- 1. Blogging &Social Media
2. TodaysAGENDA
- Search Engine Optimization (SEO) Benefits
- Social Media - Twitter - Facebook - LinkedIn
3. BLOGS:A Powerful SEO and Content Management Tool 4. What is
aBLOG?
- A type or part of a website usually maintained by an individual
that shares regular news, commentary or updates.
5. Why should youBLOG?
- Competitive differentiation
- Exploit a niche/Become an expert
- Relatively low cost marketing
- Search Engine Optimization
6. Content Better content=higher rankings!
- Start with a strong headline
- Include keywords throughout
- Be conversational(write for humans, tweak for search
engines)
- Create links with anchor text
- Content includes video and audio as well
7. Blogs & SEO
- Page Title (Blue bar in Internet browser)
Blogs provide the ability to control key elements that have a
dramatic effect on your search engine rankings and drive more
targeted traffic to your website: 8. SOCIAL MEDIA: Twitter,
Facebook, & LinkedIn 9. Twitter
- Micro blogging website (each post limited to 140
characters.)
- 17 million US visitors in April 09*
- Largest audience segment age 45-54*
- *April 2009 U.S. comScore Media Metrix data
10. Facebook
- Social Networking website
- Average monthly audience over 12 million
- Fastest growing segment ages 35-49*
- *Neilson Social Networking Report, March 2009
11. LinkedIn
- Professional Networking website
- Over 40 million professionals
- 80% of members are college grads*
- *@Plan, Summer 2008 Report
12. Web Analytics:How do I know if this works and what is the
ROI? 13. Google Analytics
- A wealth of stats, including:
- How people find your website
- What keywords people used
- What sites are referring traffic
14. Blogs work.Want proof?
- Google Analytics Daily Web Traffic Overview
- Corporate blog was formally introduced and integrated with
email marketing efforts on May 29, 2009 resulting in a huge spike
in traffic.
15. Social networking at work.
- Just wanted to bring to your attention that our website is now
at 10,700 plus for the visitors in the past 30 days. We were at
8,200 last month. New visits are above 68%.
- Our efforts are really paying off, and our site is gaining
strength month after month. I think we are kicking ass right
now.
- Berks & Beyond Employment Services, Inc.
- Over 30% increase in website traffic in 1 month.
16. Looking to take advantage ofBlogs and Social Media?
- Contact Haley Marketing Group today:
- Director of SEO and Social Media