplifting the benchmarks of Indian licensing realm.

Some Eminent Speakers at Brand Licensing Conference 2013

CONFERENCE 2014Discover Brand Extensions, Innovations & Product Diversification

OCTOBER 11, 2014HALL 12, GATE NO. 7, PRAGATI MAIDAN, NEW DELHI, INDIA

Are you a Wholesaler or Distributor?If you are a wholesaler of finished products, you can utilize licensing for: Distributing exclusive and original products that are not

available elsewhere in the market to retailers Using available manufacturing infrastructure to create a

new product category in the brand's existing portfolio Going beyond distribution or whole sale and become

an exclusive license holder for a valuable brand's product

And all of this is possible via a very small investment.

Who should attend? Brand Owners: Licensors / Potential Licensors Strategic Planners & Marketing Professionals Retailers from all industries Product Sourcing Professionals/ Buyers/ Product

Development Teams Manufacturers from all industries Wholesalers/ Distributors Agents / Consultants: Licensing Agents,

Advertising or Marketing Agencies, Promotional Strategists

Management Students

Are you a manufacturer?If you are a manufacturer of either apparel and accessories or toys or baby products or gifts and home ware, amongst others, understand the advantages of brand licensing: Increasing your revenue by gaining access to the direct

customer Using your existing manufacturing infrastructure and

operations for building your own brand Building you presence in the retail market where margins

are higher Creating a brand that is visible to the consumer, as well as

increases your brand value

Are you a Retailer?If you are a retailer of either fashion products or food & grocery or CDIT productsor even children's products, understand the advantages of licensing: Boosting your private label offering via a

Licensing deal Creating differentiated product lines and also

limited range of higher margin products Gaining more power and control in sales of

consumer products.

WHAT LICENSING CAN DO FOR YOU?

OCTOBER 11, 2014 | HALL 12, GATE NO. 7, PRAGATI MAIDAN, NEW DELHI, INDIACONFERENCE AGENDA

0900 hrs 1000 hrs: REGISTRATION

10:15 11:15

15:15 -16:00

11:30 -12:30

16:15-17:00

12:30 -13:30

17:00 -18:00

14:30 15:15

SESSION 1: INAUGURAL SESSION: THE RISE OF BRAND LICENSING IN INDIA

SESSION 5: CORPORATE LICENSING: BREATHING MORE LIFE IN BRANDS

SESSION 2: How to License your Brand-Unlocking the Asset value of your Brand

SESSION 6:SPORTS LICENSING: NEW SPORTS, NEW OPPORTUNITIES

SESSION 3: BECOMING A LICENSEE 101

SESSION 7: PROTECTING THE BRAND: LEGAL COMPLIANCE FOR LICENSORS & LICENSEES

SESSION 4: ENTERTAINMENT LICENSING: FROM SCREEN TO THE RETAIL SHELVES

Character licensing - extensions and innovations are key to expanding licensing potential

Movie licensing: - Hollywood versus Bollywood Importance of 'Media Commitment' Vs. Upfront Celebrity licensing: Being The Star in Retail

The opening session will build a roadmap for licensing, as well as highlight the key trends in this industry. This thought leadership session will also review ways of innovatively adopting this strategy by Indian businesses:

Corporate Licensing or Brand Licensing is extremely important for Types of brand licensing currently supported by demographicsand enhancing the long-term brand value, as well as extensions. It is consumption trends, in Indiaimportant to be cautious and accurate in your decisions as a licensor. Key growth opportunities for licensing, as well as which product On the other hand, celebrity licensing is rapidly becoming popular in categories are shrinking India via brand endorsements learn how: Snapshot of successful innovations in brand licensing, both How to expand a brand's presence into new segments without domestic and international during FY14

making a major investment Successful retail strategies related to brand licensing and outlook How to maintain the brand positioning while extending into new for merchandising

categories What 's hot in corporate licensing opportunities FMCG, F&B, 11:15 11:30 Tea Break

Fashion & Lifestyle, BTS & Stationery Evaluating celebrity value for licensing A checklist while considering a celebrity licensing strategy Which are popular - living celebrities or those dead, & their estates

