Blog Casting Simplified The Fundamentals of Socially Facilitated Marketing & Sales

To Blog or Not to Blog??

Why a BlogPlace you as an expert/authority in a particular area.

Enhances your personal brand/company brand

Increases your reach

Allows communication directly with users

Captures more search traffic and improves links to your site

Encourages interaction and conversations with users.

Syndicates your content to your other social media properties

Blogging Stats

Blog Casting Program

Social/SMO Search/SEO

BLOG CAST PAGE

Press Release

LEADS

LEADS

Blogging

Video

Mobile

Links & RankingSyndication

Credibility, Communication & Sales Facilitation

Blog Casting Program

• Conducting Web Presence Strategy & Objective Planning• Develop and optimize a custom blog in your brand & link

it to your website.• Collect, upload & manage all your digital assets from

one place.• Claim, setup & link all your social media properties

across the web.• Create/Update your Facebook, Twitter & YouTube to be

aligned to the look and feel of your brand and marketing objectives.

Blog Casting is about:

Blog Casting Program

Blog Casting is about:

• Having a Content Plan & Marketing Strategy that is aligned to your business goals & which outlines the key themes and frequency.

• Research & write custom post on your “Cast Page” – including video updates, tips, offers, product features, testimonials, events & more that are in line with your content strategy.

• Writing engaging titles that grab attention:• Use Keywords to optimize your posts• Use Video to optimize your posts• Optimize posts for search & social discovery with keywords, links & tags.• Use social media to syndicate your content and spread your reach and add “Share This” buttons – Facebook,

Twitter, LinkedIn, YouTube.

Blog Casting Program

Blog Casting is about:

• Have clear Calls to Action & Contact Us Page• Includes RSS Icon so that people can subscribe to your blog. • Update & sync your business info across local directories: Google Places, Yahoo,

Bing and more…• Write custom articles & submit inbound links to your “Cast Page”• Setup, tune & monitor on Yext Rep, Radian 6 – to listen across the web for

mentions & reviews of your business, products & competitors.

Blog Casting Program…cont

Blog Casting is about:

• Build your base of fans and followers by responding & engaging with people that are talking about you online.

• Build your reputation by monitoring positive reviews and then casting them across your pages.• Provide strategic & tactical programs to drive more positive review.• Monitor for negative reviews/mentions and propose strategies to respond based on the engagement policy.• Interacting with users, understanding your customer better, building relationships – all “new” age social stuff• Utilize a Blog as your SFM&S Cast Page as your link and interface between your social media layer and your

search layer

Blog Casting Program

Blog Casting is about:

• Automate publication of post to Facebook, LinkedIn, Twitter, YouTube etc.• Social booking, article submissions on key sites to improve search ranking.• Quality and consistent linking building throughout the program.• Implement paid search focused on niche target segments.• Creation of coupons, sweepstakes and related campaigns.• Conversion of Word Press blog into a mobile friendly version with clear calls to action.• Use Google Analytics + Social Tools to compile monthly reports based on your ROI components

& business goals.

Blog Casting ProgramBasic: Setup: 12 Month Program

Gold Package: 12 Month Program

Platinum Package: 12 Month Program

Creation of social media profiles for Facebook & Twitter/ Editing of existing profiles to suit marketing goals with clear calls to action

Creation of social media profiles for Facebook & Twitter & Creation of mini website in Facebook/ Editing of existing profiles to suit marketing goals with clear calls to action.

Claim and setup presence in 5 social media platforms (Choose from List) in relation to nature of business

Claim and setup presence in 15 social media platforms (Choose from List) in relation to nature of business

Claim and setup presence in 25 social media platforms (Choose from List) in relation to nature of business

Keyword Research/Enhanced Keyword Research & Validation

Keyword Research/Enhanced Keyword Research & Validation

Creation of one 1minute video based on web property material. Syndicated and submitted to relevant video channels and featured in Blog

Creation of 1minute video on web property material. Syndicated and submitted to relevant video channels and featured in Blog

Creation of a Customized Word Press Blog loaded with 5 Plugins (Choose from List) & connected to all major social media properties.

Creation of a Customized Word Press Blog loaded with 10 Plugins & connected to all major social media properties. (Choose from List). Plus a Services Page & Contact Us Page (Microsite)

Creation of a Customized Word Press Blog loaded with 12 Plugins & connected to all major social media properties. (Choose from List). Plus a Services Page & Contact Us Page with QR Code (Microsite)

2 Blog per month 2 Blogs per month & 1 Blog Burst per week

4 Blogs per month & 2 Blog Burst per week

Blog Casting Program…contBasic: : 12 Month Program Gold Package: 12 Month

Program Platinum Package: : 12 Month Program

Vlogging – creation of three 1 minute videos related to Blog Strategy

Vlogging – creation of six 1 minute videos related to Blog Strategy

Mini SEO Program (5 Keywords) & Google Places Optimization

Implement SEO Program (10 Keywords) to Blog URL and related pages (Refer to SEO Program)

Implement SEO Program (20 Keywords) to Blog URL and related pages (Refer to SEO Program)

ORM Setup & Monitoring (From List) ORM Setup & Monitoring (From List)

Communication Strategy to solicit reviews.

Communication Strategy to solicit reviews.

Quality Linking Building: 5 Links per month

Quality Linking Building: 25 Links per month.

Quality Linking Building: 50 Links per month.

Setup of 10 Knowledge Harvesting Sources

Setup of 20 Knowledge Harvesting Sources

Setup of 30 Knowledge Harvesting Sources

1 Online Press release every six months related to news and current events of the client

1 Online Press release every quarter months related to news and current events of the clientCreation of a PPC Landing Page & management of PPC campaign subject to clients PPC Adwords Budget

Blog Casting Program…contBasic: Setup: 12 Month Program

Gold Package: 12 Month Program

Platinum Package: 12 Month Program

1 x Measurement Report per month 1 x Measurement Report per month

Dedicated Social Media person for 8 hours per month

Dedicated Social Media person for 12 hours per month

Free Hosting of Blog for duration of contract

Free Hosting of Blog for duration of contract

Free Hosting of Blog for duration of contract

Blog Casting is the Simplest Route to Achieving SFM&S

Utilize a Blog as your SFM&S Cast Page as your link

and interface between your

social media layer and your search

layer:

Questions?Vishay Singhvishay@avaxusa.comhttp://www.linkedin.com/in/avaxusa