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Social Media On A Shoestring Budget - Blogging

Date post: 16-May-2015
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This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).
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Part 2 - Blogging “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011
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Page 1: Social Media On A Shoestring Budget - Blogging

Part 2 - Blogging “Social Media On A Shoestring Budget” and the above logo are the sole

property of Cross Creative, Inc. – Copyright © 2011

Page 2: Social Media On A Shoestring Budget - Blogging

Introductions

1. Your Name2. Business or Nonprofit3. Where It Is Located

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A Little About Me• Greg Cross | Cross Creative Marketing | Greenfield, IN• Ball State University | August of 1988 | B.S. in Journalism• Full Time Ministry 1989 – 2002• Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions• Director of Business Development | 2003-2007 | Chicago

Marketing Firm• Launched 2nd Small Business |October 2007-Current | Cross

Creative Marketing• Hired First Employee in 2010• Hired First Intern in 2010• Hired Second Employee in 2011• Looking to hire Second Intern in Fall of 2011

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Over the Next Two Hours

“I Don’t

Get It”

“I Get It”

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“I Don’t Get It”

“I Get It & I love

it”

Over the Next Two Hours

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“If you don’t love social media, you’ll suck at social media.”

Jay BaerConvince & Convert

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What is Social Media?

Social media is the use of technology combined

with social interaction to create or co-create value.

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• It’s a conversation, not a lecture

• It’s an extension of everyday interaction

• It’s group driven, not top-down

• It’s messy, disorganized & hard to control – downright chaotic at times

• It’s a tool, not an end-point

• It’s where your customers and prospects spend their time

What is Social Media?

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• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools

• It’s people doing what we’ve always done:

• Talking

• Arguing

• Sharing

• Connecting

What is Social Media?

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“Ignoring social media makes you mute, not invisible.”

Lisa Barone, Co-Founder and Chief Branding Officer of Outspoken Media, Inc.

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Heart of Social Media?

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Blogging

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Blogging: What is it?

A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”

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Blogging: Why use it?

• Great medium for connecting with your customers on a more personal level

• Search Engines love it! A blog can be a source of regularly updated content. Search engines love regularly updated content.

• Drive Traffic To Your Website & Make More Connections & Sales

• Writing about your business can give you a better understanding of your business.

• Establish yourself as a real voice & authority

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What Do I Blog About?

• Complain• Pick a newsworthy story• Create a List• Teach• Guide• Tell a Story• Write a Tip• Play the What If Game• Review Something• Publish Other People’s Content

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Brainstorming

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Social Media Trifecta

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TRAFFIC

TRAFFIC

SHARE

SHARE

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Overcoming Writers Block

• Change Your Scenery• Change Your Methods• Surf the Web• Start in the Middle• Read• Start a New Document• Play a Game• Find an Inspiring Image• Pretend You’re Writing a Letter• Research

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Setting Up Your Blog

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Can I make money by blogging?

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ROI

www.crosscreativemarketing.com

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www.crosscreativemarketing.com

ROI

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$360.00

www.crosscreativemarketing.com

ROI

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www.crosscreativemarketing.com

ROI

• 1.5 hours to write the blog – FREE (kind of)

• 1 hour to set-up the blog – FREE (kind of)

• New Client – Priceless ($360.00)

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$360.00 X 5 days a week = $1,800.00

$1,800.00 X 1 month = $7,200.00

$7,200.00 X 1 year = $86,400.00

Spending 2.5 hours a day

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$360.00 X 2 days a week = $720.00

$720.00 X 1 month = $2,880.00

$2,880.00 X 1 year = $34,560.00

Spending 2.5 hours a day two times a week

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How US Companies Are Using Social Media

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Source: Remarkablogger.com 

Awareness vs. Usage

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BLOGGING

MARKETING

is

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What will you do with this

new marketingpower?

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What is the biggest take away from this workshop

that you could start implementing tomorrow?

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Action Steps

• Decide if …• You should be the person who should blog

• Someone in your organization should blog

• Hiring a ‘ghost blogger’ is the way to go

• Choose a blogging platform

• Decide how often to write your blog

• Get Blogging!!

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Did you move any closer?

“I Don’t Get It”

“I Get It”

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Questions?

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Please take a few moments and fill out our

survey

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Thank You For Coming!“Social Media On A Shoestring Budget” and the above logo are the sole

property of Cross Creative, Inc. – Copyright © 2011


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