Creating Buzz on a Shoestring Budget

December 03, 2009by Doug Lacombe, MBA

“Public Remarkvertising”

• Advertising

• Marketing

• PR

PAID

EA

RN

ED

PR Toolkit

• Press releases• Journalist outreach• Photo wire• Webcasts/webinars• News conferences• Media kit

• SMPR/Blog• Blogger outreach• flickr• Webcasts/webinars• Virtual media tours/demos• Online MediaRoom• Twitter• Facebook fan page

Traditional Digital

Video didn’t kill radio

• Website

• Newsletter

• News releases

• Photos• MSM• Earned/

Paid

• Self-publishing

• Videos

• Events

• Social media

Integrated platform

Is it right for me?

Does SM fit your business?

Social media basics

– Cocktail party metaphor – General categories of social

media sites are: • Social Networking (Facebook,

MySpace) • Video (YouTube, Vimeo) • Photos (flickr, twitpic) • Audio (podcasts on iTunes) • Blogging (hosted service

versus free consumer-grade) • Micro-blogging (Twitter,

Yammer)

•Social Media Adoption Curve

• education

• observation

• broadcast

• participation

• relationships

• collaboration

• social media experience• November 2008

• 1-way → 2-way

• take value → add value

Strategic framework

The social media BUMPP

• Brand• Understand• Monitor• Policy• Participate

Questions?

Doug Lacombe

doug@communicatto.com