Blogging
• History • Popularity• Platforms• Philosophy• Reach/Sharing – SEO
Blogging History
• 1994 – Swarthmore College Student Referred to a personal home page – functioned like a blog
• 1997 – Jorn Barger coined the term “Weblog”• 1999 - Term shortened to “Blog” by
programmer Peter Merholz • LiveJournal popular in 1999/2000
“Blogger” site started in 1999
Blogging History
• 26 Blogs on Internet in 1999• 50 Million Blogs on internet in 2006• Over 200 Million in 2009• Est. 400 Million in 2011• 15 MM Posts Per Month (Present)
Blogging Overview
• Blogging In Plain English– http://www.youtube.com/watch?v=NN2I1pWXjXI– What’s Changed?
Blogging by Country
Blogging Segments
Blogs As Websites
Many popular websites are built on blogging platforms.
Blogs As Websites
Blogs As Websites
Blogs As Websites
Blogs As Websites
Blogs As Websites
Blogs As Websites
Many Platforms
Micro-Blogging Platforms
• Tumblr – Great for non-writers.• Twitter• Facebook• YouTube – vlog
Micro-Blogging Platforms
Micro-Blogging Platforms
tumblr
• Simple• Core feature set• Incorporate a “follow” system much like
Twitter which enables you to see what your fellow Tumblr users are up to.
• Community
Philosophy Expert
Philosophy Connection
PhilosophyShare-ability
SEO
• 52 Pages• Keywords in title + body• Examples– Gun Shop– Pest Inc.– Photographers/Facebook– 100 Cups of Coffee
Gun Shop
Pest Control
Marketing Companies
100 Cups of Coffee
You
• What can you blog about?– ReWork Concept of Re-Usable Content
• Start now.