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Part 2 - Blogging “Social Media On A Shoestring Budget” and the above logo are the sole
property of Cross Creative, Inc. – Copyright © 2011
Introductions
1. Your Name2. Business or Nonprofit3. Where It Is Located
A Little About Me• Greg Cross | Cross Creative Marketing | Greenfield, IN• Ball State University | August of 1988 | B.S. in Journalism• Full Time Ministry 1989 – 2002• Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions• Director of Business Development | 2003-2007 | Chicago
Marketing Firm• Launched 2nd Small Business |October 2007-Current | Cross
Creative Marketing• Hired First Employee in 2010• Hired First Intern in 2010• Hired Second Employee in 2011• Looking to hire Second Intern in Fall of 2011
Over the Next Two Hours
“I Don’t
Get It”
“I Get It”
“I Don’t Get It”
“I Get It & I love
it”
Over the Next Two Hours
“If you don’t love social media, you’ll suck at social media.”
Jay BaerConvince & Convert
What is Social Media?
Social media is the use of technology combined
with social interaction to create or co-create value.
• It’s a conversation, not a lecture
• It’s an extension of everyday interaction
• It’s group driven, not top-down
• It’s messy, disorganized & hard to control – downright chaotic at times
• It’s a tool, not an end-point
• It’s where your customers and prospects spend their time
What is Social Media?
• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
• It’s people doing what we’ve always done:
• Talking
• Arguing
• Sharing
• Connecting
What is Social Media?
“Ignoring social media makes you mute, not invisible.”
Lisa Barone, Co-Founder and Chief Branding Officer of Outspoken Media, Inc.
Heart of Social Media?
Blogging
Blogging: What is it?
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”
Blogging: Why use it?
• Great medium for connecting with your customers on a more personal level
• Search Engines love it! A blog can be a source of regularly updated content. Search engines love regularly updated content.
• Drive Traffic To Your Website & Make More Connections & Sales
• Writing about your business can give you a better understanding of your business.
• Establish yourself as a real voice & authority
What Do I Blog About?
• Complain• Pick a newsworthy story• Create a List• Teach• Guide• Tell a Story• Write a Tip• Play the What If Game• Review Something• Publish Other People’s Content
Brainstorming
Social Media Trifecta
TRAFFIC
TRAFFIC
SHARE
SHARE
Overcoming Writers Block
• Change Your Scenery• Change Your Methods• Surf the Web• Start in the Middle• Read• Start a New Document• Play a Game• Find an Inspiring Image• Pretend You’re Writing a Letter• Research
Setting Up Your Blog
Can I make money by blogging?
ROI
www.crosscreativemarketing.com
www.crosscreativemarketing.com
ROI
$360.00
www.crosscreativemarketing.com
ROI
www.crosscreativemarketing.com
ROI
• 1.5 hours to write the blog – FREE (kind of)
• 1 hour to set-up the blog – FREE (kind of)
• New Client – Priceless ($360.00)
$360.00 X 5 days a week = $1,800.00
$1,800.00 X 1 month = $7,200.00
$7,200.00 X 1 year = $86,400.00
Spending 2.5 hours a day
$360.00 X 2 days a week = $720.00
$720.00 X 1 month = $2,880.00
$2,880.00 X 1 year = $34,560.00
Spending 2.5 hours a day two times a week
How US Companies Are Using Social Media
Source: Remarkablogger.com
Awareness vs. Usage
BLOGGING
MARKETING
is
What will you do with this
new marketingpower?
What is the biggest take away from this workshop
that you could start implementing tomorrow?
Action Steps
• Decide if …• You should be the person who should blog
• Someone in your organization should blog
• Hiring a ‘ghost blogger’ is the way to go
• Choose a blogging platform
• Decide how often to write your blog
• Get Blogging!!
Did you move any closer?
“I Don’t Get It”
“I Get It”
Questions?
Please take a few moments and fill out our
survey
Thank You For Coming!“Social Media On A Shoestring Budget” and the above logo are the sole
property of Cross Creative, Inc. – Copyright © 2011
™