BRAND GUIDELINES 2011

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BLING DEFINED

OUR HISTORY & FEATURES

HOW WE SELL

OUR LOGO

OUR PHOTOGRAPHY

ADVERTISING & PROMOTION

SAMPLE LOGO PLACEMENT

Welcome to the l i fe .

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The imaginary sound when light hits a precious stone.

The emotion one feels when experiencing exquisite taste.

The emotion one feels when experiencing exquisite taste.

The sound of our aftertaste.

Sipping pure prestige.

Pure luxury in a bottle.

BLING DEFINED

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OUR HISTORY & FEATURES

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OUR HISTORY FEATURES

Nestled in the Great Smokey Mountains of Tennessee the spring

flows at 2.5 million gallons per day at a constant temperature of

58dF from an aquifer that lies 2 – 2.5 thousand feet below the

surface. Bling goes through a purfication process that includes

charcoal, ozone, ultraviolet treatment and microfiltration.

It’s not just a pretty face. It’s also a perfect taste!

Bling H2O was introduced to the world by Hollywood Creative

Executive and visionary, Kevin G. Boyd. Inspired by all things

luxury, Kevin saw his world of red carpets and flashing lights and

envisioned a product line that could exist in that space.

A minimalist at heart, Boyd’s first introduced a bottled water

surrounded by packaging of incredible design and style. A Haute

water bottle so beautiful that it could stand alone on the Glob-

al red carpets of the world. By doing so, he actually created a

brand new category, “Luxury Bottled Water”.

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HOW WE SELL

“How we describe our pretty taste”

At first taste you will notice there is a light consistency to Bling

H2O, which is smoothly followed up with a slight sweetness

throughout with no aftertaste. The savory journey leaves the

palate refreshed and satisfied. Our naturally occurring PH bal-

anced water goes through a 9 stage refining process, micron

filtration and is then internationally certified by the NSF to en-

sure our award winning taste, matches our award winning face.

Bling H2O is often served room temperature yet wonderful

served chilled as standalone beverage or as the perfect comple-

ment to your preferred meal or cocktail.

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2 0 0 6 W i n n e r s

BEER: Redhook AlesTim McFall, Vice President of Marketing, Redhook Ales

CARBONATED BEVERAGE: Coca-Cola Blak John Fant, Principal Package Engineer, The Coca-Cola Company, CCNA and CCE

COSMETICS: Aramis Always for Him and for HerJohn Prizzi, Executive Director of Package Development, Estée Lauder

DISTILLED BEVERAGE: Shakka Jim Reisigl, President of Reisigl Associates (a division of Cruzan, Ltd.)

FLAVORED ALCOHOLIC BEVERAGE: Peels Bob Darnell, Senior Designer, Packaging Technology, Anheuser-Busch

FOOD: Knott’s Berry Preserves Yolanda Malone, Director of Packaging Research and Development, ConAgra Foods

NON-CARBONATED BEVERAGE: Bling H2O Luins Williams, Managing Partner, Kevin Boyd & Maureen McQuiston, Partners of Bling Beverages, LLC

ORGANIC BEVERAGE: Honest Tea’s Just Black and Green Teas Blaine Landberg, Western Regional Manager, Honest Tea, Inc.

ORGANIC FOOD: O Organics Tomato Basil Pasta SauceDoug Palmer, Vice President, Consumer Brands, Safeway, Inc.

OVERALL PACKAGE DESIGN: Corzo TequilaYousef Zaatar, Vice President, Global Brand Packaging, Bacardi Global Packaging

SUCCESS STORY: Abita Brewing Company’s Fleur de Lis Restoration AleJohn Freyer, Regional Sales Manager, Abita Brewing Company

WINE: Zonté Sparkling WineScott Starra, Marketing Manager, Popular and Proprietary Wines, Vincor Canada

F O R P U R I T Y , P R E M I U M I M A G E , S U S T A I N A B I L I T Y . . . C H O O S E G L A S S

Since 1989, the Clear Choice AwardsProgram has honored consumerproduct goods manufacturers who expand the frontiers of glasspackaging design by using glasscontainers in innovative ways.

The Glass Packaging Institute (GPI) serves as thevoice for the glass container industry in the US,Canada and Mexico. Find out more about choosingglass for your packaging needs by logging ontowww.gpi.org

Front Row (l to r) Zaatar, Prizzi, Palmer, McFall, Darnell Standing (l to r) CJ Moyen (Accepting on behalf of Fant), Starra, Landberg,Malone, Freyer, Reisigl, Williams, McQuiston, Boyd

AWARDS

2010

PRESS & PUBLICITY

What they are saying about Bling H20?