Does your Brand have what it takes to be the next licensing star? The 16:00 16:15 Tea / Coffee BreakBrand Licensing strategy starts from the evaluation process and

evaluating relevant elements for your Brand licensing program. Also, acquire how to evolve internal structures and processes for successfully leveraging licensing of your Brand: Evaluating the licensing potential of a brand, as well as necessary

India is yet to unlock the tremendous potential in its sports requisites for launch a programproperties. Cricket is a passion in India, but the licensing potential on Licensee support and required licensing assets (style guide and other sports is yet to be leveraged:not a brand manual) Different models of sponsorship, marketing associations and Challenges in managing licensing programs in India

brand licensing in sports Importance of deputing a representing agent Identifying sports licensing potential in India and New sports in Understanding of licensing process, & structuring a licensing deal

licensing Financial aspect of license program management royalties, Case studies of International sports licensing programs and auditing and sales report reconciliation

important learning's Structuring sports licensing deals in India around New sports Leagues

How do you select the right licensee? What information do you need to make the right decisions, as well as minimising risks? How do Licensing practices differ across product categories? As a

The legal aspects related to Brand licensing are crucial, whether Manufacturer's/Retailer's Guide to Becoming Licensees, learn drafting an agreement or awareness of various intellectual property How can licensees evaluate propertiesrights or how an agent can be of help, amongst other aspects: The parameters utilised by licensors to evaluate partners Who, what', when, where, and how of a licensing contract Understanding and protecting your rights as a Licensee What are Intellectual Property Rights and why are they important Best practices while negotiating a Licensing Agreement Structuring IP skills in legal departments: Licensors & Licensees Direct to retail Challenging clauses for agreement sign-offs in India Handling IP infringement in India13:30 14:30 Networking Lunch

One of the most successful licensing strategies in India.Learn what makes it so and all that it entails Segmenting program sources - Games, TV Shows and Series,

Movies and Music

Whether you're new to licensing or an industry veteran, the Conference will create targeted information and knowledge to take your business to the next level with new strategies, innovative ideas and practical solutions covering everything from retailing strategies to the legal side of licensing to extending your brand globally.

BRAND LICENSING EXHIBITION 2014 showcases various licensing opportunities in diverse capacity, ready to be extended in multiple industries. Offering a great mix from all the genres, the opportunities encapsulate brands that can form a collection line under the existing range, or can even be strategically launched as an individual brand in the Indian marketplace. A few of the brands that participated last year are, University of Oxford, Chhota Bheem (Green Gold Animation), Bradford License India, Diamond Comics, WWE, Purple Turtle, Suncorp, Doremon (AI) and many more. This year, the show expects a much wider and better participation.

Every year, thousands of new licensees are on the lookout for the next character or image that will add instant appeal to their products. Tap into this lucrative market. If you already have a strong brand with an established customer base then licensing could propel your product to an even wider base of customers and create additional revenue streams for your business. Talk to us about how we can help further your business objectives, by participating in the show with enhanced your visibility.

industries under one roof

Network with the decision makers for effective conversions Get qualified leads for licensing in various categories Opportunity to meet premium investors for concept

licensing models Benefit from our extensive marketing campaign

highlighting your presence as an exhibitor

Meet retailers, manufacturers and suppliers from all

Why Exhibit?

Not Sure What Licensing Can Do For You?

EXHIBITION 2014Discover Brand Extensions, Innovations & Product Diversification

OCTOBER 11 & 12, 2014HALL 12, GATE NO. 7, PRAGATI MAIDAN, NEW DELHI, INDIA

Who Should Exhibit?

Highlights of the last years exhibition

Sport licensorsCharacter &

entertainment licensors

Fashion & Lifestyle brand owners

Professional service providers (lawyers,

accountants, royalty specialists, consultants)

Heritage & not for profit organisations

Licensees looking to reach retailers

Artists/designers and artist

representation

Book publishers CD and computer games publishers

Image libraries

Licensing agents

TV & film production companies

A dedicated brand licensing pavilion is created to assemble brand licensing opportunities for Indian licensees of all levels in various industries. A great opportunity to meet retailers face to face, to explore licensing opportunities in their existing / new range for upcoming seasons.

