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Blogging 101 for researchers

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Fundamentals of journalism: Blogging Alfred Hermida UBC Graduate School of Journalism March 26 2010
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Page 1: Blogging 101 for researchers

Fundamentals of journalism:Blogging

Alfred Hermida

UBC Graduate School of Journalism

March 26 2010

Page 2: Blogging 101 for researchers

First BBC live bloggerPhoto: http://www.flickr.com/photos/annabelb/

Page 3: Blogging 101 for researchers

Agenda

Blogs, eh?

Why blog

Blogging tips

Examples of science blogs

Photo: http://www.flickr.com/photos/pinprick/

Page 4: Blogging 101 for researchers

What is a blog?

A frequently updated website consisting of personal observations, excerpts from other sources, etc., typically run by a single person, and usually with hyperlinks to other sites; an online journal or diary.

Oxford English Dictionary

Page 5: Blogging 101 for researchers

What is a blog?Photo: http://www.flickr.com/photos/lij/

Page 6: Blogging 101 for researchers

What is a blog?

A blog is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.

Wikipedia

Page 7: Blogging 101 for researchers

What is a blog?Photo:http://www.flickr.com/photos/barnett/

Page 8: Blogging 101 for researchers

Blog qualities

Most recent post at the top

Often personal or subjective writing style, generally informal and conversational tone

Brevity – short, to the point, posts, rather than rambling entries

Links

Ability of readers to leave comments

Page 9: Blogging 101 for researchers

Types of blogs

Vanity blogs

Expert blogs

Professional blogs

Corporate blogs

Project blogs

Blogs can overlap, evolve, change

Photo:http://www.flickr.com/photos/minifig/

Page 11: Blogging 101 for researchers

Why blog?

Outreach to broaden science communication

Demythologise science

Make science accessible

Discuss science politics

Engage in a conversation about science

Become part of a community

Personal profile

Photo:http://www.flickr.com/photos/shellysblogger/

Page 12: Blogging 101 for researchers

Costs of blogging

Time commitment

Dealing with trolls

Institutional factors

Photo:http://www.flickr.com/photos/dunechaser/

Page 13: Blogging 101 for researchers

Tips for a successful blog

Have a focus

A place for critical thinking

Value to the audience

Engage with the community

Make it personal

Photo: http://www.flickr.com/photos/cibergaita/

Page 18: Blogging 101 for researchers

I want a blog. What now?http://blogs.ubc.ca/

Page 19: Blogging 101 for researchers

I want a blog. What now?

Wordpress.com

MovableType.org

Blogger.com

Tumblr.com

Posterous.com

Page 20: Blogging 101 for researchers

Clive Thompson: Contributing writer for the New York Times Magazine, columnist for Wired magazine and blogger at http://www.collisiondetection.net/

Page 21: Blogging 101 for researchers

Clive Thompson: Contributing writer for the New York Times Magazine, columnist for Wired magazine and blogger at http://www.collisiondetection.net/

Page 24: Blogging 101 for researchers

Blogging @ the BBC

Often it is as far from journalism as it is possible to get, with unsubstantiated rumour, prejudice and gossip masquerading as informed opinion. Without editors to correct syntax, tidy up the story structure or check facts, it is generally impossible to rely on anything one finds in a blog without verifying it somewhere else. (BBC News website, 2003)

Page 25: Blogging 101 for researchers

Blogging @ the BBC

Dissemination of information is great, but how much of it is trustworthy? They are an interesting phenomenon, but I don't think they will be as talked about in a year's time.

Mike Smartt, former editor in chief, BBC News Online, 2003


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