Featured in Gush Magazine

Bling H2O has a limited edition bottle available in two sizes, that are frosted and have genuine Swarovski Crystals that spell out the water’s name. “Bling H2O is to bottled water what Rolls Royce is to automobiles; a premium product with premium packaging that mer-its a premium price. Bling is a stand-alone beverage as well as the perfect compliment to your favorite cocktail.” (Baller Status)It has been featured at the Grammy’s, VMA’s and BET Awards and has been sampled by Jamie Foxx, Paris Hilton (and Tinkerbell), Mariah Carey and Shaquille O’Neal, just to name a few. Prices range from $24.00 to $40.00, that’s right for a bottle of water. Bling H2O also has an apparel/accessory line featuring Swarovski Crystals.

Featured in Luxist by Nicole Westin

Ordinary bottled water is for ordinary people, but for those who really have a taste for the finer things, Bling H2O could be the perfect thirst-quencher. The water comes corked in a 750ml, frosted glass bottle that is studded generously with Swarovski Crystals and is farmore impressive than anything you’d find in the regular supermarket. It is designed to be a fashion statement and, although the bottle is fairly large, you can tell more about someone carrying one of these around than about someone with a bottle of Arrowhead water - at least, you can according to creator Kevin G. Boyd. More than just an accessory, the water tastes good, too. It won the Gold Medal for taste at the Berkeley Springs International Water Tasting Festival.

Featured in Swagtime

A new chapter in the bottled water industry has been written. BLING H20, bottled in Ten-nessee at the English Mountain Spring, is an amalgam of modern sculpture, Hollywood, and truly great water. The brand’s creator, Hollywood screenwriter Kevin Boyd, envisioned afine water presentation that made a statement equivalent to Cristal Champagne and Tiffany jewels. BLING’s museum quality glazed bottles, each one hand detailed with genuine Swarovski Crystals, would command attention regardless what was inside.

Water for the Stars

Great idea for a water bottle recently used at the 48th Grammy Awards… Basically water for the stars - “Bling H2O”, a product from the creative mind of Kevin G. Boyd, was in hands of Celebs backstage at the Staples Center, Los Angeles. Cool and stylish, the frosted glass bottles (which have genuine Swarovski Crystals) were placed in celebrity suites and valet cars during the show. I hear they will also be available at the Academy Awards.

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OUR LOGO

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OUR LOGO

Perfection!

Our logo is designed to make a simple statement. Welcome to the life. A life of luxury and style. Plain and simple. Never crowd our logo.

Bling H2O is a luxury brand and should only be on the guest list with brands of similar stature.

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The logomark cannot be distorted or modified in any way. It cannot be used in any color other than what has been established in the Color Palette. The color will al-ways be solid and never patterned; graphics may not be used. Don’t resize width and height of the logomark. Don’t rotate the logomark.

DO’S & DONT’S

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EXCLUSION ZONES

No graphic or type elements should be placed inthe gray area shown around the logo. The exclusionzone is always the height of the “Bling H2O” element inthe respective wordmark.

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TYPEFACE PRINT

Gotham light is our BODY copy print font.

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham medium is our HEADLINE copy print font.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Aa

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TYPEFACE ONLINE

HELVETICA light is our BODY copy online font.

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

HELVETICA bold is our HEADLINE copy online font.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Aa

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OUR COLORS

Our colors represent the life of the party and the finerthings in life. Our colors compliment our consumers day and night.

Pantone 2745 cCMYK: 100, 95,O,15

Pantone 165cCMYK: 0, 59,96,0

Pantone 7547cCMYK: 35, 4,0,94

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TYPOGRAPHY & TAGLINE

The space between our logo and tagline should neverbe greater than or less than “x”.

We lcome to the l i fe .

We lcome to the l i fe .

x

x

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OUR PHOTOGRAPHY

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OUR PHOTOGRAPHY

Our photography is etheral, aspirational, and always stylish.

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OUR PHOTOGRAPHYOUR PHOTOGRAPHY

Our advertising photography has a luxurious fashion edge.

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OUR PHOTOGRAPHY

Our lifestyle photography always has a bit of glamour and exclusiveness.

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OUR PHOTOGRAPHY

Photographs of our bottles should always be a minimum 300 dpi. Clean, clear and well lit to highlight our Swarovski Crystal embedded logo.

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ADVERTISING & PROMOTION

ADS

PRINT

BILLBOARD

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ADS PRINT

Our advertising has a sophisticated simplicity that creates intrigue.

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ADS PRINT

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ADS PRINT

The people in our advertising are in a class of their own.Elusive and beautiful, always in the know.

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ADS PRINT

Sometimes the product says it all, Bling H2O is the star of the show.

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THE DUBAI COLLECTION“THE TEN THOUSAND”

Ava i l ab le exc lus ive ly in f i ne s tores in Duba i .

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ADS BILLBOARD

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ADS BILLBOARD

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MOBILE PROMOTION

We don’t do ordinary, we do extraordinary.

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SAMPLE LOGO PLACMENT

BUSINESS CARD

LETTERHEAD

WEB

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BUSINESS CARD

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WEB

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CORPORATE CONTACT INFORMATION

BLING H2O

2799 EAST TROPICANA AVENUE

SUITE G

LAS VEGAS, NV 89121

(213) 381.5400