Dedicated Brand Licensing Pavilion BOOTH PARTICIPATION

A booth of 12 Sq. Mt: INR 3,35,000/- [USD 6500]12.36% Service Tax Would Be Applicable

Above Said Cost Would Include Following:Basic Octonorm Structure of Booth Standard Fascia Name1 Table 2 Chairs2 Spot Lights1 Dustbin1 Plug PointsPower of 1500 Watts as standard

PARTICIPATION IN SHOW CATALOGUE:A very important feature of any event that reaches to all associated with the show sponsors, exhibitors and most importantly visitors! A consolidated bible of opportunities of all formats that can be referred back even once the show is over, with a longer shelf life! Get featured in the show catalogue by placing an ad in the show catalogue: Full Page Advertisement: INR 65,000/- [USD 1200] Half Page Advertisement: INR 35,000/- [USD 700]

Additional Premium of INR 10,000/- [USD 200] for special available positioning (except covers)12.36% Service Tax Would Be Applicable

SPONSORSHIP OR BRANDING OPPORTUNITIESGet innovative in participating in the show! Explore various sponsorship or branding options to mark your presence well and to reach out to the maximum audience, with an impact. Opportunities are available in various packages to suit your needs. Please contact on +91 9810230540 to understand more on the opportunities available.

Call at+91 9810810432, 8800505858,+91 8860084177

Email on contact@licenseindia.com

Desired payment methodCheque / Demand Draft, drawn in favor of Franchise India Holdings Ltd., payable at New Delhi, to be sent at F-89/11, Okhla Phase 1, New Delhi 110020, India. Wire Transfer or Online Payment, for account details please contact the above.

Book Your Presence Today!

Various Participation Opportunities

Associating Partners

a) Cheque / Demand Draft, drawn in favor of Franchise India Holdings Ltd., payable at New Delhi, to be sent at 4th - 5th Floor, Charmwood Plaza, Eros Garden, Charmwood Village, Surajkund Road, Faridabad - 121009,b) Wire Transfer or Online Payment, for account details please contact the above.

Payment Method

4th - 5th Floor, Charmwood Plaza, Eros Garden, Charmwood Village, Surajkund Road, Faridabad - 121009, Land Line: +91 11-294098800/ 500

AddressCONFERENCE DELEGATE HOTLINECall: + +91 8285481295, 8800505858, +91 8860084177 Email: contact@licenseindia.com

EXHIBITION PARTICIPATION HOTLINECall: + +91 9810810432, 8800505858, +91 8860084177

Email: contact@licenseindia.com

ABOUT BRADFORD LICENSE INDIABLI is India's first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Being a part of both Bradford Licensing LLC and Franchise India Group, it brings the expertise of over 25 years in the licensing industry and over 12 years within India in marketing, events, brand development, opportunity identification, and business matching and consulting. Bradford License India services include License Program Advisory Services, Licensee Prospecting, Licensee Management, Media Services and Integrated Supporting Services. Some of the properties represented by BLI: PepsiCo, University of Oxford, Sony Pictures, Paramount Pictures, Donald J. Trump, NBA, Liverpool, Polaroid, Pampered Girls, Guinness World Records & others.

ABOUT LIMALIMA - the International Licensing Industry Merchandisers Association - is the leading trade organization for the global licensing industry. LIMAs mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, LIMA maintains offices in New York, London, Munich, Tokyo, Hong Kong, and Melbourne, with representatives in India, Italy, Korea, Spain, Turkey and the Middle East. Members in over 35 countries enjoy access to an array of benefits, including LIMANET - licensings interactive, global directory - extensive educational programming, and worldwide networking events. Visit www.licensing.org for more information and to utilize licensings definitive online resource.

ABOUT THE ORGANIZERS - LICENSE INDIALicense India, a division of Franchise India Group, is India's first licensing media services company formed with the objective to increase awareness and support the growth of licensing in the country. Being the knowledge centre, the vertical comprises of India's leading licensing opportunity publication Brand Licensing, the portal www.licenseindia.com and business-to business licensing shows encapsulating the conferences & workshops, expositions, awards & recognitions. Well supported by LIMA, License India excels in the licensing space with its strategic and knowledge based verticals.

BRAND LICENSING PAVILION